Chapter 490 Lu Family Press Conference
September 30, Wednesday.
The last day before National Day, the autumn wind suppressed the sultry heat of the summer, and there were bursts of coolness in the air. The weather was amazing!
The fashion show signed with Apple was specially held today, which shows the importance and strategy of the Lu family.
Tourism shopping is a big part of consumption, and the special holiday of National Day has increased marketing income for all walks of life.
Originally, after the press conference, the company officially obtained authorization to start producing this series of products. But Lu Ming took a risky move. He reached an intention to sign a contract with Apple, and then immediately arranged for the manufacturer to produce. After the press conference today, major shopping malls will officially start selling this series of cooperative products of the Lu family tomorrow. The schedule is very tight!
Lu Ming did this for two reasons:
First, to catch up with the National Day consumption boom. People who go out to travel always like to buy some beautiful things back. Even if they are reluctant to spend money on weekdays, they have to spend money on this special holiday!
Second, and most importantly, once the cooperation between the Lu family and Apple was announced, various products were launched the next day, indicating that Apple had already inspected the Lu family!
From an outsider's perspective, even if it was a one-time cooperation, it can be seen that Apple is very satisfied with the Lu family! Otherwise, how could he agree to the early production of the Lu family?
Good reputation is hard to buy with money, let alone Apple's affirmation and support.
However, to convince Apple to allow the Lu family to produce in advance before the formal contract was signed, Lu Ming spent a lot of effort, and even made many concessions in the contract!
Especially the last one: before the contract is officially issued, if the Lu family does anything that makes Apple uncomfortable, the other party can terminate the contract unconditionally, and all losses will be borne by Lu! In addition, the design fee that should be given to Apple will still be paid by the Lu family!
It can be said that there are too many concessions!
With such a disclaimer, Apple naturally agreed very readily.
However, Lu Ming also set a trap here.
On the surface, the Lu family has retreated too much, and the scope of this "thing that makes Apple uncomfortable" is too large! However, Apple itself is a designer with an excellent reputation in the industry, and never makes trouble. For him, face and design are equally important.
If there are some unexpected small problems during the entire signing process, the Lu family can communicate with them! As long as the attitude is low enough, Apple will not be angry on the spot, and the contract can always be signed smoothly.
Similarly, if Apple suddenly wants to terminate the cooperation for some reason, he must come up with a reason to convince everyone.
You know, when the two people are equal in strength and one party wants to terminate the cooperation, everyone will think: this party has other considerations. In the business world, it is normal to choose and choose!
But when one party is humble and the other party uses the same reason to terminate the cooperation, everyone will think: this person is too unreasonable! People have given in like that, why is he still making a fuss? !
After all, people always feel more sorry for the weak!
So the content of this contract seems to be a loss for the Lu family, but in fact it greatly increases the success rate of the contract!
It is close to 99.99%!
Because of this, Lu Ming is afraid that Lu Xinran's stealing operation will become the 0.01% that fails.
If that's the case, I'm afraid it would be easy to even skin her alive!
In order to attach importance to this signing, the Lu family not only invited many media reporters, but also launched a live broadcast on the Lu family's official website, and the scene was very lively.