Six Hundred and Eighty-Two Godheads of European Giants

"Hello, Mr. Gao, what would you like to drink?"

"Espresso, thank you!"

"Okay, please wait a moment."

After attending the press conference, Gao Shen appeared in the coffee shop in the VIP area of ​​the Meazza Stadium.

Although the stadium does not belong to Inter Milan or AC Milan, there are still some basic facilities, but there is no way to achieve high commercial development like some clubs with their own stadiums such as the Premier League and Real Madrid.

For Serie A teams, this piece of income is also quite attractive fat, so they are trying everything they can.

Juventus took a different approach and implemented a 99-year lease to renovate a brand new stadium; Naples also used a long-term lease to upgrade the existing Sao Paulo stadium, which greatly increased the income of the two clubs.

In contrast, the Milan duo are at a disadvantage in this regard.

Angelo Moratti was sitting next to Gao Shen, and both of them were facing the window.

It can be seen that in the night, Inter Milan fans poured out from various exits like a tide, but at this moment, they should all be in a bad mood.

"Do you know? Inter Milan is really special to our family, especially to me and my father." Angelo Moratti spoke directly.

He didn't have a deep friendship with Gao Shen, and he didn't speak thoroughly, but Gao Shen tasted an unusual breath from it.

The Moratti family is an out-and-out wealthy family in Italy. It started in the oil industry and has amazing wealth. They make friends with political and business celebrities.

For example, the little Moratti in front of Gao Shen, his wife, er, no, should be called his ex-wife now, Roberta Armani, who is the niece of Giorgio Armani, the founder of the famous suit brand Armani, and the family most likely to take over in the future heir.

They divorced in 2007.

Old Moratti's elder brother, who is now at the helm of the Moratti family, is called Gianmarco Moratti. He has been married twice, the first time to a reporter, and his current wife is a famous iron lady in Italian politics. , called Letizia Moratti, who was once the chairman of the Italian National Radio and Television Company, the Minister of Education during the period when Berlusconi was in charge, and the mayor of Milan.

It is not difficult to see from these that the Moratti family is prominent in Italy.

But wealthy families also have their troubles.

As we all know, Moratti Jr.'s father, Massimo Moratti, is obsessed with football and basically does not intervene in the family business. He devotes himself to Inter Milan for decades.

Gao Shen is a bit dark-bellied, always harboring doubts in his heart.

For example, every time he thinks about it, he can't help but wonder, is Massimo really not interested in the family business?

Or is it because he simply can't intervene?

In his previous life as a mixed enterprise, Gao Shen had seen many such examples.

The family business was passed down, the elder brother took over, and he himself was superior in ability and monopolized the power, while the younger brother could only obey orders and distribute the money, unable to do anything, and be a happy prince.

So, at a certain point in time, Inter Milan, which has a close relationship with the family, had a problem.

Seeing an opportunity, Massimo wanted to come out on his own.

In the face of some kind of righteousness, coupled with the fact that there is not much money, the elder brother just let it go.

Gao Shen has seen many such examples in his previous life.

Some even have brothers who secretly set up companies outside, poaching the corners of their own companies openly, and pretending to be public for personal gain. The big boss knows it, but he turns a blind eye.

To put it bluntly, it's all human nature.

Italian giants are not necessarily much cleaner than domestic giants.

Little Moratti's words at this time, although he didn't understand anything at all, they had a lot of associations.

...

Coffee is served.

The espresso is bitter, high and deep but I like it.

Regardless of past life or present life, whenever he drinks coffee, he only orders espresso or Americano.

Drinking and drinking, it seems that you can taste a little bit of sweetness from the bitterness.

The question that Angelo Moratti wants to ask Gao Shen for advice is, what should Inter Milan do now?

Judging from the team's lineup structure, Inter Milan's problems are really serious.

The average age is high, which leads to the team's overall competitive level is declining, and the decline is very sharp. However, the team's annual salary is very high, which leads to the team's current financial pressure, but the results do not match.

Gao Shen believes that Inter Milan should start its metabolism this summer, even before that.

"Actually, I think that the various problems of Inter Milan are still in the management, especially the boss. It's just that it continues to magnify layer by layer through layers."

Since Gao Shen is here, he will definitely not hide it and say whatever comes to mind.

Angelo Moratti is still very good to him, and he wants to invite him to Inter Milan to coach several times.

"We all know that in European football or Serie A, every team has a different position, and each position has a different way of playing or rules."

Angelo Moratti nodded, of course he knew this.

For success alone, some teams advocate high input and high output, such as Real Madrid and Barcelona.

This is not only the advantage of the membership system, but more importantly, the club's business model.

Through high investment, introduce the best superstars and players, build the most competitive team, play the best games, attract the most fans, maximize their own commercial value, and then maximize the potential of the club. Commercial value and potential, and then realize the simultaneous progress of achievements and business.

Business success will bring huge profits, and the increase in profits can help the team introduce the best superstars, and the best superstars can bring the best results to the team, and the results can further boost the further development of the business. success.

This is a logical closed loop!

When did people start to find that this method can work?

Florentino's Galacticos Phase 1!

Before the Galacticos, Manchester United was the most commercially successful club in the world, for which they created superstar Beckham. After winning the Triple Crown in 1999, Manchester United achieved great success in terms of performance, but in business The level of appeal is not enough, especially after seeing the huge sensation caused by the introduction of Figo by Florentino.

But soon, Manchester United failed in the introduction of superstars such as Veron. Instead, Real Madrid won the Champions League after introducing Zidane, which was the first time to truly realize this cycle.

However, the first phase of the Galaxy Battleship also quickly exposed problems and fell quickly.

Although it was only a flash in the pan, the stimulation brought by the first phase of the Galaxy Warship to European football is amazing.

Then Barcelona also started to take this path.

Maybe many people haven't noticed that when Barcelona signed in 2003, their first choice was Beckham, not Ronaldinho. It was only after Beckham went to Real Madrid that Barcelona switched to Ronaldinho. Manchester United's hands snatched Ronaldinho.

In that year, no one believed that Ronaldinho could achieve his later achievements.

Although, he is already a universally recognized genius.

Three years later, Real Madrid has continued to achieve commercial success and breakthroughs, but has gradually declined at the competitive level.

Barcelona's Dream Team 2 has also achieved both commercial and competitive advancement. It can package Ronaldinho's appearance into a football magician acceptable to the world, and become one of the players with the highest commercial value in the world. That in itself was a huge success.

The pattern of the Western Super League duo has also been born since then.

In other words, these two giants are so far the only two giants in the history of European football that have achieved great commercial and competitive success, proving the feasibility of high input and high output.

In fact, Manchester City is now taking this path.

The purpose of burning money crazily now is to improve the results as soon as possible, and then use the results to stimulate business development, increase the income of the club, and finally achieve dual success in business and competition.

But this set of models will also bring problems, that is, once the output is not ideal, the club's high investment will become high risk.

For example, the late stage of the first phase of Galaxy Battleship.

In addition, in Gao Shen's previous life, after Ferguson retired, Manchester United invested so much money every year, but the results did not improve.

In the years after Barcelona sent Neymar away, they also invested crazily, and finally became heavily in debt.

There is also such a team in Serie A, and that is Juventus.

Taking Ronaldo's transfer as a watershed, after the president transferred to Juventus, the old woman began to take the route of high investment and high output, hoping to reach the first group of European giants and compete with Real Madrid, Barcelona and Bayern. The teams are neck and neck.

But alas, the old woman did not succeed.

In addition to the high-risk route of high input and high output, there is another medium-low risk method.

That's the way teams like Atletico Madrid, Manchester United under Ferguson, Tottenham, Liverpool and Juventus before Ronaldo's transfer, or Dortmund, they can't afford the high risk of high investment, so Just take a more cost-effective way to invest and build the team.

The disadvantage of this style of play is that they all lack top superstars with commercial appeal, and signings are often more cost-effective, resulting in the team's overall competitiveness being slightly inferior to high-input and high-output teams.

Of course, when it comes to the real match, it's hard to say who will win.

After all, in many cases, it is not because of superior strength that you will definitely win.

In European football, low- and medium-risk play is the mainstream. High-risk play, where business and competition go hand in hand, is more high-end, but the risk is also greater. Often only the few giant teams at the top of the food chain can afford it.

It can even be said that after Ferguson retired, Manchester United continued to invest wildly in order to keep their status as the top giants. Otherwise, the Red Devils would have lost their godhood long ago.

Manchester City is now at the critical moment of forging a godhead and laying the foundation of a wealthy family.

And the so-called godhead is the Champions League!

In the past so many years, Inter Milan is actually the same as Manchester City, Chelsea and other teams. They are relying on the boss behind them to spend crazy money. They say that it is limited by the Italian football environment and economic environment, and that Moratti manages it. It's okay to fail.

All in all, it never established a stable business model.

But now, Moratti has no money!

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