Chapter 2232: Victory!
Gao Yi said that he would invest 30 billion to bring down Yang Fei and Meili Group, and he was not kidding.
Even if he didn't need 30 billion, he could have done enough to bring down Meili Group with tens of millions.
In the past, Gao Yi had not found a way to deal with Yang Fei.
Now, he finally made efforts from the judicial aspect.
This is the lowest cost, most economical and most effective way to deal with the enemy.
Complain!
For Chinese people, this is a long-standing rights protection activity.
In the eyes of ordinary people, the person who complains must be the weak party and the bullied party. Otherwise, why would they complain to you when they are full?
In the confrontation between enterprises and consumers, many people, when they hear consumers suing enterprises, do not think much and conclude that consumers are the weak party and have suffered losses. Then, regardless of the consequences, they first scold the enterprise and then block it in their minds. In the future, when they see the products of this company, they will just take a detour.
It is difficult for enterprises to protect their rights. Sometimes you succeed in protecting your rights and win the lawsuit, but you have already lost the market.
Winning does not mean you are right.
Consumers will think that you bought off the relationship and won the lawsuit.
If you don't sue and settle out of court, it will be even worse. People will say that you are guilty. You didn't produce counterfeit products, and your products are harmless? Then why do you want to settle? Why don't you dare to go to court with others?
This kind of thing is really a headache.
Now, Yang Fei has encountered such a thing.
And it's not just one or two cases, but dozens or hundreds of cases waiting for him to deal with.
The person sent by the company to a small northern city to investigate soon got a response.
According to the investigation, the woman who lost all her hair suffered from lung cancer!
During her cancer, she had undergone six chemotherapy operations!
Obviously, her hair was not caused by shampoo, but by chemotherapy!
However, she had no money and she was poor!
She couldn't borrow money to continue her treatment, so she had to come up with this idea out of nothing to sue the Beauty Group.
Why sue the Beauty Group,
instead of suing other companies?
Because the Beauty Group is famous.
Yang Fei is the richest man!
Sue them, it's right!
After listening to the investigation report, Yang Fei was silent for a long time.
His philanthropy is really profound.
However, in this matter, he cannot sympathize with the parties involved.
Because he can't give her money. No matter what the reason is, once he gives her money, the people who are doing good will spread the news immediately, saying that Yang Fei is guilty, and he settled the case with the person who complained out of court, and gave her a lot of money, and then the whole public opinion will be unfavorable to him and the Beauty Group.
When the rumor spreads that Meisi shampoo will make people lose hair, then this shampoo is dead, and you can't promote it anymore.
To build a brand, you need to invest tens of millions or hundreds of millions of advertising funds, and to destroy it, you only need a lawsuit.
Yang Fei immediately instructed that everything should go through the judicial process!
Collect evidence, take out our product inspection form, and go to court to sue her, accusing her of falsely accusing Meisi shampoo!
Only such a strong counterattack can make the Beauty Group get rid of the control of public opinion and get rid of the trap set by others.
The company's legal department immediately sued the woman with lung cancer. The evidence was conclusive, and the test reports from various authoritative institutions were sufficient to prove that Meisi shampoo was an internationally qualified product and did not contain ingredients that would cause hair loss.
At the same time, the legal department also produced receipts for the woman's six chemotherapy operations in the hospital, as well as certificates issued by the local hospital and the attending physician, proving that the woman was treated in their hospital and that the chemotherapy process would cause hair loss.
With this ironclad evidence from both sides, the winner and loser of this lawsuit were known without going to court.
The local court accepted the lawsuit filed by the Beauty Group and will hear the case on a later date.
Yang Fei's instructions were very clear: fight the lawsuit to the end! Never give anyone a chance to take advantage of it, and never give anyone a chance to defeat the Beauty Group!
At the same time, Yang Fei invited media reporters to conduct public follow-up reports on the case.
When the report came out, public opinion was in an uproar!
Before, the people who did not know the truth had criticized the products of the Beauty Group, thinking that they really lost all their hair after using Meisi!
Now, after the media's fair reports, everyone suddenly realized that this was blackmail!
After the woman's unit learned that she blackmailed the Beauty Group, she was fired and stopped paying for medical insurance.
The originally poor family was even worse off!
Yang Fei knew that now was not the time for him to show mercy.
Gao Yi was watching from behind!
As long as Yang Fei made a mistake, Gao Yi would jump out, grab the handle, and step Yang Fei into the quagmire!
You have to be careful at every step, and someone will deliberately create conflicts to catch your mistakes.
If you dare to make mistakes on your own initiative, the enemy will make you never turn over.
The direction of public opinion is in the interests of the Beauty Group.
The blackmailing woman has become a rat crossing the street.
Some people even found out her background, saying that she took other people's money, so she sued the Beauty Group with a clear conscience. In fact, this person has never used Beauty shampoo!
Because Maxi shampoo is a high-end product, and this woman's family is average, she usually only buys the cheapest shampoo. There is no way she would use such a high-end shampoo like Maxi, let alone use it for a long time.
The person who broke the news was obviously the woman's neighbor or former colleague, and the truth of the matter was beyond doubt.
After the media reported it, the woman became the target of everyone's abuse.
Some people threw rotten eggs at her doorstep, and some pointed at her back and warned her children and grandchildren not to learn from her!
Under pressure from many parties, the case was soon publicly tried.
Yang Fei did not go to participate, but heard the real-time report sent back by the legal staff.
In court, facing the ironclad evidence, plus the neighbors who were found as witnesses to prove that her family had never used Meisi shampoo, the woman finally bowed her head and admitted that she was making a false accusation.
The judge asked her why she made a false accusation.
She said frankly that she needed money!
Without money, she would die!
Anyway, she would die, so she might as well take a chance, maybe she would win the lawsuit?
Even if she died, she could leave a sum of money for her children who had not grown up yet.
The judge ruled in court that the Beauty Group won the case and the woman lost the case, and was responsible for all the expenses of the lawsuit, and also had to pay the Beauty Group 3 million in reputation damages.
Three million is really not much for a first-tier shampoo brand!
This brand, which once appeared in the top bid advertisement, is worth more than 300 million?
It is reasonable to ask her to pay three million in compensation.
However, let alone three million, she can't even take out three thousand yuan.
In fact, her family can't even take out three hundred or thirty yuan!
This family has long been penniless.
On the second day after the case was sentenced, Yang Fei heard the news that the woman who falsely accused the Beauty Group was dead.
She died in her own home, not because of lung cancer - but committed suicide by hanging a scarf on the iron hook of the ceiling fan in the living room of her home.