$1,081. Subor's Signature Shoes
For Nash, the statistics and playing time are no longer important. They won the championship last season by relying on defense. This season, they have to start with defense. He will definitely choose to support it.
Moreover, Nash chose to play for another two years only because he found out at the end of last season that Sun Ce might not find a good substitute in the new season. As a veteran who has played in the NBA for 16 years, although Nash is a member of the defending champion team for the first time, he has seen a lot.
From the Spurs, Nash learned that the defending champions often encounter two difficulties. One is the middle-class crisis, that is, the middle-class contracts were given every year in the past few years. After winning the championship, these players lost motivation, occupied salary space, and could not be traded; the other is also related to the former, resulting in no money to recruit players, and the Spurs owner is unwilling to pay the luxury tax.
As for the Grizzlies, due to the large number of rookie contracts, they have avoided the middle-class crisis, but similar to the Spurs' reluctance to pay the luxury tax, the Grizzlies are willing to spend money but cannot. After Sun Ce's contract renewal, it has exceeded the luxury tax threshold. Once other teams raise their prices, they will become passive when competing for those truly capable and high-quality role players.
In addition, small-city teams are not very attractive, and the identity of the defending champion sounds good, but in fact, except for big-city teams such as the Lakers and the Bulls, there are excellent role players who are desperate to hug their thighs after winning the championship. When the Pistons won the championship, no one hugged their thighs.
After all, even the Celtics in the 1980s did not complete the defense.
Unlike the fans' feelings, fans think that the defending champion is the strongest, but in the eyes of the players, the defending champion usually means that they cannot win the championship.
So Nash thought of many ways to hook up with Lopez Jr. and Prince, which solved a big problem, otherwise the Grizzlies would be really difficult in the new season!
However, in addition to wanting to help Sun Ce and repay Sun Ce for helping him win the championship, Nash himself must have his own pursuits. He is in good shape, and the team's strategy for using him is mainly to ensure his health. Naturally, he wants to be the main force of the team, or at least the main substitute, and win another championship.
So Nash is very supportive of the team's correct arrangement - starting with defense and getting through the stage of Randolph losing weight and regaining his form.
…
On the other side, Sun Ce ended the team meeting, worried about the start of the new season.
But a phone call came, and Sun Ce's mood suddenly became happy. He immediately went to the parking lot and drove to the meeting place notified by the agent.
AJ's office in Memphis is upstairs from the largest store in Memphis, because Sun Ce plays here.
In the United States, Sun Ce's most popular place may be here outside the Bay Area, so he often holds some activities to promote sneakers, and an office is also set up here.
Sun Ce arrived at the meeting place and met Bill Duffy. Bill Duffy introduced Sun Ce to the people he was meeting today, the head of AJ North America and the head of Nike North America.
After some communication, Sun Ce knew the purpose of the other party.
Signature shoes are coming!
After winning the NBA championship from the Grizzlies, Nike and AJ immediately began to prepare for Sun Ce's signature shoes. They had agreed to launch a signature shoe every two years. After Sun Ce won the championship and double MVP, Nike and AJ wanted to launch signature shoes more urgently than Sun Ce.
40 million a year was given, so Sun Ce was naturally the spokesperson that Nike and AJ valued the most.
Through communication, Sun Ce found that the other party was not going to give him his version of AJ's shoes, unlike Anthony, Paul, and Wade.
Instead, Nike and AJ jointly created a brand new series for him!
Kent Knight, the head of Nike's North American region and the youngest son of Nike's founder, turned on the LED screen, which listed three sets of information and explained to Sun Ce: "After discussion, we are ready to launch a new series. The first generation of sneakers is divided into three versions. The first version is... Overlord, how about it, I learned this word well, this is a product specially made for the feet of Chinese fans, we have already started to negotiate with your company for the authorization of the two trademarks of Overlord and Little Overlord;
The second version, Air-New-era, New Era, represents that you, Lord, are about to start a new era.
The third version, Air-Overlord, Lord, is the core product of our series, and the right to use this part of the trademark has been authorized in our endorsement contract.
Our plan is to launch a new generation of products every two years, and we will use the best technology we have at present to create the best products like creating high-end Nike products for Michael..."
Hearing the other party's introduction, what a surprise this is! Much more surprising than Sun Ce expected!
Two years ago, after a domestic shampoo brand ran into trouble, last summer Sun Ce asked John to spend money to buy back some of the trademarks of his nickname. Except for daily necessities and chemical products, which the other party did not sell, all the others were bought back, and the cost was not high, a total of 3 million US dollars. After all, the brand had already become notorious at that time, and no other shampoo or daily necessities brand would buy it back and cause trouble. The other party was short of money, so Sun Ce seized the opportunity to buy them all back.
Similarly, most of the trademarks for the nickname "Little Overlord" have also been bought back. This is a company that makes copycat game consoles located in Zhongshan City. It was once a childhood memory of people born in the 1990s, but as time goes by, With the popularity of computers, the company was on the verge of bankruptcy, so it was easy to buy it back.
Now you can make more money!
And if the three versions of signature shoes sell well, his series of sneakers will become more and more famous in the future. Is it possible to become a separate sub-brand like AJ?
By then, as the owner of two major trademarks, the benefits he will receive are not just endorsement fees!
Both parties were very satisfied with the result of the meeting. The purpose of the meeting was to inform Sun Ce that Sun Ce would not refuse to authorize the trademark. The design of the sneakers that had been planned before was already completed. After the trademark authorization was negotiated, they could start promoting and withdrawing the product.
The meeting ended happily. The sneakers will be launched before the Christmas war. AJ sent a designer from their company, Kent Nike's niece Linda Knight, a team of their family's best designers to help Sun Ce measure up. Foot shape, study Sun Ce's power movements in jumping, running, moving, etc., and calculate some details.
Although the technology of the sneakers Sun Ce wears and the ones he sells are similar, they are actually two different things. For example, James likes to wear Kobe Bryant’s sneakers, but each pair is custom-made instead of going to a specialty store to buy and wear. It’s for collection, that’s why!