Chapter 144 Virtual Reality Milestones

As 10,000 people BUY+ continued, audiences who could not be present also experienced the shopping experience, shopping mode and shopping innovation of various products through live broadcast. It is undeniable that this time BUY+ did bring you a lot shocked.

But now everyone's emotions are very delicate. Judging from the online comments and everyone's response, surprises are surprises, but everyone seems to not have much desire to buy equipment or to experience it.

It's just pure excitement. After the excitement, there is no intention of taking the next step. I always feel that there seems to be something missing, but for a while, it seems that I don't quite understand what is missing.

Until Liu Fan came to power.

BUY+’s 10,000-person experience is very streamlined. It’s all experienced by a bunch of people at the same time, and it’s said that 10,000 people experience it. There are indeed more than 10,000 people on site, but the number of people who actually experience it is actually less than 10,000, so After almost three hours, the ten-thousand-person experience event ended, and Liu Fan came to the stage to say a few words.

"Just now I heard a lot of people discussing whether this technology is really mature enough to enter thousands of households as Mr. Zhang said. If so, how do we need to embrace this new era? ?” Liu Fan turned sideways, and a set of equipment appeared on the screen, “It’s actually very simple, as long as everyone takes this set of equipment home and learns how to use it according to the instructions, then virtual shopping will come to everyone.”

Speaking of this, Liu Fan suddenly smiled, "I believe that many people may be thinking about one sentence: tell me how much money will make me give up. In fact, there are many companies that are doing virtual reality now, and some companies are doing admirable things. , but the price of equipment is an important reason that discourages many consumers. I remember that the latest generation of Microsoft Hololens is priced at 5,000 meters, so how much is our whole set of equipment?"

When Liu Fan said this, everyone finally found the reason why they were excited but did not have the impulse to buy: the price!

At this time, everyone gradually realized that price will always be one of the eternal factors affecting the development of an industry.

At that time, cars were a luxury that ordinary people could not afford. Later, Ford invented the assembly line to revolutionize the automobile industry. More and more cars entered the homes of ordinary people. Everyone said that the assembly line changed the automobile industry, but the core is actually that the assembly line made The price of cars has come down, and the price is the key, because ordinary people can afford it.

It was very difficult for the earliest computers to enter common people's homes. Why? Is it really because the machine is too big? No, it's because it's expensive.

Just like if Apple is the only company in the world that makes smartphones, then it is certain that this is definitely not the era of smartphones.

If a terminal product wants to seize the consumer market, a major premise is absolutely: make it affordable for some people.

Unless you define luxury goods from the beginning, there must be a prerequisite for making luxury goods, that is, the product market itself is mature, and then you can make luxury goods and make differentiation.

Obviously, virtual reality is not a mature industry, and it is very immature. The technology is immature, there are few applications, and there is no standard. At this time, the equipment is still so expensive, and how many consumers are willing to spend this money.

Even if the current BUY+ looks like the technology is already very mature, but if the equipment is very expensive, a headset like Microsoft sells for 30,000 to 50,000, plus other equipment is about 100,000, spend this money just to experience BUY+? It's not necessarily so mature, and you can't return the goods in the future. Huaxia people are really rich enough to not miss this one hundred thousand yuan.

Even ordinary people in developed countries may not be able to live without this one hundred thousand yuan.

Therefore, as long as the price of equipment does not come down, it will be difficult for virtual reality to popularize and enter thousands of households. If you do not have so many users, it will be difficult to force the application side. In other words, technology, price, and application ecology form a vicious circle.

So if you want to change this vicious circle, you have to find a balance point, for example, if the technology goes up, the price goes down,

Unlike what Microsoft is doing now, the technology has indeed improved, but the price has also increased.

Liu Fan paused for a few seconds, looked at the crowd and pressed the remote control with a smile, a three-dimensional number appeared on the screen: 5888!

After seeing this number, everyone was a little dazed for the first time, and then slowly, the subtle emotions of only moving but not acting were changing.

Many people can clearly feel that they have the impulse to buy, and they can experience BUY+ as long as 5888. For some groups with a decent income, they have already wavered. I don't think it is necessary, but if you spend 5888, maybe you can try it. Especially for technology enthusiasts, this price is indeed more acceptable.

But the temptation of the price can only break some people's hesitation after all, and most people still won't buy it.

However, Liu Fan hadn't spoken yet.

While everyone was still in shock of the price, Liu Fan threw out his other bargaining chip: application.

In Liu Fan's next introduction, everyone unexpectedly discovered that using the hardware of Wood Dragon Technology can not only experience BUY+, but also, Wood Dragon Entertainment has cooperated with many game companies to launch virtual reality games, among which Ubisoft has cooperated with Wood Dragon Entertainment has reached an in-depth cooperation. Not only the cooperative games, but also as long as you buy the hardware equipment of Wood Dragon Technology, you can enjoy ultra-low discounts or even free of charge when you buy Ubisoft games.

In addition, Mulong Technology has also cooperated with platforms such as iQiyi, and the platforms will successively launch adapted VR, AR, and MR movies for consumers to watch.

At the same time, Mulong Technology has also cooperated with the three major domestic sports brands to launch virtual sports, and cooperated with the Ministry of Communications to launch a virtual learning car. There are more than 30 such cooperation projects and hundreds of related applications.

It was only at this time that everyone discovered that Wood Dragon Technology's involvement in virtual reality was so deep that they didn't even know it before.

What's more shocking is that Liu Fan's virtual reality technology is not just virtual reality technology, many of them are intelligent virtual reality technology, which is a comprehensive technology combined with artificial intelligence.

Take virtual sports as an example. The inspiration Liu Fan got from the system can provide athletes with the most reasonable sports strategy through artificial intelligence during sports. Although it is far from the product of the system, at least this technology has already belonged to the current ahead.

Consumers can exercise in thousands of scenes through virtual reality technology, and at the same time, artificial intelligence can observe the exercise situation and give the best exercise strategy, which is far better than the feeling of running on a treadmill.

Stimulated by prices and applications, Wood Dragon Technology created a milestone in the virtual reality industry at the Taobao Creation Festival, and is very likely to become the first company to turn the vicious circle into a virtuous circle...