Chapter 564 Pani Wants to Make Money
Listening to the TV series they produced being ‘exclusively premiered’ and bought out for one million per episode, without any viewership share, Zhang Ping’an could only sigh that Chinese TV stations were really shady.
There was no way that in 2015, the national ratings of Shonan TV were very high. Many young people liked to watch the exclusive dramas broadcast by Shonan TV. In addition, at this time, online video platforms had not yet started to create their own dramas. Generally speaking, if a TV series could become the exclusive drama of Shonan TV, the ratings would be well guaranteed.
Especially during this period, Chinese TV stations were not like South Korea and Japan, because the TV stations in those two countries had their own TV drama crews. They wrote scripts, invested, filmed, and broadcasted them within their own TV stations. Chinese TV stations did not set up the ‘TV series’ category at all. All TV series broadcasted by TV stations were filmed by investment companies, and the TV stations purchased the copyrights.
However, recently Shonan TV began to have a film and television investment department!
At present, most of the dramas on the market are made by investment companies. And those who come out of investment companies first consider going to those TV stations with ‘big theaters’. At this time, the only "big theater" in China is the Shonan TV. Therefore, many dramas have a good reputation after they are broadcast, and the investment company will sell the copyright again to the network and other local TV stations. For the second and third broadcast.
For example, this exclusive broadcast costs one million per episode, and the film is edited into 40 episodes, and the income is only 40 million, which is still a little short of getting back the investment. Then wait for the reputation after the broadcast. If the reputation is good after the broadcast, then the second and third sales can get a good price, and the time for a drama to make money has come.
You must know that China has many local TV stations and online video platforms, and they need to buy copyrights if they want to broadcast this drama.
A popular drama may only make 20 to 30 million after selling the copyright many times. But as an investor, basically five or six TV dramas will be invested in a year. If they all make money, it will be about 100 to 200 million, which is still a good income.
Now the two TV stations in Jiangsu and Zhejiang are still focusing on variety shows to find ratings. When they also start to acquire the "exclusive dramas" on the market, the TV drama circle can truly usher in spring. Competition will stimulate the market, allowing investors to gain more profits. However, the participation of Jiangsu, Zhejiang, and two TV stations will have to wait.
Zhang Pingan continued to chat with Manager Luo about TV dramas: "Huaxia TV stations are simply too domineering. You can spread the word and see if there are any video websites willing to cooperate with our agency to produce variety shows, or make TV dramas by yourself."
Listening to Zhang Pingan's words, Manager Luo responded with a smile: "Mr. Zhang, do you want to stimulate the market?"
Because the online video channel is involved in "self-production", the water in the entertainment culture market is even more turbid. This is definitely much more convenient for Zhang Pingan, who is both an agency and an investor, to be strangled by the TV station.
Zhang Pingan said depressedly: "Yeah, I am really depressed when I think that we can't even get a share of the film we made. In Korea, the ratings share and advertising share of the programs I cooperated with were clearly written. Um... By the way, which station did "Masked Singer" want to buy the copyright?"
"It's Jiangsu." Manager Luo answered.
It was the same as what he had "imagined" in his mind, without any changes. Zhang Pingan said with relief: "I know. You can spread the news in the near future and ask if there is anyone who wants to cooperate? It can be an online platform or a TV station. I just asked you to spread the news and create tension in the market. It doesn't mean that we really need to cooperate at this time, because cooperation... is not the right time yet!"
Manager Luo understood what Zhang Pingan meant.
The Chinese entertainment market needs to expand rapidly. He responded, "I see. I will send the cooperation news on the company's official blog and website tomorrow."
.......
After hanging up the phone, Tiffany, who was sitting in the back, asked, "Why have we been talking for so long? Is there something going on in China?"
Zhang Pingan responded with a smile, "Nothing. There is a TV station in China discussing the copyright of "King of Masked Singer" in my hands. However, the price they offered... is a bit unacceptable to me. So I discussed a countermeasure with the person in charge there to see if the copyright can be increased a little."
Taeyeon, who was sitting next to him, also said, "During this period, China has purchased a lot of variety show copyrights. The copyrights of the three major ace programs "Two Days", "Infinite Challenge" and "Running Man" have all been purchased, and um, "We Got Married"..."
"Well, there are many TV stations in China... Besides, everyone wants to produce good programs. After my "Watch the Voice" aired three episodes, people from overseas came to discuss the copyright."
Tiffany continued Zhang Pingan's words and said, "I know, senior Kim Jong Kook said in the program that the Netherlands was the first to come to discuss the copyright. By the way, how much did the copyright sell for?"
"One year, 1 billion won." This is equivalent to one million US dollars. It depends on their own wishes how many episodes they want to produce in a year. This is still a very cost-effective copyright usage price.
Tiffany nodded and said, "Oh, this price is very good! "Watch the Voice" made a lot of money, right?"
When listening to Pani talking about 'making money', Zhang Ping'an thought of Yui, who was in sharp contrast to her, because Yui was not so keen on making money, even though the capital in Yui's hands allowed her to find some It's a good investment project, but she didn't do other side jobs.
And Pani is more enthusiastic about side jobs. Even though she invested in Sika's brand, she also wanted to do other things to make money. In her words, how could money ever be too much?
"I didn't make much money. The first season doesn't count as copyright sales. If the ratings continue like this, there may be an income of 2 to 3 billion." Zhang Pingan has nothing to hide, because it is a cooperative relationship, so he earns this amount. Pointing money is really nothing.
Pani responded with a smile: "It's more than my income for more than a year. For you... it's really not too easy to make money."
Zhang Pingan said dissatisfied: "Hey, can you not talk about money? Are you obsessed with money? Look at Taeyeon, she rarely talks about making money, right?"
Pani said depressedly: "Yes, yes, yes, Taeyeon doesn't talk about making money, but haven't you thought about it for her? The two title songs of SOLO have been selected. And I can only work hard to make money. Moreover, Sika’s brand will not pay dividends within two years.”
Zhang Pingan knows that Sika's brand needs to increase brand investment within two years. The development of physical stores is very expensive, so they will not pay dividends in two years.
"Hey, I really don't know, why do you like money so much? How much do you still have in your pocket? Give me 10 billion, I will help you invest, and I will pay you back 20 billion next year."
Pani looked at Zhang Pingan with wide eyes and said, "Where can I find 10 billion won for you?" It's not that she doesn't believe in Zhang Pingan's investment ability, but that she really doesn't have 10 billion won in savings.
"Ah, you've been doing Girls' Generation for so many years? You don't even have 10 billion won?"
Pani responded extremely simply: "No!"
"I'm really speechless." Zhang Pingan said this deliberately. In fact, he knew that Pani really had no money, because all the money she earned in the first few years was used to pay off her father's debts. Recently she started saving money and bought a house, but it was also because she completely severed ties with her father.
Of course, Pani couldn't talk about these things, and he didn't have the face to talk about them.
Zhang Ping'an said with a smile: "How about I do a magic trick for you? Give me 5 billion, and I will give you ten times the amount in two years?"
"If there was such a good thing, would you tell me?"
Zhang Ping'an: "Of course, we have such a good relationship. And making money is really easy for me, but I don't want to make that money. Do you want me to show you a way to invest? Let it go easily." Your annual income exceeds five billion?”
"do what?"
Zhang Ping'an said with a smile: "Of course it's pearl milk tea. If you have time, go and negotiate a brand, and then contract the operations in South Korea and Japan yourself. Once the brand is negotiated, I guarantee you an annual income of five billion!"
Chinese people all know how dirty this routine is when it comes to franchising pearl milk tea. But now there is no bubble milk tea in South Korea and Japan, so she only needs to discuss the overseas operation of a brand. Zhang Pingan taught Pani those extremely dirty tricks. Really, making billions of won every year is not a dream at all!
Pani asked doubtfully: "Pearl milk tea? Is it the popular one over the Taiwan Strait?"
Zhang Ping'an said with a smile: "It is also very popular in China! But you don't know, that product... is a group of people who are staring at the market who want to make a fortune. Those who have entrepreneurial dreams generally In the eyes of capital, you can cut leeks at will. Capital’s methods are really dirty, so I don’t want to do those things.”
Pani burst out laughing when she heard Zhang Pingan's words: "Hahaha, this is the first time I've heard that people from capitalist families despise capital for being dirty?"
Zhang Ping'an responded: "I am a person who makes honest money. The programs I produce are all entertainment and cultural ideas that are sold. And what is capital? Capital is selling 'air'! My mother and the others have been selling it recently" Air', and there are a large number of people with dreams of getting rich who join in the air sales. In the end, they will be eaten away by capital. Forget it, I won't tell you the dark side of capital. I'm afraid. You won’t be able to sleep at night after hearing this.”
"Um...then tell me what's going on with making bubble milk tea?"
Zhang Ping'an smiled and said: "Same, it's just accumulation of capital anyway, and how can the accumulation of capital be bloody?"
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