Chapter 1166 Mobile Strategy
"How much appetite do you think Lianfan will have?" On the way to meet Yang Rongping. Zhang Ke sat in the car and asked Zhang Yaping.
"At the beginning of the year, China Unicom made an expansion plan to develop 10 million new users this year," Zhang Yaping said. "I think China Unicom's high-level executives are probably getting hotter when they get back so much money from overseas this time."
"It's really a headache. They are not short of money. Just be patient. If you have the patience for half a year and put more effort into the basics, the situation of Unicom will be greatly improved. You shouldn't be too strong at this time." Zhang Ke scratched his head. Said with a frown. w Novel chapters are updated the fastest
"Unicom must tease the nerves of mobile companies, which is something that no one else can convince," Zhang Yaping said, "Perhaps the top management of Unicom knows that it is a bad move to scare the snake away, but Unicom still concentrates on basic work and does not come up with some beautiful new user growth. It is difficult to explain before the data comes out, and it is difficult to understand their difficulties. They don’t just have to explain what to do for the future of China Unicom.”
"Well..." Zhang Ke nodded, knowing that Zhang Yaping was dissatisfied with the duopoly market structure of China's telecommunications industry and had no complaints. It seemed that his own position should not worry about Unicom; it's just that this situation may not be beneficial to Kumho.
Last year, the number of new domestic mobile communication users was only 14 million. It is expected that the number of new users this year will exceed 25 million. China Unicom's new subscribers last year were only 2.6 million. w "Fiction" novel chapters are updated the fastest
At the beginning of the year, China Unicom accepted Zhang Ke's suggestion and decided to suspend the implementation of the radical expansion plan formulated before, but did not completely give up or come up with a revised draft.
This year... Unicom will have 3 million new users by the end of the month; if China Unicom still aims at 10 million new users, it means that China Unicom will have another 10,000 new users in the remaining five months of this year.
Thinking of this, Zhang Ke frowned slightly and said, "China Mobile will not sit still if China Unicom really wants to do this. I think China Mobile's new user growth plan for the remaining five months is only between 700 and 8 million. How could China Mobile do that?" Allowing China Unicom to equalize China Unicom in terms of new user growth figures in such a short period of time, China Mobile will definitely fight back and most likely put the pressure on us."
Zhang Yaping fully knows what kind of pressure will be transferred to Kumho's head.
Kumho Yang Unicom has a private agreement that cannot be seen. Within two years, the ess baseband chipset is actually only provided to Unicom for customized mobile phone business to help Unicom obtain a cost advantage that China Mobile cannot match in the customized mobile phone business. If China Mobile wants to copy China Unicom's model, it also needs to cooperate with Kumho.
Before China Unicom, it only focused on selecting a small number of cities for pilot projects, and did not startle the snake. Even if some achievements could not threaten China Mobile's position in the communications market, Kumho could completely use the lack of production capacity as an excuse to refuse to cooperate with China Mobile.
However, if China Unicom wants to start a full-scale war with China Mobile to compete for new users, the situation will be completely different; Kumho will no longer be able to use such an excuse to perfuse China Mobile, which is a headache to think about.
"I think we still need to continue the pace of China Unicom's mutual baseband chipset. We will only supply another 3 million units this year. China Unicom will develop customized mobile phone business, and we can't focus on low-end mobile phones," Zhang Yaping said. "The group You can directly provide some mid-to-high-end mobile phones to China Unicom at a lower profit. If necessary, China Mobile can also provide some mid-to-high-end mobile phones to China Mobile at a lower profit. But I think China Mobile may not cooperate with us if it wants to develop mid-to-high-end customized mobile phone business.”
"I see that the supply of ss5 baseband chipsets is soiled. We have to tighten some more. The monthly supply of 500,000 sets is enough. Showdown with Yang Rongping." Zhang Ke said.
If China Unicom really wants to develop 7 million new users in the remaining five months of this year, the customized mobile phone business must at least undertake an increase of 800,000 to 1 million users per month." Kumho only promised to release the supply five There will still be a gap of 300,000 to 500,000 units per month to fill the 100,000 sets of China Unicom; even so, the increase in supply compared to the average monthly supply of 150,000 sets in the first seven months of this year is already quite impressive.
This time Zhang Ke didn't come to Beijing specially for this matter, took a car to the office of Yang Rongping at Unicom headquarters, sat for a while, said goodbye and left, and Zhang Yaping was in charge of the specific meeting.
On the way back to the villa, Zhang Ke called Chen Jing to provide Unicom's customized mobile phone service.
"If you want to tighten your grip on China Mobile, you can't question it. Others would want to make all the money at once." Chen Jing said with a coquettish smile on the other end of the phone and asked Zhang Tanshi when he returned to the architect, "I heard that Chen Feirong's Will the little goblin stay by your side all year round?"
Zhang Xiayou asked Chen Feirong to close the handset of the abandoned phone and put it close to her ears, so that she could hear the voice of Chen Fu's magnetic voice, and then pretended to discuss business topics with Chen Jing on the phone "in technical production" As well as marketing and many other aspects, excessive expansion before making sufficient preparations is not a good thing. Money is endless. If you want to think about the long flow of water and talk about some Jinshan factory matters, you hang up the phone.
I also spoke to Xiao Ruimin from Lianxin on the phone. The phone call with Xiao Ruimin just told him that although the current baseband chipset can be successfully upgraded to the second-generation enhanced version, the production capacity is still limited and cannot be opened. sub supply. In addition to Kewang High-Tech Lianxin, Kewang also needs to supply a certain amount of target netbsp; Zhang Ke and Su Jindong Dingyu Zhang Yaping and others set this year's mobile phone sales target at 8 million units, and now the first six months have already passed. To complete the sales of 4 million units, even if there is no special marketing plan, it will not be too difficult to complete the sales of 10 million units this year according to the natural increase rate. It is estimated that the total annual sales of the domestic mobile phone market will reach 50 million units, becoming the fourth largest mobile phone market after the US OSA and Japan, and Chuhu's domestic market share will reach the end. Other manufacturers will be represented by Lianxin Kewang Hi-Tech. These two companies will sell 3 million mobile phones this year. The total sales of the other 12 domestic mobile phone manufacturers will also exceed 4 million units. The localization rate of the mobile phone market will break through.
The approximate localization rate is probably an unacceptable figure for foreign mobile phone manufacturers such as Motorola, Nokia, Philips, Samsung, and Sony Ericsson.
I'm afraid that after China Mobile's flashover upgrade is completed, the machine-sea war will start completely, right? After all, mobile phones can have more colorful applications on the gpse communication network. At this time, the design and technical strength of overseas mobile phone manufacturers can be fully utilized.
China Mobile has already flashed the first-level communication in many central cities and tentatively opened some services. It is not long before the full activation of GPS (flashover time is not long.) High-end mobile phones that use the network are waiting for the flashover to be fully upgraded before they can show their strengths.
Zhang Tan can almost imagine the cruelty of the machine-sea war. Back in his memory, the localization rate of mobile phones was once close to strong. However, under the machine-sea tactics played by overseas mobile phone manufacturers, the entire industry of domestic mobile phone manufacturers suffered losses and made localization. The rate drops below the winding. Even the localization rate of boron is low, because at that time many domestic mobile phone manufacturers had no production capacity at all, and only did OEM business for foreign mobile phones after obtaining mobile phone licenses. Most of the parts of the mobile phone are shipped in from Japan and South Korea. Two containers are loaded into the fuselage and the phone antenna is loaded into a container. The mobile phones produced in this way are also called domestic mobile phones.
Even if this year's localization distance reaches the localization rate of adjacent core components, the main reason is the baseband chipset, and the ess customized mobile phone provided to China Unicom can be called a real domestic mobile phone.
The domestic mobile phone market almost classifies mobile phones below 2,500 yuan as mid-to-low-end mobile phones from Lianxin Wanggao. The selling price in the mobile phone market ranges from 1,200 yuan to 1,500 yuan. The price of customized mobile phones supplied to China Unicom ranges from 1,000 yuan to 1,200 yuan, which can be said to be the absolute low end in the current domestic mobile phone market. cell phone.
If the sales volume is used to calculate the current share of the domestic mobile phone market this year, this is already a pretty good result. However, it is insignificant to plan based on the sales volume of "ess mobile phone sales that do not account for this year's total domestic mobile phone market sales.
In addition to Lianxin Kewang Hi-Tech, Kumho also provides Kewang with ess baseband chipsets for the production of mobile phones sold overseas. Kewang has done some pioneering work in recent months. After all, the mobile phones produced based on the baseband chipset in Region C can be completely localized. The manufacturing cost is low, and the quality can pass the test in those countries whose market potential is slightly worse than China. And regional nature is also very popular. As of mid-July, Kewang has exported nearly 200,000 mobile phones, and its performance is even far better than those domestic mobile phone manufacturers with medium performance.
In the future, portable digital entertainment platforms will tend to focus on mobile phones. Through these years of hard work, the mobile phone R&D department has successfully developed a dual-core mobile phone hardware architecture with a baseband chip and a microprocessor, and based on this hardware architecture, it has successfully surpassed Jiacan. The Bu player function is integrated into the mobile phone. Oak Park in Colored Ears. There are also breakthroughs in LCD screen technology, so don't worry that Nokia and Motorola will be thrown away after the era of mobile phone color screens comes.