Chapter 1575: Chu Fei's New Product (Part 2)

"Sister Lin, what do you think of this idea?" When Chu Fei began to seriously consider and act, the first person she approached the next morning was Lin Jiayi, who was also a woman and had the same needs.

Without much explanation, almost all women have had the same troubles. When Chu Fei faced Lin Jiayi, she also complained empathetically: "The technology in this world is so advanced, and bulletproof vests that can't even be pierced by bullets are already so powerful. Is it so hard to find a pair of strong stockings?"

Lin Jiayi didn't give an answer right away, but immediately asked her assistant to collect the sales data of stockings all over the world. After ordering, she sat back and faced Chu Fei and Guo Tailai.

"From my personal needs, this is a very good idea." Lin Jiayi who sat down did not keep Chu Fei waiting, and quickly gave a reply: "I have also faced the same embarrassment, so I always have to Prepare a spare pair of stockings."

"That is to say, at least there is a demand, right?" Chu Fei was very happy, and some people agreed that this is the basis for starting. If you want to do it happily but no one agrees, then I am afraid the success rate of the project will not be high.

"From a pragmatic point of view, it is true." Lin Jiayi nodded seriously.

"Sister Lin, is there another way to say it?" Guo Tailai couldn't help asking when she heard that Lin Jiayi had been analyzing it from the perspective of personal needs and pragmatism.

"Yes." Lin Jiayi knows that the boss is sometimes very confused in management, but sometimes he is shrewd and scary. Obviously, now he has heard the prerequisites in his answer just now: "I am waiting for some sales data. soon."

Lin Jiayi's assistant was really fast, and the sales data was delivered to Lin Jiayi in less than five minutes.

Of course, all of this is due to the data service company established by Guo Tailai. All the original intelligence analysis teams have been transferred to this company to provide data collection and analysis services and provide data support for Guo Tailai and Lin Jiayi's decision-making. These data have already been collected by category, and they can be called out when needed.

"According to the statistics we have collected, women around the world spend at least eight billion U.S. dollars on stockings every year." Lin Jiayi looked down at the report and said the data with a smile: "In the United States alone, there are an average of eight billion U.S. dollars a year. Tens of thousands of pairs of stockings are thrown away due to scratches and scratches. Globally, the annual waste of money and resources is staggering."

Everyone is nodding, this data is indeed surprising.

"For so many years, has no one thought about solving this problem?" Although Guo Tailai proposed the idea of ​​bulletproof stockings, he still didn't understand the reason behind it: "I, a layman, can come up with a solution. Shouldn't you think of it?"

"In fact, as early as the 1980s in the last world, someone had already developed a patent for strong stockings, and sold the patent to a giant in the stocking manufacturing industry in the United States." Lin Jiayi explained to Guo Tailai and Chu Fei with a smile : "Maybe the technology at that time was not as advanced and strong as the boss proposed now, but it must be much stronger than ordinary stockings."

"Then why haven't I seen this kind of strong stockings?" Chu Fei asked curiously. If there were such stockings, with Chu Fei's spending power, how could she not buy them?

"Because the giant at that time refused to develop the product after acquiring the patent." Lin Jiayi smiled and replied: "The giant has settled an account. Compared with selling more durable stockings, the existing stockings are easy If you buy broken pieces, you need to buy them frequently, consumers will buy more, and you will earn more. If so, why develop new products?"

Chu Fei was obviously stunned by the giant's thinking, and couldn't help opening her small mouth, dumbfounded: "Is it still possible?"

"In economics, there is a proper term called planned obsolescence, Planned Obsolescence." Lin Jiayi explained: "The behavior of the stocking giant back then was a typical planned obsolescence."

"Planned scrapping is an industrial strategy that can bring benefits to manufacturers in the long run, because consumers will buy similar products again if they still want to use them after they are scrapped." Know Guo Tailai and Chu Fei I'm not good at it, so Lin Jiayi explained a little more in detail: "This is the case with stockings, if they break, you have to buy them."

"The origin of this word comes from the light bulb industry. During Christmas 1924, Osram, Philips, General Electric, etc. gathered in Geneva to form a monopoly group called phoebus, with the purpose of controlling the life of the light bulb and controlling it to 1000. Hours or so, and signed a contract, stipulating liquidated damages, but in fact at that time the life of the bulb could reach 2500 hours." Lin Jiayi introduced the origin of this word in a simple way: "In 1942, the US government sued the Phoebus Group in court, although the agreement was nominally was terminated, but these companies did not pay any compensation. So far, the life of ordinary light bulbs is only 1,000 hours."

Even Guo Tailai was surprised this time, isn't this too exaggerated?

"Besides, there are many similar examples." Lin Jiayi looked at the appearance of the two Xiaobai, and couldn't help but continued: "Most of this aspect is about making a fuss about consumables, such as batteries in various electrical appliances. , After the warranty period, it will almost be scrapped. Another example is the switch button on some electrical appliances, which will be damaged after the warranty period. Or the ink cartridge of the printer, or the sealed fan that cannot be cleaned, which causes the equipment to be damaged by high temperature during use, or frequently Launching a new product makes you think that the product is out of date, etc. In addition, this is especially true in the high-end fashion industry, such as high-end dresses that are only worn once, I believe you know better.”

Listening to Lin Jiayi's words, the first thing that popped up in Guo Tailai's mind was the future Apple. Sealed batteries that cannot be replaced, fragile charging data cables, new products that are constantly being introduced, earphones that are easy to drop and lose, etc., it turns out that there is an economic principle.

"Then you mean that this kind of silk stockings are not easy to make?" Chu Fei was born in a business family, so of course she understood the meaning of this, and couldn't help asking, "Will you be besieged by the industry?"

"Within a certain range, yes!" Lin Jiayi nodded without hesitation: "This is a kind of table-turning behavior that destroys the tacit understanding of the original industry, but it is no longer the past. Products that really consider consumers will eventually It is very popular. However, in order to avoid being besieged by the industry in the early stage, you can sell at a high price, temporarily not touching the interests of traditional manufacturers, but also increase your profit margin, and at the same time improve your brand style. This is a relatively best-of-both-worlds approach.”

"Anyway, let's make a batch first and give it to some high-end customers to try out the effect." Guo Tai saw that Chu Fei was a little bit shocked, but he came up with this idea himself, so he could only find a way to remedy it: "If it doesn't work, just Regardless of the market, make it for our own use. Anyway, I can tear it apart!"

Then Guo Tailai greeted the supercilious eyes sent by two pairs of beautiful eyes.