Chapter 776 Word of Mouth Fermentation

After the official website of the General Administration of Culture updated the box office results on May Day, reports from major entertainment media followed one after another.

"Beijing Daily: According to the latest data from the official website of the General Administration of Culture, "Go to the Skies" won the box office championship on the first day of the May Day holiday with a box office of 546 million, and Tan Yue's new movie "Kung Fu" ranked second with a score of 528 million."

"Southern Entertainment Weekly: The box office results of the first day of the May Day holiday were announced, and the highly anticipated "Go to the Skies" and "Kung Fu" took the first and second place respectively."

"Entertainment News: "Go to the Skies", directed and produced by Jessie, achieved a box office of 546 million and ranked first in the box office list. "Kung Fu", a martial arts action film that was not very optimistic, still had very impressive box office data on the first day, with a relatively small difference from "Go to the Skies" and followed closely with a box office of 528 million."

Weibo became even more lively, and the topic of the box office of "Kung Fu" and "Go to the Skies" rose sharply.

"Congratulations to "Straight in the Sky" for becoming the single-day box office champion!"

"I didn't expect "Kung Fu" to have such a high box office performance, and it's only a little behind "Straight in the Sky."

"Teacher Tan Yue is amazing. The single-day box office of a martial arts action movie can exceed 500 million."

"Straight in the Sky will definitely be the final box office champion. Look, it has surpassed Tan Yue's "Kung Fu" on the first day."

"Even Teacher Tan Yue's movie can't surpass foreign blockbusters? When will domestic movies beat these foreign movies?"

"It's just the box office performance on the first day. Don't worry too much. Maybe "Kung Fu" will surpass the box office later."

"It's too difficult for domestic movies to beat American blockbusters, and this is a well-made American blockbuster!"

Huaguang Entertainment Company.

Vice President's Office.

Qi Kai handed the signed document to the assistant and arranged: "Send this document."

After the assistant left, Qi Kai looked at the time on his wrist watch. It was past ten o'clock, so he quickly opened the official website of the General Administration of Culture on the computer.

After watching it, Qi Kai smiled. Just looking at the single-day box office performance of "Kung Fu", it is still very good, but it is far behind "The King of Comedy".

Qi Kai would think this box office performance is very good for other directors.

But this is Tan Yue's movie. Compared with the previous good performance, this box office performance is indeed a low point and a blow to Tan Yue.

However, seeing "Straight in the Sky" ranked first, Qi Kai felt a little uncomfortable.

Tan Yue is not a match for foreign blockbusters, let alone other directors?

After getting up, Jiang Bei would check the time from time to time. When it was close to ten o'clock, he couldn't wait to come to the computer and wait to see the first-day box office of "Kung Fu".

Seeing that "Kung Fu" ranked behind "Straight in the Sky" with a performance of 528 million, Jiang Bei couldn't help but sigh.

In his opinion, the quality of "Kung Fu" is actually very high, and the box office performance should not be like this.

The reason is that "Kung Fu" is still affected by the general environment of the film market, which makes many viewers subconsciously think that martial arts action movies are not worth watching.

As a result, "Kung Fu" lost to "Go to the Skies" in the box office on the first day of its premiere.

However, the online reviews of "Kung Fu" are now moving in a good direction, and it still has great potential.

Jiang Bei is very much looking forward to the box office performance of "Kung Fu" in the later period. He thinks it will be no problem to surpass "Go to the Skies".

Beijing.

General Administration of Culture Building, Conference Room.

As the director, Ye Wen is presiding over the meeting.

The main discussion today is the situation of the film market during the May Day holiday.

"Today I want to praise Director Tan Yue of Brilliant Entertainment Company." Ye Wen praised generously: "Huayu needs talents like Director Tan."

Although the box office performance of "Kung Fu" is not as good as "Go to the Skies", Ye Wen is already quite satisfied.

When everyone thinks that martial arts action movies have declined and whoever touches them will die, "Kung Fu" can still achieve such a high box office performance on the first day of its premiere.

"Now the bureau is vigorously supporting small themes or movies like martial arts action movies that are gradually fading from the audience's vision. I will also support Tan Yue here to strongly support the bureau's decision."

In such a severe market environment, Tan Yue took the initiative to shoot a martial arts action movie. Ye Wen was grateful and satisfied.

A meeting lasted for more than an hour. Ye Wen returned to the office with full energy and sat on the chair to read the online reviews of the movie "Kung Fu".

I kept thinking about the impact of various factors on "Kung Fu".

The biggest impact at present is that the audience feels that martial arts action movies no longer have the flavor of the past, or the audience no longer likes this type of movie.

This type of movie is a unique movie type in China. Because it was developed earlier, there is a special feeling in it for the audience, and the requirements for martial arts action movies are naturally much higher.

Ye Wen herself believes that the quality of the movie "Kung Fu" is very high. Whether it can surpass the box office depends on the online reviews.

As the computer page keeps sliding, I feel a little relieved.

The comments on the Internet are all favorable to "Kung Fu", and with Tan Yue's own influence, there is still a high probability that it will surpass.

Brilliant Entertainment Company.

President's Office.

Tan Yue read netizens' comments on "Kung Fu" on his Weibo.

Among them, a message from a netizen named Li Yuan attracted Tan Yue's attention.

"I am a senior martial arts action movie fan. I have almost lost hope in martial arts action movies for so many years. I didn't expect that "Kung Fu" made me find the feeling of watching such movies back then."

"After watching "Kung Fu", my biggest feeling was shocking. Special effects and martial arts movements are perfectly combined."

"What's more surprising is that it can be mixed with nonsensical comedy."

"At the same time, this film is a big collection. You can see many traditional cultures, traditional kung fu performances, unique buildings and promotional advertisements, and familiar citizen life."

"Kung Fu" is the best martial arts action movie I have ever seen!"

Chen Ziyu came to Tan Yue's office with a box of washed grapes and said, "What are you watching?"

Tan Yue picked up a grape and ate it, and replied, "Look at what this person wrote on the Internet about his feelings after watching "Kung Fu."

After reading it, Chen Ziyu nodded and said, "It's well written. It seems that your movie has fulfilled the dreams of many martial arts fans."

These messages from Li Yuan touched Tan Yue very much.

On Earth, this movie appeared at about the same time as now, and martial arts action movies have gradually declined.

When Tan Yue watched this movie, he was as excited as Li Yuan.

"Kung Fu" satisfies the audience's fantasy of the martial arts world.

Chen Ziyu slid the mouse and looked at other comments. There were many netizens like Li Yuan who liked martial arts action movies.

Tan Yue, who was sitting next to him, ate grapes while looking at the fans' comments.

Hangzhou.

Warm Jiayuan.

"Yan Yan, look, the number of likes on my comments under Tan Yue's Weibo is getting higher and higher." Li Yuan moved the computer screen and said excitedly.

Zhao Yan, who was bored watching TV in the living room, put on her slippers and hurried to the study.

Less than half an hour after Li Yuan's comment was posted, the number of likes had exceeded 10,000.

Zhao Yan said: "I told you to post your feelings under Tan Yue's Weibo. Look, it's popular now."

Li Yuan initially only expressed his feelings about the beauty and high quality of "Kung Fu" on the movie forum, and finally wrote this film review at Zhao Yan's suggestion.

"Click refresh again to see how many likes there are now?"

Hearing Zhao Yan's words, Li Yuan clicked refresh with a little excitement, and saw that the number of likes had exceeded 20,000.

Li Yuan laughed out loud, and was very happy to see so many people agree with his opinion.

The message with the highest number of likes in the comment area was 'Congratulations to "Kung Fu" for winning 528 million box office', which has exceeded 100,000.

Li Yuan held his chin, frowned, and said with emotion: "Alas, it is obvious that "Kung Fu" is better, but the box office is not as good as "Straight to the Sky"."

This is the situation of martial arts films currently being released, and no one can do anything about it.

Zhao Yan nodded gently and said nothing.

She felt the same way. After watching the two movies, "Kung Fu" left a deeper impression.

Now she still unconsciously remembers some of the dialogues of the characters, as well as every distinctive character, even if the small characters only have a few minutes of shots, they are still fresh in her memory.

If she were to choose between these two movies again, she would choose "Kung Fu" without hesitation.

"Yes." Li Yuan slapped the table.

Seeing Zhao Yan's puzzled expression, Li Yuan explained: "I will post it on WeChat Moments so that more people can see Kung Fu, which can also contribute to the box office."

As soon as he said it, Li Yuan found a promotional poster of Kung Fu on Tan Yue's Weibo, and wrote: This is definitely a good movie that cannot be missed, and it is worth going to the cinema to watch it.

After doing this, Li Yuan opened various forums and posted various posts on them to promote Kung Fu.

Although Li Yuan knew that what he did had little effect on Kung Fu, he wanted to do something for a martial arts action movie of such high quality that finally appeared after so many years.

Although he knew that it was very insignificant, Li Yuan still attached great importance to it and wrote every post carefully.

Zhao Yan asked puzzledly: "Why are you doing this?"

In her opinion, everything her boyfriend did would not do any good.

Li Yuan typed on the keyboard and said, "Of course it's for the future of martial arts action movies. Maybe this kind of movie can once again recreate the glory of the past with "Kung Fu", and there will be more martial arts action movies."

Li Yuan's face was full of excitement. He saw hope again for this martial arts action movie that had been lonely for a long time.

Looking at Li Yuan who was busy with "Kung Fu", Zhao Yan felt that she should do something too.

After all, this is a very good movie, and she likes it very much.

Zhao Yan returned to the living room, picked up the phone on the sofa, and forwarded the circle of friends that Li Yuan had just sent.

Then she started to contact her bestie to recommend "Kung Fu".

Knowing that her bestie didn't like martial arts action movies very much, but the nonsensical comedy in them was definitely worth watching.

After the first day of watching the movie, there were more and more discussions about the movie "Kung Fu" on the Internet.

Many viewers did not have much hope for martial arts action movies, but now the performance of "Kung Fu" has greatly exceeded expectations.

"I was able to go to the cinema to watch "Kung Fu" because of Tan Yue. After watching it, I found that it was a great movie."

"Many people think that there is nothing good about martial arts action movies nowadays, but "Kung Fu" is definitely a good movie. It is different from previous martial arts action movies. It combines many different elements and is worth watching."

"Don't be misled by others and think that martial arts action movies are antique movie types. After watching "Kung Fu", you may discover a new world."

"It doesn't matter if you don't like martial arts action movies. The nonsensical comedy in them is very interesting."

It was a little after ten o'clock in the evening.

Chengdu.

On the fifteenth floor of a commercial building in the city center, there is an Internet company.

Ma Li is one of the programmers. He has long been accustomed to such frequent overtime.

After typing the code, Ma Li took off his glasses and rubbed his slightly sore eyes.

His stomach was growling. He had been busy until now and hadn't eaten dinner yet.

Ma Li picked up the instant noodles on the table and filled them with water from the water dispenser.

Five minutes later, the aroma of instant noodles hit him, but it was a bit uncomfortable for Ma Li, who was used to eating instant noodles.

However, the feeling of hunger came again, and there was nothing he could do even if he didn't want to eat.

Ma Li was playing with his mobile phone while eating instant noodles. His biggest hobby was to browse the forum while eating.

"Why are so many people talking about "Kung Fu"?" Ma Li looked through several posts, and many people were discussing this movie.

Ma Li has never liked martial arts action movies. His favorite are foreign science fiction blockbusters and domestic comedies.

Whenever such a movie is released, he will go to the cinema to support it.

After learning that "Kung Fu" is a martial arts action movie, he did not plan to go to the cinema, even if it was a movie by Tan Yue.

When "The King of Comedy" was released, he watched three shows because he was fascinated by the new nonsensical comedy.

'I didn't expect the nonsensical in it to be so interesting. ' The instant noodles in Ma Li's hand stopped in the air and were put back immediately.

"Is there still nonsensical in it?"

Ma Li hurriedly checked other posts about "Kung Fu".

"Oh my god, it's really nonsensical." Ma Li was surprised.

If "Kung Fu" was just a simple martial arts action movie, he would never watch it, but now he is a little tempted.

Other colleagues left work one after another.

Ma Li looked at the time, opened the ticket purchase software, and decided to go to the cinema to watch "Kung Fu" later.

The nonsensical style that I have been thinking about for a long time once again appeared in Tan Yue's new movie. No matter how late it is, I must watch it!