Chapter 854 A Good Story Is More Important than a Big Production
At twelve o'clock in the evening, real-time box office data:
"Crazy Stone" 81 million in the first day.
"Desperate End" had a box office of 20 million that day, and a cumulative box office of 200 million.
In the end, "Crazy Stone" failed to surpass the first-day box office of "Dead End".
But its super high reputation has attracted the attention of many people, and many people have been aroused by this low-cost film.
In particular, Hudou's score of 8.3 surprised people who didn't like this movie before.
A lot of stalks about this movie appeared on the Internet, and they began to spread rapidly.
For example, the mantra of the high-end Snitch Mike: "I'll give you a lung!" quickly became the most popular Internet phrase.
Some people even made emoticons of Hong Sanshi hanging in the air by a short rope in the film, crying out in grief and indignation: "I'll give you a lung!"
Overnight, Hong Sanshi's emoji became popular on the Internet.
In WeChat groups and QQ groups, you can see someone come and say, "I'll blow your lungs!"
With the super-fast Internet dissemination, this sentence has become the most popular meme in recent times. People who have watched movies will smile knowingly when they see such emoticons.
People who have never watched a movie find that their chat tools have been taken over by this stalk overnight, so they will curiously ask their friends and netizens where this stalk came from.
When they knew that this was a stalk from a movie called "Crazy Stone", many people bought tickets and walked into the theater out of curiosity.
Then, I became a new fan of this movie.
The high word-of-mouth and the spread of out-of-the-box memes made the box office of "Crazy Stone" skyrocket.
At twelve o'clock in the evening on June 2nd, the box office on that day exceeded 100 million, and the cumulative box office was 180 million.
On the same day, under the influence of low word-of-mouth, the box office of "Dead End" reached a new low of less than 20 million, with a cumulative box office of 210 million, only ahead of "Crazy Stone" by about 20 million.
On June 3rd, the crew of "Crazy Stone" came to the mountain city for a road show promotion, and was frantically sought after by the audience in the mountain city.
The scene was crowded with people, comparable to the concert of the king of heaven and the queen of heaven.
On the same day, the crew of "The End of the Road" held a movie viewing meeting at Kyoto University, and the college students on the scene directly asked various sharp questions.
For example, why did Zhang Xuyuan, who is not good at acting, play the leading role? Has the director been coerced by capital?
The film claims to have an investment of 400 million yuan, how much money was actually used in the production of the film, did the actors' remuneration take up too much production cost?
Someone also asked the director a heart-pounding question: "Compared with "Crazy Stone", which cost only three million yuan, what do you think is the difference between your film?"
Probably because the sluggish box office and the collapse of word-of-mouth in the past two days caused the director's mentality to go wrong, he actually replied directly:
"Don't compare our big production with that kind of vulgar little movie!"
This sentence quickly became a hot search, causing an uproar across the Internet.
Many netizens directly sprayed:
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"Whether a movie is good or not has nothing to do with the size of the production, it has something to do with sincerity!"
"It's a small cost to ridicule others face to face, but the cost of 3 million is almost 200 million at the box office, and your cost of 400 million is only 200 million. Are you embarrassed?"
"Why don't the film and television companies stop making movies in the future and spend money directly, whoever spends more money wins!"
"Sincerity and good acting skills are called vulgarity, but what is it called to abuse the audience's IQ by abusing fresh meat?"
Then, a famous film critic named Cheng Kuan published a film review after watching "Crazy Stone":
"The Triumph of the Works of the Common People: The film is full of the local atmosphere of the mountain city, and it is a rare good film.
Today's film industry seems to have entered a misunderstanding. As long as the investment is large and the flow of actors is high, it is equal to a good movie.
In fact, Crazy Stone has a good script, new ideas, and down-to-earth, which make the whole work full of wit and fascinating.
It doesn't need to invest hundreds of millions to shoot those grand scenes, but it can be deeply rooted in the hearts of the people!
It can be seen that the audience's needs have been upgraded. What we want to look at is not investment, special effects, or traffic, but a really good story. "
In fact, Cheng Kuan also went to see "The End of the Road" in theaters as soon as it was released, but he was very disappointed. At that time, he wrote a fierce film review and criticized "The End of the Road" severely.
Especially for the protagonist Zhang Xuyuan, he was criticized from head to toe.
This made Zhang Xuyuan and Shen Xin Entertainment very annoyed, and both sides issued a lawyer's letter warning to him.
It's not that Chengkuan is not a soft persimmon, it's not false at all, and he even got into a fight with Shenxin Entertainment on the Internet.
Originally, he didn't intend to use "Crazy Stone" to fight back against Zhang Xuyuan and Shen Xin. He just wanted to watch every released film and make an objective and fair evaluation based on the professional ethics of a film critic.
But after watching "Crazy Stone", Cheng Kuan was completely amazed.
As soon as he got home, he immediately wrote this film review with enthusiasm. Not only was the whole article full of praise for "Crazy Stone", but he also used this to pull out "The End of the Road" again.
At this time, shortly after the director of "The End of the Road" said the shocking words "the small cost is not worthy of comparison with us", Cheng Kuan's film review seems to be responding to Aiyao Studio.
Therefore, "Small cost is not worthy of comparison with us" and "A good story is more important than a big production" ranked first and second in the hot searches respectively.
At the same time, the top five searches are also related to "Crazy Stone".
Hot search number three: Who is Liu Zhenhong?
Hot search No. 4: Who is Luo Hao.
Hot search No. 5: I'll give you a lung!
…
…
bang bang bang!
"Is your publicity and distribution department full of dry food? Don't you know how to spend money to top the hot searches of Liu Zhenhong and Luo Hao?"
Shenxin Entertainment, Vice President Office.
Chen Qiao slapped the table vigorously, and spat wildly at Yang Yu, head of the Propaganda Department.
"Mr. Chen, we tried our best, but the other party's enthusiasm is too high now, we can't handle it."
Yang Yu said with a bitter face.
"Who is Liu Zhenhong" and "Who is Luo Hao" ranked third and fourth in the hot searches respectively.
After clicking on these two microblogs, you will see the detailed introduction of the two.
And both of them have one thing in common: they used to stay in Shenxin Entertainment, and the stay was not satisfactory.
As "Crazy Stone" began to be known by more and more people, the starring Liu Zhenhong and director Luo Hao also aroused everyone's interest.
After all, these two people were unknown before, but now they became famous with a small-budget movie.
This kind of experience is so inspiring, it is the story of salted fish turning over that everyone loves to hear.
So the media began to dig deep into the experiences of the two of them. Shenxin Entertainment was in bad luck after digging.
When people discovered that both Liu Zhenhong and Luo Hao were Shen Xin's contracted artists, and they hadn't been buried until they changed families and made this movie invested by Aiyao before they became famous. Such an interesting thing immediately ignited people's enthusiasm Make complaints**.
Therefore, Luo Hao and Liu Zhenhong became really popular.
Shen Xin Entertainment also became popular, but it was black and red.