Chapter 179: Gu Shi Wants to Cooperate with Jiang Xun (5,000 Words)
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Heizi retorted, "Hehe, how do you know that Jiang Xun didn't say it after receiving money?"
Just because of such a sentence, someone directly took seven pairs of different shoes, including the road running, to test.
And the test results were posted on Weibo.
"I took my existing seven pairs of shoes to test, five pairs of which are well-known foreign sports brands, which are the brands that people choose to buy the most every day. The other two pairs, a pair of road running, and a pair of Gushi, which has become popular recently, are from Yu Ming. Shu is the same style."
Because it was officially announced that Yu Mingshu would be the spokesperson, Gu specially spent money on marketing and found various fashion bloggers to promote it on various social platforms. The sneakers of the same style as Yu Mingshu's poster are very popular these days.
"The prices of these seven pairs of shoes are different, but the same thing is that they are all the main air-cushioned running shoes, and they aim at the same function. According to the report, the worst effect is guchi. Gushi claims to be an air-cushion design, but in fact it is just an imitation air-cushion design. To put it bluntly, they are fake air cushion shoes. The shock absorption effect is only 40% of the best three pairs (a brand, n brand and road run), but the price is comparable to foreign a and n brands. The most surprising It’s Tupao, and the other six pairs of shoes are all priced at 700 to 1,000 yuan, but this pair of Tupao is only 299 yuan, but it has achieved the same effect as the top two thousand-yuan shoes (a brand and n brand).”
Followed by the test results report.
"Hehe, Heizi continue! Jiang Xun recommends good shoes!"
"Don't say that she didn't collect money, even if she really collected money to promote it, she promoted it as conscientious shoes, which is much better than those people who charge money to promote some thousand yuan fake air cushion shoes."
"Gushi's air-cushioned shoes turned out to be fake air-cushions! How dare they ask for 999 yuan!"
"I was so pissed off, I quit my purchase and ran away. A 299 real air cushion, a 999 fake air cushion, really treat consumers as fools!"
"Gushi's pair is actually not very good-looking,
It all depends on Mingshu's temperament. I regretted it after I received it and tried it on. "
"x-on:宇明朔 Can you be more considerate in your endorsement? Do you care about the quality of the product? You also endorse this kind of fake air-cushion shoes, and how many netizens and fans followed you to buy it."
"Since you've already collected money, can you push something better? It's really heartbreaking to charge money to push garbage."
Gradually, the matter is no longer a matter between fans and black people, but consumers feel that they have been cheated and angry.
The group of consumers is too large.
Not limited to someone's fans, everyone has not even followed Jiang Xun's live broadcast or even Jiang Xun.
There are many consumers who are not Yu Mingshu's fans. They just see that the clothing bloggers on major platforms are crazy about planting grass, and some of the clothing accounts with more fans on Xiaofanshu do not seem to be advertisements, but in fact It's a picture blog post that received money, and after being planted, I went to place an order passionately.
Now that they have been fooled, these consumers who are not fans of celebrities are not afraid of any bad influence on celebrity endorsements, so they scolded Yu Mingshu and Gu Shi on Weibo.
Soon, [gushi thousand yuan air cushion shoes counterfeit] rushed into the hot search.
At the same time, another article [The King of Cost-effective Air Cushion Shoes] also followed the trending search, just below the trending search of Gushi.
Netizens click into gushi's hot search, read it and exit, and most of them will click on the following Tupao hot search.
Gu's stock price plummeted.
Consumers who bought gushi air-cushioned shoes returned the products and then went to buy the same model of Jiang Xun from Tupao.
It took two days to replenish the goods, but today it was bought and taken off the shelves.
Even if the factory works overtime, it will not be able to produce so much.
So consumers went to look at other shoes and found that some shoes with a price of about 100 yuan or less than 200 yuan were also good-looking and of good quality.
Jiang Xun's running shoes of the same style once again drove the sales of other styles to increase significantly.
Gu's.
Gu Qinghui slapped the table hard, "What's going on?! Why did our stock price drop again!"
The stock price hadn't recovered since the last time it fell because of the love affair, and the stock price fell again.
"And can you see the return rate?" Gu Qinghui threw out the report fiercely.
It's so heartbreaking just to look at it.
"We spent a lot of money on marketing before, and spread the publicity all over the Internet, and this is the result? The sales of the same style of Yu Mingshu were not as much as the marketing expenses we invested. Is this the spokesperson you selected after discussing for so long? "Yu Mingshu's ability to carry goods is simply a pain in the eye!
After the official announced that Yu Mingshu became the spokesperson, the sales volume only increased slightly.
They have no choice but to spend extra money on marketing, otherwise it is not because they burn too much money, but they have to spend more money.
"Now the money invested in advance has not been earned back, and it has started to lose so much." Gu Qinghui pointed to several subordinates, "Look at how the stock price has fallen!"
"Tell me, what should we do now!" Gu Qinghui slammed the table hard, "Before I get off work today, I must give me a solution!"
Everyone was upset, it was obviously Yu Mingshu recommended by Gu Xiaoze, and you didn't object when Gu Xiaoze mentioned it last time.
Now it's our turn to blame.
"Everyone go out, Gu Xiaoze stays behind!" Gu Qinghui waved his hands away.
Everyone left in disgrace after being scolded, leaving Gu Xiaoze nervously standing in front of Gu Qinghui's desk.
"I know that Yu Mingshu was chosen by you." Gu Qinghui walked out of the desk, took a few steps, and pointed at Gu Xiaoze, "Because of your status, they agreed to your proposal without any major problems. I just scolded you They are saving your honor, everyone knows that Yu Mingshu was proposed by you."
"But it doesn't matter. Looking for a celebrity endorsement, no one expects her to really increase our sales. The important thing is that her image is positive and healthy, which is in line with our brand tone." Yu Mingshu did a good job in this aspect.
There are no scandals and scandals, and the image is still healthy.
The title of international supermodel can also enhance the image of their brand.
"But look at this." Gu Qinghui was still angry, and angrily threw the report to Gu Xiaoze.
Gu Xiaoze caught the report thrown by Gu Qinghui, opened it and saw the contents inside, his face changed in shock, and then his face became extremely ugly.
"Tupao didn't ask Jiang Xun to endorse her. Jiang Xun just took a casual photo of her running shoes. The shoes of Tupao were sold all over the Internet, and all platforms were out of stock!" Gu Qinghui's fingers trembled angrily, pointing Report, "They replenished the stock yesterday, but today because of this incident, we became a stepping stone for others, and the stock was sold out. It also increased the sales of other styles."
"If you didn't refuse to invite Jiang Xun to promote it because of personal grievances, then we would be the ones who sold out of the products today!" Gu Qinghui pointed at Gu Xiaoze, and he was so angry that he didn't calm down for a long time.
Gu Xiaoze pursed his lips tightly, pinched the report with his fingertips, and unconsciously squeezed the edge of the paper.
"Xiao Ze." Gu Qinghui seemed to have calmed down a little, and his tone was slightly gentle, "The Gu family will be handed over to you in the future, and I will teach you the first lesson today. Don't put personal grievances into work."
At this time, Gu Qinghui taught Gu Xiaoze to be a set, as if he had forgotten that he also felt that it was no big deal to refuse to cooperate with a small Internet celebrity.
As capitalists, don't they even have the right to do whatever they want?
"Yes." Gu Xiaoze lowered his head, and forced out the word from his lips and teeth.
"As long as it can bring us benefits, no matter how much you hate her, she can still be our friend." Gu Qinghui fixed his eyes on Gu Xiaoze, "Understood?"
Gu Xiaoze pursed his lips tightly, and it took several seconds before he uttered two words stiffly, "Understood."
"Now that you understand, then you are in charge of this matter." Gu Qinghui said, "Go to contact Jiang Xun and ask her to promote our shoes."
"We just signed an endorsement contract with Yu Mingshu, so it's impossible to add another spokesperson." Gu Qinghui curled his lips and said with some disdain, "What's more, Jiang Xun is an Internet celebrity, even if she has participated in variety shows twice now, she is still the same when she comes back. An Internet celebrity is not worthy of being our spokesperson. But promotional cooperation can still be arranged.”
"You are responsible for talking to Jiang Xun about this matter." Gu Qinghui emphasized again, "We must make up for our loss this time through her delivery. Let her help us promote our brand more and restore our brand image. I found that her fans really believe in what she says. As long as she says it works, her fans will believe it. Therefore, as long as she is willing to stand for our brand, the brand's reputation is likely to be reversed."
"Okay." Gu Xiaoze agreed even though he was unwilling in his heart.
Gu Qinghui sent Gu Xiaoze away.
Gu Xiaoze returned to the office, looking at the report that Gu Qinghui threw to him just now, his mood became more and more depressed.
He didn't want to cooperate with Jiang Xun at all, let alone give Jiang Xun money.
Gushi is also one of the best footwear brands in China, working with Jiang Xun, isn't it a coffee for her?
Gu Xiaoze hesitated for a whole day, and did not contact Jiang Xun even after dawdling.
It wasn't until he went to work the next day that he finally prepared himself mentally and was ready to contact Jiang Xun.
When he told his colleagues that he wanted to find Jiang Xun to promote gushi, the colleagues looked strange.
"What? Is there any problem?" Gu Xiaoze's eyes lit up, full of anticipation.
"I'm afraid I can't find her to cooperate in promotion." A colleague said awkwardly.
"Did Jiang find something?" Gu Xiaoze asked expectantly.
"No." The colleague said, "Today the Tupao official announced Jiang Xun as their spokesperson. So she can't promote it for us."
"What?" Gu Xiaoze stood up awkwardly, "Even if Tupao doesn't make much money, it is still an old brand. Why do you still find an Internet celebrity to be the spokesperson? Shameless?"
"It is said that because of Jiang Xun's recommendation, the brand of Tupao appeared in the public's field of vision again. The boss of Tupao is very grateful to Jiang Xun, so he sincerely invited Jiang Xun to be the spokesperson."
Gu Xiaoze sneered, "I'm afraid that Jiang Xun has already discussed to let Jiang Xun be the spokesperson, so Jiang Xun recommends their shoes, right? Otherwise, Jiang Xun can promote them for free for no reason?"
Seeing that Gu Xiaoze was unconvinced and didn't realize that he had done something wrong, the colleague had no choice but to say, "You can find out by going to Weibo for yourself."
Gu Xiaoze ignored him, took out his phone and clicked on Weibo.
Tupao V: "She is young but dragging and raspy. Although she can run and fight, she is still a baby who gets lost easily. Xiaotu is honored to welcome the first place of Tupao on the 15th anniversary of the establishment of the Topao Spokesperson x-on:江迪姜姜, Jiang Jiang put on the road running sneakers, let's walk the flower road together."
"Hahahahaha, is this an officially certified road idiot?"
"Xiaotu wants to walk the flower road with Jiang Jiang!"
"My God! The first spokesperson in 15 years!"
"Xiaotu, Jiang Jiang is worth it!"
Gu Xiaoze flipped through the comments, and no one questioned Jiang Xun's recommendation of Tupao because he had discussed with Tupao long ago and received the money.
So Gu Xiaoze also set up a small account, and commented under this official Weibo, "Doesn't anyone think that Jiang Xun recommended the road running sneakers before, did he sign a contract with the road running? Damn, today she is officially announced as the spokesperson? How could such a coincidence happen."
"Heizi stop jumping, go and check the Weibo of Tupao's boss."
"The boss of Tupao has long expected that someone will talk about this matter, so the boss posted a long Weibo at the same time."
"Thank you boss for thinking so comprehensively about our Jiang Jiang."
"The boss of Tupao has always been a good person, otherwise he would not have insisted on the concept of letting customers wear cheap and comfortable sneakers."
When Gu Xiaoze saw it, he went to Tu Yiming's Weibo again.
Tu Yiming actually posted a long Weibo for this.
The general idea is just like what his colleague just said, first of all thank Jiang Xun for his recommendation.
Tu Yiming: "Tupao has never hired a spokesperson, nor does it do much advertising, and gradually disappears from the public eye.
It was Jiang Xun's recommendation that reminded me of Tupao again.
The sales in the two hours in the morning have already caught up with the total sales in the past six months.
It was Jiang Xun who pulled Tupao out of the quagmire on the verge of bankruptcy.
It was also Jiang Xun who recognized the concept of road running and the quality of sports shoes.
He also said that Jiang Xun gave him a low-priced endorsement because of his philosophy. "
"Jiang Xun's current market value can no longer be measured by the original endorsement fee, but Jiang Xun still uses the endorsement price of her as a newcomer to endorse our products. I am very grateful to Jiang Xun for discovering our brand. Introduce our brand to netizens without any interest. After learning that our brand was brought by Jiang Xun, I contacted her immediately and learned that Jiang Xun recognized and supported my philosophy, so I was willing to use Sharing our products in a private name. I immediately decided to ask Jiang Xun to be the spokesperson! Jiang Xun is a spokesperson that perfectly fits our brand concept, and I can't find anyone who is more suitable to be our brand spokesperson than her."
With the long text posted by Tu Yiming, every word and every sentence is so sincere from the heart.
Unexpectedly, no netizen questioned the fact that Jiang Xun became the spokesperson of Tupao immediately after recommending Tupao.
Even those who had doubts at the beginning, seeing Tu Yiming's Weibo, couldn't say anything doubtful.
"Jiang Jiang is such a kind person."
"Although she is sloppy in doing things, she is a soft and kind person at heart."
"Looking from the heart, although Jiang Xun has a sulky and sassy personality, but she looks like a soft girl, and her heart is also super soft."
"The boss hastened to increase production, Jiang Jiang has the same style, I want it!"
Gu Xiaoze sat blankly, unexpectedly, he couldn't finish such a small thing as finding Jiang Xun to cooperate and promote.
*
Jiang Xun successfully passed the final exam, and it was New Year's Eve in a blink of an eye.
She spent New Year's Eve alone, but it didn't prevent her from preparing a large table for New Year's Eve dinner.
There are takeaways ordered from restaurants that have not yet closed, and some semi-finished products bought in the supermarket before, such as flower maw chicken, Buddha Jumping Wall, etc., which can be eaten after being opened and poured into a pot for a while.
There are also stewed pork cooked food bought directly at the meat counter.
A large table is also filled with various things.
Although she was the only one, the New Year's Eve dinner was well organized.
Jiang Xun poured himself a glass of juice, looked at the table full, and sighed: "In the last days, there were very few opportunities to celebrate the New Year. People of all colors live together, there is no distinction between countries, there is only one federation The government, as time goes by, very few people can remember the traditional festivals of Huaguo. Even if they remember, they are only at home for a symbolic time. One reason is that people from all over the world have been scattered in various places and there is no way to gather. One is because of limited resources, how can we hold a big banquet like now, and eat dumplings, glutinous rice balls, moon cakes, and green balls during festivals..."
Jiang Xun smiled, "During the end of the world, dumplings, glutinous rice balls, moon cakes, and youth balls only existed in the records of books, and few people even knew how to make them. Moreover, even if they knew how to make them, there were no ingredients."
"This is the first time I have a serious New Year's Eve."
For this reason, Jiang Xun also specially checked the customs of the Chinese New Year.
Now it is different from the last days. Even if there are some book records in the last days, they are already incomplete.
Human beings at that time knew little about the current festivals.
Unlike now, it is possible to talk about the custom of the Spring Festival from its origin to the present.
So, Jiang Xun went to the supermarket to buy instant dumplings.
Window grilles were pasted at home, and Spring Festival couplets and blessings were pasted on the door of the house.
Also did a big cleaning a year ago.
System: "It's a bit deserted just to celebrate the New Year alone."
Jiang Xun: "I am also alone in the last days."
"Let's eat!" Jiang Xun picked up the chopsticks, and was just about to eat when he heard the "ding dong" sound from the fingerprint lock at the door.
Jiang Xun put down his chopsticks strangely, and before he reached the door, he saw Qin Mufeng opening the door and coming in.
Last time, Qin Mufeng entered her fingerprint into his fingerprint lock.
As a courtesy, Jiang Xun also entered Qin Mufeng's fingerprints into her family's fingerprint lock.
Therefore, Qin Mufeng is now a person who can freely enter and leave her house.
"Why are you here?" Jiang Xun said so, but couldn't help but grinned in surprise, ran towards Qin Mufeng, and jumped directly onto him.
Qin Mufeng caught her steadily, with a clear smile and a warm and elegant voice on this New Year's Eve, "How could I let you celebrate the New Year alone?"
He knew that Jiang Xun would not return to Jiang's house for the New Year, so he was dealing with New Year's Eve.
First, it was proposed in the old house that the New Year's Eve dinner can be eaten from noon to night.
This is a conspiracy.
The two elders also knew about Jiang Xun's existence, how could they disagree?
They wanted Jiang Xun to go directly to the old house to celebrate the new year.