Chapter 171 Symposium
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"Komsomolskaya Pravda" is the only official media for youth in the Soviet Union. Compared with "Pravda", which focuses on social theory, "Izvestia", which focuses on politics, is biased towards the working class "Labor", "Komsomolskaya Pravda". The newspaper's reports have always been lively and interesting, with the main goal of catering to young people, college students and intellectuals. Seryozha believes that "Komsomolskaya Pravda" will surely accomplish a lot in the current era of open media. If you let this good card in your hand sit idle like this, it would really be a waste of resources in your hand!
After Seryosha left Yeltsin's house, he asked Yulia to contact the editors of "Komsomolskaya Pravda" for a meeting the next day at the location of the League Central Committee to discuss the revision of "Komsomolskaya Pravda". The general idea of Seryozha is as follows. He intends to build "Komsomolskaya Pravda" into a platform for introducing the West to Soviet readers, and expand the entertainment of "Komsomolskaya Pravda" to attract more readers. With the opening of the private economy, some Western cultural products have also flowed into the Soviet Union. Hollywood movies, British rock, American pop music, and French fashion trends are all things that young people like in the Soviet Union. There is no such thing in the Soviet Union. The official media dedicated to disseminating these things, if Seryozha expands these contents to the page of "Komsomolskaya Pravda", then "Komsomolskaya Pravda" will become the favorite media of Soviet youths, and on this basis, Yeli Chin's political ideas could also be better disseminated.
In the early morning of the next day, the chief creators of "Komsomolskaya Pravda" who came to the meeting with trepidation met their famous secretary of the Communist Youth League Committee in the meeting room of the Central Committee of the Communist Youth League. For a long time, Seryozha has not cared much about the work of "Komsomolskaya Pravda". On the contrary, "Komsomolskaya Pravda" has more opportunities to deal with the departments led by Yakovlev. The Komsomolskaya Pravda wanted Sereosha to pay more attention to him. The reason was that Minister Ulyanov was so profitable. The cadres of the Communist Youth League and the Ministry of Foreign Trade and Economic Cooperation were the envy of the staff of all departments in Moscow.
When Seryozha finally took his seat, under the auspices of Yulia, Seryozha began to inquire about the work of the editorial department of "Komsomolskaya Pravda". After patiently listening to the work reports of all the editorial departments, he was silent for a long time, and suddenly asked everyone: "Comrades, I want everyone to ask themselves, what we write is really our young comrades. Are you, especially the members of the Communist Youth League, concerned?"
Faced with this question, the comrades of the "Komsomolskaya Pravda" who were present at the meeting did not know how to answer. They looked at each other in blank dismay, unable to guess why Seryozha asked this question.
"Secretary Ulyanov, is there something wrong with our work? Please enlighten me!" The editor-in-chief of "Komsomolskaya Pravda" saw the awkward situation and quickly responded.
"No, I am generally satisfied with the work of the comrades, but I still have a few suggestions that I would like to discuss with you today. Our "Komsomolskaya Pravda" is completely different from the other three major newspapers. We serve the masses. Comrade young comrades, we have the obligation to open a window to the world for young people in our country,
Do you know what our young people like? Our young people like foreign films, sports programs, popular music, etc., but I can't see these things in Komsomolskaya Pravda at all. Of course, it is right to publicize the central government’s principles and policies as the party’s public opinion position, but I think it will be more effective to write news in a tone of communication between friends than blunt preaching. How can we establish friendship with young people..." Seryozha and the editors present discussed the issue in a peaceful manner, and Seryozha hoped that "Komsomolskaya Pravda" would publish more Western articles The content, in essence, is to subtly let people see the shortcomings of Gorbachev's reforms. Although the media has obtained the right to report independently, because the domestic economic data is really bad, the official has not announced this for a long time. This kind of data makes many domestic intellectuals ignorant of the real gap between the Soviet Union and the West. Sergey Yeltsin hopes that Yeltsin can use the "Komsomolskaya Pravda" to promote the West and win the support of the younger generation of the Soviet Union.
"Secretary Ulyanov, you mean to let us mix some foreign entertainment information in the "Komsomolskaya Pravda", isn't that bad? If young people are greedy for Western hedonism, how can they cheer up and build society? Doctrine?" A slightly older editor had just finished this sentence when he realized that the person sitting across from him was not an ordinary young man, and he regretted his recklessness.
"Young people need to learn and also need to be entertained, but we need to help them balance it. How about this? Our newspaper publishes special editions on weekends every week, trying to put as much content as possible that young people like to read, and then on weekdays. Do it according to the original idea, weekends are the time for everyone to relax, so what’s wrong with us writing something to let young people relax!” Sergey Sha pointed out that he had already thought about it, and put Yeltsin Some of Yeltsin's articles were put on the weekend edition. In this way, Yeltsin's political views would be spread more easily as the weekend edition sold out.
After listening to Seryozha's suggestion, most of the editors present nodded in agreement. In fact, even if they disagreed with Seryozha's suggestion in their hearts, no one would stand up and sing against Seryozha face to face.
"By the way, there is another thing I don't know what everyone's opinion is. I know that "Komsomolskaya Pravda" is supported by the full financial allocation of the Youth League Committee, but everyone has also seen that the Youth League Committee has a positive attitude towards economic reform. Those who agree, we all know that the central government has allowed enterprises to implement floating wages. Although our "Communist Youth League Pravda" is not an enterprise, I also hope that "Communist Youth League Pravda" can learn from enterprises and actively participate in the wave of reform , I want to try to add some commercial advertisements in "Komsomolskaya Pravda", so that comrades can have an extra income. If the time is right, I even hope that "Komsomolskaya Pravda" can become a media enterprise. I think everyone knows , How good is the treatment of the Youth League Committee and the enterprises under the Ministry of Foreign Trade and Economic Cooperation..." Sergey Sha said in a seductive tone, he knew in his heart that only by completely weaning the "Kommolskaya Pravda" can he control this media in his own hands. hands.