Eight Hundred Fifty-Two. The Savage Wind Rises

The first MV trailer of "My Sassy Girl" is officially launched.

The song "IBelieve", paired with the clips in "My Sassy Girl" and the monologue of the leading actor A Niu, it can be said that it immediately attracted the attention and curiosity of many people.

"I'm going, this is really a sassy girlfriend, wearing high heels for the male lead, haha, seeing Qin Ran's expression makes me very happy!"

"Looking at the trailer, it's obvious that we broke up. Isn't this a tragedy?"

"Obviously it's a tragedy. Everything has been proven at the beginning. Love movies, the promises made are destined to be impossible to fulfill!"

"But it obviously feels like a comedy. The male lead is punched. The picture is very joyful, isn't it?"

"No, everyone doesn't think the song is very good?"

With the launch of the trailer of "My Sassy Girl", coupled with a large amount of publicity funds.

Soon "My Sassy Girl" became well-known.

We all know that there is such a movie to be released.

And the clips shown in the trailer also successfully aroused the curiosity of the audience.

In fact, at the beginning, many people had a doubt.

That is, why "Sassy Girl"?

Because usually, it is more savage, right?

But the title of Sassy Girlfriend is used here.

But after watching the trailer, although there are only some fragmented fragments, it clearly shows how brutal Sassy Girl is.

She can box and fencing, the male protagonist is a weak chicken in front of her!

There are also changing shoes to wear, and the ten words to the heroine after the breakup should be the incumbent, all of which made everyone have a strong curiosity about "My Sassy Girlfriend".

What kind of story is this?

Why is the male protagonist weak? Well, in fact, those ten items highlight the male protagonist's deep affection for the female protagonist.

But how did these two people with completely different personalities come together?

What's going on in it?

This is very interesting.

These days, audiences actually have a high tolerance for domestic films.

Don't look at many domestic audiences, saying that domestic movies are not as good as Hollywood movies all day long.

But in fact, as long as your story is similar and logical, as long as it is not too outrageous, then they will buy tickets to watch and support it.

Therefore, domestic filmmakers are actually very happy.

You can try it in Hollywood. A mature film market naturally has higher requirements for the quality of films.

On the contrary, the film market in Huaguo is still not that mature, and the audience is relatively tolerant of domestic films!

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There are actually magic weapons in love movies. For example, firstly, even if the leading actor is not handsome, he must not be too ugly. There is no substitute for this.

Looking at romantic movies, these are the basic rules.

Of course, some people may say that there are no ugly women who are invincible, but in fact, the actors themselves are beautiful, but they just pretend to be ugly on purpose, so they don't become beautiful in the end?

"My Sassy Girl" actually follows this routine.

Sassy girlfriend, let me ask, if the girlfriend is not only savage but also ugly, then who can bear it?

In the film, in fact, why did the male protagonist fall in love with the female protagonist? Not because she is beautiful!

The face-seeing world can't afford to hurt.

If it wasn't for her beauty, how could he have tolerated her shortcomings?

So, you have to be pretty first, and then you have barbaric capital.

Closer to home.

The trailer of "My Sassy Girl", although it does not say that there was a savage storm, it successfully interpreted the word "savage".

Let the audience begin to have a clearer understanding of this movie.

The heroine must be a beauty, well, it is reasonable, and then she is barbaric.

Because she is a beauty, she is brutal and reasonable!

And the song "IBelieve" has also successfully spread.

Although it may not be said that this song is so classic, at least, the popularity of this song must be poor.

In addition, with Wang Yifan's halo, the director of the music department once again personally wrote the screenplay and song, which is also a gimmick.

Don't underestimate this gimmick, because Wang Yifan's title as director of the music department is quite useful.

At least it is much easier to use than director Li Mingjuan.

The publicity before the release, in fact, can be said to be the heaviest in the entire publicity plan.

Because, before the release, the film has not revealed the true colors of Mount Lu, so at this time, it is necessary to spend a lot of money on publicity.

You have to let people know that there is such a movie, and attract these people to buy tickets to watch it when the movie is released.

On the contrary, after it was released, the publicity focused more on word of mouth.

At the same time, the effect of publicity is also very important.

Because this is related to the film arrangement of the cinema!

Before the theaters schedule a movie, it doesn't depend on whether you are famous or not, but they will also conduct investigations.

What is the cost of the film, the cast, and the popularity of the film, and how much is the publicity investment?

How's the effect?

Then there's the quality of the movie, and so on.

Although "My Sassy Girl" is a mid- to low-budget movie, the cast is not too small.

The heroine, Yan Lingxuan, is currently the most popular national goddess.

Although Qin Ran was a bit weaker, he was not a small character.

In addition, Li Mingjuan, the number one female director in China, well, there is no need to say more about the popularity of this movie.

What's more, the screenwriter is Wang Yifan.

Then there are publicity effects, some conventional publicity, such as posters, such as online and offline publicity, topic marketing, etc., topic popularity, number of discussions, etc., these are the reference data for theaters.

"My Sassy Girl" is scheduled for Double Eleven, which is neither good nor bad. It can be said that it has both advantages and disadvantages.

Because Double Eleven is indeed a shopping day, this day is no longer an unknown person.

But this schedule is actually not a hot schedule.

This is a bad point, but it's the same, and because of this, "My Sassy Girlfriend" is considered a relatively powerful movie in this schedule, and there are not many movies released in the same schedule.

Moreover, there is no shop in front of the village and no shop in the back. It is said that the movie released on the National Day file has basically been released for more than a month, and it will not affect "My Sassy Girl"!

And November is not a hot schedule, and there are usually no major productions released in this schedule, so this is relatively good news.

The film schedule for the first day of "My Sassy Girl" theaters is not too high, which is also expected.

But it's definitely not too low, the first day of filming is around 35%!

Because the cost of "My Sassy Girl" is there, it is impossible to really enjoy the same treatment as Wang Yifan's big production.

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