Six Hundred and Eighty-Nine - "Selling Meat" Looks Like a Video.

As the distribution director of one of the six major Hollywood giants, Bruce Rosenblum is a master of film marketing in his own right. Basically, everything related to movie marketing falls within his business scope.

Precisely in the field of Hollywood commercial films, there are several points that must not be touched. These points are what every Hollywood film company is trying to avoid.

And letting an actress play the absolute protagonist of a commercial film is one of the few points that cannot be touched.

In Hollywood, a place where everything focuses on data surveys, there are basically various surveys and analyzes related to movies every year. A survey and analysis of 2,000 movies shows that in Hollywood commercial films, there are more male actors than An actress of the same level spoke more lines.

This situation is very interesting, because the commercial films that were surveyed and analyzed were not just live-action commercial films, but also animated feature films with female themes. However, the result is that the number of lines for male characters is at least double that of female characters. above.

There is also a more common phenomenon, that is, between male and female Hollywood stars of the same level, even if they are participating in the same project, they are the male and female protagonists of the project. But the treatment they receive in the crew is also very different, not to mention the huge gap in salary.

That’s right, equal pay for equal work.

Despite the rise of various social activities in Hollywood, ranging from skin color to rice rabbits, the phenomenon of unequal pay for equal work has not improved.

Even in 2015, Jennifer Lawrence, known as the "eldest cousin", publicly accused herself and actors of the same level many times when they were treated differently on the set of the movie "American Hustle", and even suffered the same abuse. Unequal pay for work.

However, compared with obvious discrimination such as salary inequality and huge differences in job benefits, the more profound impact may be the details that everyone is accustomed to and have penetrated into our lives.

From the moment Hollywood scripts are written, all screenwriters follow a default guideline, that is, no matter what film, it must be based on male expressiveness and lines. Even if a woman is the absolute protagonist, she still plays a role. Just to bring out the male co-star.

This is the case for other movies, and even the animated feature films released by Disney, which mainly focuses on female fairy tales. From "Pocahontas", "The Little Mermaid" to "Beauty and the Beast", in princess movies like this, men have much more lines than women!

What is the reason for all the above? Yes, this is the tacit rule of Hollywood for decades. Women can be an embellishment, but they can never be the main perspective, and they can never be the absolute protagonist of a major commercial production.

Otherwise, what awaits the film companies is a repetition of the failures that have occurred countless times in the past.

The rules have always been like this. When film company executives face the media one by one, they talk about respect for women. However, when a commercial project with a female perspective appears, no film company will invest a lot of money to make it. This is the reality.

And this is why "Charlie's Angels" is eye-catching. If it weren't for this project, which was entirely written, financed, and produced by Wayne, Warner Bros. would never have released this film even if they didn't invest a single penny and were completely left alone.

"Oh my god, they are so hot."

"S**t, my heart is beating so fast..."

"Wow, wow, Cameron Diaz is so sexy!"

After the movie officially started, the opening scene on a plane ended up landing on the sea. In just five minutes, when the three "Charlie's Angels" appeared together for the first time, messy male audience whistles and various exclamations were heard from the back of the screening room.

When these voices sounded, Bruce Rosenblum immediately realized one thing. Even though the entire scene was focused on the three absolute heroines from the beginning, the male audience did not feel disgusted, and they were abnormal. Got excited.

Wayne also heard the mixed exclamations behind him. He temporarily put aside his contemplation and glanced at the three sexy girls on the big screen who were driving a yacht on the sea. He turned to director Joseph Mack with satisfaction. Kinti-Niche nodded.

I have to say that this guy really has a knack for photographing women. In order to show the appearance of the three protagonists, this scene has always been slightly tilted, and the camera distance is just right, firmly attracting the audience's attention. Come to the faces and figures of the three protagonists.

It can be said that the movie captured the hearts of all male viewers as soon as it opened, and it was precisely because of this shot arrangement that it grabbed the audience's attention at the beginning of the movie.

"A great opening, isn't it?" Wayne shrugged, looked at Naomi Watts who was sitting next to him, and joked in a low voice:

"It's just that all the limelight has been stolen by Cameron Diaz. You and Angelina Jolie have become foils. Look at her sweet smile, wow, and this appearance outfit, the director can't wait to Shooting after her upper body..."

"You bastard."

The Australian actress rolled her eyes helplessly, gritted her teeth and said fiercely: "Wayne, do you know? Not only do you have no adventurous spirit, but you also lack the vitality of young people. No, no, no, I Did I miss something, except in bed, do you still have a little bit of youthful energy in you?"

‘I used up all the vitality in my previous life. Assholes, just be assholes. Besides, as long as you don’t slack off in bed, you are full of energy! ’

Without saying a word, Wayne turned his attention to the big screen again, pouting in his mind to encourage himself. Ignore Naomi Watts's sarcasm. You're an asshole anyway, so just get along with it.

In fact, the reason why he teased the Australian actress was not completely unreasonable. Although the three heroines appeared together as soon as the movie opened, it was Cameron Diaz's full upper body and sweet smile that attracted most people's attention.

At this time, Cameron Diaz has already become famous and has a lot of popularity among movie fans. She first debuted as a child star when she was 16 years old. Her father is Cuban-American and her mother is of Anglo-German descent. Cameron Diaz's "mixed race" made her blond and blue-eyed since she was a child, and she entered the modeling world and became prosperous.

After the hit "The Man in Disguise", her perfect body proportions, sweetness and sexy combined with a very unique temperament, she has been the dream goddess of countless male movie fans in recent years.

Not to mention anything else, just looking at Cameron Diaz in "Charlie's Angels", with his silly, sweet and lovable character, coupled with the fact that he is a bear with no brains in the literal sense, Wayne is sure. , there will be a large number of male fans who are willing to go to the theater to buy tickets and watch the movie repeatedly.

"If this were three men, it would definitely not have the same effect as it does now..."

As the film was shown, the audience's admiration could be heard from time to time in the screening room. Even Bruce Rosenblum heard the sound of many male audience members swallowing their saliva.

Although he had watched the film once before during the test screening, he still had doubts about this "meat-selling" movie without the response of a large number of audiences.

If Bruce Rosenblum could sum up the real highlights of "Charlie's Angels", to put it bluntly, it's Cameron Diaz's sweet smile and sexy temperament, and Angelina Jolie's extremely hot body. The majestic figure and seductive lips, as well as Naomi Watts' white and slender thighs.

Apart from the fact that the three heroines are different but cover most male aesthetics in face and figure, this movie is just a mindless popcorn at best.

However, when these things work together and the effect is displayed on the big screen, countless men are sometimes amazed and sometimes swallowed.

Not to mention other men, even Bruce Rosenblum secretly swallowed a mouthful of saliva when he saw some shots of Angelina Jolie. However, he immediately glanced guiltily in Wayne's direction to make sure no one saw his little move, and then he breathed a sigh of relief.

Others don't know, but he knows very well that Wayne Greenberg may seem generous and easy to talk to, but underneath this outer skin, he has always been a petty person.

The rhythm of the entire movie "Charlie's Angels" is very tight, and the entire movie only lasts for the standard ninety minutes of a commercial film. Unknowingly, after the film ended, along with the subtitles, there was huge applause in the theater, mixed with the screams of countless male viewers.

Especially when Naomi Watts took the lead in the curtain call, all the men in the audience seemed to be in a frenzy, and bursts of violent applause continued.

"Cameron, I love you so much!"

"Hey, Naomi Watts, look here, you are so hot."

"..."

The audience kept saying hello to the three heroines, but the film director Joseph McGinty-Nitcher became the most inconspicuous of the credits.

However, among the applauding crowd, some people in the Hollywood industry turned their attention to the film director.

"He is very good at photographing women. Well, it can be said that he used the camera to record all the respective advantages of these three actresses to the extreme."

Todd McKenzie, a local film critic in Los Angeles, shook his head slightly, raised his elbow while applauding again, poked his friend next to him and said, "This is a smart director, very smart."

Kenneth Turan, who was also attracted by the special theme, nodded after listening to his friend's words. “The film is positioned as a brainless popcorn flick, which is very suitable for the current schedule. In addition, the acting skills of the three actresses are all passable. With this director who is very good at photographing women, at least the excitement is guaranteed. "

The applause gradually stopped, and thousands of spectators slowly left the theater under the guidance of the staff. The two film critics sat down and left the theater in no hurry.

After about a few minutes, most of the fans had left the venue, and Kenneth Turan waved to the front.

"Long time no see, Kenny."

The three heroines and members of the creative team went to the premiere media conference together. Wayne saw the local Los Angeles film critic waving, smiled and patted Bruce Rosenblum's arm, taking Nina with him. come over.

"Hi, Todd."

I shook hands with the two film critics one by one, and sat down while chatting.

"How about it, tell me what you think of this movie?"

Wayne has always had a good relationship with these two people. They have also maintained long-term cooperation with Warner Bros., so he was not polite. After a few greetings, he spread his arms on the chair behind him and tilted his head to look at them. the person asked.

The two film critics looked at each other. Kenneth Turan shrugged and spoke first: "First of all, the acting skills of these three actresses are more than enough for this kind of brainless popcorn. The two of us were still discussing it just now. , this director named Joseph is very smart.

Under his lens, Cameron Diaz's silly and sweet style, combined with his long legs and big butt, can be said to be very popular with the audience as soon as he appears. There is also Angelina Jolie's bear, her delicate face, and her charming and sexy lips. Naomi Watts' aura is like a big sister. Among these three actors, there is always one who can make the audience enjoy watching.

Maybe the only place where there are some problems is the action scenes. The three sisters' synergy is very interesting, but the Wia feeling is too serious. This is the only point that makes me feel like I am out of the drama. It would be better if it can be refined a little more. . Overall, as a summer action popcorn, this film is well-made and has clear selling points. I am personally optimistic about the box office performance of this film with a decidedly female protagonist. "

While thinking about it and speaking slowly about his opinions, Kenneth Turan gave a very high evaluation of the movie. , he obviously knows very well that a commercial popcorn film must not be viewed from an "artistic" perspective. What this film purely pursues is enjoyment.

Therefore, his evaluation of the film appears to be very objective. Although several people present understood that the praise he gave was partly due to Wayne's face, there is nothing wrong with this. It would be an idiot to criticize "Charlie's Angels" in front of Wayne.

"A pioneering female action film. The entire film covers all types of beautiful women's figures. Although the action scenes have some flaws, the three protagonists are all very beautiful. The film combines almost all Hollywood's successful commercial elements, a special , an alternative visual feast!”

This is the summary given by Kenneth Turan, and it is also the evaluation he plans to make in his column tomorrow morning.

Seeing that he gave a very high evaluation, Todd McCarthy slightly shrugged and expressed his opinion. "The film is funny and interesting, and it's a top-notch popcorn movie."

"I hope fans will feel the same way."

Wayne smiled and shook hands with the two of them again and said, "Warner Brothers has organized a simple reception. Let's go have a drink together?"

Facing his invitation, the two film critics happily nodded in agreement, got up, and walked to the Four Seasons Hotel not far from the theater under the guidance of the staff.

In the entire screening hall, there were only a few staff members and Wayne and his party left at this time. Originally, he wanted to go to the second floor of the theater to watch the premiere conference and go to the hotel with the crew, but Bruce Rosenblum A message that Mu suddenly received made several people sit down again.

"My secretary just called me. Over there at the Four Seasons Hotel banquet hall..."

Bruce Rosenblum stretched out his hand and pointed in the direction of the Four Seasons Hotel. He lowered his head slightly and said, "An uninvited guest, Paul Knight, the distribution director of Sony Columbia, just inquired about your whereabouts with the staff. .”

"Why did he come? That's not right..."

Upon hearing the news, Wayne frowned and muttered.

Although "Charlie's Angels" has attracted a lot of media attention this time, and many eyes in the industry are also watching the premiere, Warner Bros. did not deliberately invite any guests on the stage. It can be said that the entire premiere was very grand. , but the starlight is relatively dim.

All the media attention coming today is basically focused on the three actresses. This is the release strategy of "Charlie's Angels".

Even the cocktail party held after the premiere is mainly to entertain media representatives. If the film wants to gain more attention, it must be inseparable from this group of entertainment reporters. This is the routine operation of almost all film companies.

However, things were obviously weird when Sony Columbia's head of distribution showed up uninvited without receiving an invitation.

You know, Warner Bros. and Sony Columbia are still in a tense situation. Due to the competition between the films "The Flash" and "Godzilla", both parties have poured dirty water on each other.

"Let's go see what the boss of Columbia Pictures wants to do."

Instead of guessing here, it's better to go and take a look. Wayne stood up with a smile, showing his white teeth, but the smile on his face always revealed a hint of imperceptible sarcasm.

The Four Seasons Hotel is not far from the cinema. When the group just entered the hotel lobby, Nina tilted her head and answered a phone call. Before they were about to get on the elevator, she grabbed her boss's sleeve.

"What's wrong?"

Wayne turned around and looked at the assistant lady and asked.

"Just received the news."

Nina raised her head, glanced at Bruce Rosenblum inadvertently, and pointed to the seating area in the hotel lobby. "We'll go over and talk."

"Okay, I'll go up first."

The distribution director of Warner Bros. was very discerning. Although he knew that Wayne did not want to avoid him, he still smiled loudly and walked into the elevator.

People were coming and going in the hotel lobby. After a few people sat in the rest area, Nina leaned close to her boss's ear and whispered the report: "Sony Columbia Earthquake, this morning, because of the "Godzilla" project Due to the "mistakes" that occurred, the board of directors cast a vote of no confidence in the current CEO Da Hexiong.

It was just now that Hollywood Eye got the news through private channels. It happened very suddenly, and no news from Sony Columbia has leaked out. As of now, other Hollywood companies should not have received any specific information. "

The moment the assistant lady finished speaking, Wayne's eyes couldn't help but look to the ceiling, or to the banquet hall upstairs, and to the Sony Columbia executive who unexpectedly appeared here.

No one is stupid. When he heard the news, he almost didn't need to make any judgments. He dared to conclude that it was this local North American executive who dug a big hole with his own hands and buried his direct boss.

Wayne thoughtfully stretched out a finger and pointed to the top of the hotel. "If I guess correctly, the Paul above..."

Nina nodded. "He is now the actual manager of Sony Columbia. I estimate that within a week at most, Sony Columbia will announce the change of CEO!"

"Interesting..."

With a Kacha sound, Wayne leaned on the sofa and lit a cigarette. One hand kept scratching the stubble on his chin, and he squinted at the people coming and going in the hall.

It is obvious now that when the original CEO began to lead the "Godzilla" with a total investment of more than 200 million US dollars, there was a high probability that the distribution director would start digging holes.

There are explanations for many things. Why does Sony Columbia continue to spend a lot of money on marketing and promotion of "Godzilla" even if there is no hope of a comeback? It is obvious that Paul's bewitchment and the desperate struggle of the original CEO are indispensable.

"Are we still going up? Boss."

Seeing that Wayne was about to get into a brainstorm again, Nina shook her head slightly and whispered: "I can guarantee that the current head of Colombia is definitely coming to us with strong confidence."

"There shouldn't be much contact between us and him."

After hearing what the assistant said, Wayne suppressed all doubts, stood up and buttoned his suit jacket, and said pointedly: "Let's go, I'm actually interested in this future head of Colombia. Dear Ms. Klein, tell me, what did he think when he came to see me the first night after he moved out his old boss?"

"First Evolution"

"Who knows..."