Chapter 771 Akihabara Promotion
Starting from the 24th, the ip1ayr promotional activities will be officially launched at the two Ishimaru Electric Stores in Akihabara and Ginza. This is the official test of the Japanese market.
The two stores of Ishimaru Electric in Akihabara and Ginza are also one of the largest electric appliance chain stores in Japan. Chen Hao also tried his best to make Ishimaru Electric attach importance to this promotional activity, and put the promotion booth on the bottom of the store. The prominent position between the elevator shafts can attract more people's attention.
The giant sign indicating the date of price reduction hangs in front of the glass guardrail on the second floor of the elevator shaft. When you walk into the lobby of Ishimaru Electric’s Akihabara store, you can look up and see the yellow arrow on the giant sign pointing to the eye-catching "24th,—— 10%" or "Twenty-five days, -20%" in red text. Novel chapters are updated the fastest
Xiao Jincheng is in charge of negotiating cooperation with other electronics manufacturers for OEM sales in overseas markets. Chen Yan is in charge of cooperating with more dealers in the Japanese market to sell ip1ayr. Zhang Ke seems to be relaxed and leisurely, spending the whole day on the streets of Akihabara Wandering around, but circling in my mind is the plan to conquer the Japanese market.
As Japan's electrical street that keeps pace with the cutting-edge industries of the times, Akihabara has been changing rapidly since the mid-to-late 1990s. Driven by the popularization of computers and the wave of technological innovation, Japan's electronic game industry is also showing a grand occasion. Many games Hobbies began to patronize and linger in Akihabara. Zhang Ke even found maid teahouses and coffee shops in Akihabara. The Japanese otaku probably began to form a little earlier. \ "Fiction" novel chapters are updated the fastest
Compared with other Japanese groups, otaku are more receptive to new electronic products such as ip1ayr. In comparison, ip1ayr has a higher proportion of potential users on the streets of Akihabara than in Ginza, the central business district of Tokyo.
Even if there is no so-called daily price reduction promotion, ordinary people will be very cautious when buying a brand new electronic product. Even for those young people who are chasing fashion and like to try, it is impossible to buy without knowing much about ip1ayr. The price reduction promotions are just enough to keep the eyes of interested people coming, and those people may be thinking: the price of 50,000 yen may be too high. It's not worth the risk. If you can wait until the last few days, the price of 10,000 yen or less is worth a try.
In the first two days of officially testing the waters of Japan's ugly market, it attracted a lot of attention, but there were not many ip1ayr sold at the counter. On the third day, that is, on the 26th, the ip1ayr new product promotion price of the two stores was discounted to 30% off, attracting more and more people. However, there are still very few people who take out their wallets to buy, and some people's confidence is almost shaken.
The 26th is New Year’s Eve. Even Xiang, Su Jindong, Dong and others started their annual leave of three to seven days in China. The Japanese do not have the custom of celebrating the Spring Festival, but South Korea has the tradition of returning home to worship ancestors during the Spring Festival. Zhang Ting only thought that Li Xinyu had returned to Korea, and it was a surprise to meet her on the streets of Akihabara.
"It's boring to sit in the house empty,
Most of my friends living in Tokyo flew back to Seoul one after another, thinking that ip1ayr has been officially listed for three days. will come..."
When he met Li Xinyu, Zhang Ke was standing on the street looking into a maid teahouse. Li Xinyu, who was like an elf, came to him and patted his shoulder, and was surprised. ^^^^
Li Xinyu's half-length dark brown woolen trench coat, with a corner of the pink and blue silk scarf exposed from the collar, set off her delicate and beautiful face more and more charmingly, with bright eyes. Under the straight nose is pink lips with extremely beautiful curves. Zhang Ke longs to think that a woman's face has two things to look at, one is the eyes, and the other is the shape of the lips. Li Xinyu's facial features can be described as standard parts, and when combined together they are incomparably vivid and beautiful.
"Didn't go back to Seoul?" Zhang Ting asked in surprise, thinking that Li Xinyu would return to Korea.
"No, although the Spring Festival is also a public holiday in South Korea. But it is not as important as the Chinese," Li Xinyu held a leather bag decorated with gold metal pieces in her hand. When she was talking to Zhang Ke, she liked to connect her wrists with the leather bag. Sandwiched between the knees, half-bowed, like an elf appearing on the streets of Japan, "You haven't left Tokyo either?"
"Wandering on the streets of a foreign land at this time, it's a different feeling..." Zhang Ke said with a smile.
"Then you are not afraid that someone in China will miss you?" Li Xinyu narrowed her eyes and smiled slyly. The three women Xu Si, Tang Jing, and Wan Qing all stayed in Haizhou, even if they missed each other. Zhang Ke was also at a loss, especially Wan Qing, who sent Zhitong to Xu Shuiping in Beijing, and she stayed in Haizhou alone, Zhang Ke wanted her to come to Tokyo, but she refused, saying: "What excuses do you have? "As for Li Xinyu's question, Zhang Ke just smiled.
"Even if we're not together, the feelings brewed by missing will be stronger, right?" Li Xinyu said empathetically, and asked Zhang Ke again. "Is ip1ayr getting the welcome it deserves. Today is the third day?"
"Has the dealer's confidence been shaken?" Zhang Ke smiled and told Li Xinyu that the sales volume of ip1ayr in the two stores of Shiwan Electric Appliances in the past three days can be counted on the fingers. Zhang Ke raised his fist and spread his five fingers, "There are only a handful of them."
"It's so easy to shake your confidence? I just saw Toshiba's Moriyama-kun at the Ishimaru Akihabara store. He has a dignified face. Judging by his expression, he must have a lot of confidence in you." Li Xinyu said.
Toshiba will pay attention to ip1ayr's testing of the water in the Japanese market, which will determine whether Toshiba's strategy for Kumho is to cooperate or submit to other Japanese manufacturers to jointly suppress Kumho. Li Xinyu knew that Chi Zuo's family was secretly related to Samsung and Toshiba. ^^^^ It's okay to think about it, Zhang Ke didn't make Li Xinyu feel like being used.
It is impossible to know the twists and turns hidden behind the scenes, and the current public information cannot give Zhang Liang a good explanation.
In 1998, the relationship between Toshiba and South Korea's Samsung has not yet become hostile. It can even be said that during the Asian financial turmoil, the relationship between the two places has become closer than before. Relatively speaking, the relationship between Toshiba and Sony, Panasonic, Sanyo, etc., which are also in the Mitsui system, is quite tense. Under the leadership of Lee Kun-hee, Samsung began to take off at the end of the 1980s. It gained a lot of leverage from Toshiba. Toshiba even chose to exchange patents with Samsung for the flash memory technology developed by Toshiba, and kicked out other member companies under Mitsui. There must be something behind this. With a wonderful story.
"Mr. Moriyama's serious face, isn't it more likely that he has no confidence in ip1ayr? Maybe he had a lot of expectations for ip1ayr before." Zhang Ke asked.
"Judging from his expression, he shouldn't be the one who loses confidence," Li Xinyu said with a smile, "Even I don't believe that you will put all your hopes on Ishimaru Electric. The introduction of enjoying music experience activities anywhere, whether it is a paid online music store or an online website for sharing music with the public, has gathered the most direct potential user groups of ip1ayr; I also saw the two articles on the website community Takuya Kimura and Takako Matsu The article written about the experience of using ip1ayr... Did you also put ip1ayr on the direct TV channel?"
The financial turmoil is still raging at the low altitude in Asia. The economic crisis can lower the heads of many Japanese companies. Apart from merging online music websites at a small cost, the resistance to choosing other Japanese manufacturers for cooperation is not as difficult as expected.
Most of the Japanese citizens are still ordinary people who support their families. Those radicals with narrow national complexes cannot extend their tentacles to every corner of Japanese society after all. During this time, Kumho even acquired a Japanese tech company with technology for remote-controlled headphones.
Even if Japanese electronics giants such as Sony, Panasonic, and Sharp remain silent or boycott Kumho, they cannot block the pace of Kumho's Japanese market.
They all spent New Year’s Eve together in a foreign land, so Zhang Ke invited Li Xinyu to join him in Akihabara. The windows were still lit, and busy figures were still swaying by the windows.
On the morning of the 27th, Zhang Ke stayed in the office of the Japanese subsidiary to call domestic New Year greetings, and received many calls in an endless stream. After calling the whole morning, he felt a little migraine. Originally thought that the sales promotion of the two stores of Shiwan Electric would be in a stalemate for two days before the situation could be broken. In the afternoon, Chen Han called from the Akihabara store of Shiwan Electric to report that the promotion in the morning had broken the stalemate, as if a window had been opened suddenly. Up to now, 300 of the 1,000 promotional machines have been sold, and the sales of the Ginza store have suddenly improved. What is exciting is that the counter is still full of people with buying intentions, and it is not an exaggeration to say that there has been a wave of panic buying.
Promotional machines are limited, and not everyone is confident that they can still buy them when the price drops to the lowest price. Once the stalemate is broken, the situation will suddenly become favorable, which will prompt more hesitant people to make early decisions. The promotional machines in both stores were sold out on the 27th.