Chapter 21 Rich! Capricious!

Zhang Xian is sitting at his desk, and there is a proposal in the computer in front of him.

The title of "Road to the Rich" is printed on the top of the proposal.

Obviously this is the way forward for Hoffenheim's future, and their goal is-the giants!

European giants are an important part of every league and a team that symbolizes the facade level.

Just like Munich 1900 in the Bundesliga, Trafford in the Premier League, Red Factory and other teams.

But the road to the rich is not so easy.

Stanford's performance is not bad, the Champions League is excellent, and it has won two Premier League titles, but it is still not a giant.

It's a matter of not accumulating over time.

Although the Russian tycoons are willing to invest money, many people still regard them as nouveau riche rather than a wealthy family.

Of course, this situation is also gradually improving, at least in addition to England, many European fans have believed that Stanford is only one step away from the giants, which is also the result of their ten years of hard work.

In Zhang Xian's vision, the development of football is divided into three periods.

First: free competition!

Second: resource concentration period!

Third: the oligopoly period!

The period of free competition was the 1970s last season, the prehistoric period of marketization, and he had reliable results to prove that he had been rich. There are some teams that are no longer prosperous today. They were super teams during this period, such as Borussia in the Bundesliga. In the 1970s, they won 5 Bundesliga titles, 1 Champions League runner-up, and 2 UEFA Cup titles.

Benfica and Nottingham Forest, these two teams had the experience of defending the Champions League in the 1960s and 1970s-1980s.

Turin has won the Champions League twice in history. The most recent time was in 1995. Trafford and Meazza Milan both won the Champions League three times. This shows how awesome the two Champions League games are.

Of course, these cannot be compared with a big dog who collects Champions League trophies, this product is not included.

During this period, the marketization and professionalization of European football has not yet reached the current level. Although there is a gap between big teams and small teams in terms of operational management and market resources behind them, this gap may rely on talented bosses and talented managers. , talented coaches, talented players make up.

In other words, if the small team is self-employed, the big team is a small and micro enterprise. If the small team has a capable person, the big team may be killed.

Many small teams have created brilliant history during that period. But also because of this reason, it is difficult to describe the teams in this period as rich. They are more strong and weak, big and small. The gap is not as big as it is today.

 …

The time has entered the mid-1980s, and the theme of this era is 'burning money'!

That's right! Spend money and get rich!

It mainly represents the two upstarts in Serie A, Lazio and Parma.

Of course, the transfer fee in that era only seemed to break through 5 million euros, which is nothing compared to today's transfer value that starts at tens of millions, but it is already remarkable.

In this period, the concentration of resources can achieve good results, which also makes some teams have unlimited glory.

Until the "Liquidated Damages Act" was introduced in the 1990s.

This bill completely liberates the issue of whether players will go or stay, and can be used more flexibly in the transfer market, speeding up the flow of players.

And this period also accelerated the progress of marketization.

 …

At the beginning of the 21st century, the upstarts with the model of "burning money" had financial problems, and the sequelae broke out in an all-round way. The shortage of funds caused them to lose their former glory.

Traditional giants and teams with healthy funds began to strut their heads. They opened their ferocious mouths and began to divide the market share.

This is a critical period that provides the most favorable platform for the emergence of giants.

For a full ten years, the football market was completely divided by the major giants.

Since then, the polarization model has emerged, and there is no obvious gap between small teams and giant teams, and talented managers can only worry about the lack of resources to use.

Under the given resources, the young players' wish for revival can only be a wish.

This is the main reason why Hoffenheim has received so much attention.

The rise of Hoffenheim did not rely on too many traditional resources, but developed towards the Internet, so that it has enough resources to grow itself.

But now, Hoffenheim and Zhang Xian are gradually shifting towards the traditional market.

This kind of stable market has always been a necessary product of many teams, and Hoffenheim is naturally the same.

This is also the final reason why Zhang Xian proposed the 'German Super League'.

Break the original resource allocation model, create a new market share of competition, and let Hoffenheim also join the big family of the traditional market.

Only in this way can Hoffenheim be accepted by other clubs from an outlier.

Hoffenheim is not short of resources now. They already have enough influence on the Internet. Although they are new star resources, they are enough to compete with traditional resources, and even slowly begin to catch up.

Zhang Xian believes that in the future he can even exchange some of the traditional market share with network resources.

Of course, these are all development strategies under operationalization.

But in the end the problem is the competitiveness of the team itself.

If Hoffenheim wants to step into the giants, it needs to meet a few hard conditions.

First: the strength of the championship!

Second: Superstar! Must be a superstar!

Third: topicality!

The ability to compete for the championship is a must. A club can't just talk but not practice. No matter how hard you blow it, if you lose as soon as you play a game, no one will look down on you.

Hoffenheim has taken a place in the Bundesliga through continuous restructuring and development in recent years.

It has also been evaluated by major media as an emerging team entering the championship team. '

Needless to say, the degree of topicality needs to be publicized after winning the game to maximize the benefits. How else would anyone know you won?

Hoffenheim's popularity in Europe has been extremely high in recent years, and the exposure rate is frighteningly high.

On average, a report about Hoffenheim will appear in front of European fans every two weeks. This sense of familiarity will make them receive more attention and greatly accelerate their road to the giants.

And Hoffenheim has also laid a good foundation in recent years.

Compared with the previous emerging teams, Hoffenheim has done much better.

Even now, the club has started to communicate with the major media, and continue to create momentum for the future teenager Lei Ao, so that they can win more awards under the package.

Finally, there is the superstar!

Hoffenheim doesn't really have superstars.

The only one was Kakaro who was with him for a short period of time.

But at that time, Kakaro was no longer in the limelight and could not attract too much traffic.

Although Hoffenheim intends to train Leo, he is still too young to receive much attention.

So they need a real superstar!

And for the arrival of this superstar, Zhang Xian also made sufficient preparations.

His financial integration this season is a key.

In the next transfer window, he wants everyone to know the power of the capital storm!

At the same time, let those high-ranking giants understand what it means to be rich! capricious!

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