Two Hundred and Forty-Five Real Madrid's Fatal Hole

The day after Gao Shen arrived in Madrid, Butragueno sent a message to Gao Shen.

Real Madrid has agreed to the transfer of Callejon and Parejo, and the transfer fee is not high. Both players are 1.5 million euros, and a buy-back clause is required, but according to what Gao Shen said, According to the market price of three to buy back, Real Madrid has the priority.

After getting the news, Gao Shen immediately contacted Marino and asked him to contact Real Madrid.

At the same time, he immediately connected with Callejon and Parejo in a high-level position. Callejon is an important supplement to the team's striker, especially on the wing.

From the current point of view, the Naples team has Gervinho, Di Maria, Sanchez, Peel and other wingers. Among them, the Brazilian Peel cannot meet the advanced requirements, and it is basically determined that he will leave this summer.

Many Serie B teams are interested in him.

There are three wingers left, plus one Mertens who only performed well in the second level of the Netherlands. This is obviously not enough. Gao Shen hopes that the arrival of Callejon can further improve the thickness of Naples' frontcourt and wing bench. and strength.

At least, he has great confidence in Callejon's level.

Not to mention Parejo, who was hailed by Di Stefano as the most talented rookie midfielder in the history of Real Madrid. The power is quite amazing.

Gao Shen intends to refine him and let him make up for the lack of organization and creativity in Naples' midfield.

Even, if necessary, try to play possession.

There is a saying in professional football: The comprehensiveness of technology determines the richness of tactics.

If applied to team formation, this is actually very applicable.

In other words, if you blindly choose the same type of players when forming a team, this will certainly allow you to specialize in a style of play, but the richness of tactics will be greatly limited.

There is a very typical example, that is, before Barcelona's advanced travel, everyone knew that Barcelona had lost its peak, and Xavi and Iniesta were both old.

But why has Barcelona never been able to find a suitable overtime worker?

Because Barcelona specializes in ball-handling, let alone outsiders, even after Fabregas came back, it is difficult to integrate.

Unless Barcelona sacrifices part of possession.

From the perspective of the team as a whole, why does Barcelona perform so well in the Champions League?

Because the Champions League is more targeted, the whole world knows that you can only play possession of the ball. I didn’t know how to defend before, or I knew but couldn’t defend you. Then I resigned to my fate, but now I will fuck you!

Didn't Barcelona think about changing it?

No, head coaches like Martino tried to change Barcelona's style of play, but they couldn't.

Look at Real Madrid again.

If Barcelona is regarded as an Apple system, then Real Madrid is like an Android system. The former is closed and the latter is open. Just how come.

In fact, there is nothing good or bad, or a distinction between good and bad. It is more of a difference in philosophy. Barcelona has chosen this one from the very beginning, and it has been passed down from McWilliam in the 1920s and 1930s. The concept of possession of the ball, so they will inevitably choose such a path, even if sometimes it is very difficult to live, it is actually very self-aware.

He is very clear that he has never been a person like Guardiola or Van Gaal, at most he is a realist with a little idealism, so he will never be able to build Barcelona, ​​​​because he is not such a character.

But he can build Real Madrid!

Therefore, whether it is Vidal or Nainggolan, Parejo, Rakitic and others, as well as Thiago Mota, they can all be compatible in a sophisticated team.

When fighting, he can beat anyone else, but when attacking, he can be crazy than anyone else, this is sophistication!

I heard that Gao Shen returned to Madrid, invited him to dinner, and many people asked him to meet,

Even Calderon and Mijatovic wanted to meet him, but Gao Shen refused because he was busy.

He knew what Calderon and Mijatovic wanted.

But Gao Shen's former boss, um, the former chairman of Real Madrid, Mr. Martin, made another wave of presence in the newspaper.

The most important thing is that Aspen reported that Naples officially made an offer for Gao Shen's hand-picked Callejon and Parejo.

And Real Madrid also agreed to the offer, which made Mr. Martin feel that Gao Shen was poaching Real Madrid's corner.

In an interview, Martin believed that these two talents were carefully cultivated by Real Madrid, but Gao Shen wanted to poach them with a negligible transfer fee, which made him, the former chairman, look down on it.

Martin originally wanted to attack the profound, but he didn't expect that now Real Madrid chairman Calderon couldn't sit still, and directly criticized Martin for not understanding the actual situation at all, and there was no so-called private giving and receiving at all.

Mijatovic also stood up and criticized Martin, saying that the two players were not in the team's plan for the new season and were sold to Naples in order to allow them to get better training and training opportunities. Real Madrid enjoys the preferential repurchase clause , Wait until the player performs well, Real Madrid can buy it back at any time.

In other words, Real Madrid pays Naples to help train players, isn't it good?

Martin missed Gaoshen by mistake, but provoked the two bosses of Real Madrid.

But who is he?

Martin!

Former Real Madrid president, can he bear it?

Immediately, the media started a fire, from Calderon's campaign fraud to all kinds of bad news, all of them were pulled out.

Calderon and Mijatovic are also on fire.

Nima, you are shameless for giving you face, I will play hard with you!

As a result, the two sides fought a war of words in the media.

As the original male lead, Gao Shen turned into a bystander instead, and he suffered from embarrassment.

But the electoral club is such a virtue, there is no way.

There was a lot of noise outside, but Florentino, the former chairman of Real Madrid, sat firmly on the Diaoyutai.

Knowing that Gao Shen was busy, he simply arranged to invite Zidane, Valdano, Butragueno and others together, and several meals became one meal.

This arrangement is quite in line with Gao Shen's intentions.

At the dinner table, the biggest news in Spain in the past two days was talked about, the spat between the current and former Real Madrid presidents, and everyone was helpless and speechless.

"Although Real Madrid won the La Liga championship last season, the club's financial income is also quite good, but the loss of goodwill is very serious. I feel very, very distressed." Florentino felt a great heartache.

"They don't take the brand name that all of us have spent six years and painstakingly building up."

Everyone present was silent.

Whether it is the former Martin or the current Calderon, in fact, they are almost the same in their bones.

"The most important thing about our Real Madrid is this golden signboard. As long as our signboard is still there, our goodwill is still there, and we are still the number one giant in the world, our financial income will not be a problem. There will be ups and downs in academic performance, and there will be no major problems."

As long as you have money, you can introduce high-level stars to improve the overall strength of the team, and the results will naturally improve.

Gao Shen couldn't help but think of Zidane's three consecutive Champions League games, the lineup, the thickness of the bench...

Many people say that Qi Xuanzong, the premise that Zidane can be mysterious is that Real Madrid has the most amazing lineup thickness in Europe.

Of course, during the three consecutive Champions League seasons, Real Madrid had nothing to gain in the league, which involves another issue.

But how much does it cost to support such a huge lineup?

Even if there was a slight problem with the club's management, it couldn't be done, and it fell apart immediately.

"In the past year, Calderon and Mijatovic, and the people below them, have enriched their own pockets in various ways, and many people have focused on transfers, but that is just scattered. Broken money." Butragueno shook his head with a wry smile.

"The really terrible thing is the club's brand authorization. They have almost no brand marketing concept at all. They accept any brand and give any authorization. As long as they give money, Real Madrid's brand can be used casually. This is the real big hole. "

How valuable is the Real Madrid brand?

Many fans actually don't have much concept.

According to what Gao Shen learned, during the Galacticos period, Beckham, Zidane and Ronaldo's annual commercial sponsorship income exceeded 30 million euros.

In other words, Real Madrid earned almost 100 million in income from these three people.

More importantly, superstars of their level are all approached by sponsors on their own initiative, rushing to send money, and even Real Madrid will make requests in many cases. One with low commercial value such as Raul or Figo.

The sports industry is similar to all other industries. Droughts die, floods die, and the head almost takes the whole field.

It seems that after a few years, many people will say, how about Ronaldo and Messi, but others are obviously far inferior to these two, because they take all the audience, and all sponsorship endorsements are for the head .

Therefore, Calderon and Mijatovic's income in this area is much higher than the so-called transfer fee.

The latter is too risky, the confidentiality is not strong, the income is not much, and it has to be shared with others.

Unlike commercial sponsorship, once the signature is signed and stamped, the money will be collected directly.

But this kind of unrestrained and unplanned authorization will end up losing Real Madrid.

Florentino's complaint made the atmosphere a bit stiff.

He himself realized this, and immediately smiled and said that he would not say anything more.

The topic quickly moved to other places, such as Gao Shen's coaching in Naples, which surprised everyone.

Not to mention Florentino and Butragueno, even Valdano, who is very optimistic about him, did not expect him to do such a good job in Naples, which is simply unbelievable.

The Coppa Italia reached the semi-finals and won the Serie B championship as a newly promoted team. This result is really outstanding.

In particular, Gao Shen issued a challenge declaration to Inter Milan in public, aiming to hit the Serie A championship in the new season, which shocked fans all over the world.

When has such a No. 1 player appeared in professional football?

"I heard that you have had some disputes in Argentina these two days?" Valdano asked with a smile.

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