Chapter 1166 Competition

United Kingdom.

George came to the cinema and got the movie ticket first. He looked around the crowd in the cinema and didn't see his friend. He was full of complaints.

He originally planned to come to watch the movie by himself, but this friend, who was also a colleague, insisted to come with him.

He was late.

More than ten minutes later, the phone suddenly rang. George looked up and saw his friend at the door of the cinema.

He hung up the phone first, got up and walked behind his friend. He said unhappily: "You are late."

"I drank too much with them yesterday, and I didn't hear the alarm clock in the morning."

"Stop." George handed the movie ticket to his friend and said: "If you don't come again, I will go in and watch it by myself."

"I really want to watch "Titanic". I saw the promotional video of "Magic Castle 2" on Twitter yesterday. I think that movie is also very good. I will invite you to watch it when I have time."

"Let's talk about it later. Let's finish watching "Titanic" first."

The two walked into the viewing hall and came out more than three hours later.

George frowned slightly, thinking about the movie "Titanic" he had just watched.

Although he had high expectations for this movie when he saw the reviews on Twitter. But after watching it, he found that he still underestimated the movie.

He is a person who doesn't like to waste time on useless things.

But today, he spent more than three hours watching "Titanic" and felt it was worth it.

"George, I think I still won't invite you to watch "Magic Castle 2". I will still invite you to watch "Titanic" during the next break. What do you think?"

George smiled and said, "Of course there is no problem."

"I was surprised by how good the movie "Titanic" was."

Russia.

A middle-aged couple walked out of the cinema.

The bearded man said, "The movie "Magic Castle 2" is not very good either."

He saw the promotional video of "Magic Castle 2" on the Internet and thought it was pretty good. Coupled with its box office performance and netizens' comments, he raised his expectations for this movie.

Now I feel a little regretful after watching it.

The slightly fat woman nodded and replied, "I also think that "Magic Castle 2" is not good. I watched it for a long time but didn't really understand what was going on. It was a waste of more than two hours. I almost fell asleep."

The two people were able to watch "Magic Castle 2" because they saw the promotion of this movie on Twitter.

Since the president of Yifeng Entertainment decided to implement the promotion plan immediately, the promotion of "Magic Castle 2" has been overwhelming, creating a huge trend.

In order to let more people see this movie, Yifeng Entertainment invested a lot of money in the promotion this time.

Not only did he have to widen the gap with "Gods and Gods: The Good War" in the box office, but he also had to beware of the possibility of "Titanic" overtaking.

In order to seize the initiative, Yifeng Entertainment acted very quickly. In just a few hours, the promotional video of "Magic Castle 2" could be seen on several well-known social platforms in the world, and mainstream media in many countries in the world also reported on this movie.

"It seems that we can't trust promotional videos in the future." The man threw the ticket stub in his hand directly into the trash can.

The performance of "Magic Castle 2" was far below his expectations, so he felt cheated.

The two left the cinema and walked on the street.

The woman sighed and said, "The box office performance is so high, but it's not as good as "Titanic".

The couple knew Tan Yue, so they went to the cinema to watch "Titanic" on the first day of its release.

"This movie is far worse than "Titanic". The man lit a cigarette, took a puff and blew out a smoke ring, and said, "I think the box office performance of "Titanic" should be ranked first."

When watching "Titanic", he, a tall and strong man, couldn't help but shed tears in the corners of his eyes.

This was an experience he had never had before. .

"I also think that the box office of "Titanic" should be ranked first. Do you want to watch "Titanic" again tomorrow?"

"Okay."

France.

A man with sparse hair and black glasses walked out of the cinema, sat down in the coffee shop next door, and quickly tapped the screen of his mobile phone.

He is a film critic and is very famous on Twitter. Whenever a new movie is released, he will watch it one by one, and then share his evaluation and feelings about the movie on Twitter.

Because what he writes is very real, he has accumulated many fans over the years.

He just finished watching "Titanic" and is writing a review.

Sometimes he thinks deeply and sometimes he smiles, and his hands never stop.

After watching "Titanic", he has a lot of things in his mind that he wants to share with netizens on Twitter.

As a film critic, he naturally knows the name of Tan Yue.

It is precisely because "Titanic" was written by Tan Yue that he deliberately put this movie at the end, and he has already watched the other 22 movies.

Tan Yue is a director he respects very much, not only because of the good box office results, but also because every movie he shoots is particularly meaningful, so he is also looking forward to this new movie.

The reason why "Titanic" was arranged at the end is because he is worried that after watching this movie, he will not be in the mood to watch other movies.

This film critic wrote a lot of praise for Titanic.

He will not use a filter when evaluating "Titanic" because he likes Tan Yue, and will treat every movie equally.

As the promotion of "Magic Castle 2" increases, it has set off a wave of enthusiasm on the Internet.

After more publicity, more people will naturally see the movie.

Although not everyone came to see it, it attracted a lot of people.

The ensuing comparisons are inevitable, and the trend on Twitter is getting higher and higher.

"Personally, I feel that "Magic Castle 2" is far less beautiful than "Titanic"."

"I went to see "Magic Castle 2" because of the first one. I really thought the movie was wonderful after watching it. But after watching "Titanic" later, I made a judgment in comparison."

"I recommend everyone to watch "Titanic". This movie will definitely move you. I haven't seen such a wonderful love movie in a long time."

"I have always liked the work of this director from China, and I would like to thank him for bringing another wonderful movie to audiences around the world."

"Compared with "Titanic", "Magic Castle 2" is still a little worse, although it is already very good."

Calls for Titanic are growing on Twitter.

…

…

Bright Entertainment Company, President's Office.

Tan Yue was looking through the documents submitted by the artist management department.

During the Chinese New Year, many of its artists received program invitations and participated in various variety shows.

The document in Tan Yue's hand counted their online popularity and search volume during this period.

As long as artists join the company, the company will tailor a development plan for them. The current situation between artists is very different, and the company must make adjustments for their development moments.

Among many artists, Zhang Wenhua ranks first in various statistics, because a song from the Spring Festival Gala has been on the hot search list, and his dance has caused a craze of imitation on major short video platforms.

The data of other artists are relatively poor.

"Dong dong dong" A sudden knock on the door interrupted Tan Yue's thoughts.

"Come in." Tan Yue put down the document, rubbed his eyes, and then looked at the door.

Wu Gong pushed open the door and entered.

"Mr. Tan, I have something to report to you."

"Sit down and talk."

Wu Gong pulled out a chair, sat across from him, and said: "According to the monitoring of our department, "Magic Castle 2" suddenly expanded its publicity. They promoted it on many popular foreign social software, and even increased the film's popularity through media reports. Exposure, several domestic mainstream media also reported on relevant matters.”

"I didn't expect them to move very fast." These days, Tan Yue has been paying attention to the movie.

The competition between the two movies "Magic Castle 2" and "Gods and Gods: Battle of Justice" is too fierce. He knows that the producers of these two movies will definitely increase the exposure of the movies through expanded publicity, thereby improving box office results.

Wu Gong nodded and replied: "Judging from the scale of this publicity, Yifeng Entertainment Company has invested a lot of money in it."

"You continue to watch the promotion of "Magic Castle 2" to see if they have any other follow-up actions?"

Although it is said that the movie box office can be increased by expanding publicity, the amount of increase depends on the quality of the movie itself.

Tan Yue pays attention not only to data, but also to online reviews of movies.

The evaluation of netizens can reflect the audience's love for the movie to a certain extent.

Nowadays, the reputation of "Titanic" is obviously better than that of "Magic Castle 2".

Therefore, Tan Yue was not particularly worried.

"Understood." Wu Gong asked, "Should we start the second step of the film's publicity plan?"

After all, competitors have already started taking action.

Tan Yue thought for a moment, shook his head and said: "The current data of "Titanic" is quite good, and it is still maintaining an upward trend. There is no need to adjust the publicity plan for the time being, and we will continue to advance steadily according to the previous plan."

This is why Tan Yue obviously knew that "Magic Castle 2" was expanding its promotion, but still didn't worry too much.

Wu Gong nodded.

He already knew what to do.

Tan Yue pulled out a document from his desk and said, "I saw the data you submitted this morning. "Titanic" was also on the trending list on Twitter. Now everything is moving in a good direction."

Wu Gong said with a smile: "This is also thanks to the expanded publicity of "Magic Castle 2", which has caused many people to compare our movie with "Magic Castle 2"."

Knowing this situation at the time, Wu Gong was very happy. The promotion of other people's movies also increased the popularity of his own movies.

“In the end, it all depends on the quality of the movie itself.”

For the next half hour, the two people chatted about some related situations about "Titanic".

Wu Gong stood up and said with a smile: "Mr. Tan, I think the box office performance of "Titanic" will definitely surpass that of "Titanic"."

Tan Yue raised his eyebrows slightly.

Wu Gong explained: "I went to see "Magic Castle 2" some time ago. After watching it, my biggest feeling was that it was far inferior to our movie."

The box office performance of "Magic Castle 2" is higher than that of "Titanic". Understanding the opponent's situation is what he, the director of the public relations department, should do.

As the saying goes, if you know yourself and the enemy, you can fight a hundred battles without danger.

The promotion plan can be adjusted according to the strength of the opponent.

Tan Yue smiled and nodded.

"Mr. Tan, go back first."

"Go ahead."

After Wu Gong went out, Tan Yue continued to be busy with his work.

Although Tan Yue has no strict requirements for box office results, he also hopes to be ranked first on the box office list.

"Titanic" is a masterpiece. Regardless of box office performance or word-of-mouth evaluation, he naturally hopes to have a good harvest.

At present, the box office performance of "Titanic" is getting higher and higher, and the gap between it and the top two movies is rapidly narrowing. Tan Yue is very much looking forward to the day when the box office performance will overtake.

…

When Mr. Wu entered the office, someone knocked on the door.

"Please come in."

"Mr. Wu." Manager Lin opened the door and came in and reported hurriedly: "The promotion of "Gods and Gods: Battle of Justice" has also begun."

Just like "Magic Castle 2", a large number of promotional short films for "Gods vs. Gods: War of Justice" appeared on the Internet.

Wu Gongqing said "Hmm", but he was not surprised by this.

The competition between the two movies is extremely fierce at present. It can be said that it has reached a white-hot stage. The rankings of the two previous movies have been changing. Since "Magic Castle 2" expanded its promotion, it has temporarily stabilized the first place.

Naturally, the producers of "Gods vs. Gods: War of Justice" could not be left behind, and responded within a short period of time to launch publicity.

"Should we also apply to Mr. Tan for expanded publicity?" Manager Lin was very anxious.

"Don't worry, we can just proceed step by step." Wu Gong said: "Now "Magic Castle 2" and "Gods and Gods: War of Justice" are the most competitive times. If we choose to enter the market at this time, , the timing is relatively poor.”

The other two companies have big businesses and don't worry about the publicity expenses.

In fact, after years of accumulation, Bright Entertainment Company has relatively strong funds.

However, there are other better ways to increase the popularity of the movie. Wu Gong believes that it is not advisable to expand publicity through this method of burning money.

"Okay." Director Lin nodded.

After listening to Wu Gong's introduction, he felt that he had learned a lot, so he silently kept these contents in his mind and wrote them down in his notebook when he returned to the office.

"But the monitoring of these two films cannot be relaxed."

Manager Lin nodded heavily and said, "Don't worry, we will never relax until the moment we go offline."

Wu Gong waved his hand and said, "Go and do your work first."

The reason why he doesn't have much concern about the expanded promotion of "Gods and Gods: War of Justice" is because he has already seen the movie.