Chapter 929 Ovitz's Theory of Media Hegemony

After all, Johnny Carson has been out of the public eye for many years, and Kunes is an unknown little character. If we only focus on this autobiographical suspicion, it will not cause a big disturbance, so the media have picked up Oscar. The heat, talking about the infighting among the five screenwriters of the cat and mouse game that just won the Oscar for Best Adapted Screenplay, and the secrets of someone stealing the award.

The three professional screenwriters naturally don't have that power. Johnny Carson picked out Abagnell's original cat and mouse game in the 1980s. He is also the owner and editor of the first version of the script. Needless to say, even without counting stereotypes, there is a natural advantage in this incident.

If stereotypes about ethnicity and occupation are added, Song Ya, an African-American hip-hop singer, rich man, and habitual offender of stealing food, is at a great disadvantage in public opinion.

Catherine's concerns were not unreasonable.

In addition to asking Sloan to lead the crisis public relations and always ready to use the black group to make trouble, Song Ya also secretly sent Carl, the former gatekeeper of Old Joe Music, to Los Angeles to create pressure on Kunes. He has been raised by himself since he was released from prison, but There is no connection on the surface.

Then he also sought to get in touch with Simon Schuster's high-level executives through the Chicago treasurer of the Madoff Fund. He has not yet worked as an introducer, but he can't be in vain. Otherwise, why sharpen his head and drill into the upper-class financial circle?

"APLUS, get ready, let's go."

There are also Hollywood Films and Disney. Although the game of cat and mouse has gradually been released around the world, and the awards season has passed, it is always a scandal if this matter becomes a big scandal. Linton is still active. Come here in person.

Of course, their interest appeal is not to help others or clarify the truth, but to suppress the heat.

"Where are you going?"

"Ovitz's house."

"Can you bring Amy Adams?"

"Okay, hurry up."

Soon, Song Ya and Amy put on formal clothes and appeared in the former CAA president, current Disney co-CEO and Disney Pictures president Michael Ovitz's mansion in Beverly Hills.

During his heyday, CAA represented forty-five of the top fifty-five highest-grossing directors in Hollywood, as well as a large number of singers, movie stars, writers, composers, screenwriters and other actors and staff. CAA pioneered the packaging of film projects. Services have increased the production costs of major film companies by 20 to 30%, and they can also earn 10% commissions from cast and crew customers.

Ovitz has personally been involved in top multinational corporate mergers and acquisitions. He helped Sony and Panasonic acquire several businesses of Columbia Pictures, Columbia Records, MCA Records and Universal Pictures.

He has made hundreds of millions of dollars in his personal pockets, and he has always occupied the top spot in the power rankings of the entertainment industry, and his power is truly monstrous.

However, since he left CAA and came to Disney, he and his childhood friend, Disney Emperor Eisner, have gradually turned against each other. Eisner, who survived heart surgery, is also a control freak with a strong desire for power. He is currently in Disney's internal The underdog in the battle.

When Disney spent nearly 20 billion to acquire ABC/Metropolis before, he, who is good at this field, made great efforts, but Eisner didn't give a dime commission, and the two have almost publicly broken up.

"Is this the first time we've met? APLUS."

But the job of the president still has to go on. Ovitz himself is unattractive and of medium build. When he was in CAA, whenever he took photos with clients such as actors or directors, he would always shrink himself behind and never overwhelm the guests. After switching to Disney, he would do pie A little changed, but still as always approachable.

"seems like it."

A party is being held at his home, and Hollywood celebrities are gathering. Because of the relationship signed by William Morris, except for the phone conversation during the contract renewal period, Song Ya and him have no intersection at all, "It's an honor to be invited by you, Ovitz gentlemen."

"Me too." Amy said with a smile, holding her arm.

"Little Amy, is it? Haha, you don't have to be so polite."

After all, he wanted to please customers who could climb onto the conference table and dance. Ovitz quickly made everyone feel at home. After a few pleasantries, he cut to the chase, "Simon & Schuster and Paramount belong to the Viacom group. Glad to see us Disney make a fool of ourselves."

"I don't know much about the struggle in this, but I need your help Mr. Ovitz. It's not a big deal, I have enough evidence in my hand, Kunes is just a code word according to my outline and script requirements For a small role, Mr. Linton can also testify for me." Song Ya replied.

"Yes."

Linton nodded. Inside Disney, he belongs to the Eisner faction, and doesn't buy much from Ovitz, an outsider. Of course, some specific affairs must be subject to the management of the other party, and he must be consistent with the outside world in the face of this possible scandal.

"What about Johnny Carson's attitude?" Ovitz asked.

"Not very optimistic."

Linton said: "Actually, according to his current age, it's time to prepare his autobiography. At least his current wife hopes to see a steady flow of royalties in the future."

"Haha, I see."

Ovitz didn't propose any solution, but kept asking, "APLUS, can we talk alone? Is it convenient?" Finally, he took the initiative to invite.

"certainly."

Amy immediately let go of her hand obediently, Song Ya and Linton nodded, and then followed Orvis into the small room.

"APLUS, I don't think you'll be able to stay at Sony Columbia Records next year, right?" But unexpectedly Ovitz asked about another thing.

"I haven't made a decision yet, but probabilistically speaking..."

Song Ya was a little confused about his intention and responded vaguely.

"It's just the two of us here, so I think we can cut to the chase."

Ovitz smiled. "Who is your chaser? Universal? Not much else? Am I right?"

"Uh, William Morris is in charge of this matter, I don't know the specific progress..."

"They have always been arrogant and stupid. You are too young APLUS. You have never seen their strength and exploitation in the entertainment industry before the rise of CAA. It is CAA that made them so docile today. You have caught up with the good times .”

With Ovitz and Ron Meyer being poached by Hollywood giants, CAA has fallen into the power struggle of former second-tier agents such as Pai Kingsley in recent years. William Morris is recovering quickly, and Ovitz will make it a big one. Scolding, "Trust me, when they continue to pick up momentum and reveal their true colors sooner or later, your future cooperation with them will not be too pleasant."

No, you have already come to work for Disney, why are you thinking about these things? Song Ya was confused, "Thank you for the reminder, Mr. Ovitz."

"Well, in fact, you can consider options other than the six major record companies, such as Disney." Ovitz said.

Oh, so, "Walt Disney Records?"

Song Ya knows that this is a company that distributes soundtracks for Disney movies, and it seems that some singers have also signed under it.

"Not only that, but also Hollywood Records, which is Hollywood's own record label, Touchstone Records, and so on..."

Ovitz said: "Our newly acquired ABC/Metropolis also has a large number of small and medium-sized record companies, such as those that provide soundtracks for ABC's various TV stations, and Metropolis Records, which originally belonged to Metropolis Communications, etc., are all integrated. , can compete with the Big Six, and there is no shortage of distribution channels."

"Em..."

Song Ya stroked her chin and thought about it. Indeed, if she makes good use of the parent company Disney's global film distribution channels, she really has potential. This is not bad! Aren't you worried that there will be no bidders for the next release of A+ records?

Moreover, the strength of A+ Records is not weak among those record companies in the Disney department, and its status must be higher than that after joining the other six major records, no, it is much higher. They are not as strong as Epic Records under Sony Columbia Records, RCA under BMG, MCA under Universal Music, Virgin and Capitol Records under EMI.

So, if we can catch up with this wave of Disney's grand strategy...

They just don’t know whether they can succeed, how determined they are, and the risk of getting on this car is also very high. “Recently, life in the record industry is not very easy.”

Song Ya questioned, "You don't have any singers under your banner. I only heard from Linton that several members of the Queen band signed their long-term contracts with Hollywood Records. Most Walt Disney Records only sign singers for the part of the soundtrack of the movie. Head appointment."

"The road is made step by step."

"It's always good that we have a record label that's on par with the Big Six, and Disney deserves that," Ovitz said.

"Okay, I'll take you into consideration." It's always good to hang on first, to lower the price.

"You misunderstood APLUS, I mean you and me, my long-term all-round cooperation, including brokerage appointments, record release appointments, etc."

Ovitz shook his head straight: "We can work together to create a new record dynasty. Your personal assets have already reached this point. What's the point of resigning to others for five or ten years? Your character... APLUS, are you still Can you put up with another Motura? The presidents of the Big Six record companies are not even easier to deal with than Motura."

Why do you go around and around, you come back to me again, and you still think you are in CAA? "I don't understand, you, er, Mr. Ovitz, is it inconvenient to represent artists now?"

"That's the way it is at the moment, but there's always a way around things."

Ovitz said: "How? Think about it? If you can give me an answer as quickly as possible, I can take care of the little troubles in front of me, and it will be the same in the future. You will be insulated from those negative scandals from now on. This is my guarantee. .”

If you don't sign your relationship, you won't get things done, or what? Song Yaxin said that I am not someone who will be threatened by taking advantage of others, "This is also your Disney scandal."

"Maybe, but our affordability is different."

Ovitz continued to persuade, "Have you heard of Gramsci's theory of media hegemony?"

"know a little."

"Well, Gramsci argues in his Prison Notes that the real strength of a social system is not the violence of the ruling class or the coercive power of its state apparatus, but the acceptance by the ruled of the ruler's worldview. Hegemony in The cultural and ideological aspects have to operate through the various institutions of civil society, such as education, the family, the church, and the social mechanisms of mass culture and mass media. What you are facing now is the threat of mass media hegemony from the top publishing houses, Simon Shu It’s easy for Ster to destroy a star. A book published by an authoritative organization, and the black and white words touted by cultural celebrities can be circulated for tens of hundreds of years, and they are naturally trusted by the ignorant public. Believe me, don’t take it seriously, it can protect you now, There is only one other hegemony."

Only at this time did Ovitz show his supremacy as the number one person on the power list, pointing to his chest and saying, "Like me."

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