Chapter 1187: The Nose Is as Smart as a Dog
The cooperation between Earthman Studio and Shengxia Cinemas cannot be hidden from anyone. Almost at the moment Tao Zheng walked out of Earthman's Studio, the news about their upcoming collaboration on Lin Fan's new film spread throughout the film circle.
Many theaters, especially Huamei Cinemas, simply beat their chests and scolded Tao Zheng angrily: "Why is this guy's dog nose so good? The Earthman Studio didn't reveal anything, and he just smelled it in a hurry." Smell, I'm rushing to hug my thigh!
Is this guy from Midsummer, or from Earthman Studio? Why does the elbow keep turning outward? Midsummer's higher-ups don't care! "
There is no good thing to say when scolding each other, don't look at Huamei's harsh scolding, in fact they are extremely envious.
If there is someone in my family who is as vicious as Tao Zheng, who is not afraid of people's words, puts down her airs, and actively seeks cooperation with Earthman Studio to bring enough benefits to the company, then they will definitely be the same as Midsummer , hold Tao Zheng up to the sky!
It's a pity that there is only one Tao Zheng, and he is from Midsummer, not their gorgeous one. The outstanding go-getters of the competitor's family, of course, are the most scolded in their own population.
But no matter how the gorgeous people scolded, how envious and jealous they were, Sheng Xia was one step ahead of everyone else and finalized a cooperation plan with Earthman Studio.
Other theaters can only wait for the results of their cooperation. Those who are willing to follow Lin Fan to make money will naturally accept the theater facilities and equipment standards from Shengxia, and adjust the conditions of their own screening halls according to the standards.
You don't want to, or you don't care about theaters that make money with Lin Fan. You don't have to pay attention to the facilities and equipment standards for the best screening effects that Shengxia and Earthman Studio have researched. Anyway, you won't go to it in the end. That's it for Lin Fan's movie.
No one will press your head forcibly, making you have to accept this standard and adjust the infrastructure equipment of your own projection hall.
Even at other people's houses, especially when the midsummer theaters are raking in huge sums of money at the box office, just don't follow the jealousy.
Anyway, for Lin Fan's movies, the box office starts at a minimum of two or three billion yuan, and the theater takes about 50%, which is only one billion to one and a half billion yuan. Line, it's not rare to share the money with us... right?
This account really can't be calculated, once it is calculated, it will directly poke people's lungs. No matter how high-profile, no matter how money is treated as dung, you will always be dazzled by this amazing box office revenue.
What kind of dignity, what kind of style, what kind of posture, in short, let's see how much money is needed to adjust the equipment in this wave, and then see how much money can be made in the end!
Earthman Studio is also very concerned about this matter,
After the two parties communicated the details, Earthman Studio sent a professional commissioning team to Shengxia Cinemas for on-site investigation and commissioning.
Shengxia is also actively cooperating, and Shengxia believes that no matter what kind of shooting technology it is, it should be able to support it with its just-upgraded infrastructure equipment.
If it can't support it, it's not Sheng Xia's fault, Sheng Xia can still go to the equipment supplier to ask for compensation!
After all, when the basic equipment was upgraded, the supplier guaranteed that it could fully support all the films on the market that were shot with the most advanced technology. Now that a blockbuster special effects movie comes, it can't support it in an instant. Don't you have to pay for it?
Can't you upgrade the equipment you provided again to achieve the effect you boasted?
Anyway, it is impossible for Midsummer to suffer losses. At most, it is spent more time and money when debugging the details, and these expenses will eventually be fully compensated from the box office after the movie is released.
This is why Tao Zheng approached Yang Hongxia as soon as he noticed the signs: it is much better to take the initiative to attack than passively wait for the final standard to come out, at least he can grasp more initiative.
Otherwise, like Huamei, it is obviously one of the best theaters in China, and its own equipment is not much better than Midsummer, but it is a step behind, and can only passively wait for the standards of Earthman Studio and Midsummer Cinemas to come out. In order to adjust your own facilities and equipment according to this standard.
Moreover, unlike Shengxia, Shengxia can keep the original facilities and equipment as much as possible during the cooperation process, and make adjustments on this basis.
But Huami does not have such preferential treatment.
Although it is also the most advanced projection facilities and equipment, each theater will make subtle adjustments according to its own hardware, which leads to slight differences in some or some details.
Perhaps it is such a difference that Shengxia does not need to replace parts, but Huami needs a large number of replacement parts?
This is also one of the reasons why Huamei scolded Tao Zheng for having a nose like a dog.
But things have come to this, except for Midsummer Cinemas, other cinemas can only wait for the final results. The only thing they can do is to hope that the film produced by Earthman Studio will not be too demanding on the screening facilities and equipment. Taller.
Otherwise, if the theater chains are really asked to replace too many facilities and equipment, they may not be able to really be ruthless.
In fact, although the special effects movie produced by Earthman Studio uses the brand-new holographic projection technology developed by itself, the requirements for the projection facilities and equipment of the theater chain are really not as high as the outside world imagines.
After all, it was already two years ago when the movie was shot.
In two years, it was enough to make the projection facilities and equipment, which were still very advanced for the theater chains at that time, all become popular products across the board.
Not to mention, with the take-off of the Chinese film market, in order to win as many audiences as possible, the major theater chains have moved their various facilities and equipment closer to the top international level.
Leaving aside other things, Shengxia Theaters alone has upgraded its own screening facilities and equipment three times in the past two years.
Unless it is a brand-new product that has just been developed and is in the trial period, the Midsummer theater line has not been equipped yet, but other first-line products have been installed by Midsummer, and they will be officially launched during the Spring Festival, which is not yet completely over. .
According to the audience's feedback after watching the movie, they all think that the screening effect is very good, and the movie-watching experience is also very good.
As for Earthman Studio, at least the results of the first round of testing show: "It can fully support the screening of our film, and the screening effect can theoretically reach 100% of our expectations. Take it over and play it officially before it can be accurately collected.”
7017k