Chapter 773: US$700 Million in Advertising

"what will you do? 》The next ethnic group tested is Chinese. ㈧㈠中　Ω文网┡ ⒈

Since Chinese Americans have become somewhat high-profile recently, the viewers in front of the TV have become greatly interested in how Chinese Americans who originally like to behave in a low-key manner will react.

In addition, in the earlier test, a Chinese girl came out and took justice, so many people wanted to see what Chinese adults would do.

Is it like the black group, or is it inferior to black people?

New York, Chinatown.

This time, the lineup of actors and actresses in the film crew has expanded a lot. There are two groups of black and white actors at the same time, with a total of more than ten actors and actresses. The film crew members told the audience in front of the TV that they will let the actors film together at the same time. Reduce time wastage caused by shooting.

But this is something that doesn't matter to the viewers in front of the TV.

You know, what the audience in front of the TV sees is the content that has been produced, so they don't care how the film crew arranges the shooting.

Basically, the actors are still in the same routine.

In restaurants in Chinatown, on the streets, or in other public places, actors perform their own scripts to their heart's content.

And when the incident of "male violence against women" occurred among Chinese people in Chinatown, the Chinese people's reaction was very exciting.

Usually Chinese people will look shocked at first, and then look contemptuous, obviously looking down on men's violence against women.

Especially when Chinese women saw "violence", they were even more excited and angry.

That's right, although Chinese people usually behave in a low-key manner and are generally unwilling or unwilling to pay attention to other people's affairs, but when something like 'men's violence against women' really happens around them, the Chinese will Will not ignore it.

It's one thing not to see it.

But when things happen around you, the situation becomes different.

Of course, the way the Chinese dealt with it was completely different from the previous black people.

Perhaps due to some factors in cultural thinking, Chinese people rarely fight directly.

Come to the hero to save the beauty or something.

More people stepped forward, stood between the actor and actress, acting as a buffer zone, and told the actor that the police had been called.

Some older Chinese men will also try to persuade men not to hit women, and tell them that what they do is not something a man should do.

Basically, no one of Chinese descent would hit an actor, but they would also stand up and lend a helping hand to an actress to help her escape from the shadow of violence.

Although Chinese Americans do not fight to save women, which is somewhat inconsistent with the American definition of a hero, the test performance of Chinese Americans was beyond the expectations of all viewers in front of the TV.

When Chinese Americans face women who have been subjected to violence, they will not hesitate because of the beauty or ugliness of the women, nor will they be intimidated by the strength and ferocity of the violent men. They all stand up bravely.

In any case, the performance of Chinese Americans is much better than that of African Americans before, because even the old Chinese people will stand up and give a helping hand to women, and they are really more amazing than the African Americans who are watching the excitement.

And it was through "What Would You Do?" 》This program, other ethnic groups in the United States suddenly realized that their understanding of the Chinese-American community in the American social system was too shallow.

They are not gregarious and like to be alone. They only play in small Chinese circles and do not like to interact with other ethnic groups. Their Chinese circles are very closed and their thinking seems a bit weird... But now everyone has discovered that Chinese Americans are not satisfied either. Despite their personal 'disadvantages', they also have shining advantages.

Of course, if it weren't for this program on net, everyone wouldn't know about these advantages.

After all, no one will interact with Chinese Americans on a deep level and then understand these special qualities of Chinese Americans.

Especially the female group in the United States, they admired the performance of Chinese-Americans in programs and felt that they were too narrow-minded in the past. Since then, they have slowly changed their views on the entire Chinese-American group.

And slowly, Chinese men suddenly found that it seemed that it had become much easier for them to pursue American girls, and many American girls were also willing to date Chinese boys.

I have to say that this is all thanks to net's "What Would You Do"? This program really brought such a change to Chinese Americans.

Of course, this is something in the future. At the moment, the Chinese-American community has not yet felt the benefits of these changes, and they know nothing about it.

Even those involved in the "violent" incident did not realize that the women they rescued and the violent men were actors at all, and he himself became a character in that part of the show.

"what will you do? "This copycat program was made into a three-hour episode by Kim Hyun-tae, and each test involved almost all American ethnic groups, covering very comprehensively.

However, because this program is very novel and very attractive, no one complained that the program was too long. Instead, they felt that three lengths were just right.

Especially for the Internet, if it is long enough, more advertising periods can be inserted, and these advertising periods are full of green dollars.

The show hasn't even finished yet, and the first wave of advertisements has been finalized.

This speed really makes people blind their titanium alloy eyes.

The entire program has a total of 12 advertising breaks and 48 short chapters, which together can be regarded as one episode.

After Tongtong Company had a little contact with the Internet, its public relations department quickly spent a large amount of money, and was the first to finalize the advertising matter through phone calls, and bought the right to place 12 advertising time slots.

Basically, each of the 12 commercial breaks is only one minute long.

And Tong Company can only have 15 seconds of advertising play time.

But even so, Tong Company is not willing to miss it.

After all, What Would You Do? 》This program is too popular, and the ratings are too high.

So even though Tong acquired these at a cost of US$120 million, they still felt it was worth it.

And after the sale of Tong Company won a quarter of the advertising time, the remaining companies that were still waiting and watching couldn't help but take action.

Even though it takes a long time to watch this program, it looks like there are a lot of commercial breaks, but in fact, the confidence is not much at all.

In order to expand its influence as much as possible, Tongtong purchased a quarter of the advertising broadcast rights within 12 time periods. This allowed others to see the purpose behind it, and also prepared other companies to learn from it.

So this creates a small problem.

That is, if everyone follows the same approach, then this program will only have 4 advertising positions at most.

So the competition has become fierce.

Because Tong Company sells quickly, it takes advantage of the price.

Some companies that followed closely behind, such as Citibank, Mengshan Gene Research, and Seven Kings Petroleum Alliance, won the first season and all twelve episodes at high prices of 150 million, 180 million, and 250 million U.S. dollars respectively. of advertising time, setting a record for advertising revenue in a program.

And from the rising advertising prices, we can see how fierce the competition was at that time.

Twelve episodes can be played in one month, but it brought 700 million US dollars in advertising revenue to the Internet.

In order to produce this show, the net investment was less than 50,000 US dollars per episode, which also included the money paid by the actors.

Therefore, the production of twelve episodes cost less than one million US dollars, but it brought in 700 million US dollars in advertising revenue and cultivated many potential user groups for the Internet.

According to Kim Hyun Tae's plan, non-paying net users can watch the first episode for free, but will be charged from the second episode on.

And as long as you become a paid member of the net, you can watch it at will.

Through this move, Kim Hyun Tae hopes to bring back the lost net paying users and increase the number of paying users at the same time.

"Seven hundred million U.S. dollars. We have already earned 700 million U.S. dollars in advertising revenue before the first episode has even finished airing. Oh my God! Who among you will pinch me and see if I am dreaming?"

The middle and high-level people around Qiao An were extremely excited, and some guys even had a rare sense of humor.

This is not to say that they are ignorant, so they behave like country bumpkins.

It's just that this is the first time that they have seen such a thing like a US$700 million advertising investment before it has even finished broadcasting, so it's not surprising to have such a reaction.

Moreover, net's annual revenue is only a few billion US dollars, and most of it comes from its adult film company. What the department relies on is the revenue from advertising and paying users.

But right now, just one program directly generates half of the annual income. How could this not be shocking?

"Boss, what are you doing now? The program copy you wrote has been completed and broadcast an hour ago. Now the response to this program is very good, and the ratings have stabilized at 5%. At the same time, We have also finalized four advertising contracts..."

The subordinates around Qiao An were elated, but she herself picked up her mobile phone and dialed Jin Xiantai's number to inform him of the good news.

At this moment, Jin Xiantai had just finished dinner and was preparing to accompany his daughter Coco to watch her favorite animation. Therefore, after receiving the call from Qiao An, he quickly discussed with his daughter Coco, hoping to temporarily give up watching the animation broadcast today. , instead watch the currently airing "What Would You Do?" 》.

After much talking and making a promise, Coco agreed.

After convincing his daughter, Jin Xiantai said to Qiao An on the other end of the phone: "You did a good job. Please tell everyone that I am going to use a bonus as a bonus to make everyone happy."

After chatting for a few more words, the two parties ended the call.

Qiao An put down his cell phone and shouted to his subordinates: "The boss is going to use a sum of money as a bonus, and you guys have earned it!"

Oh yeah!

Long live Boss!

Hoho, I’m rich!

When Qiao An announced Jin Xiantai's decision, it immediately aroused cheers from the ordinary staff around him in addition to the middle and high-level subordinates. (To be continued.)