Chapter 607 Follow Lin Fan, Money Will Come Naturally!
"How many?"
When she heard the number that Hu Yuhua uttered, Yang Hongxia touched her little heart and felt it beating wildly in her chest. She was already rapidly calculating the cost of "The Legend of the White Snake" in her mind.
If I remember correctly, the cost of "Legend of the White Snake" doesn't seem to exceed 70 million? If the 300 million was really bought by Shanghai Satellite TV for the exclusive rights, the profit would be astonishing!
And this is only the first round of exclusive broadcast, there will be two, three rounds, and the right to broadcast online!
Besides, this is only part of the copyright income. In addition to the copyright income, a TV series also has other income channels, such as advertising sponsorship, such as licensing peripheral product development, such as online game development, and so on.
There are so many places where you can get paid!
Yang Hongxia is not a person who has seen the world, but she was still overwhelmed by Wang Xiuying's behavior of throwing 300 million in a trench.
"Three hundred million."
Hu Yuhua repeated it again, indicating that Yang Hongxia heard correctly.
Lin Fan couldn't help but be speechless: "Madou Satellite TV has done a great job!"
Although on Earth, it is not new to spend hundreds of millions of dollars to purchase a TV series in recent years, but the premise is that those TV series are either adapted from big IP, or have big investment and big production, or have a luxurious cast.
Unlike "The Legend of the White Snake", there is only Riemann, and Lin Fan himself, who can carry the banner of ratings, "A Chinese Ghost Story" has an extra Cheng Guohua, and the rest of the actors in "The Legend of the White Snake" Not really a red horn.
The total investment did not exceed 100 million, and the first round of exclusive broadcasts sold for 300 million. This investment-to-return ratio is indeed impressive. It is no wonder that Yang Hongxia was shocked by this price after experiencing the box office of "A Chinese Ghost Story".
After all, this is only the price of the first round of solo broadcast.
Moreover, it is also the offer from Shanghai Satellite TV. Hu Yuhua has not mentioned the offers from other satellite TVs yet!
Sure enough, today Hu Yuhua seemed not to give up until Yang Hongxia was shocked to the point of being speechless, and quoted the prices of two satellite TVs:
"In addition to Shanghai Satellite TV, two other satellite TVs have also come to quote. One offers 5 million per episode. It does not require an exclusive broadcast. It can share the first broadcast rights with another satellite TV. The other one is with Magic TV. Like all satellite TV, they asked for the first round of exclusive broadcast, and offered 6.3 million per episode."
Yang Hongxia's eyes are bright,
It seems to be shining with the unique light of Ruanmeibi: "Has Magic City Satellite TV followed up?"
When a TV series is released, there will be a situation where several satellite TVs offer the same price. In this case, these satellite TVs will share the right to broadcast the show for the first time, but when broadcasting the show, they must follow the same time limit. Play, and keep the principle of the same update speed.
Of course, if there is a satellite TV that is unwilling to share, for example, Shanghai Satellite TV wants the exclusive broadcasting rights, then Wang Xiuying can continue to increase the price after other companies make an offer, just like an auction, until no one raises the price, then Shanghai Satellite TV will exclusively buy it out premiere rights.
After the buyout, Magic Capital Satellite TV will broadcast the show as it wants.
The satellite TV with an asking price of 6.3 million was obviously prepared. It was stuck with the price of Shanghai Satellite TV. I don’t know if I really wanted to buy it, or I was deliberately disrupting the situation. In short, Hu Yuhua felt that we should look at their quotation first.
"Followed, now there are 6.5 million episodes."
Yang Hongxia began to hold the little heart and inhale again.
Lin Fan was amused: "Sister Xia, as for what, "A Chinese Ghost Story" has a box office of 4 billion, which is not as good as yours!"
You must know that the cost of "A Chinese Ghost Story" is even lower than that of "The Legend of the White Snake"! Lin Fan didn't believe that "Legend of the White Snake" could earn more than "A Chinese Ghost Story" in the end.
Yang Hongxia said angrily, "Aren't you happy after making money?"
Lin Fan thought about it, well, I'm really happy.
However, with "A Chinese Ghost Story" in front of him, and facing the benefits of "The Legend of the White Snake", Lin Fan became much calmer!
Calm down! Calm down!
Isn't it just a few hundred million?
Not even a fraction of "A Chinese Ghost Story"!
Hu Yuhua smiled and said, "Let them bid first, and wait until the final price comes out."
This kind of bidding will not drag on for a long time, because after buying the copyright, there is still a need to follow up with the publicity, arrange for a fixed file, and so on. It is not unheard of that the TV series cannot be released after the time has dragged on for a long time.
In the warehouse of any satellite TV station, there are not a few films that were bought back at a high price, but due to various reasons, such as the wind direction changed, actors entered, etc., it was finally unable to be released, The copyright that can only still eat ashes there?
Let’s not talk about the distance, let’s just talk about Shanghai Satellite TV itself, and spent 500 million yuan to buy the exclusive premiere rights of a drama, but not long after the purchase, both the male and female protagonists had accidents. There is no way to change it, and the reshoots can't even be done. The publicity fees that were invested in before were all wasted. How can I describe it as "miserable".
Now Yang Hongxia only cares about: "What about the Internet copyright?"
Hu Yuhua said before that Lin Fan wanted to premiere directly on the Internet, and it would be a multi-platform simulcast, which is not a lie. Lin Fan really had such an idea.
At most, that's all.
But in this kind of matter, Lin Fan, a layman, how can he be an opponent of a professional like Hu Yuhua? Hu Yuhua dismissed it in a few words.
You still have to go to the top of the star. The overlap rate of the audience on the satellite TV and the online platform is not high, and the audience positioning of "White Snake" is also very broad, so it is possible to win both the satellite TV and the online platform at the same time, of course. most.
Hu Yuhua said: "If the price of online copyright is lowered a little, and if we sell more, the profit gap will not be much different from that of Star TV. Taking the price quoted by Shanghai Satellite TV as an example, I think it will be 1 million yuan per episode for the online platform. They can take it."
1 million episodes, the entire "Legend of the White Snake" has 50 episodes in total, which is only 50 million yuan, which is really cheap for these online platforms. Just for the two names of Lin Fan and Riemann, even if they took out 50 million to show their favor, those online platforms would not blink their eyes.
"As for the second round..."
Lin Fan said: "For the second round of broadcast, let's wait for the ratings to come out."
After the first round of broadcasting rights are sold, you can actually start selling the second or even third rounds of broadcasting rights, and you can even sell the broadcasting rights to those TV stations that are not on the star, but the price will be much different.
And if the sale of the broadcasting rights is released now, Lin Fan is afraid that he will lose money when the ratings of the first round come out.
Yang Hongxia is very confident in Lin Fan now: "Yes, when the ratings come out, the second round can still be sold at a very good price. If you are in a hurry to sell now, the price will be suppressed by the TV station."
Lin Fan: Don't worry, if you take a long line to catch big fish, will the ratings of "Legend of the White Snake" be bad? joke!
Yang Hongxia: Follow Lin Fan, there will be Ruanmei coins!