Five Hundred and Forty-Three High and Deep Are Not Coming!
Florentino was in a bad mood.
This is something that can be seen throughout the Bernabeu.
Real Madrid's transfer was unexpectedly smooth, thanks to the early preparations made by Florentino and his team.
Whether it's Ronaldo, Kaka, or Benzema, Real Madrid contacted them early on. As soon as they took office, they signed the agreement immediately. Now they need to find a suitable time to announce it.
Real Madrid are going to hold a huge meeting for Kaka and Ronaldo at the Bernabeu Stadium.
This is also an important task for Real Madrid next.
Returning to the Bernabeu without risk, signing without risk, everything did not surprise Florentino and his team, but his mood could not be better.
Only those who are most familiar with him know that it is because he miscalculated in the most important and most critical link.
That is the head coach Gao Shen!
Florentino really did not expect that Gao Shen would give up the opportunity to coach the superstar-studded Real Madrid and chose to go to Manchester City.
What about Manchester City?
There is not a single big-name player, only one gets worse as he gets worse. At first, he was barely able to gain a firm foothold in the first line, but now he has fallen to Robinho who doesn't know how many lines.
But what about Real Madrid?
Ronaldo, Kaka, Benzema, Di Maria, Xavi Alonso...
The point is, there are also a group of his good friends here, as well as everything he is familiar with.
But he didn't come and went straight to Manchester City.
In Florentino's plan, if Gao Shen is willing to coach Real Madrid, the momentum of the second phase of the Galaxy Battleship will completely overwhelm Barcelona, because Gao Shen just beat Barcelona 4-0 in the Champions League final.
But Gao Shen did not come, and the scene that Florentino expected did not appear.
Now, Florentino has a feeling that he has set the stage, but the protagonist does not sing.
How could this make him happy?
Not to mention, can Pellegrini control a superstar-studded Real Madrid?
...
"We have spent 307 million euros this summer, and the response from the market is very enthusiastic, and the public opinion is the highest in the world. I took the time to talk to the sponsors in the past few days, and they are basically satisfied. , said that a new round of negotiations on sponsorship fees could be held."
CEO Jose Sanchez described progress this summer.
He was originally head of marketing and sales at Real Madrid and was promoted to chief executive after Florentino returned to Real Madrid.
Yes, Florentino has carried out a new round of revamping of Real Madrid's governing body in a short period of time.
"We won't renew the contract with Bi-Win after it expires, which is very detrimental to our brand image." Florentino gave instructions that Bi-Win is now Real Madrid's chest advertising sponsor, a company that is quite negative. Reputable bookmaker.
As a hundred-year-old giant, it is a shame and shame to advertise a gaming company on his chest.
"Understood." Jose Sanchez nodded.
At the beginning, he was talking about this sponsorship, but in fact he was quite helpless.
Calderon and Mijatovic both wanted it, and he couldn't help it.
In those few years, the European football market was very sluggish, even if it was like Real Madrid, the chest sponsorship was not easy to sell.
In 2002, Real Madrid signed Ronaldo, but the advertisement on the chest was not sold. Who would dare to believe it?
In 2003, Beckham was signed, and Real Madrid's chest advertisement was sold to Samsung Electronics, but the other party was only willing to sign for three years.
In 2006, BenQ Electronics went bankrupt after only one year of signing.
Therefore, in the big environment of 2007, not only Real Madrid chose to win, but many other giant teams chose to cooperate with bookmakers, which is also a kind of future.
But now it seems that Florentino is unwilling to follow through, for fear that Real Madrid's brand image will be affected.
"The problem of overstaffing in the executive branch must be solved as soon as possible, you tell Calderon, I will not send him and Mijatovic to prison,
It is already merciful, he better let his people get out of my way, otherwise, don't blame me for being merciless. "When Florentino mentioned this ex, his heart was on fire.
What a waste!
The dignified chairman of Real Madrid was actually played like this by his subordinates, and it was a shame for Real Madrid.
"Understood, I told them." Jose Sanchez can be said to be the veteran of the three dynasties.
When the chief executive of Real Madrid left, only Zidane, Valdano, Butragueno and general manager Manuel Redondo were left in the chairman's office. Lorentino's henchman.
"I heard that Gao Shen has been in Barcelona recently, what is he going to do?" Florentino asked.
Valdano, Zidane and Butragueno looked at each other, obviously not very clear.
"I only know that he has been to Valencia once." Zidane replied.
He often talks with Gao Shen on the phone, but there are some things he can't say.
On the one hand, he guessed it himself, and on the other hand, this is also a private matter.
"Villa? David Silva? Or Juan Mata?" Florentino asked.
"I don't know." Zidane shook his head.
Florentino frowned, "I'm going to talk to Llorente another day. It's been so many years, and all of our players have gone to Valencia. Why don't they want to sell them to us? Does he still have to watch Mendieta's tragedies happen again and again?"
The whole world knows that Real Madrid and Valencia are not mortal enemies, but Valencia is reluctant to sell its star to Real Madrid.
The most famous is the Mendie Tower at the beginning of the century.
Valencia reached the Champions League final twice that year, Mendieta can be said to be in the limelight and can be called the top superstar in the world.
Florentino's Real Madrid is also determined to win Mendieta. The player has personally promised to join Real Madrid, but Valencia refuses to agree, and even in the end, he would rather sell Mendieta to Lazio in Serie A at a lower price. Letting him join Real Madrid eventually led to the rapid fall of Mendieta in Serie A, and a generation of superstars eventually became a tragedy.
Valencia is reluctant to sell players to Real Madrid, not because of fear of Real Madrid's strength, but because of the opposition of the fans.
In the 1990s, Real Madrid completely offended Valencia in order to dig Mijatovic from Valencia. Since then, Valencia has vowed not to sell its star players to Real Madrid, from Mendieta to Visson. Special, and now Villa and David Silva, are the same.
However, it is also interesting to say that central defender Albiol is transferred from Valencia.
So, in the end, it's optional.
"It should be David Silva," Baldano speculated.
"How?" Florentino's expression softened slightly.
He actually paid more attention to David Villa.
This is the man who replaced Raul in the Spanish national team.
"According to the information we got, Manchester City launched an attack on Tottenham Hotspur's midfielder Modric, and even made an offer of 50 million euros, but Tottenham Hotspur still refused to let go. It has been repeatedly emphasized that Modric is not for sale."
Having said this, Valdano shook his head and sighed, "Modric is the core of Tottenham Hotspur's midfield, and Redknapp even threatened that if the club sold Modric, he would resign. so……"
"The Premier League team is really not bad money." Florentino laughed.
50 million euros, buy a midfielder who has performed well in the Premier League, but is not a superstar, not for sale!
"David Silva doesn't need so much money at all. If we want to, we should hurry up, just in case." Valdano reminded.
Florentino shook his head, "Didn't you hear what Sanchez said just now? We have already spent more than 300 million yuan, and what we need most now is to remove the redundant members of the team, such as Sneijder and Robben, as soon as possible. , Van der Vaart and other players were sold to withdraw funds and free up salary space."
"At this time, we can no longer enter the transfer of David Silva."
Valdano looked at Zidane and nodded helplessly.
In fact, David Silva is really a very good midfielder, and more importantly, if Gao Shen can see it, it is definitely not bad.
But unfortunately, Real Madrid already has Kaka.
"Inform the players' agents and let them find the team by themselves. According to our current funding gap, at least 100 million euros of funds must be withdrawn from the current batch of players." Florentino's face was also a little solemn. .
It's cool to spend money, but the pressure to return funds is also very high.
Florentino now feels a little ****, and wants to complete the work of the past few seasons in one summer, but the amount of funds is also very amazing, and more than 300 million yuan has been invested, but Real Madrid does not have that much money at all.
Now it is only possible to pay the player transfer fee in installments, and then borrow part of it through the bank, and at the same time, sell the existing players in the team to quickly recover some of the funds.
But the problem is that Real Madrid buys people in installments, and the players who buy Real Madrid still have to pay in installments. It's a reason.
Therefore, Real Madrid's financial pressure is still great.
This is actually an obvious thing.
Not to mention a club, even if it is a multinational company, it will definitely hurt the bones to spend more than 300 million euros at once, so Real Madrid's current capital chain is quite tight.
Among these people, Robben is undoubtedly the most valuable.
Huntelaar, Sneijder, Van der Vaart and other players are all around 15 million euros, but Robben has at least 25 million euros, although it has declined compared to when he joined.
This is Real Madrid's bottom line.
If it still doesn't work, you can only sell youth training players, such as Xavi Garcia, Miguel Torres and others, and return the funds as soon as possible after they are sold.
In any case, the capital chain must not be broken!
"Understood, I will start as soon as possible." Baldano nodded.
Just when the atmosphere in the office was a little dignified, Zidane's phone suddenly rang.
Caller ID: Gao Shen.
Zidane laughed suddenly, turned on the phone screen towards Florentino and Valdano, and picked it up immediately.
"Hey, Gao, I was talking to Florentino and Jorge about you...what about you? Haha, we said you were digging a corner of Barcelona...really? West dug away, we can save our hearts..."
"You want to dig our Real Madrid corner? You're very brave, okay, come here, I promise not to kill you!"
"What? In Madrid?"
Zidane heard this, looked at Florentino, and then looked at Valdano, and he was a little confused.
This guy is really insane!