Chapter 1829 Too Expensive

Consider last year’s Super Bowl advertising prices.

The Super Bowl is the finals of American football. Its status in the United States is equivalent to that of China’s Spring Festival Gala.

Almost all Americans watch the Super Bowl.

Either in person or in front of the TV.

On this day, hundreds of millions of people will watch the Super Bowl.

Naturally, with so much attention, the advertising price is unusual.

There are a total of 77 advertising spots in the Super Bowl, but the most expensive one is the 30-second long spot in the midfield.

This has always been the standard of the Super Bowl.

Last year, the top price was US$1.3 million for 30 seconds.

This price is really high.

1.3 million US dollars in 30 seconds is too scary nowadays.

Qin Feng asked Mike to refer to the Super Bowl to set the advertising price, which shows his absolute confidence in "Desert Island Survival".

Otherwise, how could it be possible to offer such a price?

But can this really be done?

Mike couldn't believe it.

Does he think Qin Feng is too confident?

If this gets out, the outside world will laugh!

Qin Feng waved his hand.

"That's it. They will understand the value of "Desert Island Survival"!" Qin Feng said lightly.

What determines the price of advertising? That's the ratings.

The ratings are not very high now, almost 500,000 at present.

As the ship sank, the ratings reached 500,000.

This is indeed a far cry from the Super Bowl’s viewership of hundreds of millions of people.

But this is just the beginning.

Just as Mike expected.

With the TV buying frenzy triggered by "Cast Away", coupled with the promotion of gambling groups, and the promotion of American satellite communications companies on its major channels, "Cast Away" has begun to attract the attention of many advertisers.

They had paid attention to this TV show before. There are quite a few people watching.

The main reason why we don’t advertise much is that the program is too new. In addition, "American Idol" is now in the final elimination round, and this elimination round is so exciting.

Under the craziness of "American Idol", "Into the Wild" is naturally not that important.

At least, if advertisers want to advertise, their first choice is "American Idol", which has already exceeded 100 million viewers. But "American Idol" is gradually coming to an end.

After entering the end, although it has been confirmed that the second season will definitely come back next year.

After all, it’s so popular this year, it’s impossible not to do a second season.

But that’s not now, at least it will be at the end of the year.

Auditions will begin at the end of the year and the overall winner will be decided before the middle of next year.

That's pretty much the rhythm.

In this case, they also focused on "Wild Survival".

This show seems good.

So, they also started trying to advertise.

After all, the world is so competitive. If you don’t advertise, you will be eliminated soon.

The market is like a turmoil. If you are negligent, you will be eliminated soon.

Therefore, you must continue to advertise and make people remember you.

But this question directly frightened them. The most critical advertising price is US$1.3 million for 30 seconds.

This is so scary.

In normal times, the advertising price of 5 times a day, 15 seconds each time, if played for a month, would be an astonishing US$3 million.

As for the most critical advertising price, it is the period after someone is eliminated or faces various unexpected surprises.

This period of time is unpredictable. But as long as you can accept the price, we will prepare it for you and insert ads for you at any time.

And this commercial is much more valuable than the 30-second Super Bowl halftime commercial.

Because during the 30-second Super Bowl commercial, many people might go to the bathroom, or get a beer, or whatever. In short, many people will leave the TV.

In the case of "Desert Island Survival", an unexpected situation occurs. For example, a player encounters some mishaps due to an accident, such as breaking his leg and facing a crisis.

At this time, the program team will insert advertisements on the grounds that the next scene is not suitable for viewing and is waiting for relevant information processing behind the scenes.

At this time, the audience naturally wants to know the next fate of the contestants.

How could he walk away at this time?

That will never go away.

It's impossible to walk away even if you want to. I will wait for the commercial to end to see the follow-up progress.

This is certainly more valuable than a Super Bowl ad.

However, the problem is that although it is more exciting, it is not the Super Bowl after all. Your price is too high.

These other advertising prices are also very high. This naturally discourages many people.

I always feel that Qin Feng’s charges are too high.

Before, you didn't hesitate to sacrifice yourself for $0.02. Now the lion is opening its mouth, it is too dark.

Are you as dark-hearted as you?

Making money like this is a bit too much.

Listening to the complaints from some advertisers, Mike was helpless.

This was formulated by Qin Feng. He was just a part-time worker and could only implement it. You can't go against Qin Feng's wishes.

Therefore, after some consultation, no advertiser had the courage to advertise.

After all, it really takes courage.

If the show is not so popular and so much money is spent on advertising, the board of directors will definitely hold it accountable.

For the sake of their own future, no one dares to be impulsive.

"Boss, there's not a single advertisement!" Mike reported helplessly.

"It's okay, they will know how good our program is!" Qin Feng was full of confidence.

At this moment, Qin Feng is also watching the show.

After all, it is broadcast live 24 hours a day without interruption. It can be said that this program will accompany countless people who have insomnia.

At this moment, since the boat sank, the nine contestants have begun a crazy swimming journey.

50 nautical miles, converted into kilometers, it is 96 kilometers away.

As for the famous English Channel, generally speaking, the narrowest place is chosen to cross the English Channel, which is only 34 kilometers.

That's almost three times longer.

Usually crossing the English Channel, generally speaking, takes about 11 hours.

But now, a distance of 96 kilometers obviously takes three times the time.

This is almost non-stop, and it takes more than 30 hours of swimming.

This is definitely an extremely difficult test for the human body.

Even for nine experts who are extremely good at survival in the wild, this is a huge test.

Now more than ten hours have passed, and the nine people are not too far apart from each other. But I was getting tired gradually.

Although he can still swim, no one knows how far he can swim and whether he can persist ashore.

After all, for example, crossing the English Channel requires careful preparation in advance. Unlike this time, they were completely unprepared and fell directly into the water.

This time, will the entire army be wiped out before reaching the island?

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