Chapter 748 Sub-Brand (Part 1)

The general direction is consistent, and the rest is simple. To refine some terms, as long as the lawyers of both parties agree, basically only the signature is left.

Of course, Mr. Baker agreed to become the first CEO of TaylorG, the only sub-brand of Audemars Piguet, especially when he knew from Lin Jiayi that the Royal Oak concept watch made by Guo Tailai would be his year-end award this year, and he was even more happy. what is good.

That watch inherits the style of Audemars Piguet’s series, but the workmanship and materials are more difficult. The god-like workmanship brings the price soaring geometrically. According to the valuation of Audemars Piguet's internal appraiser, if the watch goes to the auction house, it will start at least three million dollars. I don't know what transaction price can be called out in the end.

The first thing Mr. Baker did when he took office was to meet Guo Tailai and communicate with Guo Tailai face to face.

"Boss!" When meeting Mr. Baker, he directly called the boss. It's amazing to think about it. This young man was a student who completed homework assigned by his teacher at a watch repair booth a year or two ago, but now he has suddenly become his own boss. It's amazing.

Speaking of communication, Mr. Baker actually came here to talk about his work plan. As the only sub-brand of Audemars Piguet, the sales of TaylorG will not set up a separate sales company and after-sales maintenance department like Rolex’s sub-brand Tudor in the future, but will merge with Audemars Piguet. His official point of sale and after-sales repair center.

Guo Tailai recognized this point, and even apart from Guo Tailai, this sub-brand will not have other watchmakers, and the mass production of watches designed by Guo Tailai will also be handed over to Audemars Piguet.

For each new watch model, Guo Tailai will not make more than ten yuan, and one of them will be placed in the Audemars Piguet Museum for collection. A handful is less. Most of the works made by Guo Tailai will only appear in the official auctions held by Audemars Piguet, unless they are individually customized models of an important person.

There are detailed contract terms for various income sharing, these are the details of Lin Jiayi's negotiation with Audemars Piguet. Mr. Baker mainly communicated two things.

The first is that Audemars Piguet will build a high-end watchmaking workshop for Guo Tailai at the headquarters, which is Ru Valley, the holy place of watchmaking in Switzerland, for Guo Tailai to use in Switzerland. After all, Guo Tailai's current two watches come from a car engine studio in London, which is really unacceptable. Specifically, what kind of equipment and environment Guo Tailai needs, Mr. Baker should ask clearly so that he can customize the construction.

The other thing is to discuss with Guo Tailai, the sub-brand start-up, and the development ideas of the sub-brand in the future. The main thing is the style of the work. As the CEO, Mr. Baker must grasp these situations for future publicity.

"Can Audemars Piguet accept a more avant-garde style?" Guo Tailai thought for a while, and confirmed to Mr. Baker seriously: "Avant-garde, cool, individual, and rebellious, this style is a little more open than that Panlong watch." What about style?"

"Of course!" Mr. Baker nodded without hesitation: "The purpose of Audemars Piguet is to control the routine and create innovation. Perhaps in the Audemars Piguet brand, the innovative elements are still concentrated on the basis of traditional styles, but since it is a sub-brand, There are no taboos. Although I am an old man in his fifties, I also know that young people today, like those hippies in the 1970s, are pursuing independence and being different, and there is no problem at all.”

"Will it have any bad influence on Audemars Piguet?" Guo Tailai asked.

"In fact, the sub-brands have a little publicity and personality, which is a very beneficial supplement to the brand image of Audemars Piguet." Mr. Baker continued: "Audemars Piguet has gone through more than 100 years, in fact, it has already advanced in high-end works. At the top, we need some unique product series that can expand the influence of the brand. The management of Audemars Piguet has discussed this issue for a long time, and has been thinking about what kind of breakthrough should be made. Those watchmakers before us, Their reputation and style have been relatively fixed, and young people can’t support the reputation of the Audemars Piguet brand for the time being, until you, the boss, appear.”

"I understand!" Guo Tailai nodded. Guo Tailai fully agrees with Audemars Piguet, a century-old store that is still thinking about how to innovate and break through. This is something our domestic companies should learn from.

Judging from their decision to cooperate in just a few days, this issue must have been discussed many times. The appearance of Guo Tailai just made them see this opportunity, and Guo Tailai's god-like craftsmanship and his legendary reputation just made up for the controversy in style.

To put it bluntly, Guo Tailai’s reputation and his handwork make him the simplest and most basic watch without a date, which is probably sought after by people, so no matter how bold the style is, he is not afraid that no one will want it. Not afraid of not being famous. As long as someone accepts it, it's a successful product, isn't it?

"Boss, I'm very curious." Mr. Baker also asked curiously: "It stands to reason, boss, you are good at processing, and you should cooperate with Rolex, which has stronger technical processing capabilities. Is it because of that idiot Hall? Won't you cooperate with them?"

"That's only a small part of the reason." Guo Tailai replied honestly to Mr. Baker's curious question: "On the other hand, it was you who first proposed cooperation. To be precise, it was you. In addition, Rolex The technical strength is indeed strong, but I don't need their technical strength to make up for mine."

In terms of reputation, or in terms of qualifications, Rolex has a brand history of less than a century and cannot be compared with the three giants of Patek Philippe, Vacheron Constantin and Audemars Piguet. Of course, this qualification is in the watchmaking industry, that is the foundation. Although Rolex is indeed slightly superior in terms of comprehensive technical strength, their business strategy is relatively popular, which is inconsistent with Guo Tailai's pursuit.

"The most important reason is that I personally just want to make some products with the ultimate technology for some reasons." Guo Tailai said truthfully: "Audemars Piguet fits my philosophy. Of course, if Audemars Piguet does not appear, I guess I will choose Patek Philippe , Their exquisite workmanship has always been my admiration."

"Okay!" Mr. Baker nodded in understanding: "It seems that I am quite lucky, and I met you a few years ago."

"It's also my luck." Guo Tailai smiled and responded to Mr. Baker. Who would have thought that an acquaintance a few years ago would lead to the current cooperation?

"However, boss, if you want to start a sub-brand, a Panlong watch is not enough." Mr. Baker suggested to Guo Tailai with a wry smile; "Does the boss think about making a few more?"