Chapter 486: Finding a Sponsor

In fact, everyone who works in a brokerage company knows that one person alone cannot support a team. After all, there are so many lessons learned from the past, including Kim Hyuna, Bae Suzy, etc. They are both the best in the team, but in the end the problem is that their personal careers are developing well, but the team... exists in name only!

Now AOA is in a situation like HyunA and Suzy. The group is trending. Choa released a song together with the group, and the results are quite good in all aspects. But the program of the TV station in question was targeted at Cao'e alone. When the program team called to invite, they directly said, 'Does Cao'e have time? ’ If they respond, ‘Cao’e doesn’t have time, do you think we can let other members come? ’

The program team’s response was simply, ‘We’ll think about it again. ’ Then when the show airs, the person who will appear in Cho’e’s place will be EXID’s Hani. It's not that their company didn't use resources to promote other members to do variety shows, because the company used its connections to promote the show, but after that person came back from the show, no one from the show team took the initiative to call and invite him again.

Nowadays, there are only a few fixed TV variety shows on the market with high ratings, but those shows invite a wide range of guests, and female idols are not necessarily required to participate. Talk shows now have many actors starring in them, not only talk shows but also other programs.

Today's actors, as well as the models who are hitting the market, and the comedians who have appeared in recent comedy shows, etc., have all begun to move towards variety shows. There are too many choices in the program.

Maybe in the 2000s, most variety shows were a combination of the variety show industry and the music industry. Now that the variety show industry has opened up the Asian market, it invites all kinds of people. In an already small market, competition has become even greater.

Faced with Han Shenghao's words that one person cannot support a team, Zhang Ping'an smiled and nodded: "Today's times are different. One person can support a team for one or two years, but after three years, the company still has There will be contradictions within the group, because the company feels that there is no return on investment in other people, and it is impossible for those who have no schedule to stay in the dormitory every day without a little jealousy if the group is evenly distributed. Fortunately, if it is a personal trip like S.M and the benefits are personal, the contradiction will be even more serious. "

At this time, Han Shenghao picked up a piece of fish and put it into his mouth. After the fish was eaten, he said: "That's right. Cho'e's personal schedule has not been interrupted since last year. She has to run every day after running commercial performances with the group. Some variety shows. We also know that she is exhausted, but we can't find anyone to replace her except asking her to "persist." I don’t want to. Because the program team thinks there is another Hani who can replace Cao’e. If she doesn’t go, then the program team will look for Hani, so what else can they do besides ‘persistence’?”

Zhang Pingan said: "It should be said that commercial performances are more cost-effective than variety shows? Just accept more commercial performances."

Han Shenghao said: "At the end of the year, we received a lot of commercial performances.

But isn’t this the beginning of the new year? Are there any other commercial performances coming to your door? So at this time, variety shows are needed to maintain the popularity of artists. "

Zhang Ping'an listened to Han Shenghao sitting there complaining, and he simply opened up and said: "Didn't the captain of AOA go to the women's rap show I produced for M-net? Cao'e, I told my manager too , arranged in "The King of Masked Singer". I wonder what the reason is that Representative Han called me here today?

"Well... I just want to ask about Uncle Hei. If I guess correctly, Representative Zhang knows Uncle Hei, right?" When Han Shenghao said this, his eyes fell very focused on Zhang Pingan's face. He wanted to start from Zhang Ping'an's expression changes and he can tell something.

Zhang Ping'an looked at Han Shenghao with a smile and said: "I know the general idea of ​​​​you. I don't know Uncle Hei. I only know that he is a very famous blogger in the fan circle. This time our 'Mama Mu' It’s true that I received a lot of attention due to his recommendation, but how could I have the time to pay attention to the black uncle? I’ve been busy with my own affairs for a few months, and I’ve been preparing for it. Three programs, SBS and MBC, are running at the same time. To be honest, I also have two agencies, but I have never interfered with the development of the company. I just invested money in the company. After that, I feel like I’m more of a producer than a big boss of a talent agency, so I can let the representatives take care of them.”

Zhang Ping'an must not reveal that he is the 'Uncle Black' because once the news gets out... it is possible that the account will be completely destroyed. Uncle Hei's account has always attracted fans' attention because he never does marketing. He is just like a pure fan who publishes some beautiful photos of idols, so that everyone is willing to accept his influence. Swinging 'wall fans'. And this time recommending my own girl group ‘Mamamu’ is purely a marketing method.

Although after Zhang Pingan denied it, Han Shenghao said again without believing it: "You really don't know Uncle Hei? I just want to cooperate with Uncle Hei."

Zhang Pingan said: "I really don't know you. Isn't your AOA developing pretty well? Why are you in such a hurry? You can tell this year is the year of the girl group, just take your time."

After Zhang Pingan denied it again, Han Shenghao stopped insisting, because even if Zhang Pingan knew him, he wouldn't be able to ask him out with his appearance. So he responded: "How can we take it slow? There are many girl groups in the AOA model. EXID is following closely, and the current girl groups are gradually starting to follow the 'Sexy' route. If we leave, if two Hanis come out, our AOA’s market share will be difficult to protect.”

"How can there be so many Hani..." Zhang Pingan smiled and stopped. Because he is very clear that phenomena like Hani will not happen again in the future. Cao'e will announce her withdrawal in a few years, but AOA will have grown up by then.

Han Shenghao expressed his worries at this time: "That's not necessarily true. Uncle Black's recommendation position is a bit weird. One recommendation made EXID go backwards. Can you believe it? A group that was about to disband has now become the hottest thing at the moment. Combination. I also know that this kind of thing cannot happen frequently, but... I am still a little worried? After all, Cao'e can't support a combination."

Zhang Pingan stared at Han Shenghao and said, "Then who are you going to recommend to Uncle Hei?"

"Sue Hyun!" Han Shenghao immediately said the name of the person, and then looked at Zhang Pingan with expectant eyes. He felt that Zhang Pingan really knew Uncle Hei.

"She, it would be faster to find a 'financier' to push her from behind." Zhang Pingan said.

"Well... our company has never had a precedent for such a thing." In the beginning, FNC's development relied on two men's groups. The women's group was created after the two men's groups became popular. At that time, their company already had a foundation. In fact, It is rare for companies with established foundations to find financial backers like this.

"It would be nice to break this precedent. Find a big sponsor and guarantee that Seolhyun can be pushed to a position beyond your imagination." After Zhang Ping'an said this, he went to eat by himself, because he definitely didn't want to Will let go of the question about Uncle Hei.

As for solving Seol-hyun's problem, the financial sponsor is a good choice?

Zhang Ping'an knew that Seolhyun would become famous in the future, but it was also because of her endorsement of SK Telecom that everyone said she had a good figure. Somehow, she became popular all of a sudden.

But before Seolhyun endorsed SK Telecom, she was not as popular as Choa. Why did she endorse Telecom? If it is a group endorsement, it can be understood that Cao'e is a popular person in the team, and Telecom invited the whole team for the price of one Cao'e. But it happened to be her personal endorsement!

Telecommunications is a product that all female artists want to endorse, because there are too many branches in Korea. She endorses Telecom (a company that belongs to China Mobile). As long as you go to pay bills or go to some roadside private stores to buy mobile phones, you can see her posters in any business hall related to mobile phones or network business.

This is just like Lee Ji-eun endorsing ‘Jinro’. As long as you enter the restaurant, you can see Lee Ji-eun’s soju poster. The publicity effect that brand brings to the artist itself is very terrifying! Can Kim Seol-hyun, who was not famous at the time, win such a big endorsement? Could it be that SK Telecom is saving costs? But telecommunications is not short of money.

Could it be that FNC, a brokerage company, can use its methods to reach the headquarters of SK Telecom?

If he had a direct line to the telecommunications headquarters, he wouldn't sit down and complain to Zhang Pingan.

If Li Zhien was the spokesperson for Telecom, it would be understandable. After all, her personal popularity is very high, and her agency is a subsidiary of Telecom. But Kim Seol-hyun won a one-year endorsement contract with SK Telecom? A little strange.

Or is it that ‘SK’ is investing in FNC? Planning to speculate in the short term?

Because Zhang Pingan said "gold master", the whole private room became silent. After Zhang Pingan finished eating the food in front of him, he put down the chopsticks in his hand and looked at Han Shenghao and said, "A manager is the one who just goes step by step." It’s the right choice for the company. Once capital is involved, your small company can’t stand the trouble.”

Han Shenghao looked up at Zhang Ping'an and said: "Our company already involves a lot of capital, so I and the artists in our company must make money for those capitalists, otherwise my position as a representative will not be stable."

"The best way to restrain capital involves the entry of larger capital. However, in the eyes of 'big capital', your company is making money too slowly. By the way, how about I invest 20 billion? How about giving me some shares?"

Zhang Pingan speculates that Seolhyun’s endorsement is SK’s attempt to create a short-term wave in the stock market? Because with Seolhyun's popularity, Yoo Jae Suk also announced that he has joined FNC, and the stock price has hit the limit for several days...