Chapter 1003: Chatting in the Waiting Room (Part 2)

The program schedule discussed with Li Youzhen’s team? That's what Zhang Ping'an said. In fact, how could he discuss it with any writer Li Youzhen? People are very busy, okay?

Not only are they busy producing variety shows for the station, but they are also writing TV series. Producing a program for Hong Beibei? To be honest, they haven't reached that level yet. The variety shows produced by Li Youzhen, Zhang Pingan, and Luo Yingshi are all large-scale.

Whether it is the previous "Flower Series" or the later "New Journey to the West", "Three Meals at a Time" and "Yin's Kitchen" that he collaborated with Zhang Pingan, these are all slow variety shows with considerable investment.

If anything, Luo Yingshi’s team is really good at designing and shooting ‘travel’ content. No one in Korea knows how to shoot and edit "travel" variety shows better than his team. So when Zhang Pingan said that he and Li Youzhen were discussing the program together, Hong Beibei and their manager were shocked and filled with excitement. Similarly, Zhang Ping'an moved out writer Li Youzhen, which also shows the importance he attaches to this program.

When Hong Beibei bowed all 90 degrees to express his gratitude, Zhang Ping'an smiled sheepishly and said: "Okay, okay. Stop being so polite. I haven't been doing the show that I owe you, haven't I? ? So I want to do it well this time, which can be regarded as compensation for my long-term arrears. By the way, how is the return performance?" Zhang Ping'an picked up the album they released this time and looked at it. Page, the look this time... is still very bad.

The manager nodded and said, "The results of the children's comeback are not bad. They got one immediately after the song was released. However, it has only been two weeks. Taeyeon... Isn't this the preview song released..."

Taeyeon is a music leader, even though she didn't play any songs after the first song was released. But the music score has already occupied the top spot, so... Hong Beibei doesn't have much time left to play songs.

Zhang Ping'an looked at his manager and said: "Didn't the company make arrangements in advance for Taeyeon's album release? I remember I told them years ago that there were many singers releasing albums at the beginning of this year. I even went to inquire about it. When will Lee Ji Eun’s album be released?”

Zhang Pingan did reveal a lot of inside information to them in advance, including the release times of Bae Suzy, Li Zhien and other people who are very competitive on the music charts.

The manager smiled awkwardly and said: "Weren't you trying to avoid Pei Xiuzhi's solo earlier? She is very popular. The time arranged by the company is actually about the same, one person more at a time and one person less at a time. It’s all possible. The main thing is to see if the song can continue to be in the top three of the download charts within two weeks of release.”

Don't look at the music download charts in South Korea. A song only costs 100 won, but for fans to help their favorite singers compete in the charts, it's a bottomless consumption model. Moreover, each TV station has its own "music chart", which is a huge amount of income, and it is continuous.

In particular, big collisions between some popular groups are what TV stations like to see the most. Because this can increase their income a lot.

When two big groups collide, no one's fans want to admit defeat, so the infinite brush mode appears. Regardless of whether you buy traffic or other methods, you have to pay 100 won for each download. Although you need to get something for membership, but if you buy traffic and let people from the studio come to redeem membership, it is also a way for the TV station to make money.

Whether your favorite group wins or loses depends on whose fans are richer.

Some high school fans like to play music, regardless of the cost. It is very likely that their living expenses for a month have been spent on playing music. They borrowed money this month to live on, and after receiving the living expenses next month, they can live a tight life and use it to pay off the debt.

.......

Zhang Pingan looked at their strange singing outfits today, which were light blue and looked like maid dresses. Zhang Pingan said with a smile, "I'm really going to be pissed off by your album designer. It's a pity that every single one of them is so beautiful." Pretty faces. Can’t we find some sailors to show off their appearance?”

When Zhang Pingan talked about their album look again, some of them lowered their heads, and some looked directly at the mirror on the dressing table. They actually felt that the album look was exaggerated. But the look of this album is to reflect the ‘sweet’ feeling. If they apply 'fashion' to their album look, it doesn't seem to match the style of the song?

The manager responded: "The album style must fit the style of the song, but now that they have changed stylists, their private attire is still very good."

Zhang Ping'an glanced at the manager: "Come on, you expect fans to slowly discover their beauty? Then I don't know how long it will take. Do you know? I bought FNC's stock, and it was me who hyped Kim Seol-hyun. If it were me, I would have pushed Bae Zhuhyun to the top. Don't always think that the 'S.M' girl group is the number one. Don't you still know the power of the online trolls? ?”

Of course the power of the navy ‘S.M’ is clear, but they are Korea’s top artist manufacturing dream factory, so they seem to disdain to use such means to promote their artists.

Back then, Girls' Generation, and later F(x), their companies would never use the method of "blowing someone down" in the form of trolls. Because the resources in their company's hands at that time were quite powerful, and giving them a little more resources would be enough for them to enjoy.

And the emergence of third-generation groups such as Girls' Generation opened the heyday of girl groups at that time.

At that time, although the competition among girl groups was strong, there were many things on TV programs centered around "girl groups". It can be said that under the conditions of that time, girl groups had many more opportunities than now. In addition, S.M. was the undisputed first company at that time, so the company's resources could push anyone to the top.

However, the era has changed now. The brokerage companies have entered an era of flourishing, although S.M. is also an old brokerage company. But the resources they can control have gradually decreased, and the format of variety shows has changed, and there are no longer so many programs built around girl groups.

Variety shows began to frequently use cheap and effective comedians. In addition, there are also food, talent shows, etc. in the current program competition, which occupy the current era.

So if girl group members want to explode, it is basically difficult without water army.

Internet publicity has formed the largest publicity effect at present. So S.M. insists on taking the old path and not sending water army to the stage. It is really... really difficult to get up.

Before her debut, Seulgi was mentioned by her seniors many times on the show, which is the main reason why she has received strong attention since her debut.

However, when the popular babes and their agents heard that the popularity of Kim Seolhyun was the work of Zhang Pingan, their eyes widened. You should know that Kim Seolhyun was the most profitable female artist last year. She even pulled Bae Suzy down and stood on the position of advertising queen. Last year, the media estimated that Kim Seolhyun brought no less than 30 billion in advertising revenue to their company. Last year, she had as many as 28 personal advertising endorsements.

This year, she earned 28 endorsements. What does it mean? That's a lot of money. An advertisement may only be a few hundred million won, but their company has "zero investment" and can earn hundreds of millions of won in a day of shooting. Isn't this what the company and the artists love the most?

So in the show, more artists have long been half-jokingly saying to the camera, "Gold master, come to me." ’

Looking at their eyes widened in surprise, Zhang Pingan smiled and continued: "Just because of Kim Seol Hyun, I made a lot of money in less than half a year."

The agent nodded and said: "No wonder FNC signed so many people during that period. It turned out that Zhang PD invested in their company?"

Zhang Pingan smiled and said: "Now I have withdrawn. I am the kind of person who runs away after making money. At that time, Seol Hyun was just a step for me to make money. Obviously, whether it is Seulgi or Bae Joo Hyun, these are all easy to create focus, but you have to wait for fans to discover them. One hundred people praising Bae Joo Hyun for her beauty or ten thousand people praising her beauty, which one has a greater effect?"

The answer is very obvious. Although some people on the Internet have discovered Bae Joo Hyun's beauty. But there are not many people who follow suit. At this time, increase your weight and let the water army go out to promote Bae Joo Hyun. Then she can become the second Kim Seol Hyun!

The agent said with a smile: "Our company rarely uses Internet water army to hype up the market."

Zhang Pingan said with a smile: "Haha, S.M. is stupid. When Girls' Generation debuted, they dragged Jessica to hype up a CP with that person, and almost hyped up Jessica. The things that Girls' Generation encountered later were all hidden dangers buried at the beginning. They also said that they are old media people and they can't even use water army to do anything. I really admire them. What era is it, and they still want to rely on media reports to slowly shape their image?"

The agent said: "If it is left to you to hype up, what would you do?"

Zhang Pingan said with a smile: "I...just buy Internet water army. They are more professional in hyping topics on the Internet. Which company doesn't have a familiar Internet studio now? Only you, Pretending to be noble. Look at JYP next door, they have learned to be smart. Isn't Zhou Ziyu the masterpiece of the water army? "

The agent listened to Zhang Pingan's words, and he turned to look at Bae Joo-hyun: "Do you want to try?"

"Me?"

Zhang Pingan immediately said: "Okay, okay, let's stop talking about these things. Let's talk about it another day. It's almost time for me to leave."

Zhang Pingan didn't talk about the hype at this time because there was a stylist sitting next to him. After the agent understood Zhang Pingan's intention, he nodded and said: "Well, I'll take you."