Chapter 149 All Kinds of Burning Money

Taxi dome lights are a very good offline advertising channel, because not everyone pays attention to Yang An’s Weibo, the first season of “The Voice of China” has not yet made a name, and there are no business partners flocking all over the country (such as Wanda), without the support of music associations around the world (such as regional auditions), he has no choice but to do so.

In this world, there is no exactly the same reference. Yang An only knows the appearance of "The Voice of China" and has not obtained the entire script outline collection, so he has to explore every link by himself, just a preliminary preparation , almost tortured him to death.

Therefore, it is necessary to burn money for publicity, and all methods must be tried. If the taxi advertisement is ineffective, then find other methods. If it is wrong, it is wrong. It is no big deal, and Yang An is not a god.

Yang An said: "Thank you, Sister Ling, you have helped me so much, I don't know what I can give in return?"

Dai Ling laughed: "Let me help you connect and facilitate negotiations with Yuedong herbal tea, that's all. My sister is going to compete for the general agent position in the six central provinces of Yuedong herbal tea, and take this opportunity to connect logistics companies into a central region The logistics network, wait a few years before finding the right opportunity to go public, if not listed, you can also package the entire logistics network and sell it at a high price.”

Mu Jianmin clicked his tongue and said, "Yang An, look, this is called business! This is called boldness!"

This kind of real economy is too complicated, and Yang An is not envious.

The next day, Dai Ling brought the people from Yuedong Herbal Tea over. Yang An sat at the negotiating table, and both sides brought lawyers and negotiating teams.

Yang An has a lot of cards here, four top mentors, two variety shows with high ratings, and a gold medal producer. He offered 100 million yuan, and Yuedong Herbal Tea didn't think it was a joke.

After two days of hard negotiations, Yuedong Herbal Tea finally agreed to Yang An's quotation, but gave some ladder-level restrictions, such as how many ratings must be reached, how much ratings must be exceeded, and how to calculate extra bonuses. Yang An agreed, and he Wishing for it, there are extra side dishes, the more the better.

Yuedong herbal tea was also very refreshing. The first batch of 50 million investment was credited to the account quickly, and the details of the contract were not mentioned. In short, the good voice puzzle was completed 5/10.

Yang An asked puzzle 6/10 about the recording venue: "Mr. Cao, do you know any theaters that are planning to change hands, or lease them for a long time?"

The folk art industry was not in a good mood, and now many theaters have changed their careers, or are struggling to support them. Cao Shulin knows a few of them.

Cao Shulin asked, "How big a venue do you want?"

Yang An thought for a while: "I have to ask the professionals about this, the most important thing is to facilitate the transformation, and the transportation is convenient."

Cao Shulin understood: "The Xiaomeiyuan Theater in front of the street can accommodate up to 2,000 people, but usually only 1,000 people are enough. They used to be state-run theaters, and they used real materials back then. Please come to the Soviet Union. Designer, the building quality is good, but the equipment is a bit old, many lines are aging, we performed in the Xiaomeiyuan Theater, and there were jokes about not speaking."

Yang An asked, "Do they sell it?"

Cao Shulin laughed: "Of course I would like to sell it, but can you afford it? This is an old street in the city center, a three-story theater with an area of ​​several thousand square meters and a larger building area. I heard that a developer asked about it. , It is said to start at 30 million."

Yang An clicked his tongue: "I can't afford it. In fact, leasing is also possible. I can contract it for ten years, right? And when I don't use it, Lin Yun Club holds a special show of cross talk here, and the Laughter Brothers perform a stage play here. It's even okay. Show movies, if you want to make money, there are many ways!"

Can Lin Yunshe hold a special cross talk show?

Cao Shulin was moved: "If you really think so, I can ask for you."

As for the location of puzzle 6/10, Yang An is of course willing to find a long-term and stable shooting studio, spend 10 million to renovate the venue, and spend 30 million to update equipment. In the future, it will not only be "The Voice of China",

Any other program can be recorded here, and after it is finished, it can be directly broadcast on other TV stations. Anyway, it doesn't matter where the program is imported, and he doesn't want to be made things difficult by the TV station. Everything he can do is done by himself!

Xiaomeiyuan Theater is a special situation. The boss is a listed zombie state-owned company. It does not have any business activities and lives on rent collection. All these years, it has been contracted by outsiders, and the price is not high. The annual rent is 1.2 million. The increase is once a year, and the maximum increase is no more than 10%. The rent is paid every two years, and various expenses such as water, electricity, waste maintenance, etc. are handled by yourself.

Yang An, who had just received 50 million yuan, was rich and powerful, so he found Jin Shaohua and Liang Xu, brought the checks, and went to Xiaomeiyuan Theater to inspect in person.

Although it is an old theater decades ago, Shengzai used solid materials back then. Apart from aging wiring and outdated decoration, there was no major safety hazard.

Yang An liked the layout of the room very much. There was a big stage, seats on three floors, and more than a dozen separate lounges in the backstage.

Yang An and Jin Shaohua carefully discussed the renovation plan. Jin Shaohua had worked as a stage sound engineer for the Beijing Asian Games and was very experienced in this kind of theater layout.

The director of the accompanying design company said that if the modifications were made according to Jin Shaohua's idea, the renovation requirements could be met within 2 months, but at least 5 million renovation costs would be required, and they would send elite troops to devote themselves to this matter within two months. Subsequent overall renovation of the exterior wall, stage, audience seats, and stage lighting, the total cost of the project exceeded 10 million.

Without further ado, Yang An signed the contract, paid for it, and took down the puzzle 6/10 first.

Throughout April, Yang An and Jin Shaohua were in the Xiaomeiyuan Theater. He knew that the biggest selling point of this show's popularity was the sound.

Yang An used a black curtain to completely separate the inside and outside of the theater, forming a completely enclosed place. The central air conditioner was newly upgraded, and a large steel frame entered the venue. It took Yang An a week to find 4 large swivel chairs specially ordered by Nanyue manufacturers. Striving for perfection in every detail not only drove me crazy, but even the manufacturer's installation engineer felt that the money earned was too tiring.

In addition, for the best sound effect, Jin Shaohua decided to adopt Dolby 5.1 surround sound technology. Most of the speakers he listed had to be purchased from abroad. go out.

A good show costs money. An "i-want-you" chair is 800,000 yuan. From the outside, how technical can a chair be? But in fact, it is so expensive!

...

Blue Ocean Satellite TV finally detonated the conflict, Yao Ning made the best effort, they still voted internally to abandon "The Voice of China"!

"Introduced programs can never replace our own programs! The outsider makes enough money to pat his ass and leave, leaving us a piece of chicken feathers and helping him clean up the mess. We would rather not have it, and we can't spoil him, and we can't open this head!"

A leader of Blue Ocean Satellite TV said this, speaking with righteousness and awe-inspiring righteousness.

Yao Ning looked at the leaders in the conference room who raised their hands in opposition, stood up, sneered and said, "Very good, there are still three months, no, it's two months, I believe it will be broadcast in the first episode of "The Voice of China" After that, don't regret it!"

Blue Ocean Satellite TV gave up Yang An because of its own interests, and everyone got together and dispersed without any problems. This is business.

Yang An turned around and signed a contract with Zisong Satellite TV. Zisong Satellite TV, located in Shanghai, the largest economic city in China, showed enough sincerity and reserved the prime time every Friday for Yang An. , almost all are satisfied.

In reciprocation, Yang An handed over all advertisements except Yuedong herbal tea to Zisong Satellite TV.

Sponsored vehicles, online cooperative media, host clothing, SMS voting and other advertisements, Zisong TV used its extremely powerful influence to win a sky-high price of 800,000 yuan for a 15-second advertisement. Calculated based on the 20-minute advertisement duration of each program, the advertisement The cost is more than 64 million!

According to the contract, Yang An can get 20% of the money, which will be used for the expenses of the program group after the program is broadcast. In the first season of "The Voice of China", both parties did not struggle too much with money, because smart people will see the long-term, Good sound puzzle 7/10 completed!

...

"The number of people in the second round of auditions is 2,250?"

Looking at the statistical report, Yang An felt his head ache. In his opinion, the number of people is too small!

Now it’s the May 1st period, and "The Voice of China" was officially broadcast on June 1st. If you count the recording time, it’s only less than three weeks away. There are 2,250 people, more than a billion people in China, and only a few who can sing Son?

Liang Xu explained: "We went to 140 large and small cities across the country, and received a total of more than 80,000 applications. The editorial team worked overtime every day this month, and we have eliminated 95% of the people for you. These 2,250 people, All have gone through Professor Ma's technical level and the screening conditions you listed before, and it's up to you to make the final decision."

It turned out that they had already been screened, so Yang An breathed a sigh of relief: "I said, how could there be so few people! Now our task is to select the last 200 people who will participate in the recording of the program, and the rest will be kept in the talent pool." In the middle, leave it for later use.” ⑧±Miao(.*)pen ⑧± Pavilion ⑧±, o

The 2,250 contestants who had initially passed the audition were printed out like a thick book, and the electronic files were even denser. Fortunately, with the help of a editing and directing team of more than a dozen people, Yang An was not in a hurry.

After the list of 200 contestants in the first season was listed, the writing and directing team got busy again.

Each contestant's singing style is different, Liang Xu and An Ran band are very busy, each contestant has to prepare two sets of different songs, and the task of re-arranging is scary.

Liang Xu secretly rejoiced that when he went to Zhongjing to meet Liu Feng, Yang An told him to collect the top 200 hit songs on ktv, and he had made preparations in advance, otherwise they would collapse if they came here now!

Finally, before the middle of May, the good voice puzzle 8/10 is completed!

Then there is only the last and most critical step, which is to record the program.

That's the essence of a good voice - audition!