Chapter 995 Academic Conference
"Doctor Ling." When it was time to end, the representative of Duke Pharmaceuticals caught up with Ling Ran again, accompanied by Huang Maoshi from Changxi Pharmaceutical Company.
They grabbed the opportunity to pay the bill, made a toast to wash their faces, and invited representatives of the local pharmaceutical company, all for the sake of talking better at this moment.
"Talk while walking." Ling Ran's expression didn't change at all. His side is always full of caring people. Even in kindergarten, some parents would want to exchange ribs for a baby. After becoming a doctor, the thoughts of the medical representatives surpassed Ling Ran's. processing range.
In this regard, he has always been in a state of laissez-faire. You can't decide what others think or prevent others from acting, so you only ask what the other person does, not what they think.
Duke Medicine is a world-class pharmaceutical company, and its scale in China is not small. However, when facing doctors, the representatives of pharmaceutical companies are always humble and flattering, especially when facing Ling Ran.
Several medical representatives followed Ling Ran closely, and the leader came up to him and said, "I heard that Dr. Ling performed a very good operation today..."
"Which one?" Ling Ran interrupted him and asked specifically.
For the evaluation of the operation, Dr. Ling is serious.
Du Ke's medical representative got stuck right away. This compliment was originally a universal compliment. Where is there a doctor who can tell which one it is?
"The first one in the afternoon." This was the only one he knew about today's operation, so that Ling Ran would not get stuck again when he asked.
Ling Ran said "Oh", but there was no response.
"Did I...was I wrong?" The medical representative led by Du Ke was a little older, about thirty-five or sixteen years old, and his impetuousness was gone, but his IQ did not increase with the increase in alcohol consumption.
Ma Yanlin was thin-skinned, seeing that the other party had toasted the wine, he said: "The first operation in the afternoon was not broadcast live, and you were not at the scene, so you heard it from hearsay. Generally speaking, Dr. Ling is right about this kind of praise." Very responsive."
"Oh... yes, yes, I'll pay attention next time..." After the medical representative finished speaking, he wished he could slap himself in the face. What I said was all nonsense.
Ma Yanlin couldn't help but shook his head: "You are not a doctor, it doesn't matter whether you like it or not, let's talk about it."
"Yes, yes, yes..." Du Ke's medical representative responded several times, took a deep breath, re-entered the process he was familiar with, and said: "Actually, what I said has something to do with what we just talked about, so it's like this Yes, Dr. Ling, our Duke will have an academic conference in Yunhua next week, and I would like to invite you to come and give a speech, is that okay? Of course, the relevant remuneration and travel expenses will be carried out according to high standards..."
"What will?"
"It's mainly to promote the promotion of our sutures. Dr. Ling also uses our sutures, right?"
Ling Ran recalled it for a while, and said, "It worked."
"Enen, thank you Dr. Ling for your continuous support. Our idea, if Dr. Ling is willing, can do one or two operations with sutures on the spot, and explain the operation. If you can tell a few words about the characteristics of our sutures , that's the best, if it's inconvenient, it doesn't matter." The medical representative paid attention to Ling Ran's expression and spoke carefully.
After a short pause, the medical representative said again: "In general, we are providing a platform for Dr. Ling. You can say whatever you want, and you can say whatever you want. There is only one small request. Try not to mention us as much as possible." competitors,
It would be best not to mention any other pharmaceutical company, us or not. "
Master Huang Mao smiled and added: "It's best not to speak ill of them."
Ling Ran stopped because of this: "You can say whatever you want?"
"That's right." Du Ke's medical representative nodded quickly.
This is the treatment of a standard senior doctor. In China, large pharmaceutical companies such as Merck hold more than 10,000 so-called symposiums for doctors every year. Of course, there are so many symposiums that cannot be all written essays. Moreover, essays are meaningless .
People have a rebellious mentality. If pharmaceutical companies hold advertising conferences, young doctors may go to a few out of curiosity, or to grab a few free lunches. High-level doctors must be getting more and more Less.
Therefore, the symposium held by pharmaceutical companies has developed to this day, and it has basically become an academic symposium. Of course, there are still tricks.
For example, Du Ke invited Ling Ran because Ling Ran often used their sutures. Then they invite Ling Ran to perform a demonstration operation and give related speeches. As long as Ling Ran speaks with their sutures, it will already be a subtle advertisement.
It’s like a cooking video. If Haitian’s soy sauce and Totole’s chicken essence are used in it, viewers who are learning how to cook in the video should always consider these two brands if they need to buy soy sauce and chicken essence.
In the operating room, the gap between materials and instruments is even greater. If beginners are not limited by conditions, they will probably start by copying the experience of their predecessors. No one will just replace a product from the very beginning. Especially for novices, if they are not sure about replacing high-gluten flour with low-gluten flour, if the operation cannot be done, then they will really be unable to step down.
As for a doctor who is familiar with a surgery, has his own ideas and ideas, and starts to choose and replace his favorite equipment and consumables, pharmaceutical companies have no losses, especially large pharmaceutical companies, which can provide There are so many models of products, not to mention that the meat is rotten in the pot, the brand effect exists after all.
Ling Ran rubbed his chin with some hesitation. He originally tended to go outside the hospital to do flying knife surgery on weekends. He could also choose to have two surgeries while attending an academic conference in the city. After all, he saved the flying knife. The kung fu of coming and going...
However, if only two surgeries were performed, the amount of surgeries would be smaller than those of the throwing knife. Ling Ran couldn't help thinking about where to allocate the saved time.
"Doctor Ling, well-known doctors are willing to give lectures at academic conferences. This is also a way for everyone to know you. Otherwise, doctors usually stay in their respective hospitals. If they want to know you, they won't know you. The more people you know, the more patients you will be introduced to, and the opportunity to go out to do teaching operations." Master Huang Mao has been hanging around in front of Ling Ran for two or three years, and now he speaks, and he speaks Topics Ling Ran is interested in.
For doctors, fame and fortune are inseparable. Famous doctors will naturally benefit, but they will not necessarily be famous. This makes doctors' pursuit of fame and fortune, from the very beginning, biased towards fame.
Famous doctors must first appear famous.
In modern society, if you want to become a famous doctor, it is completely meaningless to rely on word of mouth from patients. Perhaps this is also the origin of the withering of the modern doctor-patient relationship.
Master Huang Mao knew very well that Ling Ran was the kind of person who liked to perform surgeries. In just a few words, Ling Ran understood the meaning of participating in academic conferences.
"Okay, I'll go and have a look." Ling Ran thought for a while, and then asked Du Ke's medical representative next to him: "Any topic is fine?"
"Yes, you can say whatever you want." Du Ke's medical representative smiled humbly and agreed very happily.
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