Chapter 1398 The Ceiling of Animated Films

A few days later.

Brilliant Entertainment Company, President's Office.

"Mr. Tan, this is the latest information about Kung Fu Panda, please take a look." For every job, Wu Gong will take his most serious attitude.

Even now the movie is already in its second month of release.

The data at home and abroad have been carefully monitored.

Wu Gong continued to report: "We are advancing the publicity plan according to the publicity plan formulated before, so that the popularity can be kept at a normal level as much as possible. However, judging from the situation yesterday, the popularity will drop again in the next two days."

"It doesn't matter." Tan Yue said: "Thank you for your hard work."

Although the current popularity is not even half as high as the initial release of the movie, Tan Yue also knows that if the public relations department staff do not continue to promote it in various places, the popularity will drop even more.

Just like the movie that has postponed its release time like Kung Fu Panda, there is almost no discussion on the Internet.

Wu Gong said: "This is also thanks to the reputation accumulated in the early stage. If we expand the publicity, the popularity should continue to increase."

Tan Yue nodded, without any emotional fluctuations.

Everything is normal now. The popularity of a movie cannot be maintained forever, not to mention that it is already the second month.

It is rare that "Kung Fu Panda" can still maintain its popularity at a normal level.

Tan Yue put down the file and said: "In terms of publicity, we can proceed slowly according to the plan. The most important thing now is to continue to pay attention to the online comments, which have the greatest impact on the movie."

"Understood."

The box office performance of "Kung Fu Panda" is already very good, and the reputation must continue to be maintained.

The two chatted for a while, and Wu Gong left.

Tan Yue opened the official website of the International Cultural Center and fell into deep thought when looking at the box office results.

Now the cumulative box office performance of "Kung Fu Panda" has reached 3.8 billion US dollars, and the daily box office performance has dropped to more than 10 million US dollars, and it will definitely continue to decline in the future.

According to Wu Gong, the popularity will decline in the next few days, and the daily box office should fall below 10 million US dollars.

By then, the box office performance will increase very little.

However, Tan Yue thinks that it should not be a big problem for the box office to exceed 4 billion US dollars.

Once the cumulative box office of "Kung Fu Panda" reaches 4 billion US dollars, the impact on the global film market will be further expanded.

This will be the first animated film to break through $4 billion.

Tan Yue's thoughts were interrupted by a sudden knock on the door.

"Come in."

The office door opened and Chen Ye walked in.

"Mr. Tan, the program department sent a document. They have modified the program content and need your signature to confirm."

Tan Yue took the document, picked up a pen and signed it, and said: "When the document is sent to the evening, remind them to pay attention to the reform of the program content."

A few days ago, when Tan Yue was checking the content of several programs in the program department, he noticed many netizens' comments.

They felt that the program content was a bit boring.

In fact, in recent years, the program department has been innovating the program content to attract more audiences.

But the effect is not particularly obvious.

"Okay." Chen Ye took the document and left.

Tan Yue took a deep breath and leaned back in his chair.

Whether it is domestic or foreign, the competition in the entertainment industry is too fierce, and it is necessary to maintain a high level of spirit to deal with it.

A moment.

Tan Yue opened Weibo to see if there was any major news in the entertainment industry.

Of course, what he is concerned about is not the gossip about celebrities in the entertainment industry, but the dynamics of other entertainment companies.

Just like one of the news, Guangmei Entertainment Company announced that it would cooperate with an entertainment company to jointly produce a TV series.

Cooperation between entertainment companies is also common, especially after the Brilliant Entertainment Company went international, domestic entertainment companies gradually began to band together for warmth.

A single company lacks the strength to compete with the Brilliant Entertainment Company, and if multiple companies are tied together, the hope will be greater.

Some companies even cooperate with foreign countries.

Of course, this is also a way to attract traffic.

No matter what method is used, the ultimate goal is to gain more attention.

Tan Yue watched seriously.

Although the Brilliant Entertainment Company is already the strongest in China, he has never relaxed at all.

The competition in the entertainment industry is not only fierce, but also cruel.

Once you relax, you may fall into a pit.

After reading the news, just when Tan Yue wanted to close the webpage, he was attracted by a news report with the title: The life of the national treasure giant panda abroad.

The content of the article is about the national treasure giant panda rented by foreign zoos.

In recent years, giant pandas have been rented to zoos in many countries as envoys of friendly diplomacy. Some zoos have even been revived by the arrival of giant pandas and are very popular.

The article also mentioned that it was because of the global hit of "Kung Fu Panda" that netizens' attention to giant pandas was aroused.

Recently, many people living abroad have shared on social platforms the situations of renting giant pandas they saw in foreign zoos.

These videos are extremely popular on social platforms and will become popular at any time.

In the shared videos, some pandas have excellent living conditions and are well cared for. They look healthy and lively, and in excellent condition. However, the situation of some pandas is worrying. They live in a bad environment and lack the proper care.

Not all people in all countries can sincerely take care of a giant panda.

It is this sharp contrast that has attracted widespread attention from domestic netizens.

Tan Yue picked up his mobile phone and opened Douyin. The first video was about giant pandas, which was the latest interview with Director Lu.

Discussions about giant pandas have been coming one after another. As the director of the panda breeding base, he has also frequently appeared in the eyes of netizens recently.

The content of this interview is richer, answering some of the questions that netizens are most concerned about, such as: the situation of giant pandas abroad, how to ensure that giant pandas can eat fresh bamboo abroad

What surprised Tan Yue was that Director Lu mentioned Tan Yue again in this interview.

Director Lu once again expressed his sincere gratitude, which made the public's attention to the national treasure giant panda reach an unprecedented height.

At the end of this report, it is mentioned that not only ordinary people, but also many companies or social organizations have extended a helping hand to the giant panda breeding base to provide strong support for the protection of national treasures. Let the giant pandas live in a healthy and safe environment.

A data table is also attached at the end, which is the online search volume for giant pandas. Since last month, the search volume has increased exponentially.

All the changes that have taken place are derived from an animated film "Kung Fu Panda".

Seeing a movie bring such a big impact, Tan Yue is happy from the bottom of his heart, which is much happier than the box office performance of breaking through 4 billion US dollars.

A director has many purposes for spending countless efforts to make a movie.

It is the most meaningful to arouse the attention of the whole society to giant pandas like "Kung Fu Panda".

The giant panda is of great significance to China, so it should have such a high degree of attention.

Tan Yue thought about it carefully. Since the filming of the movie, it seems that every movie will cause more or less discussion on the Internet. This time is the most special and meaningful.

The quiet office only makes a slight "buzzing" sound from the air conditioner.

For Tan Yue now, fame is naturally not lacking. He has become a world-renowned director. The only thing he lacks is influence.

I didn't expect that an animated film would bring unexpected results.

There was a knock on the door.

"Come in."

"A Yue, what are you busy with?"

The person who came in was Chen Ziyu.

"I watched the news." Tan Yue said with a smile: "I see that you seem a little happy?"

"Yes! Guess what it's about?" Chen Ziyu sat down with a smile.

"It seems that there is nothing important recently, which is a bit unexpected."

"Just a reminder, it's related to you."

"That's even more unexpected."

Chen Ziyu said with a smile: "Congratulations on being on the hot search again."

"Hot search?"

"Open Weibo and take a look."

Tan Yue slid the mouse and clicked on Weibo, and immediately saw his name. After clicking in, he found that it was related to the news report he just saw, and said: "This hot search is too sudden."

"Haha, I think it's normal." Chen Ziyu said: "If you think about the box office performance of "Kung Fu Panda", I think any slight movement will be on the hot search, not to mention it is about the national treasure giant panda."

While the two were talking, Tan Yue glanced at the lively comment area.

"I really admire Teacher Tan Yue from the bottom of my heart. Through an animated film, more people have paid attention to our national treasure, the giant panda."

"It's been a long time since I saw a movie with such a great influence, let alone an animated film."

"Teacher Tan Yue has always been my idol, and I like him even more now."

"I hope the box office performance of "Kung Fu Panda" will exceed 4 billion US dollars."

"It is the happiest thing in my life to be able to regard Teacher Tan Yue as my idol."

"Teacher Tan Yue has really done an extraordinary thing."

Tan Yue said: "I am actually very happy to have such an impact."

Chen Ziyu stood up, walked to Tan Yue's side, and said: "A great achievement!"

"It's also a coincidence."

Tan Yue didn't think of taking the credit for himself. After all, he just wanted to show Chinese elements as much as possible.

Chen Ziyu didn't think so, and said: "Even if it's a coincidence, it's because of you."

She was also happy for Tan Yue from the bottom of her heart.

After being in the entertainment industry for so long, Chen Ziyu knew very well that if a person wants to continue to be popular, in addition to excellent works, he must also have influence.

Just like some celebrities doing charity.

Tan Yue smiled and didn't talk about it further.

Whether it's intentional or not, it's a good thing that the public is paying more and more attention to giant pandas.

The release of "Kung Fu Panda" has made more people pay attention to the national treasure giant pandas, and as the popularity of giant pandas on the Internet has increased, this wave of popularity has fed back to "Kung Fu Panda".

The popularity of the movie has been declining during this period, and after this incident, the popularity has risen again.

Tan Yue also learned about this at the first time, but did not make any adjustments to the publicity plan.

The movie has been released for the second month, and the publicity plan has been advancing. At this time, expanding publicity will not have much effect.

Moreover, this wave of popularity is only in the country.

"Kung Fu Panda" has always been very popular in China, and there is currently no movie that can compare with it.

Tan Yue's movie is being released, and many big directors will choose to avoid this time.

No director in China wants to compete head-on with Tan Yue.

The eleventh day of the second month of the release of "Kung Fu Panda".

After seven o'clock, many media began to report on the latest box office results of "Kung Fu Panda", and the latest box office results were also successfully searched on major social platforms.

"Movie News: The official website of the International Cultural Center announced the latest box office results. The cumulative box office of our domestic animated film "Kung Fu Panda" exceeded US$4 billion!!"

""Beijing Entertainment": The film market has once again received good news, "Kung Fu Panda" has reached US$4 billion."

"Heung Kong Daily": The box office performance of "Kung Fu Panda" is not only a new box office record for domestic animation movies! It is also a new box office record for global animation movies! The country can produce such a high-level animation movie, and the future is promising! "

For a time, it attracted countless discussions among netizens.

"Four billion dollars, easy to handle. Teacher Tan Yue, please accept my knee."

"Who can believe that this is the box office performance achieved by an animation movie? It is true that excellent directors can make excellent movies of any type."

"Once again, I send you a congratulatory message. Congratulations on the box office performance of "Kung Fu Panda" exceeding US$4 billion, and congratulations to Tan Yue for unlocking a new achievement!"

"I'm planning to go see it again tomorrow. Do you want to go see it together?"

"I just said that someone will definitely be able to make excellent animation movies. If we can create a few more teachers, Tan Yue, why should we worry about our movies not being good enough?"

"I will always pay attention to the box office results of "Kung Fu Panda" and hope to be able to surprise again when it ends."

Ruishan Community.

At this time, Tan Yue had just gotten up and was washing up. As a director, of course he had seen the latest box office results.

Although he had already guessed that the box office of "Kung Fu Panda" would exceed US$4 billion, he still couldn't suppress his joy when he saw it.

This is the first animated film in global film history to exceed US$4 billion, so the significance it brings is naturally much greater.

Tan Yue rinsed his mouth, looked at himself in the mirror and smiled knowingly.

Whether looking at box office results or word-of-mouth reviews, "Kung Fu Panda" is already a successful animation movie.

As for the final box office performance, it will only be as high as it can be.

Tan Yue no longer thinks about making another big breakthrough.

After washing up, Tan Yue went downstairs to prepare breakfast.

Chen Ziyu had also washed up and walked out of the room.

The two of them were chatting about the movie while preparing breakfast. (End of chapter)