Chapter 943 Buying a Car
Ford, GM, Volkswagen, BMW of Germany. As the domestic economy is becoming more and more open, major international multinational companies have also begun to invest in China, among which automobile investment is the focus of all investments.
The domestic economy around 2000 can be roughly divided into three gold mountains, home appliances, automobiles and real estate. The Internet is very popular now, but it is a level lower than these three. As for other mechanical manufacturing, it seems to be a level lower from the lives of ordinary people.
The real estate industry has local exclusivity. After all, no matter how powerful your company is, it is basically impossible to play with real estate without a Chinese household registration. If you invest in a few domestic real estate companies, it will be okay.
In addition to individual projects that require the introduction of foreign capital, others are not as free as local household registration, so there are many joint venture real estate companies. Basically, they all look like Chinese companies on the surface, but it is not clear whether the major shareholders are ordinary Chinese people.
Compared with real estate, which needs to be covered with a layer of skin, home appliances and automobiles are completely the opposite. Now, as long as they are foreign brands of home appliances and automobiles, they are unified in one name - high-end goods.
I don’t know how this perception was formed, but everyone thinks so. So when buying home appliances, the older generation may consider domestic brands to support domestic products and believe in things made in their own country. Most of the younger generation cannot afford foreign brands because they don't have enough money.
The same is true for cars. Those who have money will buy pure imported cars. Those who don't have much money will definitely choose joint venture cars. Those who really don't have much money can only pick and choose among domestic cars.
In fact, compared with various domestic brand cars in later generations that were complained by netizens, although domestic cars in this era are certainly not as advanced as foreign cars in terms of technology, the materials used are very real. There are more minor problems, but they are durable.
The big liberation produced in the 1970s and 1980s can still be seen in the freight industry. If you don't consider the issue of automobile pollution, whether the model and on-board equipment are backward.
In fact, the cars of National II and National III can really be driven for a lifetime. I remember that National VI came out in later generations, and the figures of National II and National III can still be seen in the second-hand car market.
So if you buy a car at this time, you don't have to consider the quality of the main components at all. It is normal not to replace the major components for ten years.
But buying a car at this time is more awesome than buying a house. After all, houses are necessities for Chinese people, and cars are luxury goods for ordinary families.
"Why go over there? I can't afford the cars over there." Wu Xue pulled Yang Dongxu's arm and dragged him over.
Yang Dongxu has been busy in Shanghai these days. After Wu Xue settled her family, she saved some money in the past few years and thought about buying a car.
The main reason is that self-driving tours have gradually become popular in the past two years. Compared with rural people who like to run to big cities, people living in cities can now pay attention to their quality of life. It is very popular to drive to the suburbs on weekends. So buying a car to take her parents out for a stroll on weekends is the purpose of Wu Xue's car purchase.
"Or I'll give you one." Yang Dongxu said with a smile.
The place where they are is the car city in Shanghai. The rich and handsome like to play with the rich and handsome and don't want to bring the poor loser around, while the poor loser seems to feel hurt by standing next to the rich and handsome.
Anyway, I don't know which designer planned the car city. There is an area for cars starting at 200,000, a core area for luxury cars worth millions, and an area for Volkswagen brands not exceeding 200,000. A wide road clearly separates the two.
The 4S store that Yang Dongxu wanted to go to was naturally the 4S store of his own car brand. In order to cater to the consumption concept of the Chinese people, the Chinese BMW brand is not a national independent brand but a joint venture brand.
In fact, it is just a joint venture skin, and all the components inside are basically produced domestically. Even for some purely imported vehicles, the parts are moved abroad and then shipped back to China after assembly. Export-to-domestic sales is a very popular business operation method at this stage and even for a long time in the future.
Wu Xue pulled him into a Volkswagen Santana store without saying a word.
"Or you can just give the cost price." Yang Dongxu touched his nose and said.
"I will be angry if you do this." Wu Xue glanced at him.
"Okay, okay, you choose, whichever you choose." Yang Dongxu stopped talking.
Wu Xue pulled him to look at the car together, obviously not implying that Yang Dongxu should give her a car. If she wanted it, she could just ask directly. Yang Dongxu definitely didn't need these routines.
Wu Xue really wanted to use her own money to buy a car that she could afford. As for bringing Yang Dongxu here, it was mainly because she had to spend hundreds of thousands of yuan to buy a car, which was almost all her savings. She would feel uneasy if she didn't bring someone who knew the business with her. And Yang Dongxu was the only one who knew the business among her friends.
This is undoubtedly a wrong misunderstanding, just like many people now think that as long as they go to college, they can do everything, such as agricultural breeding, medical treatment, and home appliance repair. In short, if you are a college student, you must know a little bit of these, right?
Although Yang Dongxu is the CEO of BMW Automobile Company, he has also participated in the design of some models. But to be honest, if you talk about some stereotyped information in books, he knows it. After all, as a CEO, he needs to learn some basics.
But if you talk about something very professional, he will also be confused. For example, buying a car, it is actually not as reliable as going to a car repair shop to find a mechanic.
"Hello, sir or madam, are you here to look at cars? Have you chosen a car model?" The two walked into the 4S shop, and the salesperson immediately greeted them with a smile.
A man and a woman are still so young, whether they go shopping in a mall, buy cars, or go to a gold and silver jewelry store, they are definitely the favorite customers of the shopping guide.
If this young man and woman are not married yet, then as long as you enthusiastically recommend a few models that the other party likes, then basically this order is stable. Unlike other customers who ask questions for a long time, they finally decide not to buy with a face full of pain.
If you don't buy it, the things are not yours. What does it mean to look painful? Do you feel sorry for the merchant who lost a customer like you who is unwilling to spend money?
"Take a look first, do you have any good recommendations?" Yang Dongxu said casually after taking a general look at the cars in the store.
Compared with a large number of low-end and mid-end cars to choose from in the future, there are not so many car brands now. Especially in terms of sedans, mid-size sedans are still the patents of luxury cars, ordinary sedans are generally small, and occasionally some compact ones can be seen.
"Then you can take a look at this Santana, which was just launched this year. It is a relatively compact car in the market. Compared with small cars, it is larger and more fashionable."
The staff of the car shop introduced it while opening the car door enthusiastically, allowing the two people to go in and feel the interior. To be precise, the interior feels good, and the Santana brand also has a good reputation.
After all, a brand that can be bought for decades, while brands of the same era have been swept into the garbage dump of history, it makes sense that Santana is still on sale.
But compared to Santana, Yang Dongxu actually prefers to buy some cars with more feminine designs such as Porsche, BMW and Maserati.
It's not that he looks down on the Santana brand, but when he mentions Santana, what flashes in his mind is a man sitting in the driving position, not a young beauty like Wu Xue.
It's just like when people mention a truck driver, the first reaction is a shirtless rough man. No one thinks of a sexy girl when they hear a truck driver.
So this car is enough and suitable for Wu Xue's father to drive, but it feels awkward to think about Wu Xue driving it normally.
However, Santana is not suitable. Volkswagen has another more suitable car, which is Golf. Although this car feels a bit stingy for men to drive, it is very suitable for women to drive.
In fact, if there is Cruze now, it is also suitable for women. It's a pity that Chevrolet has not launched this model yet. The next is Japanese cars.
Because of the design of the lightweight body, most Japanese cars are also suitable for women to drive. However, Wu Xue obviously did not intend to choose a Japanese brand, so the last two people stood in front of a red Golf.
In 1974, the first generation of Golf was released. Now they are looking at the fourth generation of Golf. The overall model looks a bit like a minivan with a longer head. If it is not so small and exaggerated, it has a bit of the shadow of a later SUV.
However, this model looks a bit ugly in Yang Dongxu's eyes, but it is very fashionable now, especially the small appearance and interior space design are also very reasonable and very suitable for home use.
After taking a look around casually, Wu Xue sat in and felt it and was very satisfied. Wu Xue was satisfied and Yang Dongxu naturally didn't say much, so he asked about the basic accompaniment and performance of this car.
There is no need to ask whether it has T or not. In this day and age, turbocharging is not a factor to consider when buying an ordinary car, so Yang Dongxu mainly asked about the difference between the engine and gearbox in the middle, high and low configurations.
One is the internal design issue. As for the added and free things mentioned by the 4S shop, they sound high-end and there is no need to care too much.
Then there is the issue of loan and full payment. Now there is not much difference between full payment and loan purchase of cars. It depends entirely on your consumption ability.
Especially for low-end and mid-range family cars like this, there are actually many people who buy cars in full. After all, they just live a good life. Unless their son is getting married, they have no choice but to take out a loan to buy a house. Otherwise, most people still feel that it is better to pay off the money at one time, so as not to owe the bank so much money and sleep uneasy at night.
Yang Dongxu and the clerk talked for a while, Wu Xue sat in the car and smiled and talked with Yue. After more than ten minutes, Yang Dongxu came back.
"I gave you some discounts. I chose the mid-range model. The high-range model has some unnecessary features. The total price plus insurance, purchase tax, license plate, etc. is 113,000. Is that acceptable?"