Chapter 114 Oscar Eve

"The vice president of Burberry in charge of corporate management contacted us urgently. They believed that if Burberry's dresses were not used at the Oscars, it would have an important impact on our cooperation."

When word reached Burberry of Daniel's decision to walk the red carpet in his own clothes, the predictable reaction came quickly.

To be honest, with Daniel's qualifications in Hollywood, it is rare for him to be so tough on top luxury clothing.

Because in fact, most celebrities who cannot endorse luxury goods need to borrow clothes from various brands-this is a mutually beneficial and win-win thing, the brand can promote its reputation, and the celebrity can use the brand value to improve itself.

Bundling the use of gowns with endorsements breaks the rules in a way.

However, all rules do not mean that they must be followed, as long as you can bear the corresponding results.

When Cusa and Daniel agreed to do this, of course they also took these possibilities into account.

According to Kusa, Daniel now has a variety of investment methods, so the considerable income from endorsements is not so urgent-especially the endorsement fees for luxury goods are not so high, and fast-moving consumer brands are much more generous. Under this premise, using luxury goods to boost Daniel's career and image is the most important purpose.

This means that the sooner the better, if Daniel really goes smoothly, then Burberry's promotion will become more and more limited.

This is the most important reason why Kusa is determined to take a tough attitude. Even if Burberry gives up the cooperation with Daniel, Melissa can get in touch with other luxury brands as soon as possible.

"Tell them it's either a final decision, we've been negotiating for a long time, or I'm going to drop Burberry in the latest public event and it won't change."

Melissa nodded, she understood the attitude of Kusa and Daniel, the "arrogant and domineering" collaborators.

...

The Oscars are really coming.

The number of vehicles coming and going throughout Beverly Hills doubled compared to before, and media people of all colors began to pull people everywhere on the street. Some of them served newspapers and TV stations, and some came from various media from all over the world.

The Los Angeles Times, the largest circulation newspaper on the East Coast, is doing their last survey.

Because the base camp is near Hollywood, the surveys of the "Los Angeles Times" over the years are considered to be the most authoritative polls.

Paul Dix is ​​a young reporter for the Los Angeles Times, and it's not a good job to brave the cold wind to interview in the structure.

He stopped the gray-haired woman, who appeared to be coming out of the supermarket with a bag full of groceries.

After getting permission, he started to ask questions. In fact, this was not the first time that Mrs. Dodgson had been interviewed. The Oscar was approaching, and the old man who would go out to purchase every two days had been stopped several times by different media reporters.

"Are you paying attention to Oscar?"

"I watch it every year."

Dix was a little surprised, Oscar's attractiveness was being tested, what factors caused Mrs. Dodgson to pay so much attention to Oscar.

"Because reporters have to ask me every year, I have to reserve some knowledge. For example, Russell Crowe was also shortlisted last year."

Paul: "..."

"Okay, Mrs. Dodgson, what are your expectations for this year's Oscars?"

Mrs. Dodgson repeated her own answer.

"I think 'Gladiator' will take the big prize."

"Best Picture?"

"Yes."

"I love Tom Hanks more, and Juliette Binoche in Chocolate, but I think Tom and Julia Roberts will be the new Best and Best Actresses. Oh yes, Director, I like An Lee, but I'm not too interested in Crouching Tiger, Hidden Dragon."

"The best actor is Tom Hanks, the best actress is Julia Roberts, and the director you think is An Lee, do you have any opinions on other awards?"

"The young man in the supporting role, my granddaughter likes him very much, he played the Roman emperor very well."

"Daniel Sandler you said, is your granddaughter a fan of his movie? That's why you support him?"

"No, I watched Gladiator, and he was really good."

Paul thanked Mrs. Gerson, and began to look for interviews with passers-by of different age groups, different skin colors, and different working groups.

"Russell Crowe"

"Tom Hanks"

"Ed Harris"

"Julia Roberts"

"Daniel Sandler"

"William Dafoe"

Different people gave different results, and these results were published in the "Los Angeles Times" on the 24th after statistics by reporters and staff.

"Russell Crowe is one step ahead, Julia Roberts has no match"

"In the street survey conducted on the 23rd, Tom Hanks was considered impossible to win another award because of his past feats. He once won the Oscar winner for two consecutive years, an unprecedented three actor trophies. Obviously, the Oscar is not ready yet. , Russell Crowe, despite his troubles, is considered the most likely to win the throne of actor under the premise of lack of strong competitors. In terms of actress, the big-mouthed beauty Julia Roberts has no rivals. The veteran woman Juliet Binoche is also considered difficult to provide a strong obstacle to her winning road. In terms of best picture, "Never Compromise" and "Gladiator" are almost the same, but the latter is more popular among middle-aged and elderly people Welcome, this group is more in line with the age of the Oscar judges. In addition, the popular Chinese Kung Fu film "Crouching Tiger, Hidden Dragon" is also a strong contender, but compared to the best picture, its director An Li is considered to be in the best foreign language In addition, the more competitive awards come from the best supporting actor, and the competition between young talents and veteran performers has attracted more attention. Daniel Sandler's winning rate is not low , is almost the same as Willem Dafoe in "The Phantom of the Vampire", but Beniso Delto, the industry favorite, is not favored..."

Compared with the authentic investigative report of the "Los Angeles Times", the industry pays more attention to the result predictions of "Variety Show" and "Hollywood Reporter", but this year's prediction report of Shanying Company has also attracted much attention.

This young research company is involved in a wider and wider range. The industry believes that "the mature information collection system and big data processing technology provide convenience and persuasive".

...

Miramax, Bob Weinstein's office.

"Harvey, the company's predictions are pretty much the same as what we think they are in terms of major awards. Do you think this is the prediction of the industry, or do they really have a data prediction mechanism?"

The Oscar results are confirmed, and the final answer will be revealed at the Shenandoah Theater next night. Harvey has done everything he can.

"I think the latter is more likely. If Shanying hadn't had strong confidence in a certain mechanism, Shanying would not have released such a report. For them, this is not their main business, and there is no need to take risks."

Bob nodded.

"How is Daniel?"

(Good Friday)