Volume 1: Heroes Come and Go, People Pay Attention Chapter 172 Sky-High Price Sponsorship Contract (Fourth Update, Please Vote for Me!)

Chen Yingxiong announced in advance that he would win the Golden Boot this season, which naturally aroused everyone's discussion. As soon as the media reported it, the players of each team expressed their opinions.

Except for Liverpool's players, players from other teams are basically scolding Chen Yingxiong. But they were very funny. What they scolded Chen Yingxiong was not for being wishful thinking, but what they scolded Chen Yingxiong for being too arrogant...

This is worth thinking about. Why did the players of these teams hear Chen Yingxiong's words, instead of scolding him for being wishful thinking, they said he was too arrogant?

If you analyze this carefully, the meaning is quite different.

If Chen Yingxiong is called wishful thinking, it means that they think it is impossible for Chen Yingxiong to achieve this goal, so it is called wishful thinking. A toad wants to eat swan meat.

But what they scolded was "too arrogant." This arrogance has many understandable meanings. It can be said that Chen Yingxiong's claim to win the top scorer for the third time is too arrogant, or it can be said that he announced that he won the top scorer in advance. The golden boots are too arrogant. Somewhat ambiguous.

Arrogance can be understood as arrogance without strength, or it can also be understood as arrogance without strength and not being low-key...

It seems that Chen Yingxiong’s strong strength has been “recognized” by many people

Regardless of whether they admit it in their hearts or not, facing this arrogant Chen Yingxiong, they have to hold their noses and admit it. After all, he is indeed the winner of the Golden Boot twice in a row.

He scored 75 goals last season, only one goal behind Messi, ranking second in history!

xxx

No matter what the outside world says about you. Chen Yingxiong had long been accustomed to such buzzing discussions.

Because many controversies for players like him are actually caused by himself. It would be a legend in the world if such a person would be knocked down by the public opinion.

Amid such controversy, the league ushered in a truce period.

The national team match days of each country are coming.

Chen Yingxiong's teammates have been flying around in the sky these two weeks, busy serving the country.

All this busyness has nothing to do with Chen Yingxiong.

More than a month ago, there was still a lot of talk about Chen Yingxiong's change of nationality. Now Chen Yingxiong is training alone at the Melwood training base, which has made many people sigh and feel that the whole world is worried. When discussing the national team, Chen Yingxiong alone seemed so lonely and lonely...

Naturally, there is another denunciation of the Chinese Football Association in China. However, the [Chinese] National Football Association has been able to deal with this very well, and they have also accumulated rich experience. It is good to keep silent at this time. As long as you keep silent and wait for the national team match day to pass, this trend will naturally stop, because Chen Yingxiong will use his outstanding performance to successfully divert the interest of the domestic public, and everyone will pay attention to it at that time Chen Yingxiong scored a goal in the league, who cares whether he makes it to the national team or not. If someone mentions this matter at this time, they might be criticized as "disgusting."

It is really ironic. On the one hand, the Football Association is in trouble because of Chen Yingxiong, but on the other hand, it has to rely on Chen Yingxiong to solve the problem.

...,

Chen Yingxiong was not as lonely as everyone imagined. He still has a lot to do,

The hero is very busy now.

Because of his outstanding performance in the Temple Cup in Beijing, Chen Yingxiong's status in the eyes of the Chinese national football team has reached a new high. He continues to sit firmly on the throne of the most popular athletes in China, even those who didn't like it before. His people also began to accept him and like him through that incident.

Many brands have taken a fancy to his popularity among Chinese people and want to sign contracts with him.

But not all brands can be endorsed by Chen Yingxiong. Now that Chen Yingxiong is relying on the big market of China, coupled with his own strength, his agent team will not look down on ordinary brands at all.

The first is to renew the contract that Chen Yingxiong signed with Nike in 2010 for four years, receiving an annual sponsorship fee of 4 million euros. Now the three-year contract has passed.

This time Adadis actually started poaching, and it was obvious that they had fully realized their original mistake. Although it is no longer an easy task to lure Chen Yingxiong away from Nike. However, seeing that Chen Yingxiong's popularity is still rising, it is worth spending no matter how much money he spends. In addition to his extremely high reputation around the world, he also plays a decisive role in the huge market of China.

His commercial value is limitless!

Chen Yingxiong will not sign a contract with Adidas because the other party underestimated him at the beginning. He has no other advantages, but he is very petty and very vindictive. Since you looked down on me back then, I won’t pay attention to you now!

But Dracula took advantage of this and ran to talk to Nike.

Just look at it, your rival Adidas is looking for us, and the conditions offered are quite generous. To be honest, we still have a one-year contract with you, and we are those who abide by the contract and our credibility is guaranteed. Moreover, the hero also means that it would be better to renew the contract with you.

But...the other party offered such a high price, and the pressure on us was really great. Nike naturally knew what this meant. He must have come here with the offer from Adidas and asked for a better contract.

But this is not a shameful thing, and Nike will not get angry because of this incident. It feels that it has been threatened. This is the correct attitude of the mall. In business, it is understandable for people to do this in order to obtain better personal treatment.

After all, it is not forcing Nike to renew the contract with itself. If Nike cannot accept the other party's asking price, it can not renew the contract and let Chen Yingxiong leave after one year. .

But can they let Chen Yingxiong leave?

Adidas already knows the importance of Chen Yingxiong. If Nike doesn't know it yet, their senior management will be idiots.

I think when Cristiano Ronaldo's contract with Nike was about to expire, Adidas also came to poach people. After Nike learned about this, they immediately signed a new sponsorship contract with Ronaldo. At that time, they offered Ronaldo six months of sponsorship every year. A sky-high price of one million euros!

The contract Ronaldo received was also the most valuable endorsement contract in football history.

Now Nike has a contract with Chen Yingxiong. This is Nike's advantage, and it must be taken advantage of.

So Nike also expressed its willingness to continue cooperation with Chen Yingxiong.

Since both parties have this idea, the next thing will be much easier to handle. They just sit down and ask for a lot of money and pay back the money on the spot.

This matter started not long after the end of last season. At that time, Chen Yingxiong scored 30 goals in the Europa League and set a record that "doesn't belong on earth." After a certain English media said that, Adidas approached Got to the door.

Soon Dracula began negotiations with Nike.

After two months of constant bargaining, Dracula, the vampire, finally brought Chen Yingxiong a sky-high contract starting in 2013 and renewing it for five years, which means that the contract period will be until 2018.

Year. During these five years, Chen Yingxiong can receive a fixed bonus of 8 million euros from Nike every year!

Eight million euros! The highest individual sponsorship contract in the history of world football is newly released!

When Nike and Chen Yingxiong's personal official website announced the news at the same time, the media and fans were shocked.

In world football, no one has ever been able to earn such a high sponsorship fee from a brand in a year.

Cristiano Ronaldo's current contract with Nike is six million euros per year, and if he reaches the stipulated number of goals, he can receive an additional one million euros, which is seven million euros.

But Chen Yingxiong's new contract puts pressure on Ronaldo.

The figure of eight million seems scary, but people who know the inside story believe that Nike still made a profit. Dracula finally made some compromises in exchange for the "world's highest endorsement fee."

gimmick.

Because Dracula originally proposed a guarantee of 7 million euros a year. In addition, if Chen Yingxiong scores more than 30 league goals, an additional 1 million will be added to win the top scorer in the league and the best scorer in the Champions League. Shooter 1.5 million. Calculating this, if Chen Yingxiong can collect all these honors in one season, Nike will have to pay Chen Yingxiong at least 10.5 million euros in endorsement fees a year!

Looking at Chen Yingxiong’s current momentum, these honors are easy for him, so if Nike accepts Dracula’s conditions, it will have to spend more than 10 million per year.

This is too high for Nike. You must know that the world's highest-paid athlete and golfer Tiger Woods can receive 16 million euros from Nike every year, which is the world's highest single sponsorship contract. LeBron James, an athlete in the American Men's Basketball League, earns 9.5 million euros per year, Kobe Bryant earns 7.5 million euros, and the tallest person in football is Ronaldo, who earns 6 million euros per year.

Nike does not want Chen Yingxiong to suddenly raise the upper limit of football athlete endorsement fees, because they are about to start negotiations with Ronaldo. If they agree to Chen Yingxiong's sky-high asking price, they will be very passive in renewing Ronaldo's contract. Ronaldo naturally cannot tolerate Chen Yingxiong being so much taller than him...

Finally, the two sides negotiated and put forward a compromise proposal. That is, Chen Yingxiong’s sponsorship fee must be the highest in world football, and his status must be guaranteed. To this end, they can give up bonus terms such as one million euros for every goal scored and another one million euros for the top scorer.

Nike proposed a sky-high sponsorship contract of eight million euros, and Dracula finally agreed.

Before the two parties officially signed, the media had already gotten wind of it, but they knew that Chen Yingxiong and Nike were negotiating a big contract. They didn't know how big it was, but they didn't know anyone had guessed it, but it was nothing more than six million per year. , an increase of two million compared to Chen Yingxiong’s current four million per year.

Who would have thought that when the final news was announced, it would be eight million! It has doubled!

Beast!

This is the first thought that pops up in many people's minds.

People in the West are still eating grass and people in Africa are still starving. This bastard can easily get 8 million euros by showing a few smiles to the camera in a year! What is it if it's not a beast?

When the news was officially announced, Chen Yingxiong was signing a contract with Nike at its headquarters in the United States.

This time, Nike headquarters invited many world-renowned media to witness this historic moment.

Compared with the first contract signing, the entire treatment is different now.

And this also shows the improvement of Chen Yingxiong's strength and reputation from the side!

Facing the flashlights and cameras of hundreds of media, Chen Yingxiong smiled calmly.

He boasted to the camera: "One day you will find that these eight million are actually very cheap!"! .