Chapter 676 Suddenly Became Popular
The surge in downloads is certainly a good thing, but the reasons still need to be sorted out.
After searching throughout the company, we finally discovered that the reason why self-media began to spontaneously publish news about flash power banks was because the Central Committee of the Communist Youth League published an article.
As an official media on Weibo, the Communist Youth League Central Committee has always been very cute. In reporting on the pop-up, the Communist Youth League Central Committee also tried its best to be cute. Starting with the appearance of the flash power bank, it vividly told the story The situation of new products.
Shi Lei and Wei Xingyue found the article and read it. It was really interesting. Although the comments below were all about "an advertisement caught off guard", it was obvious that the overall atmosphere was quite good. Those who complained about the advertisement ID, the possibility of downloading the flash APP is very high.
According to the tracking of the technical department, the proportion of comments and forwarding IDs under the Weibo of the Communist Youth League Central Committee is as high as 80%, which is an unexpected proportion.
This Weibo post was posted at around ten o'clock in the evening. After almost a whole night of fermentation, many big Vs have forwarded this long Weibo post.
It’s not that it’s a one-sided applause. On the contrary, most big Vs are full of doubts about this product. They all seem to think that this idea looks good, but in fact it is difficult to survive in the market.
But the flash power bank has been almost unanimously praised by female netizens for no other reason than its good looks.
Many women complained that they didn’t know what a power bank was until they saw a flash power bank. The power banks they bought in the past looked like fake power banks.
Some manufacturers of power banks have also stepped forward to fight back.
They said that according to the official data released by flash power banks, the technical level of this kind of power banks is still at the age when smartphones just won a large share of the market four or five years ago. The small capacity is its biggest weakness, and its only advantage is its appearance. They said that if they gave up capacity, they could also make various high-looking power banks.
Some radical manufacturers even said that pop-up is simply a sensational product, not worth mentioning at all, and has no real practicality.
However, among those who like flash mobs, there are also some high-end users. After they downloaded the KuaiMoon APP and learned about the sharing mechanism of KuaiMoon power bank, they even went to the street and rented a power bank from a mall to use, and then published a review of more than 3,000 words.
He is also a big V, with the ability to forward, and the Central Committee of the Communist Youth League seems to be particularly enthusiastic about this matter, so he forwarded this person's comment again, and soon, this comment article was published again in a very short period of time. Browsed all over Weibo and Moments.
Through the analysis of the concept of flash technology, the comments concluded that this kind of shared power bank does not require a large amount of power, but only needs to solve the problem of fast charging. And he praised pop-up thinking, whether it is transferring the sharing spirit of the Internet to offline, or pursuing the concept of high-speed charging, all of which were praised by this big V.
Finally, the big V concluded in the comment: "I don't know how far this product, or this currently unique marketing model, can go. I am not an investment expert who studies the market. However, I want to say , a sharing tool that can charge my phone to 30% in half an hour. All I need to pay is to operate it on the phone and hand over one yuan. I think I am very willing to use it. Such a product. The most important thing is that this product looks good enough to instantly kill all the products on the power bank market. And it is lightweight. When I use it, I don’t feel like I am holding a murderous weapon in my hand. Instead, it was like holding a fashion product. I announced that I was a fan of the flash mob."
Under the comments on this Weibo post, many users said they were fans of the flash mob.
Of course, there are still many doubts among those who forwarded this Weibo, especially those manufacturers of power banks, who are sparing no effort to crack down on this product.
But no matter what, this Weibo soon exceeded 500,000 retweets, and the number of comments reached more than 100,000. The Weibo post posted by the Central Committee of the Communist Youth League in the morning has already been forwarded more than 600,000 times, and the number of comments has reached a terrifying figure of more than 300,000.
Weibo immediately contacted Wei Xingyue and inquired about cooperation. After all, the flash mob had already set off a wave of comments and reposts on Weibo with its own confrontational nature. The popularity of this topic seemed unstoppable.
Wei Xingyue negotiated a price with Weibo, and more professional topic guidance began. The word flash mob made the headlines on Weibo for the first time.
As a result, someone discovered the relationship between Kuaishou and Qixuan. Although Shi Lei's name was not announced, it was clearly pointed out that Kuaishou and Qixuan were two companies owned by the same owner.
This directly resulted in the number of downloads and installations reaching 100,000 in one day. At the same time, Qixuan’s APP also added more than 30,000 new registered users.
Night fell slowly, and on the special day of July 1st, both Flash Mob and Qixuan fought an extremely beautiful battle.
Xu Zhida and Wang Ziye could not sit still for a long time. They came to Wei Xingyue's office, and the four of them watched the skyrocketing data together. Even Yao Er called and congratulated Shi Lei with a smile. The success of the flash mob test was unquestionable. Next, there is the mutual transformation of the two shared APP users. There are very many users who can use Qixuan Bicycle. A large proportion are also willing to try flash power banks.
On July 2, another more professional review came out.
This article analyzes the flash product from a technical perspective. This person is obviously well prepared and has made a very detailed evaluation.
The article emphasizes the speed of the flash, saying that although the capacity is not large, its professional fast charging technology can allow all mobile phones equipped with fast charging technology to charge at a speed that is almost comparable to that of a power source. Even for an ordinary mobile phone, this power bank can still increase its charging speed by more than 50%.
Moreover, the article made a detailed comparison. Almost all mainstream mobile phones on the market were used for testing, and each mobile phone gave a very accurate charging time.
Then, the article evaluated the speed of charging the power bank by a flash landline phone, and also gave sufficient and complete time data.
When Shi Lei and Wei Xingyue saw such comments, they never believed that they were comments made by users, because users could only get power banks, but not landline phones, unless they were employees of a shopping mall. It is impossible for the staff of a shopping mall to volunteer to help promote such a pop-up.
Qu Jing called and asked Shi Lei with a smile if he had seen the latest review article. Shi Lei realized that this article was written by Qu Jing's company. Only the technical staff on her side can easily grasp these data. This is never a temporary test, but the result of their repeated tests in the past.
"I'm starting to regret not buying more shares now," Qu Jing said with a smile.
Shi Lei also smiled and said, "Mr. Qu can cast some more when we merge the Angel Wheel."
"Haha, I'm just an entrepreneur. How can I have so much idle funds for investment? Forget it, 15% should be a pretty generous return."
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