Chapter 1,156 Free Gimmick

Yang Fei's idea is actually very simple. Of course, Yilin must build a planting base, but it would be too wasteful to only use such a large area to grow crops.

Crops are planted in large areas and large areas. There is a flowering period and a fruiting period every year. It is a good place for tourism.

The source of tourists is readily available in Taohua Village.

Roads are connected to every village and have been built in every township in Yilin County. With Taohua Village as the axis, it radiates to the distinctive towns in the county, creating a perfect tourist route with flower appreciation, fruit picking, and farm entertainment as tourist hot spots. Attract tourists from Taohua Village to visit.

Tang Wenjie said: "Mr. Yang, do you think this is really feasible? Are tourists willing to go there?"

Yang Fei said: "Normally it is difficult to attract people, so we must make it unique. First, the scenic spots are really beautiful and it is worthwhile to go there. Second, the service level must keep up, and there must be no behavior such as robbing customers. Tourist areas also talk about If the word of mouth is good, people will come naturally if the word spreads. If the word of mouth is not good, it is equivalent to chronic suicide. No matter how good the attraction is, it will be exhausted sooner or later."

"It makes sense." Tang Wenjie agreed, "The question is, how to make it unique?"

Everyone understands the theory, but in practice it is extremely difficult.

Yang Fei said: "First of all, every scenic spot must have its own characteristics. If the rapeseed flowers grow well somewhere, then the beautiful scenery of the rapeseed flowers should be the attraction. There are strange mountains and strange scenery somewhere, pear flowers are the scenery somewhere, or the beauty of the rapeseed flowers should be the attraction. Pick grapes for fun, or mainly pick strawberries and blueberries. At the beginning, you can attract customers by offering free services.”

"Free?" Tang Wenjie asked, "How can you make money if it's free?

In the 1990s, parks in provincial capitals all charged admission fees, which were not cheap. A trip cost five yuan. It was a luxury for citizens to go to the park once a year.

Major scenic spots in the country have even encircled the mountains and set up posts to collect fees, making a lot of money.

In such an environment, Yang Fei suddenly offered to travel for free. How can people accept this?

Naturally, Guo Tao didn't understand either and asked: "Mr. Yang, it's free? Doesn't that mean we're losing money?"

Yang Fei said: "Free is just a gimmick, just a selling point. It's like a pastry seller, take out the best piece, chop it up and put it in a basin. Let people taste it for free first. If it tastes good, they will buy it. "

Tang Wenjie said: "Then how do you realize the free service you mentioned? Please tell us specifically. You also know that we don't understand business affairs."

Yang Feidao: "There are many types of free travel. You can take a bus for free, which means you can take tourists to scenic spots for free. After arriving at the scenic spot, consumption is voluntary. People only go there if they have this intention. After going there, they will definitely consume."

After a short meal, Yang Fei said: "There is another kind of free, that is, when you pick the fruit, you can eat it for free on the spot. As long as you can eat it, you can eat it as you like. The cost of growing the fruit is extremely low, but it is expensive to sell it in the city. First, Because of the shipping cost, and secondly, because the middlemen make the difference. Besides, how much can one person eat of the same kind of fruit? If you eat too much, you will get tired of it. If you eat free fruit, you have to buy a few kilograms, right? Let’s put the picking into It would be perfect to set the price of the product a little higher and allocate the loss of free food into the selling price. Most people have money to go out and play, but do they still care about this little money? It's just like hunting, where the fun is picking with your own hands. A sense of participation!”

After hearing this, Guo Tao couldn't help but praise: "Okay, great! Mr. Yang, you are indeed an elite in the business world. You have so many ideas. If you think about it, you are better than us. To tell you the truth, we are doing it for Yilin." Development, I have racked my brains, but I can’t come up with a good idea.

"

Yang Fei said: "If there are farmers who want to open a farmhouse, they must report it and manage it in a unified way. They cannot be allowed to do whatever they want. The first is to act according to their ability, the second is to use real materials, and the third is to clearly state the price. You cannot buy some from the market town. Frozen vegetables are used as farm dishes, let alone asking for excessive prices. Some people are short-sighted and only see immediate benefits, but they destroy the reputation of the entire scenic spot!"

Guo Tao said: "That's right, a speck of mouse droppings can't ruin a pot of porridge!"

Yang Fei said: "This is just an idea of ​​mine. Whether it can be done in the future and how big it can be is still unknown. Let's do it slowly. If such a large county wants to develop, it will not be achieved overnight."

Tang Wenjie pondered: "Mr. Yang, it is certainly a good thing to develop the tourism industry, but Yilin now has such a good foundation as the Taohua Village Industrial Park, can't it work harder to develop the industrial economy?"

Yang Fei said: "I can understand the leader's wish. Do you think that the industrial economy brings in money quickly, and although the tourism industry is good, the benefits it generates are not as great as those of the industrial industry?"

Tang Wenjie smiled and said, "I do think so."

Yang Feidao: "With the rapid development of the national economy, citizens' willingness to travel will become higher and higher in the future. Yilin belongs to the surrounding area of ​​the provincial capital. For weekends and short vacations, if you cannot travel far, you can come to the surrounding areas. Tourism industry If it gets bigger, it will not be worse than industry, and it will have green mountains and clear waters, making money while protecting the original environment. Of course, this is just my personal opinion, and the two leaders can implement it as appropriate."

Tang Wenjie and Guo Tao looked at each other and said nothing.

In the 1990s, traveling was the dream of many people, but it was also like what was sung in a song: I want to go to Guilin, I want to go to Guilin, but when I have time, I don’t have the money, I want to go to Guilin, I want to go. Guilin, but when I have money, I don’t have time!

In 1995, this song became popular all over the country, singing the voices of many people and a true portrayal of the Chinese people in the 1990s.

If you have money and leisure, traveling every once in a while is the behavior of a wealthy person!

Leaders at the level of Tang Wenjie and Guo Tao would not dare to go on a trip just because they wanted to leave!

Therefore, in their view, tourism is a good project, but it is not the best.

People who came from the 1960s and 1970s have a mysterious admiration for industry and workers.

Tang Wenjie and Guo Tao are both such people. They always feel that industry is the foundation of a city and the foundation of a strong market.

What Yang Fei said next made them both give up completely:

"I have said this a long time ago about developing industry, and I will say it again now. Whether it is Yilin or Xizhou, it is really difficult to focus on developing the industrial economy. Because of the land, artificial, and Taxation, etc., and the government are all better than those in the mainland. If Yilin wants to develop industry, he can only let it happen. Maybe there will be entrepreneurs like me. If you don’t like to go to Shanghai City, you just like the green mountains and beautiful waters in the mainland!"

Tang Wenjie and Guo Tao looked at each other.

Yang Fei picked up the cup: "Come on, come on, have a drink."

Tang Wenjie said: "Okay, let's just listen to Mr. Yang. It doesn't matter whether the cat is black or white, as long as it can catch mice, it is a good cat! Whether it is industry or tourism, if it can promote the development of Yilin, it is a good industry!"

Yang Fei thought to himself, I really tried my best, I am not a god, I am just a mortal! What I can do for Yilin is limited to this. Whether it can develop in the future depends on the good fortune of Yilin County!

However, Yang Fei is still full of confidence in his idea!