Chapter 941 End of 937 and Hype

Chapter 941 937. End and hype

As Wang Sicong spoke, Xu Xin also understood what he meant.

Actually, think about it.

If you see someone go to a restaurant, the most you are interested in is what the dishes in this restaurant are like... or what the story is behind it, why the other party chose this restaurant.

At the very least, find out how expensive the dishes are.

Who would normally ask "Did they choose this place for their wedding banquet?".

What's more, the news that Lao Wang appeared in a restaurant... is not even news.

For so many years, no matter whether it is Xi'an, Shanghai, Beijing or anywhere else... Just search for photos of him holding a pancake with vegetables, or eating a roasted sweet potato while walking on the Internet.

You will find a lot of them.

It was the same after he was with Wei Wei.

Especially after the relationship was exposed, although they did not admit it, the two of them were no longer hiding it.

Even where he goes to eat now is not news.

With his street-slickness, a netizen might be eating melons in the last second, and see him passing by in the next second.

At this time, who would bring the topic to the wedding banquet?

It's too far-fetched.

Although all this is speculation, Xu Xin still couldn't help but complain:

"He is really good at publicity. He is a talent."

Wang Sicong rolled his eyes at this remark.

So it's not your popularity that he is trying to take advantage of?

He ignored Xu Xin and looked at Yang Mi:

"Don't stop me now."

"I won't stop you. This kind of person is really too mean. I won't say you are against him, but at least you have to clarify it. After all, she is the president of a catering group. It's a shame that she can do such a shameless thing."

Yang Mi didn't stop him now.

Some things are stopped because there is no need.

But not causing trouble does not mean being afraid of trouble.

Let alone other things, do you really think anyone can touch Wanda?

But she still reminded him:

"Don't go too far with this, don't affect Brother Qi."

At this time, Xu Xin spoke:

"It won't affect her. No matter how much you talk about it, it's not a big deal."

"Well, I won't argue with her today. I'll post on Weibo after it's over tomorrow."

"Okay."

Xu Xin nodded.

"It's almost time. I'm going to meet up with the crew. You all go over."

As he spoke, the others stood up one after another.

The media premiere of "The Burning Sun" officially began.

...

In fact, the red carpet for the premiere of "The Burning Sun" was not prepared for any celebrity guests.

It was for these media people.

Even the idea was not Xu Xin's, but was provided by the planners in the Xiying Studio.

According to common sense, since it was decided to hold the premiere, some familiar artist friends and the like must be invited to come and stand on the stage.

Pure media premieres like today have been held before, but the timing of inviting these media is usually three to five days before the film is released, inviting them to come and watch, and then giving them a red envelope, saying a few good words, to attract more audiences.

This is a very common method in the film and television industry.

But... some methods must also keep pace with the times.

At least, Xu Xin's this time is "keeping pace with the times".

However, he did not participate in domestic publicity, so he did not know who arranged the publicity activities for "The Sun Shines on the Heart".

But he can only say... this strategy is very powerful.

Because he combined the premiere with the media premiere.

In the largest Hall 1 of Chaoyang Wanda, only one-third of all the media present today are from traditional industries, including the heads of several Internet companies.

Among the remaining two-thirds, the vast majority are Internet media.

The Xi'an Film Studio personally invited them, and sent a very formal letter, and the handwriting inside was all Xu Xin's handwritten name.

Director "Xu Xin" sincerely invited.

Then, the Xi'an Film Studio also prepared a red carpet for them.

A group of people were specially hired to take photos, and even a WeChat group was created. The photos would be sent to the group for these people to pick up.

This time, the media became the ones walking the red carpet.

Xu Xin didn't know which marketing genius came up with this idea.

But... I have to admit that the effect should be quite explosive.

Because, just before 8 o'clock, when he was waiting in the passage leading to the front stage from the backstage, Su Meng beside him showed Xu Xin his mobile phone:

"Brother Xu, look."

Xu Xin took a look and found that the mobile phone page was her circle of friends.

Over the years, she has added a lot of media that she has interviewed or cooperated with, and some of them are also invited today.

[Invited by Director Xu Xin, I came to attend the world premiere of "The Sun Burns My Heart" today. The atmosphere of the movie on the scene is very pure. As a media person, I am more and more looking forward to what kind of excitement this movie will bring me. I will update the evaluation as soon as possible after watching the movie. ]

[Picture], [Picture], [Picture]...

In the photos, one photo is an invitation letter signed by Xu Xin himself, and there is even a typed media name in the underline at the end.

The second photo is the poster of "The Burning Sun" hanging at the entrance of Wanda.

The third chapter is a photo of this media person standing on the red carpet under the poster.

This is the first circle of friends he saw.

Scroll down, the second media, the third media, the fourth...

The media that can enter Su Meng's mobile phone is naturally not ordinary.

But the format of everyone’s posts on Moments… can almost be said to be tacitly the same.

The prefixes were "Invited by Director Xu Xin" to express how awesome he was, and then he released photos on the red carpet... Xu Xin even found that the reporters were all dressed formally. Although it is not as exaggerated as an evening dress, the dress is not bad.

He nodded slightly, returned the phone to Su Meng, and said to himself that the creativity of this premiere event was really a genius.

The work in the factory is so beautiful.

It really hit home for these media people.

Let them come to the front of the stage, with a sense of achievement that is a bit showy, and without spending a penny, let everyone smile on the red carpet.

I have to ask Brother Qi who did this marketing for a while.

Very unconventional.

Looks like it was done by young people.

but……

Talent.

Not bad.

While he was thinking about it, the host from Wanda walked over:

"Director Xu, it's almost time. You can bring all the teachers in later, wave to everyone and take their seats. The interview will be after the movie screening."

"Well, thank you for your hard work."

He politely thanked him, then waited for the staff to open the door and walked out first.

All the actors behind him followed him out.

The brightly lit auditorium No. 1 fell silent for a moment.

Immediately afterwards...

"oh!!!!!"

"Hua la la la la la..."

"Kacha kacha kacha~"

Amidst the flash of flashlights, Xu Xin smiled and waved to everyone, and then walked to his wife who was already sitting there.

And at this time...

"Xu Dao Niubi!!!"

I don't know who shouted.

Then...the applause and cheers became even louder.

As a result, Xu Xin's beckoning turned into a hand-off.

While cupping his hands, he came to the chair, finally waved to the people in the theater and sat down.

As the director and actors took their seats, the applause calmed down.

The lights also slowly dimmed.

In the darkness, Xu Xin heard his wife whisper:

"I beg you, please don't let me participate in this kind of occasion next time, okay? I really made myself sick after watching "The Heart of the Sun"."

Xu Xin nodded slightly.

Don't talk about her, I'm almost sick of it.

You see, sometimes the truth in the world is just that.

What do you mean... behind every goddess, there is a... man.

Right?

So does he.

A conservative estimate is that he has watched this movie at least 10 times.

I really want to vomit...

But fortunately, today is the last time.

In the darkness, with the appearance of the dragon mark, "a new time" begins.

The much-anticipated movie finally came out at 8 o'clock on February 20th.

…

10:10.

The video ends.

Everything was silent.

When the lights came on, the bored people in the first row subconsciously cheered up.

Xu Xin, who was looking so good that he fell asleep, glanced at the host who had already appeared. When he saw the other party nodded slightly, he stood up first.

He stood up, and the others followed suit, and walked to the stage step by step in the silence of the crowd.

The host also came on stage with a teleprompter board.

I took a look at those pairs... I didn't know what to do, my eyes were even filled with confusion, and I felt blessed and said:

"Now everyone knows how valuable the Golden Bear Award for Best Picture is, right?"

A word to wake up the dreamer.

People who finally broke free from the film's... almost absurd ending all came to their senses.

Looking at the director and actors on the stage...

"Crash..."

There was a round of applause.

…

"Director Xu... is really a great film. To be honest, I really thought the story was over after Xin Xiaofeng was executed. This reverse ending... I'm sorry, I may be a little excited. But What I want to say about the movie is that it’s really... great! Yes, that’s how I feel about it.”

"Thanks."

"I would like to ask Mr. Zhang Yi, what is your biggest challenge in this drama?"

"The biggest challenge is to meet Director Xu's requirements. Director Xu's requirements also determine the height of this film, so... this is not only this film, but also the biggest challenge in my entire career."

"Hello, Shishi. We all watched your wonderful performance in the play, and it was like a complete transformation. How do you feel about this performance experience?"

"For me, this is a kind of growth. As you said, for me, it is indeed a rebirth. I gave everything to "Heart of the Sun" and the role of Igika. And now the biggest My feeling is... her role as Iguka has helped me to step into a new stage and made me... walk more calmly."

"Teacher Duan..."

As a media premiere, this time, the crew members reserved nearly 30 minutes of interview time for these reporters and media.

Finally, at 10:40, the interview ended completely.

But...Xu Xin can't leave yet.

Because there is one last link today.

That's a group photo...

A crowd of people came to ask for autographs and photos.

Even Xu Xin couldn't tell who was who.

But fortunately, some people came out from nowhere to maintain order and began to arrange:

"Don't crowd, we have reserved time for everyone to take photos. Please stand in pairs on the left and right sides of each teacher to take photos..."

So.

Another half an hour passed.

Xu Xin felt that his face was stiff from smiling, and the event ended successfully.

When he found Qi Lei in the backstage, he finally asked the doubts in his heart:

"Brother Qi, who planned this marketing plan?"

Qi Lei did not answer directly, but asked:

"How do you feel?"

"To be honest... it's great. Although it's a bit long, I see these people leave with smiles on their faces."

After hearing Xu Xin's feelings, Qi Lei laughed:

"Haha, do you remember Yang Tianzhen, Bingbing's previous assistant?"

"Uh..."

Xu Xin was a little dazed.

But he vaguely remembered that there was such a person.

"That fat one..."

"Yes, that's her. Bingbing recommended her, and now she's working in the factory's marketing department. This time, because the main promotion of the movie is in Berlin, and there's only one in China, everyone is having a headache about how to promote it... She provided a plan. Not bad, right?"

"Yeah. She's a talent."

Xu Xin sighed.

Then he looked at the time and said:

"Let's have a midnight snack?"

"Haha, no."

Qi Lei waved his hand:

"School is about to start, and your sister-in-law is also here. I have to get up early tomorrow to take her and my daughter to watch the flag-raising ceremony. I'll let someone else pay for the box office for these four hours."

"Okay, let's call tomorrow."

"Yeah."

Qi Lei responded:

"Thank you for your hard work. This matter...is finally over. Go back and have a good rest for a few days."

"You can't rest for a few days. The next project will be launched soon."

"Then have a good rest for a few days."

"Hahaha..."

Amid laughter, the friends parted.

It was indeed getting late.

After being busy so "late", it was finally time to rest.

Before getting on the bus, he exhaled the last puff of cigarette and sighed for a long time...

Finally it was over.

...

Go home, wash up, and go to bed.

At 8 o'clock in the morning on the 21st, he was called by Yang Mi to eat. He opened his eyes dazedly, grabbed his phone and went to the toilet.

Then he saw the results of last night.

4 hours.

The first day box office of "The Burning Sun": 25.2 million.

And there is a string of numbers.

The proportion of screenings: 52%

The proportion of comprehensive box office: 65.1%

The attendance rate: 94%

Seeing these two numbers, he raised his eyebrows in surprise.

The first of these numbers is easy to understand.

The number of screenings in all theaters in the cinema.

"The Burning Sun" exceeded half.

The proportion of comprehensive box office refers to the proportion of movie box office revenue to total revenue. For example, if a theater sells 100 yuan in an hour, 65 yuan of it is from "The Burning Sun". This is a very important indicator for theaters to increase the number of screenings.

As for the attendance rate... 94 means there are basically no empty seats.

But it is normal to reach this data on the first day of the film's release.

This data will also decrease a little bit as the film's screening time gets longer and the empty seats increase.

But no matter what... 4 hours can directly bring in 25 million box office... If this is put into a day, it may exceed 100 million!

But this is not absolute.

After all, there are still 8 hours of closing time.

But Xu Xin looked at this sign... and estimated that the box office record of "Journey to the West: Conquering the Demons" might be lost.

Thinking of this, in an instant, his mood suddenly improved.

But it was immediately replaced by emptiness.

There was a sense of déjà vu that I suddenly didn't know what to do.

Or it was more like a kind of exhaustion.

The exhaustion after finally being relieved.

With this sense of emptiness, he walked out of the bedroom.

Then he saw his wife and children sitting in their seats at the dining table, turning their heads to look at him.

"Dad~"

The little cotton-padded jacket happily waved the spoon and threw the half spoonful of millet porridge in Yangyang's face.

"Hurry up and eat."

Yang Mi smiled and waved.

"... Yeah."

Xu Xin responded, turned his head and didn't see the two elders, and asked in confusion:

"Where are our parents?"

"Knowing that our movie is over, the two of them went on a trip for a few days. Aren't you planning to stay together before the 15th? These days, it's just our family of four."

Hearing this, Xu Xin knew... that he had really been tossed around by his father-in-law and mother-in-law during this period.

"What about you?"

"Me? I'll take a few days off... I'm too tired."

She also shook her head:

"Cut off all social activities. These days, even if the king of heaven calls me, I won't go. Let's take a good rest at home for a few days. After the 15th, I'm going to the United States, where a series of movie preheating will begin. I'll finish as soon as possible and come back to join your group."

"Yeah."

Xu Xin nodded.

Then... take a good rest for a few days.

These days are really... really tiring.

At this time, Yang Mi pushed the phone over:

"Here, can you see the reviews?"

"...What reviews?"

"It's about the movie."

Hearing this, Xu Xin pushed the phone back without saying a word.

He really has no interest anymore...

…

In the early morning of February 22nd.

The next day's box office of "Scorching Sun": 93.2 million.

The single-day box office record for Chinese-language films has changed hands again.

Bad news, the box office record of "Journey to the West: Conquer the Demons" was broken just one month after it was secured.

The good news is that it is our own people who are the ones who are broken.

No one is surprised that "Scorching Sun" can break this record.

This movie took a really long time. From the time it was filmed, to the first hints of it being revealed, to the hype... it hasn't stopped at all for more than a year. Even though the period before its release may seem a bit rushed at first glance... but if you think about it carefully, it seems that it has always been active in everyone's field of vision.

So much so that even some people who had no interest in the film at first couldn't help but buy a ticket to watch it after hearing the news.

Including its first-day box office of only 4 hours, it made more than 20 million.

It didn't exceed 100 million... In fact, it was already more or less unexpected.

And just when everyone is speculating about what kind of publicity and traffic diversion will be launched in the follow-up "Scorching Sun"...

On the morning of the 22nd, the entertainment industry suddenly became lively.

And the reason is very simple.

Wang Sicong posted on Weibo.

[If you want to create hype, please don’t bring me with you, thank you. If you really want to touch porcelain, just touch porcelain Wanda directly. They are the ones who have been taken advantage of. Even if you touch porcelain once, it will not pay attention to you because you are not of good enough quality. But some people, don’t touch me. Last time you hyped up something, my friend advised me that in ancient times even the county magistrate and governor would give way when there were weddings and funerals. I tolerated it. It’s really boring to continue playing this game now. Or do you really think your home is high-end? Which one will you choose for the wedding banquet? Sorry, I feel LOW. 】

After posting this Weibo, he did not mention anyone by name.

Moreover, immediately after posting, an ID with "I am not Wang Sicong's trumpet" replied in the message:

"Is the principal talking about South Beauty?"

Then, Wang Sicong liked this Weibo post.

The methods cannot be said to be exactly the same, only that there is no difference.