Chapter 2650: Counterattack Begins
In the office of the chairman of Yanjing Haina Company, Yang Dongxu held the statements of all Haina's business segments this year. Not all of them were income statements, but also included investment statements, market share and other data.
Looking at the market share report of all Haina's business segments in his hand, Yang Dongxu frowned and rubbed his temples.
Looking at the income alone, Haina is invincible in the whole of Asia, but if all the income is broken down, you will see the content that makes Yang Dongxu headache.
At present, more than 80% of Haina's income is provided by the domestic market, which means that Haina only eats its own domestic cake.
As for the overseas market, except for markets with a certain proportion of Chinese people such as Malaysia and Singapore, the income in Europe and the United States is less than 5% in total.
That is to say, when the people of the country are still immersed in the world's number one box office of "Zhu Xian", domestic entertainment companies are also sharpening their knives and feel that if they can produce a good work, they can also kill the four quarters in the overseas market like Haina.
Yang Dongxu has seen that after Zhu Xian, the overseas market, especially the European and American markets that dominate the global entertainment industry, has already locked the door for China.
So many people think that since Zhu Xian can succeed, with this one, there will definitely be two and three later!
But Yang Dongxu clearly knows that there is one, but when there will be two and three is uncertain. Unless China becomes the world's number one, the group of hyenas hiding behind the scenes are afraid of being dragged out and beaten to death, so they can only hide more carefully and deeper, and dare not easily show their teeth and claws.
At that time, there will not only be two and three, but also two hundred and three hundred. Now that there is Zhu Xian, the first, the second will be far away.
Because the success of Zhu Xian has some sneak attack elements in it.
Don't think that Chinese movies are making a lot of money overseas just because Lao Mouzi's movies and Ang Lee's movies sold well abroad in the past few years. This is all an illusion.
A careful analysis will reveal that none of the Chinese films that can sell well abroad or even win awards are normal promotions of China's positive energy and the rapid changes in China after the reform and opening up.
All of them are marginal reflections of China's poverty and backwardness, or various sharp contradictions, and vilification and distortion of the history of some Chinese celebrities.
In short, it is impossible for normal Chinese films to win awards, let alone the door, and there is no window. Those films that criticize China or even satirize China can be flattered by those old silver coins.
In the past, many people thought this was normal. A group of big-breed media that rushed forward with a look without dog food and dog fathers reported that the reason why Chinese films could not get out of the door was that our directors were not good, our scripts were not good, our films were not suitable for overseas, etc. In short, it was all our problems.
Moreover, Hollywood movies sold well in China because their directors and scripts were awesome, and this is called a blockbuster. Foreign countries are civilized, free, and awesome.
Why don't you say that the reason why Chinese films are not good overseas is because there is a group of hyenas secretly hunting Chinese films?
First, they use various awards to make all the Chinese films that can be exported overseas be critical, satirical and distorted of China. If you listen to them, they will give you awards and arrange your film to be shown in good cinemas and good time slots. If it doesn't work, they will buy the copyright and throw it into the trash can, and even if no one watches it, you will get your money back.
Or let a group of distorted monsters watch the backward and ignorant China in the movie and YY how awesome they are, how civilized and free they are.
If you don't listen to them, not only will you not get any awards, but even if you sell the film, they will arrange your film to be shown in communities that don't watch foreign films at all, and arrange it to be shown at garbage time. If there is any box office, it will be a miracle.
And what about Hollywood blockbusters entering China?
Don't say that there is a domestic film protection month in China, which is a suppression of Hollywood films. If this is considered suppression, then what about the ban on good Chinese films outside? It's an exaggeration to say that it's inhumane.
Therefore, facing such an overseas environment, Zhu Xian can achieve the first place in the global box office. First of all, it has solid strength and the film is good enough and strong enough.
Another important reason is that Yang Dongxu caught the other party off guard. After all these years of manipulation of Chinese films and various awards.
The six felt that the entertainment industry in China was soft dough and they could knead it at will. Even the sudden rise of Haina scared them.
But after they recovered, Haina only had a certain influence in East Asia with the backing of China. In recent years, Yang Dongxu wanted to secretly invest in some successful and popular movies to make some money, but these hyenas didn't give him a chance.
Not to mention that he suddenly stabbed out like a few years ago, and these old silver coins were caught off guard, allowing him to successfully make several variety shows.
So although this group of people paid attention to Zhu Xian at the beginning, when they knew that Zhu Xian was a fantasy, that is, a magic-type movie in their understanding.
They thought it was Harry Potter, or werewolves and vampires. However, Chinese magic culture is not widely spread abroad, and pure Chinese fantasy will definitely not be accepted abroad, so people take it lightly.
However, in order to rise in the overseas film market, Yang Dongxu began to use online novels many years ago, which are regarded as garbage literature abroad, to secretly cultivate fans of oriental fantasy books.
After the release of Zhu Xian, these book fans suddenly burst out like a flood that was unstoppable, so they created the myth of Zhu Xian being the world's number one box office.
Now, this group of old silver coins, in addition to increasing the stranglehold on Haina Film, are also strangling the overseas online novel market. In order to facilitate the export of online novels, Yang Dongxu established an overseas online novel website, which is now under various investigations. The originally wonderful novels have been removed from the shelves one after another, and it has become deserted.
Reading the error-free version! 6=9+Shu_bar released this novel for the first time.
So in this environment, it is almost impossible for Chinese films to have another hit in the overseas market. But this group of old silver coins is hanging a carrot in front of them, making some Chinese entertainment companies and directors feel that they are the next lucky ones.
This has led to some domestic entertainment companies and big directors trying to get high and invest in big movies, but they have lost a lot of money. Not only did they lose money, but they were also cheered by some big-breed media, which continuously deepened the public's impression that Chinese movies are indeed not good and Hollywood movies are awesome.
Putting the report in his hand on the table, Yang Dongxu leaned back in the boss chair to rest, stretched out his hand and pressed the landline in front of him, "Notify the film publicity department and the public relations department to hold a meeting at 2 pm."
In the past, facing such injustice, Yang Dongxu was angry but had no choice, because the overseas market was in the hands of these old silver coins, and you wanted to go to their territory to fight without being cheated.
But now it is different. After several years of development and stability, the Haina platform plan has begun to show results, and the box office of the domestic film market has also reached new highs year by year. I went to your territory to show normal movies and you cheated me, and you ran to my territory to make trouble.
I endured the fact that the dog-beating stick was not made well before, and now Yang Dongxu is ready to take out the dog-beating stick he made and give the hyenas a stick to let them know what pain is.