Two Hundred and Ninety-Two-Breaking 100 Million in One Week

Wayne didn't have any abnormal emotions other than holding the remaining golden retriever and smoothing it.

He didn't wait for Hela to greet him during dinner time. He went downstairs to eat and then returned to the bedroom. Now that he has been in Hollywood for several years, he has accumulated a lot of status, power and money. Even if he occasionally acts willfully, it is not a big deal. .

Compared with the weird things done by the weird stars in the industry, his behavior is definitely not out of the ordinary, but he is just planning to miss the rest of the promotional activities.

After a brief observation in the afternoon, Wayne found several deep claw marks and tooth marks on the recliner. He speculated that these were Fundy's last efforts to wake up Barton.

This feeling was very strange. His mind was very clear, but his heart became empty. He didn't want to think about work at all, he just looked at the bustling Beverly, a city that never sleeps.

Before dinner, Nina notified Warner Bros., and Warner Bros. responded quickly. They did not ask Wayne for his specific thoughts. They immediately apologized to the reporter who was pushed down through their media and contacted him. the other party.

The public relations department of Warner Bros. responded to this matter in a very simple and direct way. While using its huge media resources to suppress the influence as much as possible, it also hoped to give the young reporter some compensation.

The screening of "Batman Begins" is now at its hottest time. The box office figures are increasing dramatically every day, and the sales of movie peripherals are creating miracles. They don't want such a trivial matter to be taken advantage of by someone with ulterior motives. , affecting the subsequent choices of movie fans.

Even though Warner Bros. acted quickly and even the larger authoritative media outlets were alerted by them, negative news inevitably appeared in the newspapers the next day.

"When someone is beaten at Wayne Greenberg Airport, which one is more important, the dog or the person? Is this still a free America?"

Townsend-Rossman had been silent since the morning when he came to work. He didn't rush to read on. At most, this matter was just an attention-grabbing sensation in tabloids and second-rate media. Except for these newspapers, the authoritative media didn't even mention it.

What he has been considering now is whether to mobilize the media and TV stations owned by 20th Century Fox to follow up on the hype and increase the box office of the movie by discrediting Wayne.

Even for a moment, he had the idea of ​​using the parent company News Corporation to completely stir up the matter through News Corporation's huge media channels and label Wayne as disrespecting human rights.

However, he sighed softly and gave up the idea.

His relationship with the elder Greenberg is very complicated. Even if this is ignored, and the box office of "Die Hard 3", it is almost impossible to overtake Batman, and there is no hope.

Now the film only has more than 22 million US dollars in its first weekend, which is in a position that is neither embarrassing nor embarrassing. According to the analysis given by the marketing department, if there is no greater squeeze later, "Die Hard 3" will be released after a long period of time. Screenings, as well as overseas box office revenue, it is still possible to recover the cost through the box office.

The reason why the summer season is said to be the best is because the base of movie fans is so large. There are always people who like the taste of the film and are willing to spend money to buy tickets to watch it.

"Then we can only change the plan..."

Townsend-Rossman threw the newspaper on the desk, stood up and walked to the window, clasping his shoulders with his hands and looking out the window.

If this happened before the film was released, it goes without saying that he would have mobilized all his resources to smear Wayne. Even if it could affect the choices of some fans, it would be very worthwhile.

But now that the first weekend has passed, everything has almost settled. It is almost impossible to change the follow-up trend of these two films too much. It is not worth it to fight with Warner Bros. now.

Thinking of this, he turned around and walked back to his desk. He took one last look at a few gossip tabloids on the table, picked up the phone, and dialed the number of Jeff Robinov's office.

Yes, since the result of the competition with "Batman Begins" cannot be changed, he is now preparing to maintain the current screening scale and join forces with Warner Bros. to squeeze out the upcoming "Braveheart".

After he hung up the phone, he showed an ugly smile and called AMC, Imperial Cinemas, North American Artists Cinema Chain and other companies one by one as agreed.

Wayne's sudden disappearance from the promotional team caused a lot of speculation among movie fans, but as the film's running time became longer and longer, everyone naturally focused on the leading actor Christian Bale.

The first thing movie fans pay attention to is always the glamorous big stars. Even if some gossip tabloids reported the news of Wayne's beating, they did not reduce their enthusiasm for watching movies. Except for the white-collar workers who have returned to work on weekdays and those who are on summer vacation. Teenagers are still flocking to theaters.

Things like feelings are particularly useful at any time. Even if these teenagers may not understand it, they hope from the bottom of their hearts to see the comic characters they have grown up with appear on the big screen.

Mr. Bruce Wayne is famous enough, and the superpowers he possesses are the closest to ordinary people. Batman is not like Superman, Wonder Woman, The Flash and other characters. His superpowers are very simple, direct and crude. To sum up, they are "rich!" "very rich!"

This is also one of the features that attracts young people. After all, who hasn’t fantasized about becoming a rich man like Bruce Wayne.

Monday had just passed, and early on Tuesday morning, Mel Gibson hurriedly walked into Paramount, almost entering the office together with Shirley Lansing.

"Braveheart" will premiere on Thursday, but at this critical time, a lot of bad news suddenly appeared, which made the Australian superstar very annoyed.

"Shirley, did you read this morning's newspaper?"

After taking the coffee brought by his secretary, Mel Gibson couldn't wait to say after she went out: "I don't know what happened, but there are many negative news about "Braveheart" in the media, almost all of which are from one person. The tone of public opinion has led movie fans to refuse to choose this movie, frequently calling out that this is not a North American story and it does not take place on this land. What does this mean?"

As an insider who has been in Hollywood for many years, Mel Gibson is very aware of the other party's sinister intentions.

Maybe those who are more aware understand that although this is the world's largest movie market and the world's largest movie ticket warehouse, the degree of xenophobia among movie fans here is definitely ranked first in the world.

Originally, if the media had not deliberately hyped up this topic, this land's special affection for the British Empire should not have affected the choice of movie fans, and everyone would have ignored this.

But the thing he least expected to see happened suddenly. "It's Warner Bros.'s media. I suspect 20th Century Fox has also taken action! Townsend Rothman, an old fox, saw that the momentum was not good and immediately changed his attitude. Shit!"

Shirley Lansing frowned. As a female executive, she disliked the Australian savage in front of her very much. Compared with his image in the media and movies, he was a completely different person.

"We're not without action, Mel." She tapped her finger on the table. "We will also follow up on the Wayne Greenberg beating incident, and "Batman Begins" and "Die Hard 3" are both in their second week of release. No matter how strong the film's stamina is, It's enough, and "Braveheart" still has an advantage..."

"Ding-a-ding-a-ding-a-ling."

Before she could continue, the phone on her desk rang. "Excuse me, let me take a call."

After saying that, she looked at the other party apologetically and picked up the phone on the table. "Hello, this is Shirley Lansing."

The call didn't last long, but the Paramount CEO's face became increasingly ugly. She only agreed a few words during the conversation and listened to the other party almost the entire time.

After hanging up the phone, she took a deep look at Mel Gibson and said: "The call came from the theater alliance. The scale of the first weekend screening of "Braveheart" remains unchanged, with 2,432 theaters opening in North America. , the number of screens that can be screened has been reduced to the minimum standard in the contract. "

"mother f***er!?"

Before the other party could continue to utter dirty words, Shirley Lansing frowned and continued: "I now seriously doubt that even with the lowest number of screens in the contract, we will suffer a great loss in terms of scheduling time. This is all The theater chains unanimously agree that there is no other way, "Batman Begins" got another one yesterday and the company now only accepts the traffic."

"They will regret it." Mel Gibson understood that this was not only because the other party's film performed well, but also because the two giants were creating negative news and putting pressure on the theater alliance at the same time.

"I have enough confidence in the film. When "Braveheart" wins the box office championship, I want those theaters to take the initiative to increase our screening scale!"

Perhaps Twentieth Century Fox has no advantage in competing against Warner Bros. alone, but it can join forces with Warner Bros. to hype up the negative news of "Braveheart" while squeezing the other party's screening scale. Townsend-Rossman is playing a very easy game.

The effect of this is obvious. Although a large piece of the cake was taken away by Warner Bros., they also maintained their own screening scale, adding unlimited possibilities for the film's subsequent long-term screening.

Just as Warner Bros. expected, "Batman Begins" easily earned US$50,000 and US$10,000 respectively in the four working days from Monday to Thursday.

The film was officially released for a week, and before the next weekend, it successfully exceeded the US$100 million mark, with a box office of US$13.64 million.

In the face of the menacing "Braveheart", "Batman Begins" will also be released simultaneously in overseas theater markets this weekend. Regions that are closer to North America will be released simultaneously on Friday.