Chapter 397 Buying 0 Newspapers Once

"Brother Yi, I have noticed that you want to make money by advertising in newspapers." Li Chengqi said while drinking wine during dinner.

"Of course!" Li Yi admitted.

The cost of the newspaper is not important, nor is it how much it sells for. What matters is the sales volume and influence.

"Write an article on it to introduce which shop, in my opinion, at least 50 yuan." Li Chengqi reported a price that he thought was very high.

Li Yi smiled, should I write an article?

He shook his head: "The money is calculated by the word, and the store writes it by itself. Each word is one string, and fifty strings is only enough to write fifty words, and it is the Chang'an version of the newspaper."

"Impossible, it will take many days for the shop to earn back the fifty cents.

The partial advertisement for a game at my stadium is only ten minutes, and a good position for a season is three hundred.

Your newspaper changes every day, unless you advertise a store every day for a month. "

Li Chengqi disagreed and compared it with his own advertisement.

"When the newspaper sells 20,000 copies a day, I won't take orders from ordinary shops. I will mainly take orders from large caravans."

Li Yi knew that small shops could not spend much money on advertising and their business would not expand to them.

Now there is no internet, no television, no competition.

20,000 newspapers affect not 20,000 people.

It can be seen in twenty counties including Jingzhao Prefecture.

This is the population. On average, 80 people buy a newspaper. We don’t expect any more.

If you bring a shipment of goods from outside and want to sell them, you can find a store to sell them wholesale.

Whoever places an advertisement in a newspaper telling what the goods are like, where to sell them, and how much they cost, people will buy them if they need them.

Change wholesale to retail, ship faster, and earn more.

For example, two businessmen bring oranges from the same place to sell.

One person is willing to advertise and the people will buy it after knowing it, while the other can only sell it to shops in Chang'an at a low price.

"Listen to Brother Yi, we have to sell newspapers in other state capitals. It's not easy to transport them there."

When Li Longji heard the "Chang'an version", he thought of Li Yi's plan.

"I am studying wax paper, which is used for printing. When it is made, I will send people to station in various state capitals to provide printing equipment, paper, and ink.

The news from Chang'an City spread quickly. Timeliness is not important now. It will be fine if it is a few days late. No matter how far away it is, it can be a month late.

After getting the formatted content, they write, print and sell it themselves. At the same time, we collect news from various places and send them back by fast horse. "

Li Yi gave his future plans. He not only wanted to make money by selling newspapers and advertising.

Now Li Chengqi and Li Longji understood that this brother Yi had big plans.

There is an urgent report from the court, and Brother Yi wants to establish his own urgent report.

The advertising fees in newspapers from various places are enough to support the manpower, horses and expenses along the way.

"Do I need to use a post station?" Li Chengqi reminded, horses cannot do this in long distances without human habitation.

"Isn't it provided by the imperial court? I'll pay more and use it when the time comes. As a newspaper, I still want to partner with His Majesty."

Li Yi considered building his own post station, but found that it would not work.

Whoever dares to rob an official post will be guilty of a serious crime. If you put it privately there, you can burn it with a fire. If you kill people or take away horses, where can you find someone?

The official post is protected by soldiers, privately built mercenaries?

Li Longji is interested. If cooperation is good, I am willing to cooperate with you.

"How much does it cost for a post station?" Let's talk about the price if we cooperate.

"The newspaper department will give as much as the imperial court allocates to a post station every year, double the money." Li Yi gave the answer.

"That's too much." Li Chengqi said. He didn't know the specific number, but he knew that the station invested a lot of money.

"Wherever newspapers can be spread, we can support a post station. Don't rush now. We will run it in Chang'an and release it when suitable manpower is trained."

Li Yi has other needs, but it doesn't make sense to say them right now.

The next day, a new newspaper came out, and Sondra went to sell it. Ten thousand copies were printed, and an extra hundred copies were printed and kept.

As soon as he arrived in front of the imperial city today, without shouting, a group of people from the imperial city came out and bought a thousand copies.

"Give me a hundred copies, quickly." As soon as the people in the imperial city finished buying, someone ran over, carrying a bundle of cloth, put it there, and asked for a hundred copies.

Song De didn't know why, let others buy it and sell it.

When the number of people nearby counted to more than twenty, another person rushed over.

"Two hundred copies." This person had twice as many copies as before.

"I want one, and I'll give you the money."

"Stand aside for one portion, two hundred."

"Fifty, I want fifty."

"I was here first, give me my share."

The people on Zhuangzi are stupid, how come they buy dozens or hundreds of copies?

"No, something is going to happen. Hurry up and go back and tell the owner." Song De didn't understand the situation and said to a Yulin Feiqi.

The other party hesitated, nodded, and rode away.

In less than two-quarters of an hour, Li Yi got the information. He sighed: "Finally there are smart people. That's it. Print more. If you print a hundred copies, you will send a hundred copies."

The printing workshop started printing, and the Yulin Pegasus became couriers, so they could ride on horseback as they pleased.

By noon, no one had grabbed the 6,000th printed copy.

However, a single person came over and bought a portion, muttering: "I dare to sell it for eighty yuan. I'm crazy poor. I figured it out, so I guarded it. Lijiazhuangzi always has it."

Song De stood there silently. He had heard it said by several people before.

I understand that yesterday a newspaper was sold for 50 yuan, and today it was even worse. Someone robbed the newspaper and asked for 80 yuan.

When no one came to buy anymore, he took more than 40 remaining newspapers and threw them away when passing by Heaven and Earth.

When he arrived at Zhuangzi, he looked tired since he hadn't had lunch: "Proprietor, our costs are high. We will pay nine cents for each print. They are robbing us like this. We can't deal with it."

"Twenty thousand copies will be printed tomorrow and two printing plates will be arranged." Li Yi did not show any anxiety.

Isn't it just nine cents for a trip? Here it is.

When various platforms competed, he threw in billions at a time.

Changing it to Chang'an, the political, economic and military center city of the Tang Dynasty, would it be more than one billion?

At this time, people in Chang'an City who bought a lot in the morning were settling accounts, UU reading www. uukanshu． ｎnet Calculate how much money you lost.

They didn't expect that there would be additional printed newspapers, thinking that there would be a total of nine thousand copies just like yesterday.

If you monopolize it yourself and sell it to those who need it, you can gradually reduce the price.

Even if you can't sell some, you still make money.

As a result, Lijiazhuangzi disrupted the arrangements of himself and others with just one seal.

People who bought it at a high price before had to drag themselves and others to file a lawsuit, or else get their money back.

This time it was a loss. I had a lot of newspapers that I couldn't sell. No one bought the three thousand newspapers. I was angry.

I would rather go to someone else to read it, or listen to it while having a meal or drinking tea.

It’s hard for people who buy in large quantities in advance, but some people are interested.

Foreign envoys at Honglu Temple in the Tang Dynasty discovered the situation. Lijiazhuangzi's printing costs for newspapers were high, and they would lose some money if they sold one copy.

The paper of the newspaper is really good, and it can't be cheap even if you want to, I'm not lying.

There are wise people who go to other people to discuss things together.

After waiting for the foreigners to discuss it one by one, they took out a lot of jewelry and sold it in the East Market to exchange for money.

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