Chapter Nine Hundred and Seventy IX
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The roar of laughter in the conference room shows how deeply the metaphor of the big boss is deeply rooted in the hearts of the people.
Obviously, compared to the IT version of "Snow White and the Seven Dwarfs", the "noise alliance" summarizes the industry situation more accurately, and at the same time, it can also inspire the superiority of Zheru Software Company - yes , these guys who can't compete with us are just noise!
After quieting down, someone asked curiously: "Netscape's strength is far from that of Microsoft, but Microsoft's position is placed in the 'else' category. Will it underestimate it?"
"Do you think I underestimated the enemy just to make up the word 'noise' on purpose?" Tang Huan jokingly made the other party scratch his head in embarrassment.
"Your question just gave me a chance to analyze for everyone who is the real opponent, or the mortal enemy!" Tang Huan opened the slide file on his notebook and projected it on the big screen for everyone to see.
"The so-called seven dwarfs in the it version of 'Snow White and the Seven Dwarfs' indeed listed some of the companies that compete head-on with Zheru Software at the current stage, but not everyone meets enemies and is extremely jealous , and even their relationship with each other is different."
Speaking of this, Tang Huan smiled slightly, "I believe in everyone's strength, and I am not afraid of the number of enemies-but since we can analyze the basis of their unity and let us deal with it with less effort, why not do it! "
"Yes..." Everyone in the meeting nodded in agreement.
Tang Huan pointed to the name of Microsoft and explained: "Speaking of which, Microsoft and Gates are our old friends, and we are more familiar with the relevant situation. For example, its product richness is not inferior to that of IBM, but the market focus is different - the former For the consumer market and the SME market, while the latter is mainly the large enterprise market."
"That's the problem - you know, not everyone in the large enterprise market is capable of doing it, and more companies are still making a living in the low-end market, which has caused Microsoft's 'popularity' in this field to Much worse than IBM."
"The fact is also the same-over the years, Microsoft and Novell in the field of network operating systems in the field of programming language development tools, and Netscape in the field of browsers, and Sun Microsystems in the field of workstation server operating systems have had deep grievances. It's no worse than those old debts with IBM."
"Microsoft's situation is equivalent to a miniature version of us - even if it flirts with other companies, it will only hide evil intentions, each with its own calculations, and the threat will not match its strength."
"Ibm, on the other hand, is a skinny camel that is bigger than a horse, and has a detached status. It has little conflict with those small companies in the low-end market, and the field of competition with Zheru Software is a golden place with huge profits. Doubtful opponent."
"Next, let's look at Novell and Novell, the two hard brothers I think-they both tried to build their own office software suite, but they failed without exception."
"To put it bluntly, it was authorized by the word processing software wordperfect two years ago, and was packaged together with its own spreadsheet software quattro_pro, desktop database paradox and other products, but the market response was very cold."
"The year before last, Novell officially acquired wordperfect with US$1.4 billion worth of stock, and at the same time acquired quattro_pro with US$145 million. It also tried to create a set of office software suites of its own. Unfortunately, it ended in the same dismal situation as the company."
"At the beginning of this year, Novell, who couldn't bear it anymore, packaged and sold wordperfect and quattro_pro to Corel in Canada—the dream of an office software suite. It is unknown whether it will pursue it again."
"After such a failure,
Both Novell and Novell were hurt, especially the former, who also took the initiative to jump into the big pit of dbase, and suffered even more heavy losses. "
"Therefore, what Novell should consider more is rest and recuperation - the former may use his best programming tool capital, embrace java, and develop a new set of rapid application development tools for it; He has worked hard in the field of network that he is good at."
"In this way, for a long period of time from now on, both Novell and Novell will definitely be in the role of accompanying runners."
"As for the rest..." Tang Huan clearly marked the names of Netscape, Oracle, and Sun Microsystems, "These three companies are our sworn enemies."
"Gain, their respective products—browser, nc, and java, under the support of the Internet development boom, try to eliminate us from the rules of the industry game, and these three things represent the software platform, hardware platform, and development platform , and also go together in a timely manner.”
"It's not difficult to imagine that once the three successfully merge, the threat will definitely take a qualitative leap."
Tang Huan looked around the crowd, "Everyone, now you understand that Netscape, Oracle, and Sun Microsystems are our real enemies."
"My suggestion is: break through one by one - first aim at the nc that has built a hardware platform."
...
Although Zheru Software has always done a good job in terms of commercial confidentiality, such contemptuous names like "noise alliance" for the tendency of competitors to form gangs inevitably spread in the Tang Dynasty through word of mouth, daily documents, emails, etc. It spread within the Kingdom of Shiit and became a buzzword.
The reason is, first of all, this word comes from the mouth of the big boss, and the charisma of leadership is the easiest to create classic quotations; secondly, since Tang Huan founded his first company, Zheru, more than ten years ago, he put the "company distance from bankruptcy The crisis awareness that there will always be only 18 months" has been planted into the company culture, and the "countercurrent" facing Zheru Software is becoming more and more obvious, and everyone can't help but be united in hatred - the "noise alliance" satisfies the need to highlight the sense of superiority, Express contempt and other psychological appeals.
It is not difficult to imagine that the outside world soon knew of the existence of the "noise alliance" and it spread on a wider scale, even the parties referred to by the "noise alliance" knew about it.
Then, an interesting phenomenon happened.
Netscape CEO Jim Barksdale, Oracle CEO Larry Ellison, and Sun Microsystems CEO Scott McClenny all expressed triumphantly—the noise alliance? This name is very suitable for me! From now on, we are the noise alliance! Remember, do not lowercase letters!
Fourth-ranked ibm, with a subtle attitude similar to that of Philosophy's competitors classified as "else," declined to comment.
In fact, the mentality of Big Blue is quite representative - it hopes to make Zheru software a target of public criticism in order to compete for market share; I want to take care of it.
Analysis of industry observers: Compared with the IT version of "Snow White and the Seven Dwarfs", "noise alliance" accurately and skillfully classifies the current IT market from the perspective of philosophical software.
For example, the relationship between the "seven dwarfs" and "Snow White" is aptly described.
Among them, Netscape, Oracle, and Sun Microsystems, the most active ones, not only respectively hold the three most popular focuses under the background of the booming Internet development-browser, nc, and java, but also complement each other with no conflict of interest. Became the "Three Musketeers" with the highest ranking and tacit cooperation in the "noise alliance" that challenged Zheru software.
All in all, no matter "Snow White and the Seven Dwarfs" or the "Noise Alliance", they have infinitely intensified the confrontation of interest groups in the IT circle at the current stage, driving both parties concerned, regardless of whether they want to or not, they have no choice but to disclose Put on the armor, pick up the weapon, and slam into each other to kill a river of blood.
The first battlefield in front of us is the Zheru Spring Developers Conference, and the NC Alliance Conference and Java Alliance Conference that are forming a pincer. The media has always been watching the excitement, so they stared excitedly. Close your eyes and observe carefully, for fear of missing the wonderful scene.
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In stark contrast to the tense situation in the IT industry, the San Francisco Bay Area, where Silicon Valley is located, is not so tense. Gein’s computer industry conferences, which are coming one after another, have brought real money. GDP, first of all, the hotel industry ushered in a wave of good market.
Cupertino, located in the heart of Silicon Valley, is even more crowded and extremely popular.
The media, already fully armed, quickly noticed sensitively—before the opening of Zheru Spring Developers Conference, it seems that a large-scale meeting will be held in advance.
This is indeed the case. Zheru Group, the largest landowner and employer in Cupertino, did not deliberately hide anything. After all, the ever-stopping luxury cars, helicopters, and executives with different skin colors, well-dressed, and extraordinary conversations are all obvious evidence.
...
Before the meeting, Tang Huan had a separate communication with Intel CEO Andy Grove.
He asked straight to the point: "Are you really thinking clearly about the sharp price cuts of microprocessors and peripheral chips, and are you willing?"
Andy Grove nodded with a serious face, "Both the board of directors and the management have realized that they must take strong countermeasures against NC. Otherwise, once the sales of PCs are affected, the Intel microprocessor The income of devices and peripheral chips will also drop sharply.”
"It's the best if we can do this." Tang Huan took a deep look at the other party, "I've always convinced people with virtue."
Andy Grove complimented: "Compared to the 20% stake held by IBM at the beginning, Tang obviously communicates more smoothly and has a more harmonious relationship with Intel."
It has to be said that Intel and Andy Grove have no choice but to face the aggressiveness of the gradually formed NC. The level when rb semiconductor memory products were dumped in the United States more than ten years ago.
After all, how many microprocessors and peripheral chips Intel can sell is directly proportional to the number of personal computers sold.
On the one hand, in the pc industry represented by Fangyuan personal computer, according to the difference of cpu used, there are two main categories - Intel x86 series and other branches.
When Motorola's MC68000 family of microprocessors gradually failed to keep pace with the advancement of personal computers and had to withdraw from the market, Zheru's RISC microprocessor holder replaced it to meet the needs of high-end and special application scenarios. For example, industrial computers that focus on real-time performance, and educational computers that care about energy consumption ratio.
Under such circumstances, the sales of the Intel x86 series of personal computers have increased significantly, and the benefits they have contributed far exceed the lingering ibm-pc compatible machines.
Intel, without Motorola's pressure on the top of its head, also ushered in its own spring.
On the other hand, there are more factions in the camp of ncs that popped up suddenly.
Apple once planned to make nc, but it is doing too badly now, and it is not far from bankruptcy, so naturally it can't keep up with the fashion.
The ibm-pc camp in a corner also intends to manufacture a new type of microcomputer according to the nc specification, but their market share cannot allow the Intel x86 microprocessor, which they are most familiar with, to give up profit margins to achieve nc sales. $800 standard line—the result is, dry thunder, no rain.
The remaining three NC manufacturers - Oracle, Sun Microsystems and IBM, no matter which one has its own set of hardware solutions including CPU, has nothing to do with Intel.
In this way, it is conceivable how Intel hates NC.
What's more, when Zheru's holder microprocessor began to cut prices, it also checked and balanced Intel's x86 microprocessor, and it had to follow up accordingly, otherwise, it also faced the risk of losing market share.
Everyone is a sensible person, and after thoroughly analyzing these stakes, Andy Grove clearly let Intel participate in the fierce battle between nc and pc.
...
After ventilation, Tang Huan and Andy Grove came to the venue.
Looking at the thousands of representatives of Fangyuan PC and compatible machine manufacturers and distributors from all over the world, Tang Huan said straight to the point: "I will announce three things to you first."
"One, Zheru and Intel will significantly reduce the purchase price of 1,000 CPUs."
"Second, Zheru software will also reduce the price of the pre-installed operating system."
"Three, I will soon visit the global supply chain system to seek to further reduce procurement costs."
"All in all, our goal is to give up profit margins to everyone, and set off a climax of PC sales in the second half of this year."
"As for the more specific situation, I will now ask the CEOs of the relevant companies to give you a detailed introduction."