Chapter 1038: Stunning Press Conference
As the model in a light gold patent leather skirt elegantly lifted up the milky white fine d188 dual-screen mobile phone, Li Zaizhi felt extremely bitter in his mouth. When he and Jin Nanyong looked at each other, they could see the deep disappointment in each other's eyes.
At the beginning of April, Li Zai and Kim Nam-yong returned to Seoul to participate in the joint meeting of the product design department of Samsung Electronics headquarters, and made arrangements for the process of multiple design proposals submitted by the design department. Among the multiple design proposals was the dual-screen folding design proposal.
The main problem faced by the dual-screen folding design is that both screens are designed on the top cover, and a thin sTnn crystal screen is required; in addition, as the most power-consuming electronic component on a mobile phone, an additional crystal screen is required to control the standby time. Within a reasonable range, it is necessary to develop a more efficient power management chip, and a more reasonable design of the core chip of the mobile phone is also required. Novel chapters are updated the fastest
Considering the development process of other products, the meeting finally decided to equip the program with five developers.
It has only been three months since the beginning of April, and three months is probably only enough time for the five developers to write the new product development.
Seeing the media journalists in the venue pressing the shutter in their hands without any hesitation on the film, with fascinated looks in their eyes, and the envious eyes of colleagues who came to the new product launch conference, Li was extremely upset in his heart. "Fiction" novel chapters are updated the fastest
There are more than 10,000 researchers under Samsung Electronics, and there are only five developers for such an important design plan. It is extremely slack to think that an ordinary foldable mobile phone can cope with the Chinese market for more than a year. If you have this kind of thinking, don't you expect others to be two to three years behind Samsung in terms of process design ideas?
If it can decisively decide to mobilize the strength of various professional research and development departments in early April to develop this dual-screen folding mobile phone, with Samsung's technical strength in the field of display electronics, it should be sure to launch a dual-screen mobile phone within three months. Although it will lag behind Kumho in terms of product release timing, it will not be completely passive.
Li Zai held the phone tightly in his hand, and refrained from calling at this time - it would take three months at the earliest before he could take out the Samsung dual-screen phone, and it was not bad to suffer for dozens of minutes at the venue.
The vice president of Motorola China and the marketing director of Nokia Asia Pacific who came to the press conference sat together after entering the venue, but the two remained silent and did not want to communicate with each other. At this time, they couldn't help whispering and chatting.
From the looks of their conversation, it can be seen that the dual-screen mobile phone launched by Kumho touched them a lot. Some people even whispered that the dual-screen design of this phone may become the design standard for mid-to-high-end folding phones in the future. Representatives of Sony and Panasonic's mobile phone departments also whispered in a small area. On the contrary, the representatives of those Chinese mobile phone companies looked a little more relaxed. They also seem to have recognized Kumho's superior status in the field. It is these foreign-funded mobile phone companies that really feel threatened.
"I'm afraid Kumho won't be satisfied with their status as the third mobile phone manufacturer in China and the top fifteen in the Asia-Pacific region." Jin Nanyong said with emotion.
Although China is the fastest growing mobile phone market in Asia. But it is far from the most important market. If the market capacity. In 1998, the total sales of mobile phones in South Korea surpassed that in China. However, Korean mobile communications use the cdma standard network. Don't worry about Kumho's ability to immerse at this time. The Japanese market is the most important market in the Asia-Pacific region. However, Japanese electronics manufacturers are unprecedentedly powerful. Even if Kumho can pry open a corner of the Japanese market with the convenience of ip1ayer. The degree of penetration will also be limited. In addition to Japan and South Korea, the markets of Singapore, Taiwan, Hong Kong, Malaysia, Australia and other Asia-Pacific regions are key places for Kumho to compete with other mobile phone manufacturers. Kumho has also formed a strategic alliance with major operators in the region such as Singtel.
European consumer attitudes are conservative. It is difficult for Kumho to leverage on the European market only by relying on its excellent craftsmanship and design. The North American market is the main battlefield for global mobile phone manufacturers to compete... Any mobile phone manufacturer with high ambitions should focus on the North American market.
before that. Kumho has tried to sell its mobile phones, DVD players, handheld computers and other products in the North American market. It's just that the performance is far worse than that of ip1ayer and flash drives in North America.
Li Zai sighed slightly. He said with Jin Nanyong: "Maybe Kumho will use this dual-screen mobile phone to test the North American market?"
"Although it is true that the North American market is more likely to accept fashionable electronic products, can Kumho's technology withstand the harsh demands of North American consumers?" Jin Nanyong still has a serious attitude towards this. Samsung mobile phones are now only second-rate products in the North American market. .
"I'm really dizzy..." Li Zai patted his forehead. When the model hired by Kumho gracefully held up the Aida d188 dual-screen mobile phone on the booth, everyone attracted all the attention to the stunning shape, but forgot Performance and configuration are still the foundation and foundation of a mobile phone. If these two points are put aside, Samsung’s design department has many technically immature design solutions that are amazing enough, such as the sTnn color crystal screen, which even directly reduces power consumption. As a mobile phone screen, the huge thin-film LCD screen is absolutely amazing, but launching a finished product with immature technology is tantamount to digging one's own grave.
Li Zai knew that Kumho had invested a lot in the sTnn LCD field, and thought that Kumho might also want to develop sTn color LCD screens as soon as possible. It seems that the research and development department at the headquarters should pay attention to reviewing the product development process.
Someone in the front row finally thought of this problem. The president of Aida Group, who personally presided over the launch event, replaced the slides on the big screen in front of the host stage to introduce the performance and configuration of the d188 dual-screen mobile phone, as well as some key data.
"D188 adopts Texas Instruments' latest baseband chip and RF chip. The net weight of the body including the original battery is 93 grams, and the thickness is 24 mm. The outer screen is a pixel blue backlight LCD round screen, which displays battery status, signal strength, time and date. The inner screen is a 128-pixel blue backlight crystal screen with four lines of Chinese (English) text display, and the standby time is 1 hour under the standard environment. It has the functions of ringtone grouping, voice dialing, voice menu, 180 recording, etc. , and built-in 6 games, calendar, calculator, alarm and other functions..."
Li Zai held his forehead in both hands. The performance and configuration of the Aida d188 dual-screen mobile phone can be said to be an enhanced version of Motorola's V998. Even with the full cooperation of mobile phone chip manufacturers, it will take at least half a year for Samsung to achieve this level. , it seems that Kumho has gathered more than 3,000 researchers in just over two years and played a key role in the research department
Although it is not clear how many researchers and how long Kumho has gathered on this d188 mobile phone, it is definitely far more than five researchers and three months. Although there is no exaggeration of "sharpening a sword for ten years", it is certain that Kumho should invest a considerable part of the research and development efforts in Oak Park, Silicon Valley ess, and Japan's Tsukuba Experimental Base into the research and development of digital mobile phone products.
Without strong technical support, no matter how outstanding the creative thinking is, it is impossible to shine brightly.
Samsung launched a foldable mobile phone with the display screen on the flip cover, which is already a kind of technology. Kumho has successfully realized the dual-screen design on the flip top, and at the same time, it also needs to realize lightness to ensure that other functions will not be weakened. The technology to be overcome There are more difficulties.
It seems that from this d188 mobile phone, it can be seen that Kumho has already broken through the bottleneck of digital mobile phone technology. Li Zai has to admit that in the field of digital mobile phones, Kumho's technical strength is not inferior to that of Samsung-this is a very important thing for him. A fact that wants to be denied.
The only consolation is that the market price of the Aida d188 dual-screen mobile phone will not be lower than 800 US dollars. At least the Samsung mobile phone will not directly face the direct impact of the d188. Presumably the vice president of Motorola China will have such a blessing in his heart, right? Motorola's V998 and Kewang Hi-Tech's gemstone series mobile phones will not directly face the direct impact of the Aida d188 dual-screen mobile phone.
Of course, Kumho still has the strength to hit the North American market with the Aida d188 dual-screen mobile phone.
Li Zai went to look at the expressions on the faces of representatives of companies such as Nokia, Sony, and Philips. Most of them are already planning to suggest that the mobile phone departments of their respective companies immediately deploy and copy Kumho’s dual-screen design on folding phones—if Motorola and Nokia go all out with The dual-screen flip phone that I went to open is probably much faster than Samsung.
Thinking of this, the worry on Li Zai's face became more intense-Samsung was too passive.
Immediately, someone also mentioned the market price and the official launch date. Chen Xinsheng replied on the host stage: "Aida's official website will officially announce the market price of the d188 dual-screen mobile phone at twelve o'clock in the morning and accept global online orders. Starting today, we will continue to supply two mobile phones, Pearl White and Silver Gray, to channel dealers. The Shengxin Telecom store in East China will be able to officially sell d188 mobile phones as early as tomorrow morning. Sales in other regions and other channel vendors will be held. There's a two to three day delay..."
Hearing Chen Xinsheng announce on the stage that the market price will not be officially announced until twelve o'clock tonight, the reporters at the venue were so depressed that they were about to howl, there is no such person; representatives of mobile phone manufacturers have gloomy faces, and it is difficult to see them Inner sorrow and joy.
Compared with the strong brilliance of the d188 dual-screen mobile phone, the d80 ~ cover mobile phone launched by Kumho this time is somewhat bleak, and it should be forgotten in a corner.
The d188~ is luxurious, noble, and charming, and it is taken for granted that it is included in the ranks of high-end mobile phones. In the d80~ cover mobile phones, Kumho uses the largest proportion of self-produced chips and components, which is comparable to Motorola's V998, Samsung's, and Kewang. Compared with high-tech, there is no obvious advantage, but the d80 cover phone with simple shape and much simpler functions is more slender and compact, with a standby time of up to c hours, and still has the strength to share the market of mid-range flip phones share.
"The price won't be announced until twelve o'clock in the morning..." Chen Jing's clear eyes fell on the exquisite and slender mobile phone in her hand, her eyelids fluttered, and her raised eyelashes trembled slightly as she stared at Zhang Ke, " Didn't you mess around like this on purpose to make people sleep restlessly?"
"Then you can wait until early in the morning before going to bed," Zhang Ke laughed. He looked at Chen Jing's long and slender fingers pressing on the case. There was some pink in the tender white, crystal clear. These hands were actually very beautiful. He stood there with his head in his arms, and saw Yi Yunfei walking back accompanied by Yao Wensheng and Yi Xin, and said to Fu Jun, "It's time to arrive at the airport in half an hour, I want to accompany Vice Minister Yi and the others to the hotel first." , help me pick up Xiao>."
Tang came back from Hong Kong and lived in Jian for a few days. He would always go back to Jinshan to spend the day with her mother. She also accompanied her mother back to her hometown in Xintai. Today, she flew directly from Xintai to Jianlai.
Chen Jing's eyes fell on the mobile phone, but she was thinking of that bright and beautiful girl with a charming smile, and she felt a little sad in her heart.
"It's still early," Yi Yunfei squinted at the sunset glow in the western sky. The setting sun was covered by floating clouds, revealing some corners. "Let's go to Oak Park to have a look. I always expect domestic enterprises to invest more in technology. To have Kumho's boldness..."
"Okay, we'll use it near Oak Park... just take this opportunity to show off our technical strength to Minister Yi."
It was almost time to get off work, so Zhang Ke called Oak Park to prepare for it.
Xieer Bridge has been completed and opened to traffic. Cross the bridge and take Xinpu Avenue, and it only takes 20 minutes from Xinpu Factory of Zhongjing Microchip to Xuefu Lane.
Chen Jing was accompanied by a driver and an assistant, so she sat in the commercial vehicle with Zhang Ke and the others so that they could continue to talk about things in the car.
"China Crystal Microchip still needs to strive for the c25 micron process technology as soon as possible," Yi Yunfei said, looking at the Sinochip Xinpu factory where the building behind the car is not much different from other factories in the high-tech zone. Factories have already begun to phase out the 025 micron process technology, and China is still far behind."
"The biggest difference between us and Texas Instruments at the moment is that Texas Instruments agrees to grant the c25 micron process technology to China Crystal Microchip, but requires Kumho to give up the controlling stake; we are willing to give up the controlling stake, but requires Texas Instruments to at least share the c18 micron process technology The technology is also awarded to Zhongjing..." Zhang Mishao said, "Once we give up the controlling stake, the favorable conditions we can negotiate in the future will be relatively limited, so this time the asking price will be tougher - it will take about three With the construction of fabs for generations, Sinochip Microchip can cultivate its own research and development force, and it can be regarded as a real foundation."
Yi Yunfei nodded and said, "Always work hard in this direction."
Soon we arrived at the Oak Park in the south of Xuefu Lane, and we arranged to visit the exhibition hall during the rush hours for employees to get off work. The time for visiting before dinner was limited.
Tan Yunsong in the Oak Garden was in charge of explaining in person. Yi Yunfei was fascinated by listening to it. Zhang Ke was left behind. They were very casual with each other and would not feel rude. fly where you ask
Turn around and ask Zhang Ke.
"I heard that you attach great importance to the work of scientific and technological intelligence collection..."
"Oh, the scientific and technological content of electronic information is vast, and even a relatively narrow field is complex. Paying attention to the search of scientific and technological information, clarifying the context of technological development in the field, can more accurately find the direction we want to develop.
Even in a narrow field of technology, no commercial scientific research institution can guarantee leadership everywhere. To ensure that we do not lag behind others, we can only follow other people's products or technological achievements, and focus on investing in technological achievements with market prospects, so as to avoid a passive situation. "Zhang Mishao said.
"Just like you are the first to launch the dual-screen folding design this time, you will probably be followed by others soon..." Yi Yunfei said with a smile, deliberately saying the word "track".
"Depending on the market level, some key technologies will have patent protection, but the dual-screen folding design idea does not accept patent protection. If the market responds enthusiastically, other manufacturers will continue to launch dual-screen folding mobile phones. The technical level is very important to Motorola. , Nokia and other foreign-funded major manufacturers do not have much obstacle.” Zhang Ke thought for a while, decided to say more, and then said, “Have other mobile phone companies thought of this design idea before? I think there are many people. The key is to be the earliest Make the technology of dual-screen folding design mature first and launch products. Some manufacturers are not strong enough in their own technical force, and some manufacturers are worried that the cost of technology will be too high and the future market response may be cold, so they postpone investment—— Tracking the technological achievements that the market has initially accepted is a relatively safe strategy—speaking of market risks, Siemens launched a sL1088 phone in January, Chen Jing, you should also be familiar with this Siemens mobile phone, right?"
"Uh," Chen Jing nodded, "Siemens has demonstrated their strong design skills and technical strength in this phone. Different from flip phones in the traditional sense, this phone has a slider design, and the screen part slides up to reveal the bottom. Here comes the digital keyboard..."
"Should there be samples in the intelligence room?" Zhang Ke asked Tan Yunsong.
After a while, the staff brought over the Siemens mobile phone sample, and Zhang Yan came over and handed it to Yi Yunfei, saying, "In addition to the unique slider design, Siemens also used a three-color sTnn crystal screen for the first time in a mobile phone product. They all give people the feeling of flashing in front of their eyes, and there is also a fingerprint recognition system. When it first came out, the professional media were not stingy with praise. If you look at it with a professional eye, the design of this phone is better than the dual-screen folding we launched this time. The design is even better. In the professional craft design competition, the sL1088 must be named before the d188, and the technical content is also higher. It is a pity that the actual market sales are not optimistic. Recently, I heard that Siemens will stop this mobile phone from the market. Sale……"
"Shiche really makes people..." Yi Yunfei sighed slightly. He really couldn't see why this Siemens phone was unsalable. "Maybe the design is too avant-garde? Few people can accept it." The mobile phone was returned to the staff to continue the visit.
Zhang Ke smiled and continued to lag behind.
Chen Jing studied this Siemens sL1088 slider phone a little deeper, and said to Zhang Ke: "In addition to the avant-garde design, the main drawback of this phone is the slight lack of technical preparations - as the most high-end business For this model, the standby time under the standard environment is less than one hour, and the continuous talk time is only more than two hours, which is far from enough for high-end business people, and this model is also slightly heavier, about 100% heavier than Aida The d188 dual-screen mobile phone weighs twice as much—Siemens has to admit that it is a semi-finished product that failed.”
"It's almost like this," Zhang Ke nodded, "In several design centers under Kumho, the lower limit of the design of the standby time of high-performance business models is 00 hours-your gem series mobile phones will have a relatively large impact on the market. Speaking of which, the dual-screen mobile phone was launched in a hurry to meet this standard.”
"Oak Park is also tracking the color sTnn crystal screen and slider technology?" Chen Jing asked.
"Well," Zhang Ke said, "There is nothing to hide. Other major mobile phone manufacturers must be tracking these technologies, otherwise they will be too slow. Mature first."
Chen Jing was thoughtful. Although the gemstone series of mobile phones had achieved huge market success when they were launched, facing the strong technical reserves of those major mobile phone manufacturers, she should not be complacent at all. However, when major mobile phone manufacturers such as Motorola, Nokia, Ericsson, Philips, Siemens, Samsung, Sony, etc., under the pressure of Kumho, continue to launch high-performance models quickly, the Gem series mobile phones will still be available at that time. How much advantage can you have?
In addition, those domestic mobile phone manufacturers with limited technical capabilities, although unable to develop high-performance new models, are more than capable of embedding a gem in their mobile phones. When there are more and more imitation gem models on the market, Kewang Hi-Tech still How many advantages can be left?
Glancing at Zhang Ke's side face, Chen Jing thought to himself: He asked the staff to take out this unsuccessful sL1088 slider phone from Siemens, shouldn't it be a reminder? The development trend of mobile phones in the future is also becoming more and more obvious. The key depends on how far their respective technical strengths can follow up.
If you can't make technical preparations in advance, but wait for other people's new products to come out and then simply imitate them, you will always lag behind others by more than one year. A year is enough for major mobile phone manufacturers like Kumho to update two or more high-end models. Even mid-range models need to be updated in a year. Only low-end models can stay in the market for a longer period of time. Long time, but the profit is also the most meager.
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ps: Now go to bed early and get up early to code words, brothers don't have to wait long at night.
I got up at about three o'clock in the morning to code words today, and now I have sent 6,000 characters of codes——should I yawn first, it's too early to get up.
It's the end of the month again, and the brothers turned out their pockets to have a look, maybe there was one more monthly ticket that they didn't vote for.
Or use the mouse to click twice more on the "Vote Monthly Ticket" button in the upper right corner of the page of this book to see if any miracles happen.