Chapter 328 Packaging Is a Science

All 200 tons of medicinal materials are refined into Peiyuan Dan, but the production line is only around 13:00 for about 20 tons, and the production is completed. With the accumulation of experience, the success rate of the last ton of medicinal materials even exceeded 99.5%.

The production method of the production line is completely different from that of personal alchemy.

Personal alchemy depends entirely on 'feeling' - experience is very important. But experience is often imprecise.

But the production line has quantified all the indicators - it no longer relies entirely on experience, but needs numerical values.

Although sometimes experience is very important, in mass production, more accurate values ​​are the core—this value is technology and quantitative technology.

Zhou Shuhai watched the production line stop slowly, and saw that the last half of the basket of pills had been preserved. He was still excited, and finally squatted down beside the basket, holding the pills in both hands, watching the pills rolling.

He played like this, as if he got his favorite toy. Surrounded by people from Xinglin Hall, even Zhang Hao couldn't squeeze in. Everyone looked at the 20 baskets in front of them together.

When will pills be able to be stored in baskets! This is something they didn't even dare to think about in the past, but today... it has come true right before their eyes.

"Zhang Hao, thank you." Zhou Jue appeared next to Zhang Hao with a low and sincere tone.

Zhang Hao bared his teeth and smiled: "Thank you, thank you, but business is business. Brothers will settle accounts!

Remember to repay the price of the medicinal materials within one month, and if it exceeds one month, you will be charged interest according to the loan terms.

In addition, the patented technology of the production line also needs to be paid. For every 100 pills, you need to pay a patent fee for one pill! "

Zhou Jue: ...

Zhou Jue folded his hands and stared at Zhang Hao viciously: "I think you have learned badly from your brother Feng Zhiling recently! How long do you want to lie down for?"

"Hey, hey, I'm just telling the truth, why are you doing this?"

The two suddenly stared wide-eyed.

After a while, Zhou Shuhai came over, and he patted Zhang Hao's shoulder vigorously, "Okay, I know you are very proud. The cost of the elixir has been calculated, based on the price of the medicinal materials you gave, and then the tax..."

"Wait!" Zhang Hao said, "Uncle, you don't need to tell me the cost price, and don't tell anyone about this, it's a commercial secret. From now on, Xinglin Hall will no longer be a mere sanctuary for pills.

In the future, Xinglintang will be the research base of elixirs, and the technology itself...is an alternative cost. This cannot be calculated with common sense.

In the future, Xinglintang will also be the production base of elixirs, and the final price of elixirs will be determined by Xinglintang.

At present, the price of ordinary Peiyuan Dan in China is still stable at 0.9 Lingshi, which is 90 yuan. If the cost price of Xinglintang's elixir is much lower than this price, then congratulations uncle, you have the pricing power in the market. This is a very important right and an advantage in business.

If the cost price of Xinglintang is higher than 90 yuan, then you have the responsibility to research better technology and lower the cost price from a technical point of view. Of course, you can also negotiate with Dayang Group to lower the prices of medicinal materials and patents.

But in any case, the cost price is a commercial secret and cannot be disclosed to anyone.

In business competition, sometimes even if it is a loss of money, everyone smiles. "

Zhou Shuhai nodded, "Understood. It seems that we still have a lot to learn. But now there is a problem. There are so many pills, but we don't have so many jade bottles. Do you have any good suggestions?"

Zhang Hao suddenly pondered: It is not easy to preserve the elixir, and some high-quality jade bottles are needed.

Jade bottles can preserve the properties of medicines and even nourish elixir. Porcelain vases are also available, but they all need the assistance of formations to preserve the medicinal properties-the price of such porcelain vases is not lower than that of jade vases.

If the elixir is directly exposed to the air, its medicinal properties will continue to be lost, and in about a month, the ordinary Peiyuan elixir will become a waste elixir.

A large number of pills are stored, and you can rely on large formations. But small quantities and retail ones obviously need to find another way. It is impossible to store every elixir with an array, and the cost is even higher than that of a jade bottle.

In the past, there were not many pills in Qixia Country, and the price was relatively expensive, so everyone was willing to use jade bottles to preserve them. But since the first voyage of the Zhang family, there have been problems with the blooming of the elixir.

But in the beginning, most of them hoarded the pills by themselves, and it was not a lot of jade bottles to sell them to the outside world. There are a lot of ordinary jade, and it takes a matter of minutes for a cultivator to polish a jade bottle—it doesn't need to be perfect.

Moreover, most of the better pills bought from the east have already been bottled, which also solves many problems.

But it is different for the current Xinglintang. In the future, Xinglintang will mass-produce elixirs, but right now it is just the beginning, and there are already 20 tons of elixirs per month.

Later, with the increase of the production line and the increase of the production of elixirs, the blooming of elixirs became a problem.

Use jade? I'm afraid that these 20 tons of medicinal materials can consume a small jade mine. It's not realistic. The polishing process of the jade bottle is very wasteful. A jade bottle containing 10 elixirs needs a perfect jade stone at least the size of a fist to polish-the jade must not have cracks.

In fact, jade is a natural stone, and it is said that ten jades are cracked and there are very few cracks. Usually, one cubic meter of jade can only be chiseled out of a hundred small jade bottles-only 1000-1500 pills can be filled.

Spirit wood and spirit bamboo are also used to make bottle boxes, but the cost price is still high. Moreover, spirit wood and spirit bamboo have many uses, and it is too wasteful to use them to make bottles and jars.

Also, although Zhang Hao didn't know the cost price of Peiyuan Pill this time, he could deduce from Zhou Shuhai's smile and the information Zhang Hao knew—the cost price should be less than 0.3 spirit stones, or even close to 0.2 spirit stones.

For such a cheap elixir, the packaging cost should not be too high.

So, what materials are cheap enough and widespread enough? Most importantly, it should be easy enough to make! Zhang Hao was thinking, and suddenly a name that was almost eliminated jumped out of Zhang Hao's mind:

60% pure black iron!

A box punched out of black iron should be enough to preserve the medicinal properties of the elixir. You know, Zhang's naphtha oil barrels are made of this iron sheet. And if it is filled with elixir, the iron sheet can be thinner, and the cost price is lower!

Such a production line, the Zhang family has a ready-made one, and the Xuantie factory has it.

Zhang Hao immediately discussed with Zhou Shuhai.

"60% black iron..." Zhou Shuhai muttered to himself, "What's your price?"

"Currently, 60% of Zhangjia's black iron costs about 6,000 yuan per ton, which is 60 spirit stones. If we want to stamp it into a box, we need to charge a processing fee... um... a total of 9,000 yuan per ton!

Uncle, we don't charge for mold opening when you order in large quantities. No matter what kind of boxes you want, if you order in large quantities, we will calculate by weight. It costs 9,000 yuan per ton, and the box can also be stamped with the logo of Xinglintang, or even stamped with writing. "

Zhou Shuhai nodded: "A ton of 90 Lingshi... This is really the price of cabbage. A year ago, 60% of black iron was still used as currency.

But what are the logos and handwriting of Xinglintang stamped on? "

Young master Zhang looked at the sky at 45°: "Uncle, package transfer is a science, have you noticed the packaging on some items sold by the Zhang family or the Dayang Group.

For example, the most common black iron ingot, every black iron ingot from Dayang Group has a steel seal on it.

There is the logo of Dayang Group on it - a sea eagle soaring in the blue sea and blue sky; although the steel stamp is very simple.

In addition, the purity, production time, and even the location of ore collection and the type of impurities are marked on it.

Therefore, although Dayang Group sells these black irons uniformly, the prices of black irons in different production times and mines on the market are different.

For example, people generally believe that the closer the production time is, the better the quality; many people think that the ore from the south of Luanci Mountain has the best quality and the least types of impurities; the ore from the north of Luanci Mountain has the worst quality and contains certain harmful substances. substance.

The ore grade in the south of Luanci Mountain is indeed better. But the finished black iron, after our inspection, there is no difference at all. But everyone thinks so.

Therefore, the retail price on the market is slightly higher for the black iron produced from the southern ore of Luanci Mountain. Everyone refines important magic weapons, and will specifically look for black iron smelted from southern ores. "

Zhou Shuhai frowned slightly: "This is a profiteer! But I don't understand what you are trying to explain by using this example."

Zhang Hao smiled: "Uncle, the retailers below may be profiteers, but their promotion like this has invisibly increased the influence of Dayang Group. And this influence has invisibly shaped a new kind of wealth:

brand!

Or brand effect!

Now with the spread of black iron smelting technology, there are a lot of black iron in the market, and the prices are more or less different, but the black iron that everyone prefers is still Dayang Group. Why?

Because of the brand!

The four words Dayang Group represent quality and trust.

If my uncle went around the market, he would find that when people buy black iron, or when merchants sell black iron, they just say "this is from the Dayang Group", and they won't ask too many questions. But if it is produced by other companies, everyone will carefully ask about the place of origin, impurity composition, production time, etc. "

Zhou Shuhai narrowed his eyes slightly, he understood. "Then what do you think about Xinglintang's... packaging?"

"Uncle, I'm just providing a reference. In my opinion, Xinglintang should design its own logo, and in the future, all the medicines produced by Xinglintang should be marked with the logo.

It is best to directly imprint this logo on the pill, so as to prevent others from imitating or using Xinglintang's box to pretend to be a fake pill.

In addition, because it is a pill, I suggest that the box should have the production date, expiration date, and ingredients of the medicinal materials. If possible, even the origin of the medicinal materials should be clearly stated. After all, medicinal materials from different origins have somewhat different medicinal properties.

The properties and efficacy of the medicine should be clearly stated, and the properties of some of them that may be poisonous, as well as the contraindications of the elixirs, etc. must be marked separately. This thing is not afraid of trouble, but afraid of not being detailed enough.

As a elixir for practice, it has different effects when taken at different times. This, too, should be listed. In addition, the suitable cultivation level of different medicines should be clearly marked.

Especially in the future when there are more types of elixirs, Xinglintang's own internal elixirs must give the relationship between each other, whether they can be taken at the same time, or forbidden to be taken at the same time, or how long the interval is, etc.

If it is unclear on the box, use a note to make an instruction manual.

What we need to do is to be transparent. We want to give users a feeling: trust!

In fact, brand is trust.

If everyone trusts us, they will give priority to our products, even if the price is slightly more expensive.

Unlike Xuan Tie, the pill... is to be eaten, so it must be sloppy! "

Zhou Shuhai's eyes gradually brightened, "I'll take care of the pill problem. But what do you think is better for Xinglintang to use as a sign?"

"Xingshu!" Zhang Hao opened his mouth and said, "Uncle, I have heard about the deeds of Xinglintang. Nothing is more representative of Xinglintang than the apricot tree.

Uncle asked a master of painting to outline the apricot tree with the most concise brushwork. But a logo is not a picture, the simpler and more concise the better. Uncle can refer to our logo, and only twelve strokes are used in total. Two strokes outline the sea, three strokes outline the white clouds, and seven strokes outline the sea eagle. "

A smile finally bloomed on Zhou Shuhai's face, "It's really thanks to you. I didn't expect such a small package to have so many details. By the way, there is no patent fee for this, right?"

"...Uncle... Am I such a stingy person..."

"Haha..." Zhou Shuhai laughed loudly, and suddenly patted Zhang Hao's shoulder hard, causing Zhang Hao's face to turn blue, "You are good at everything, this is your cultivation level... hurry up and grow.

The foundation building period is really not enough. After all, this is the world of practice, and the Nascent Soul Stage is the real entry point!

I have decided that before the Nascent Soul Stage, both you and Xueyao should work hard to cultivate, don't think too much. "

Zhang Hao's face quickly changed from pale to purple. This is kindness and revenge~