Eight Hundred and Sixtieth Chapters, the King of the Final

When the Portuguese referee Proenka blew the whistle for the end of the game, Gao Shen roared, raised his arms high, and rushed into the line of the Allianz Stadium excitedly.

Behind him and around him, the Manchester City players and staff who had already been ready to go could not wait to swarm in.

The Manchester City players on the pitch were also cheering wildly.

Facing hundreds of millions of fans around the world, the simultaneous live broadcast camera instantly switched to Gao Shen's body, circling directly around him, showing a 360-degree close-up, allowing everyone to feel his excitement at this moment .

"Let's congratulate Manchester City! Congratulations to Gao Shen!"

"This is the first time a team has successfully defended the title since the restructuring of the Champions League. Manchester City has made history!"

"More importantly, tonight is the fourth time Gao Shen has reached the final of the Champions League, and he has won all four championships. He can be called the veritable king of the finals, the king of the Champions League!"

"In the history of UEFA Champions League football, there has never been a head coach who has won four championship trophies. Gao Shen has become the first person in history, which also created the history of the UEFA Champions League!"

"There is no doubt that tonight belongs to Manchester City and belongs to the legendary moment of profundity!"

"At the Allianz Arena, in front of Bayern Munich, Gao Shen and his Manchester City made great history!"

"Remember this face, all fans around the world!"

"His name is Gao Shen. He is only 31 years old, but he has already won four championships. He is a talented coach recognized by the whole world!"

"Ferguson said advanced football is forward-looking and always leading the way."

"It can be seen from this Champions League final, and this is indeed the case, because throughout the game, Bayern Munich really failed to perform well in front of Manchester City."

"The German overlords who played at home even had only four shots in this final, while Manchester City had 15 shots."

"We have to admit that Manchester City is better than Bayern in terms of statistics and final results."

"The superb team played a strong dominant role in this final and successfully defended the championship. Let us congratulate Manchester City and all Manchester City fans."

"At the same time, we want to congratulate Gao Shen even more."

"After winning four Champions Leagues, Gao Shen became the first player in history."

"But as Ferguson said, Gao Shen, who is only 31 years old, can still coach for at least 40 years. His future is still very long. More surprises and surprises."

"In addition, we have just received news that the leaders of the eight countries are also watching the summit of the G8 summit held at the David Palace in Maryland, USA at this very moment."

"British Prime Minister Cameron sent a congratulatory message to Manchester City immediately after the game. At the same time, he tweeted Gao Shen to congratulate him. At the same time, the President of the United States *** also talked to Gao Shen on Twitter. to interact."

"There is no doubt that tonight, Gao Shen has become the most famous name on our planet!"

...

Madrid, Spain, Bernabéu stadium meeting room.

Florentino led the core executives of Real Madrid and sat in the conference room to watch the Champions League final.

Manchester City defeated Bayern Munich 2-0 in an "away game". They deserved the title and became the first team to successfully defend their title since the restructuring.

And Gao Shen also became the first head coach in the history of the Champions League to win four championships.

Especially at the end, the narrator mentioned the G8 summit,

There is also the interaction between the British Prime Minister and the President of the United States on Twitter, which shows Gao Shen's current reputation and influence.

Yes, whether it's the prime minister or the president, they're all making a fuss tonight.

But what Florentino sees more is the future.

Gao Shen's honor tonight belongs to Manchester City, and Real Madrid can only stare from the sidelines.

"Jose." After being silent for a while, Florentino looked at the first officer beside him.

Jose Sanchez, the former director of the commercial department and the current general manager of Real Madrid.

This is also a powerful role. When Florentino was in charge of the first phase of the Galaxy Battleship, he was already the head of the commercial department. Later, whether it was Martin or Calderon, many department heads were changed, but they dared not move. He doesn't.

Many people say that he is Florentino's eyeliner in Real Madrid, but this is not particularly accurate.

Humans are always complicated.

In the second phase of the Galaxy Warship, he was promoted from the head of the commercial department to the position of general manager, and Valdano continued to serve as the technical director.

"How is your department's research going?" Florentino asked.

Sanchez withdrew his gaze from the live broadcast, and opened a notebook in front of him, "Mrs. Gao sent us a piece of information before, and we carefully studied Mr. Gao's sponsors in the past few years..."

When Jose Sanchez said this, he glanced at his colleagues around him and said with a wry smile: "Frankly speaking, it was far beyond our expectations."

Everyone at the scene whispered to each other, and discussions arose.

"What's the meaning?"

"We originally estimated that his annual commercial sponsorship income is about 8 million to 10 million euros, because according to what we have, Mourinho's commercial sponsorship income in the past two years is about 100 million euros. Around four million euros, a large part of which is operated by our club."

Everyone nodded, everyone knew this.

In fact, fans and the media have a misunderstanding, that is, they think that a certain player or head coach is very famous, and the income from commercial sponsorship will also be high, but it is not.

Just like the superstars of the first phase of Real Madrid's Galaxy Battleship, only Zidane, Ronaldo and Beckham have real commercial appeal. The others, including Figo, Raul, Carlos and others, are all None, or very, very little.

The head coach itself is not the kind of position with great commercial value. Mourinho is one of the alternatives, because when Mendes started to coach Chelsea and shouted that classic slogan, Mourinho was working hard. own commercial value.

But even so, Mourinho's annual sponsorship income is about 4 million euros.

This is already very high, because the annual salary of many world famous coaches is only so much.

"Where is Gao Shen?" Florentino asked with concern.

"According to the information Mrs. Gao gave us, it has exceeded 20 million euros."

There was an obvious hiss in the entire conference room, and even Florentino was moved.

"Is it that high?"

"This does not include China. Our preliminary estimate is that the income in China will not be lower than that in foreign markets."

Florentino was really surprised.

Because this itself is actually a kind of secret, no one has been able to get accurate information before.

Some head coaches have a very famous name, but actually have little commercial value, such as Ferguson.

Gao Shen has a great reputation and high commercial value, but no one has ever thought that he would be so high, even more outrageous than superstars like Ronaldo and Messi.

"This is unreasonable. Is there a problem with the data?" asked the director beside him.

Jose Sanchez smiled, "We also have our own channels to confirm the data. For example, many sponsors have also contacted us. I have confirmed it. Not only is there no problem, but many sponsors said that they are planning to renew their contracts. After winning the fourth Champions League, Gao Shen's sponsorship fee will definitely increase again."

"why?"

This is also the question of everyone in the entire meeting room.

"Behind Gaoshen is China with a population of 1.4 billion, and even Asia as a whole. It is the most economically dynamic region in the world. All brands and companies dare not ignore this market."

Real Madrid has been working hard to tap the Chinese and Asian markets in various ways over the past few years.

Works somewhat, but not ideally.

On the contrary, the Leeds United acquired by Gao Shen has recently played tricks in China, especially after being promoted to the Premier League, the popularity in China has skyrocketed.

"I think, do we have to reconsider the issue of image rights?" Jose Sanchez asked.

"Yeah, Florentino, I really didn't think so much before, now that I know, is the portrait right reconsidered?"

"I also think it should be reconsidered."

Everyone expressed their opinions with one glance and one word, obviously all focused on this piece of fat.

According to Jose Sanchez, even if half of the portrait rights are won, there will be at least 20 million euros that year.

Don't think that Real Madrid's annual revenue of more than 400 million euros, 20 million euros is also a lot of money for Real Madrid.

Florentino was indeed taken aback. He didn't expect Gao Shen's commercial value to be so high, which made him hesitate.

After all, as a businessman, he knew very well that this piece of fat was indeed too delicious.

But after thinking about it, he shook his head firmly, "I won't change it."

After saying that, Florentino turned his head and looked at Jose Sanchez, "The original plan is still maintained, we don't want portrait rights."

Everyone was surprised, but they also felt Florentino's determination.

This will be the first person for Real Madrid to voluntarily give up their portrait rights since the new century.

Don't underestimate this small change, in fact, the key lies in the logic behind it.

In the past, Real Madrid was a gold-lettered signboard. Players joining Real Madrid was tantamount to reaching the sky in one step and being plated with gold. Therefore, Real Madrid's request for portrait rights is tantamount to telling the players that you come to our Real Madrid and use the value-added generated by our Real Madrid platform. We have the right to demand sharing.

Then why don't you want profound portrait rights?

In fact, it is tantamount to telling everyone that it is not Gao Shen who needs Real Madrid, but Real Madrid needs Gao Shen.

"Ok, deal!"

Florentino made a decisive decision.

"Jorge, your technical department also hurry up and make final preparations. When the time comes, I, Jose, Jorge, Zizu, Emilio and Tapias, we will go to Cheshire together."

Jose Sanchez is the general manager and head of the commercial department, Jorge Valdano is the technical director, Zidane is a close friend, Emilio Butragueno is the vice-president of Real Madrid and head of the public relations department, the tower Piaz is vice-president and chief lawyer of Real Madrid...

This group of people going to Cheshire is bound to bring assistants with them. It will be the largest and most luxurious selection team in the history of Real Madrid.

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