Chapter 375 How Much Is "The Yard of Yearning" Worth?

Yang Hongxia is very satisfied with the filming progress of "Longing Yard". The smoother the filming of this variety show, the more confident Yang Hongxia will be in the project "A Chinese Ghost Story". Losing money is Yang Hongxia's highest requirement for this project, and of course a little loss is acceptable.

But if the variety show "Longing for the Yard" can be successfully launched, it will also give great support to the project "A Chinese Ghost Story".

All-round support from manpower to material resources.

Therefore, while Lin Fan was still receiving guests, Yang Hongxia started to negotiate with the video site about launching the show with the finished six episodes of the variety show.

The polar bear video website platform is the largest video website in China, accounting for 40% of the market share. Yang Hongxia can't get around it if she wants to sell the exclusive rights of the new variety show.

Moreover, Yang Hongxia didn't want to bypass the polar bears. She just abandoned the polar bears without any contact and went to find other platforms. This is not Yang Hongxia's style.

The largest and best platform, of course, should be available as soon as it can be accessed, and if it cannot be accessed, then other considerations should be considered.

After all, not everyone is like NetSun. There is an unreliable manager of the copyright department who uses chicken feathers as an arrow to forcefully push Lin Fan, a cash cow, to his competitors. Moreover, Lin Fan is not The entertainment industry with no background and no influence is a newcomer, and not everyone can bully it.

Therefore, Polar Bear expressed the greatest goodwill towards Yang Hongxia's proactive contact, and directly sent the real manager of the company's copyright procurement department to connect with Yang Hongxia, instead of just sending a staff member to deal with it.

It's just that paying attention is paying attention, and it is unambiguous to suppress the price.

"Mr. Yang, it's not that I don't give face. After the evaluation of the company's professional team, your variety show can only reach this price range. I still set an upper limit for you. This is the highest price in this range. Despite the price, our sincerity is still very high.”

Zhang Bin, manager of the Polar Bear Copyright Purchasing Department, even started asking for the price. He was skilled, and haggling seemed to have become a subconscious thing etched into his bone marrow, or could it be called an occupational disease? In short, every sentence is inseparable from the price reduction, but it is not annoying.

It may be because Zhang Bin gave Yang Hongxia the feeling that Zhang Bin himself actually recognized the market value of this variety show. However, due to the company's market evaluation team's code of conduct and evaluation standards, he had to sit here and talk to Yang Hongxia. Strive for that bit by bit price range.

Such talents are the most difficult opponents.

Yang Hongxia was vigilant: "Mr. Zhang,

I am not questioning your company's evaluation system. I believe that your company can achieve its current scale. Your evaluation system must be very complete and prudent.

But there is one point I want to emphasize again, that is, there is no similar program in the market that is comparable to our variety show. I believe you have seen the brief analysis of the selling points we specially handed over. Our main focus is "slow" variety shows. Just the word 'slow' is worth a lot of money. "

Zhang Bin smiled: "Yes, Mr. Yang, you are right. This is an innovative variety show. There is no similar program in the market. Even if there is a similar one, it still focuses on other themes, such as A very popular food variety show on our platform has the same effect."

It's just that everyone didn't realize the core keyword of "slow variety show" at that time, but once this kind of thing is clearly mentioned, everyone will know it, and if you want to imitate and copy it, it's just a matter of doing it.

But whoever proposes it first will be able to eat the first bite of meat and be full.

No matter how fast the people behind them reacted, it would be too late. They could only wait for the first meat-eater to eat and drink enough before they could follow behind to eat some leftovers, and they might even only have time to lick their bones.

Therefore, Polar Bear recognizes the forward-looking market of "Longing Yard".

but.

"Mr. Yang, because it is a brand-new type, we have to face the risks brought by its innovation. After all, none of us knows how much the market will accept it."

Zhang Bin emphasized, "So we need to spend more resources on publicity and promotion. These publicity costs are all on our side."

Yang Hongxia smiled: "So we have at least reached a consensus on this point, haven't we? If your company can give more help in publicity, we are also willing to make concessions on the price."

Zhang Bin asked cautiously: "So, Mr. Yang, what is the single price in your mind?"

"2 million for one episode." Yang Hongxia was also unambiguous, "If we are given an A-level announcement of our program, then I can accept the price of 2 million for one episode."

Zhang Bin shook his head straight: "It's too expensive Mr. Yang, this is an A-level announcement!"

"Then 250... This number doesn't sound very good, 2.6 million, B+ grade announcement." Yang Hongxia took another step back.

Zhang Bin smiled wryly: "Mr. Yang, how can you bargain like this? It's fine if it hasn't been lowered. Why is the price still going up?"

Yang Hongxia was not in a hurry: "Then what price can you offer? I'll think about it later? Oh, let's not talk about the 1 million one issue. You and I both know that it's just thrown out to bluff people."

It is true that the 1 million issue that Polar Bear offered at the beginning was simply a joke, but it is also a strategy. If Yang Hongxia can be bluffed, then the polar bear will make a lot of money. If he can't be bluffed, it will also open up room for bargaining, right?

In this regard, Zhang Bin gave the second reserve price set by the Polar Bear evaluation team: "1.5 million for one phase, B+ level publicity resources. Of course, because I am a fan of Mr. Lin, I will try my best to promote the resources. Coordinating the highest-quality resources within your jurisdiction for this program is a kind of support for Mr. Lin."

This condition, how should I put it, is basically the best price and resources a new variety show can get.

The price of a single issue is neither high nor low, and the price is very cautious. The publicity and distribution of resources is regarded as preferential treatment, which makes up for some regrets in the price. This can also be regarded as an investment gesture to Lin Fan and Yang Hongxia.

If this show was not produced by Lin Fan, but a brand new team, even if the invited guests were Zhang Xinlan, Hui Qiaodan and the like, I'm afraid they wouldn't be able to get the price and publicity resources.

But Yang Hongxia still felt that the price was too low.

"Mr. Zhang, it's meaningless if you do this. It doesn't mean that the resident guest of this show is Lin Fan, and it doesn't mean that the first two groups of guests are top-line popular singers. It's just Lin Fan's performance on the show. The condition you gave There is no sincerity."

Yang Hongxia looked at Zhang Bin with a smile: "You must know that when "Sounds of Nature" invited Lin Fan to join, they didn't know that Lin Fan's creative ability could offer an appearance fee of 1 million yuan per episode. Now I heard that Lin Fan was on the show Mr. Zhang, you only gave 1.5 million for one issue of the song that was released on the Internet, isn’t that unreasonable?”

Zhang Bin also laughed, took out another contract and put it on the coffee table, and gently pushed it in front of Yang Hongxia: "Mr. Yang said so, then I won't play around with you anymore. This is the second plan we gave , Mr. Yang, please take a look."