Chapter 1,620 It’s Not a Cosmeceutical, It’s an Herbal Medicine!

Latest website: Yang Fei said: "Mr. Ji Shaokang is on a business trip. Qianqian, please hold a short meeting on his behalf. Later, you will report the meeting content to Mr. Ji."

Gu Qianqian bowed slightly and said, "Okay, boss."

Yang Fei said: "Mr. Wei, our group is still blank in the field of cosmeceuticals. What do you think about this?"

Wei Xinyuan said: "Boss, I don't know much about cosmeceuticals, but I know that the concept of cosmeceuticals is very popular abroad."

Yang Feidao: "Looking carefully, the earliest cosmeceuticals should have appeared in our country. There have been records of cosmeceuticals in ancient my country. In the "Shen Nong's Materia Medica", it is recorded that 'carnelian film, duckweed ointment, facial black and whitening' Fang, Sanhua Wrinkle Removal Liquid', etc., have quite good cosmetic effects. Oracle bone inscriptions from the Xia, Shang and Zhou dynasties also record scabies, ringworm and other beauty-damaging skin diseases. These can be regarded as the earliest cosmeceutical products."

Wei Xinyuan said in surprise: "Boss, you are really well-read."

Gu Qianqian looked at Yang Fei with admiration.

Yang Fei chuckled and said: "Our country has a profound accumulation of medicine. The development and utilization of plants in traditional Chinese medicine is far ahead in the world. As long as we can excavate and utilize this treasure very effectively, we will surely develop modern medicines." Top-quality cosmeceutical products for life concepts.”

Wei Xinyuan said: "However, the state's supervision in this area is also relatively strict. Cosmetics cannot have medical or medicinal effects, otherwise it will involve false and exaggerated propaganda."

Yang Feidao: "The definition of beauty products in the 1938 legal provisions of the United States is that after the use of beauty products, they must not have any impact on the skin structure. Based on this point of view, all products used on the skin must not contain drugs that affect the skin." People have an impact. However, in modern times, Americans have also begun to promote the concept of cosmeceuticals. Raymond Kliman, the founder of the American Society of Cosmetic Chemistry, spared no effort in promoting the concept of cosmeceuticals in the 1980s."

Wei Xinyuan said: "Then we must try our best to comply with the relevant laws and regulations of our country in terms of formula and technology, otherwise the products will be subject to supervision when they are put on the market."

Yang Feidao: "As for the formula of cosmeceutical products, I have three requirements. First, the formula must be fully disclosed. Second, the formula must be streamlined and does not contain pigments, fragrances, preservatives, and surfactants. Third, the content of active ingredients is relatively high. It is highly targeted and more effective than ordinary skin care products.”

Gu Qianqian was afraid that she wouldn't be able to remember, so she quickly picked up paper and pen and took notes while listening to Yang Fei's speech.

Wei Xinyuan said: "What kind of cosmeceutical products do we mainly produce?"

Yang Fei said: “We don’t use the concept of cosmeceuticals.

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Wei Xinyuan said: "Don't use cosmeceuticals?"

Yang Fei said: "You are right just now. The state's supervision of cosmeceutical products is extremely strong and will become more and more intense. The concept of cosmeceuticals is inherently vague. Is it a drug? Or a cosmetic? Or a skin care product? Products? If we sell them as skin care products but advertise their medicinal effects, people will think we are exaggerating."

Wei Xinyuan said: "What should we do?"

Yang Feidao: "In the final analysis, cosmeceuticals are still skin care products, but they are more powerful in improving them, and the ingredients used are more natural and contain Chinese herbal ingredients. Therefore, we propose a brand new concept called herbal!"

"Herbs?"

"Herbs?"

Wei Xinyuan and Gu Qianqian raised their heads at the same time and asked a question.

Yang Fei said: "Yes, herbal! Our group will add a new department, which is called herbal business division. We know internally that this is the cosmeceutical department, but externally, we use the name herbal."

Wei Xinyuan said: "This is really a stroke of genius. The word herbal is very good! It sounds like it is related to Chinese herbal medicine, but it does not directly mention the medicinal properties."

Yang Feidao: "There are only four functions of cosmeceuticals. One is functional activation, containing high concentrations of vitamin C, fruit acids, antioxidants, sterilizing and anti-inflammatory ingredients."

"The second is auxiliary medical treatment, which can fight sebum, inhibit acne, sterilize, fight bacteria, etc."

"The third is repair and maintenance, which are gentle and restorative skin care products suitable for patients with poor skin tolerance or skin problems."

"The fourth is post-operative care, such as dermabrasion, laser surgery, or skin care products used after skin resurfacing, such as repair, sun protection, whitening or concealing."

Wei Xinyuan really didn't know much about this topic. Listening to Yang Fei's description was like taking a class.

Yang Fei talked eloquently and said:

"Cosmeceuticals are still a cosmetics brand, so we cannot get too involved in medical concepts, but should focus on beauty and skin care. Therefore, we can develop five categories of products in a targeted manner."

"The first category is for sensitive skin. The ingredients are mild, reducing irritation to the skin and soothing allergies."

"The second category is for acne, pits, and scars. It peels off the surface layer of cuticles and controls oil secretion to achieve therapeutic effects."

"The third category is for enlarged pores and acne-prone skin, effectively controlling oiliness and improving skin."

"The fourth category, targeting skin types with dullness, spots and wrinkles, can achieve the effects of whitening, firming and radiant skin."

"The fifth category is based on pure natural plant extracts. The ingredients are safe and mild, and have miraculous effects on hydrating and anti-aging."

"These five types of products belong to the application category of cosmetics and skin care products. We only use the medicinal ingredients in herbal essences to achieve the purpose of skin care. Therefore, our products do not involve too professional medical fields."

"In terms of promotion, we don't need to use medical terms, that is absolutely prohibited! Remember, cosmetics are cosmetics, not medicine!"

Wei Xinyuan suddenly realized that he finally understood that Yang Fei had been planning the cultivation of Chinese herbal medicine many years ago, and he was waiting here!

The establishment of Meili Pharmaceutical Group has established a positive image for the company and planted a recognition in the minds of consumers: Meili Group is a pharmaceutical company, so the cosmeceutical products they produce must be trustworthy!

This is more recognized and trusted by consumers than the cosmeceutical products produced by ordinary daily chemical factories!

Wei Xinyuan asked: "Is it necessary to establish a new brand and conduct separate operations?"

Yang Fei said: "Of course. However, it is a bit slow to establish a new brand, and publicity and promotion also require time and effort. It is far less fast than acquisitions."

Wei Xinyuan smiled and said: "Boss, which brand do you like again?"

Yang Fei glanced at Gu Qianqian and said, "Little nurse!"

Wei Xinyuan and Gu Qianqian's eyes lit up at the same time.

"Little nurse?"

Little Nurse was founded in 1992.

According to AC Nielsen's survey statistics, the brand awareness of Little Nurse is as high as 99%.

With a market share of 5% in my country, it is the fifth largest skin care brand in my country, second only to Cardamom, Olay, Dabao and Avon.

Wei Xinyuan said: "The Little Nurse brand is indeed good, and the brand image is very consistent with our herbal products. However, if we want to acquire it, will its owner be willing to sell it?"

Yang Fei said calmly: "Nothing is difficult in the world, as long as you are willing to work hard!"