Chapter 486: Propaganda, Jiangbei

The two sides had a smooth discussion about this meeting.

The most important thing is the price. Hedong TV offered 2 million per episode, which made everyone in the TV drama department very satisfied.

Before the meeting, they were still worried that Hedong TV would change its mind and lower the price.

During the negotiation, Hedong TV was so straightforward that many people were surprised.

Everyone was secretly ashamed. Their confidence in "Baolian Lantern" was not as good as these outsiders from Hedong TV.

But they were also surprised. How could these guys from Hedong TV believe in "Baolian Lantern" so much and offer 2 million per episode? If they didn't know, they would think it was money laundering. Some people at the scene thought in their hearts whether their status was not enough to contact it. This was money laundering.

During the cooperation negotiation between the two parties, the time for the broadcast of "Baolian Lantern" was also set.

It will be broadcast after the TV series currently being broadcast at 8 pm on Hedong TV. The time is set to be the prime time at 8 pm on May 2.

Originally, another TV series was going to be broadcast next. Before the filming of "Baolian Lantern" was finished, the people of Hedong Provincial TV Station had already prepared for the next drama.

But Tan Yue asked to start broadcasting as soon as possible, before the start of the Magnolia Awards. It would be best if "Baolian Lantern" was finished one week before the start of the Magnolia Awards.

Because the Magnolia Awards will announce the nominations one week in advance before the start.

If you can't be nominated for major awards, you will definitely miss these awards.

Now the leaders of Hedong Provincial TV Station are responsive to Tan Yue's requests.

Tan Yue proposed to start broadcasting as soon as possible, so let's start broadcasting as soon as possible, and everything else can give way to "Baolian Lantern".

After the negotiation, Qian Tao didn't even drink a sip of water, and immediately took the contract to find Tan Yue.

First, he wanted to report to Tan Yue as soon as possible, worried that the leader would be anxious.

Second, the contract still needed Tan Yue to sign.

Although Chen Ziyu is the president of the company, her workload is not as much as Tan Yue's.

Unless it involves strategic decisions on the company's development direction, Chen Ziyu will let it go.

Of course, this depends on Boss Chen's personal wishes. When Qi Kai was the vice president, Boss Chen would ask about the important matters of each department, but after Tan Yue became the vice president, Chen Ziyu was more like a hands-off boss.

The matter of Cuican Entertainment Company selling the first broadcast rights of "Baolian Lantern" to Hedong Provincial TV Station at a price of two million per episode was officially confirmed in written form.

After the broadcast time was set, the promotion of "Baolian Lantern" officially began.

Cuican Entertainment Company and Hedong Provincial TV Station will cooperate with each other to promote "Baolian Lantern". This aspect of work belongs to the public relations department. Tan Yue is still very confident about Wu Gong's work ability.

Cuican Entertainment Company and Hedong Provincial TV Station have a division of labor. Cuican Entertainment Company adopts online promotion, including marketing accounts, self-media accounts, website advertisements, etc. Hedong Provincial TV Station adopts newspaper and magazine publicity. These TV stations belong to the system of the General Administration of Culture and have connections with large newspapers and magazines in various places. This is also a good publicity.

With the efforts of colleagues from both sides, the popularity of "Baolian Lantern" on the Internet immediately rose visibly, and the discussion increased greatly.

So far, the overall publicity of "Baolian Lantern" is still not small, but compared with the sea-land-air all-weather bombing-strength of Tianjing Entertainment Company's publicity of "Palace Temple", it is much weaker.

However, Cuican Entertainment Company has another killer weapon.

In this publicity of "Baolian Lantern", Wu Gong came to find Tan Yue and applied for the new media department to cooperate with the publicity of "Baolian Lantern".

As the first department in the entertainment industry to take the lead, the new media department of Cuican Entertainment Company is in a leading position among the new media departments of major companies in the entire entertainment industry. Several anchors in the department have great influence and popularity on Douyin.

Since the establishment of the new media department, it has always assumed some publicity functions.

For Wu Gong's application, Tan Yue naturally waved his hand and agreed directly.

In the next few days,

there are more and more discussions about "Baolian Lantern" on the Internet. If we say that among the TV series, variety shows, movies, albums, etc. that are currently being promoted in the circle, "Gongci" is the first in terms of popularity, then "Baolian Lantern" is the second.

In the forum, many posts about "Baolian Lantern" appeared, which attracted heated discussions among netizens.

"I found that there are a lot of news about "Baolian Lantern" in the past few days. This drama seems to be quite popular. I don't know how good the quality is."

"I don't know how good the quality is, but it definitely cost a lot of money to promote it. In the past, when I opened Douyin, at least five out of ten short videos were beautiful women's videos. Wow, now seven out of ten videos are about "Baolian Lantern."

"I saw some posters and tidbits of "Baolian Lantern". Liu Qian is so fairy-like. Is she playing a fairy in "Baolian Lantern"? She looks so fairy-like. . "

"I also saw the poster of "The Lotus Lantern", but I feel that the role played by Liu Tianxian this time is not very fairy-like, but rather a bit charming and foxy."

"Didn't you read the entertainment news? There is an introduction to "The Lotus Lantern". Liu Tianxian didn't play a fairy in it, but a fox spirit."

"What? A fox spirit? Hahaha, Tianxian played a fox spirit? Just for this, I want to go and see it."

On Weibo, many Weibo celebrities and marketing accounts began to promote "The Lotus Lantern".

These people are very strange or a little clever. They did not report in a clear format like the news media, but cut into it from the perspective of an audience, and started a topic about "Baolian Lantern" on Weibo, attracting the attention of many fans.

For example, an entertainment marketing account [National Elite] with more than 3.7 million Weibo fans said:

"I have been out of dramas recently and don't know what to watch. By chance, I suddenly saw a very exciting scene, and then I was instantly attracted. I dare say that this is the most handsome ancient costume I have ever seen. I have always known that he is a very talented person, but I didn't expect that he would look so good in ancient costumes. In addition, this drama also has Liu Qian as the heroine. I have always liked Liu Qian and want to follow this drama. Unfortunately, I have to wait for a month after checking the broadcast time."

Under the text, [National Elite] also posted a video, which is a promotional video of "Baolian Lantern".

After posting this Weibo, netizens quickly commented that this kind of marketing account relies on Weibo for a living, and spends a day squatting in front of the computer, watching Weibo and interacting with fans.

For every comment, the blogger will try his best to bring up the topic and increase the popularity of his blog.

Gradually, this Weibo post began to be pushed vigorously by the platform, and more and more netizens saw it.

"Ahaha? Do you want to watch "The Lotus Lantern"? I suggest you watch "The Palace Temple". It has many big names and is definitely better than "The Lotus Lantern". It will be broadcast on Shanghai Satellite TV on the 26th of the month."

"Hahahaha, I am the same as the blogger. I also saw the poster of Erlang Shen in "The Lotus Lantern" and wanted to watch "The Lotus Lantern". Teacher Tan Yue is too handsome. It would be a pity if he didn't come out to act."

"The Lotus Lantern? Is this a new TV series? Why haven't I heard of it?"

"This "The Lotus Lantern" seems to be good, but it's a pity that this drama seems to conflict with "The Palace Temple". Both are at 8 o'clock in the evening, and I want to watch "The Palace Temple" more."

"Like the sister above, I must watch "The Palace Temple". This "The Lotus Lantern" is not qualified to be compared with "The Palace Temple" at all."

"What? This "The Lotus Lantern" also has Liu Tianxian? Just for this, I have to watch it."

On Weibo, there are many similar marketing accounts like [National Elite]

The popularity of "The Lotus Lantern" has risen rapidly.

On Douyin,

too many users have received relevant video pushes about "The Lotus Lantern".

The Douyin fans of several major anchors in the new media department of Brilliant Entertainment have already exceeded one million, and top anchors like Momo and Jiang Yue have more than 10 million Douyin fans.

In addition to these anchors with tens of millions or millions of Weibo fans, the new media department also has a group of accounts with Douyin fans ranging from tens to millions.

Brilliant Entertainment has a group of people led by Tan Yue to operate these accounts to ensure the high weight of these accounts, and the traffic is amazing.

Moreover, Brilliant Entertainment is the first company to cooperate with the Douyin platform. Tan Yue had a long-term vision and added a condition in the signed contract that the Douyin platform should tilt the traffic of Brilliant Entertainment's accounts.

As the largest short video live broadcast platform in the country, the traffic of the Douyin platform is too terrifying. Even if it tilts a little, it is still a huge traffic.

In other words, this is the first benefit given by the market to try it out. According to the information learned by Tan Yue, except for Brilliant Entertainment, no other company has won the qualification of this traffic tilt from the Douyin platform, including Tianjing Entertainment and Guangmei Entertainment, two first-class entertainment companies.

Dozens of high-powered and high-traffic accounts exerted their strength at the same time, coupled with the traffic support of the Douyin platform, and the forwarding of many other users of the Douyin platform, etc. For a time, Douyin was full of publicity about "Baolian Lantern".

The role of the new media department was highlighted again, and this time it directly saved Brilliant Entertainment nearly eight figures in publicity costs.

And this kind of publicity method is surprisingly effective.

For the public relations department of Brilliant Entertainment now, the new media department is their best brother department.

Magic City.

Tianjing Entertainment Building, currently in the entertainment industry, there are only two entertainment companies that own their own buildings, namely Tianjing Entertainment and Guangmei Entertainment, two first-class entertainment companies.

This is a test of the company's financial resources and strength. To some extent, this is a symbol of status.

If a company rises and becomes a new first-class entertainment company in the future, it must have a separate office building. If it does not have this style, it will be looked down upon by other companies.

It does not even have a separate office space and is crowded with other companies. Is this also considered a first-class entertainment company?

We in the entertainment industry cannot afford to lose this person. If we do not recognize your first-class entertainment company, it is probably just a second-class one.

There are many vehicles parked downstairs of Tianjing Entertainment Company, ranging from luxury cars worth millions to ordinary cars worth hundreds of thousands.

From time to time, people wearing sunglasses, masks and fashionable clothes get out of the car and enter Tianjing Entertainment Building.

But what attracts people the most is that on the roadside a few dozen meters away from the gate of Tianjing Entertainment Company, paparazzi from different entertainment newspapers and magazines are holding long guns and short guns, always aiming at the main entrance of the building, hoping to get some first-hand information.

There are top talents in all 360 professions.

Although these paparazzi look low-class, if they are doing well, they should not be underestimated.

For example, there is a paparazzi leader, known as the king of paparazzi, who holds many celebrities' privacy or suppressed negative news.

In order to prevent these privacy from being exposed, celebrities are willing to spend a lot of money on the king of paparazzi to keep their surface innocence.

These incomes alone are as high as tens of millions.

This group is hated by many celebrities, but they cannot be completely rid of. After all, celebrities need traffic, and these paparazzi can create traffic.

Since there is no way to deal with them, they can only turn a blind eye. There are such a group of people at the gates of many entertainment companies, but there are more people and fewer people.

Tianjing Entertainment Company is one of the most powerful companies in the circle, and the number of paparazzi at the gate is naturally not small.

On the seventh floor, in an office.

Director Jiang Bei stood in front of the window, with his hands behind his back, staring at the people below.

Jiang Bei is of medium build and thin face. Because of long-term filming on the set, his face looks a little frosted and his skin is not well maintained.

Recently, although "Palace Temple" has been completed, he is still busy enough.

Occasionally, he takes a break, that is, standing in front of this window and looking at other places.

Jiang Bei looked downstairs and thought the scene downstairs was quite interesting.

This is a habit of Jiang Bei. The reason why he can get to this point may have something to do with his habit.

Jiang Bei has a pair of eyes that discover beauty. In his daily life, he often pays attention to the things happening around him and the scenery.

Jiang Bei's mobile phone has thousands of pictures saved.

Most of these pictures were taken by him when he saw some interesting scenes.

Some people may lie on the bed and browse their mobile phones when they are free, or even lie on their side, but Jiang Bei never plays with his mobile phone to watch short videos in his spare time, but studies the photos he took.

How can these pictures be used in his own drama.

After years of accumulation, the material in his mind has reached a terrifying level.

Many people who watch TV series directed by Jiang Bei often sigh at the beautiful and charming shots.

This is not a casual shot, nor can it be summarized by a simple sentence that Jiang Bei is talented. This is his accumulation over the years, his efforts, and his qualitative change achieved through continuous quantitative changes.

The success of any person is not achieved overnight. We cannot only see the surface of a person and ignore the efforts behind him.

Jiang Bei looked downstairs, squinted his eyes, and felt that this scene was a bit interesting. He took out his mobile phone from his pocket and found an angle for the downstairs.

Click.

Took a photo.

Jiang Bei had just finished shooting, and before he had time to appreciate the results of his shooting, he heard a knock on the door behind him.

The sound was too sudden, which scared Jiang Bei, and the mobile phone in his hand was almost thrown out.

He palpitated for a while, tightly grasped the mobile phone in his hand, and took his hand back from the window.

Good man, this is the seventh floor. If the mobile phone falls, it can really kill people.

Jiang Bei put his phone in his pocket, wiped the sweat off his forehead, turned around and said, "Come in."

After Jiang Bei finished speaking, a staff member pushed the door and walked in, saying, "Director Jiang, everyone in the conference room is almost here."

Jiang Bei nodded and said, "Okay, I'll be there right away."

After the staff left, Jiang Bei also packed up and went to the conference room.

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PS:

Dear readers, the humble author is here to ask for monthly tickets and recommendation tickets, as well as rewards.

Pen refill~