Chapter 888: Is the Chinese Entertainment Industry Saturated with Funds?

Mother Zhang wore a bright red custom-made formal dress today. The thin material was quite breathable and comfortable to wear. At the same time, the bright red color showed her personal charm and could also calm down the situation. After she saw Zhang Pingan enter the private room, she closed the documents in her hand and smiled gently at him, and the doting love in Mother Zhang's eyes was instantly revealed.

Although there was a round table in the private room with seats everywhere, Zhang Pingan still sat next to his mother, and then curled his lips and said, "This place is quite remote. Is it a famous dish?"

Mother Zhang listened to her son's words, smiled and shook her head and said, "You eat greasy meat outside every day, don't you get tired of it? This is a restaurant specializing in vegetarian dishes! Don't stare at me, you have to eat it, and you have to eat it today if you don't want to. If you have nothing to do for a day, you should eat less oily and salty food."

Zhang Pingan said helplessly, "Hey...don't use your eating habits to restrict my taste?" Zhang Pingan said as he took the teapot in front of Mother Zhang, poured her a cup of tea, and then poured himself a cup. Tea smells good. Zhang Pingan sniffed it and said, "The tea smells good."

Zhang Pingan originally wanted to use "tea" to divert attention to his mother, but Zhang's mother didn't fall for it. She glared at him and said, "Say it again?"

Zhang Pingan hadn't had time to drink the teacup yet, so he could only smile and say, "No, the food my mother recommended must be delicious. I promise I'll eat two bowls of rice."

Zhang's mother said to Zhang Pingan in a bad mood, "Nowadays, the eating habits of you young people are very unhealthy. You always like to eat something heavy. The seasoning is rich, but the risk of disease is also high. You There are many young people who suffer from the three highs at a young age. "

Zhang Pingan stopped and said, "I don't have the three highs. And I go to the hospital for a full-body physical examination every year in Japan and South Korea, and I exercise every day. "

Zhang's mother was very pleased that her son liked to exercise. She smiled gently and said, "Keep this habit, and when you are the same age as me and your father, these habits will reward you. "

While Zhang Pingan and his mother were chatting, the dishes were brought in one after another. The dishes were arranged by Zhang's mother in advance, so there was no need to order anything else. The first dish was charcoal grilled matsutake. This was not the kind of frying on an iron pan for convenience in the hotel, but it was really grilled with charcoal. There was no complicated seasoning, only a little salt as the basis, and the special mushroom aroma burst in the mouth after the matsutake entered the mouth.

Compared to the hotel's method of frying with butter first, this method is the simplest, but the fragrance of the mushroom is more pure. After all, butter has a milky flavor, and its flavor mixed with the aroma of matsutake will slightly suppress the aroma of the fungus itself.

Zhang Pingan took a bite of matsutake and nodded, saying, "It's pretty good, the taste is very pure, is this the first batch of matsutake this year?" Because the main season of matsutake is between June and September, and it's the end of May, so the first batch is also normal.

Zhang's mother nodded and said with a smile: "Hey, I didn't realize you know a little about matsutake?"

Zhang Ping'an smiled and responded: "Japan and South Korea both like to eat matsutake. The first time I ate this mushroom was in a restaurant in Tokyo. I love the aroma of this mushroom. Later, because I like it so much, I invented ramen with matsutake."

Listening to Zhang Ping'an's cooking method, Zhang's mother shook her head with a smile: "Is it ramen? Or instant noodles?"

Zhang Ping'an smiled and said: "Instant noodles, how can I make ramen? However, I think our 'Lanzhou Ramen' will definitely be very popular if we open a store in Tokyo. People in Japan love to eat ramen,

Why do they have a ranking list? If you ask me, the taste of those ramen is not as good as the beef bone soup base of Lanzhou Ramen!"

"You~~" Listening to Zhang Ping'an eating instant noodles...If Zhang Ping'an was ten years younger, he would definitely scold him. Because in her eyes, instant noodles are absolutely junk food!

Zhang's mother sighed and said, "I've seen you doing well in the entertainment industry recently, so I've roughly learned about China's entertainment market. Here's a survey report for you to take back and read..." As she said that, Zhang's mother handed Zhang Ping'an a folder she was reading before.

Zhang Ping'an put down his chopsticks and took the folder his mother handed him, smiling happily and saying, "Hehe. Mother is still the best, so the song is sung as 'Only Mom is the best in the world'."

Zhang's mother smiled and made a 'watch and fight' gesture, and said to Zhang Ping'an, "Don't give me that. Let's watch after dinner, eat first!"

"Yes, mother! Waiter, please give me a bowl of rice."

.......

In a few seconds, Zhang Ping'an took a bowl of rice with the material banquet in front of him and quickly picked up the market research report made by 'P.A Investment'. As an investment company, the market survey is much more accurate than Zhang Ping'an. Zhang Ping'an read their analysis report very seriously.

The Chinese entertainment market has undergone a major change after films such as "Tiny Times" and "Wolf Warrior" attracted fans to contribute hundreds of millions of box office revenue. Everyone has discovered the all-round growth of the Chinese entertainment industry. The TV station's entertainment ratings survey shows that TV dramas, entertainment sections, etc. are regaining vitality.

Because around 2014, China's entertainment market was once in a downturn. There were people who liked Japan, South Korea, and Taiwan, but the entertainment industry in China, a huge region, was doing very poorly. So the local government increased its investment. First, the TV station opened up personal investment. The TV station began to accept personal investment to produce movies, TV series, and variety shows. The biggest achievement was the introduction of the Korean entertainment section!

Now, the entertainment market has reached a saturated state of investment. After seeing this survey report, Zhang Pingan looked up at his mother in surprise: "What does saturated investment in the entertainment market mean?"

Mother Zhang smiled and said: "It means literally. Entertainment investment has a fast turnover. A movie can produce results in a maximum of one year, and the funds can be easily laundered by paying taxes through a book record, so a large amount of illegal funds have poured in. Now, whether it is movies or TV, as long as your actors are at a certain level, you don't have to worry about not being able to attract investment, so the funding status of the entertainment industry is saturated."

Zhang Pingan smiled and nodded. Yes, China's funds have poured into the entertainment market. In the past, the production cost of a movie was pitifully low if it was in the unit of '100 million', but now it is next to 100 million, and even several hundred million. As the value of the actors increases, because the actors also know that you need to use their 'status' to attract investment, why don't they cut it ruthlessly?

No matter whether the script of the movie is bad or not, as long as the 'money' you give is in place. So the pay of those actors has begun to use 'tens of millions' as the basic unit.

Zhang Pingan nodded and said: "No wonder, when Wu Jin was filming "Wolf Warrior 2" some time ago, he had to screen investors again and again."

Zhang's mother smiled and said: "It's normal. Formal production must require formal sources of funds. However, even if there are rounds of funding screening, there will still be many investors who see the potential of the entertainment market, so many people are willing to invest in it. Now all major platforms are in need of resources. Do you know what kind of resources are the most loved by the platforms? I'll write it later, read it yourself!"

After Zhang's mother said these appetizing words, Zhang Pingan closed the survey book instead. He smiled and said: "As a producer and investor in film and television works, I certainly know what kind of resources are the most loved by the platform. This is an era that emphasizes data traffic, so naturally traffic is the main thing! Of course, good works, such as excellent patriotic works like "Wolf Warrior", will definitely be loved by the public. However, there are not many excellent works in the film and television industry, and the rest is to use traffic to attract people. Whether it is a TV station or an online platform, the actors are more important than the quality of the play itself! Rather than saying that the play attracts people, It's better to attract people with traffic. I'm a master at creating traffic. The programs I produced in Korea are based on 'traffic'. The audience creates the traffic of the characters, and I control the traffic and push out the traffic. I also plan to launch this model in China! "

Zhang's mother listened to Zhang Ping'an's words and laughed: "Yes, now is the era of traffic! However, how to create traffic, you have to choose the right cooperation platform. It is definitely not cost-effective to cooperate with TV stations on traffic topics..."

"That's for sure, traffic? It's originally created by the Internet! So I plan to choose between Penguin and Kiwi, and as for the TV station, I plan to discuss other cooperation plans with Mango recently. This time I return to China mainly to discuss this matter. Oh, by the way, mother, do you have any acquaintances in the radio and television?"

"Radio and television? No, our company rarely invests in film and television. What's wrong? "

"Recently, a young man in Beijing has been asking about the background of my company."

Mother Zhang smiled and said, "Is that so? I'll call you later. Don't you have your own circle here? Xiao Wang, my family is very familiar with the people in this department."

Zhang Ping'an nodded and said, "I have an appointment with him for dinner tomorrow. Let's see then. It would be best if I can solve it myself."

Mother Zhang smiled and said, "Try to solve the problem yourself. If it doesn't work, contact the person I called you."

Zhang Ping'an nodded and said, "Okay, then I'll leave first. I won't go back for dinner tonight."

"Go ahead. Don't be on the news for a day."

Zhang Ping'an stood up and said to his mother with the documents, "I don't want to, but my work has some exposure after all. Let's go."