Chapter 612: The Beast in the Cage
After the short documentary came out, the response from the outside world was good. BET has the credibility in the black community, and the Chicago Tribune has the credibility of the print media. In addition to the local WGN TV station in Chicago, the overall coverage is not bad. Afterwards, CUU contacted BET and wanted to buy the broadcast of the video materials. And re-editing rights are put into their home's in-depth news column, which is even more good news for Song Ya.
"BET only ranks in the early twenties among cable channels, while CUU is the undeniable No. 1 in terms of subscribers and influence among cable channels."
The Christmas holiday is approaching, and the managers of their businesses all came to Chicago for a meeting. After the meeting, Song Ya happily praised another proud work of his crisis public relations, "Eli, without you, I don't even know what to do."
Whitewashing is second to none. This short film at least steered the media's discussions in the 'correct' direction. The related media reports that were subsequently lifted generally continued this route, reflecting on the problems of the black community itself and blaming the white resources for being too skewed. Not enough, and then I reviewed the rap circle, especially the bad habits of the gangster rap circle, coupled with the legendary story of the crazy killings in Sinaloa, remembering the FBI detective, and the grievances of the singers in the three major cities of the United States, the depth and force are all there. , gossip is also very good-looking.
The rhythm brought by VIBE magazine for a while was perfectly reversed, and the great hero Eli stood up proudly and paid tribute gracefully.
After the meeting was over, the group went downstairs to attend the party, "Scout, A+ Apparel only has a small dividend this year, and next year's expansion plan must not go wrong. As a major shareholder, I am under a lot of pressure."
Song Ya and Scout talked while walking, "Especially Mimi and I got millions of endorsement fees from the company."
A+ clothing has made a lot of money this year, but the dividends are still not very high. This year, the endorsement fees for him and Mariah Carey are settled according to the market price. The other small and medium shareholders except Wal-Mart are Hayden, Song Asheng and others. Song Ya is unwilling It happened again that I fell out with Roberto Clivell from friends to strangers.
"Don't worry, the company's operations are healthy and prudent." Scout promised.
"Well, I believe you. I promised some media to put in advertisements for next year. Is there any problem with you?"
"It's a little stressful, but it should be manageable. More advertising is always a bad thing."
When the two walked to the buffet table, they happened to meet Samuel and O'Grady. After Samuel became the vice president of customer service at Beimi, he and Song Ya rarely saw each other, and the general accounting business was left to Chicago. Yongdao's office to deal with, but he will not lose Song Ya, a client, so he comes back occasionally to exchange feelings.
"APLUS, congratulations to you and Miss Kelly's record sales."
Dance Out of My Life soundtrack sold late this year, so it didn't make it to the top of the annual list, but Mariah Carey's music box album was the second in total sales in 1994, second only to AceOfBase's The Sign.
On other summary lists, Fujibi estimated that he earned 150 million in 1994, and he was undoubtedly listed as the number one singer. They even started discussing whether he should be included in the Mi Rich List. , At present, the threshold for entering that list only needs a net worth of more than 300 million dollars.
He also entered the Hollywood Reporter magazine's American entertainment power list for the first time, ranking 38th in the 100-person list.
"Are you going to release a second album next year? Are the songs ready?"
Northern Trust's O'Grady watched him drool and said, "Why don't you reinvest your cash? You're going to lose a lot by tax season."
"The second college is still a secret."
Song Ya blinked playfully, "I don't know where to vote, do you have any good suggestions?"
"Ha, I wish you could reveal some opportunities to me." O'Grady smiled self-deprecatingly, "Sorry, I misread Apple's stock price, and it's still hovering near your cost line of one yuan and three."
"Stop talking about these unhappy things, oh yes, speaking of opportunities, is there any opportunity in the TV industry?"
Song Ya took the opportunity to ask him and Samuel,
"Comcast is willing to pay a high premium to acquire MC's small cable station in a broken place."
He has shed a lot of blood for this public relations crisis, mainly because of what he talked to Scout before, placing advertisements on some TV stations and paper media, and selling the TV stations through MC, he thought he might as well set up one himself. Even if you don't make money, you can still have a lot more say in the media industry, just like the potential influence of the American Music Magazine, which loses money every year, in the music industry.
"It's all about the Telecom Act."
Samuel analyzed: "It is estimated that the bill will be submitted to the Senate for consideration before the middle of next year. Although the specific provisions have not yet been implemented, judging by the actions of various major companies, they should be preparing for the fierce competition after the bill takes effect, so... "
He poured cold water on Song Ya, "I'm afraid it's a bit late to enter the market now, and it is estimated that there will only be some major players in the cable TV industry in the future."
"I see." Song Ya nodded thoughtfully.
"But you mentioned Comcast just now. If you want to get a TV station, they have a chance. In the cable TV field, they only have more than 4 million subscribers and lack channel resources, so they are eager to imitate TCI's 500 stations. It is planned to provide users with richer choices, they need TV stations, the more the better, so they will not hesitate to pay a high premium for acquisition.”
Samuel said: "And Comcast is in a leading position in the TV and Internet cable laying business, and their main investment is actually there. With this unique advantage, their cable TV subscribers are expected to continue to grow. The stock has just been listed and is very popular.”
"But now the opportunity to buy TV stations has been lost. All major companies are expanding, and there is no good choice."
O'Grady saw that Song Ya was a little moved, and warned kindly: "According to their actions, it is not difficult to guess that the telecommunications bill will tend to liberalize competition, which is also in line with the economic policy of the current commander-in-chief. So...there is a chance, but The risk is greater."
"I'll just ask."
There was a disagreement between the two. Song Ya listened to them arguing for a while, feeling that they were arguing, and quickly changed the topic, "If the competition is let go, will the status of the three major wireless TV networks be challenged?"
"Of course, ABC is likely to fall behind. The Turner Network where CUU is located, and the Fox Network where FOX is located have the best chance to replace it."
"So Metropolis Communications, which owns ABC, is likely to sell it to Disney next year, or it will lose in the competition with the upstarts," Samuel said.
O'Grady agrees on this point, "FOX is okay, CUU is a caged beast, their unique 24-hour news station model has established a good authority, if it is removed from the Turner Network by the Telecom Act Freed from cable subscribers, all the major channels of the three major networks cannot compete.”
"Who will watch the news 24 hours a day?"
In fact, Song Ya doesn’t watch CUU very often. Now NBC, CBS, and ABC’s comprehensive ones are full-time news in the morning, noon and evening, and then TV dramas are shown in prime time, and then they are followed by variety shows, talk shows, etc., and old movies are played late at night. What the heck, it's informative and much more interesting.
"Maybe people don't stare at it often, but the needs of users are there. Most people are willing to press the remote control when they want to read the news. I feel that as long as they can order CUU, no one is willing to order it for their home. So I agree with O'Grady on this one, CUU is a caged beast."
Samuel said: "The world is constantly turning around the clock. No channel can compete with the timeliness and authority of the 24-hour news station. At that time, the influence of the three major wireless stations on the American people, especially the political The influence of tendencies will be greatly weakened, and the owners behind the three major channels are definitely not happy to see this happen."
"Yes, CUU already has a very complete global news system, and their subscribers have increased significantly just by broadcasting the Gulf War live. It is also the only American TV station that was allowed to continue operating in Iraq after the war." O'Grady Replenish.
"What? Do Iraqis have a tendency to be abused?" Song Ya was startled, "CUU broadcasts us bombing their army, and they allow CUU to operate in the country?"
"There must always be an external communication channel. Saddam believes in the neutrality and objectivity that CUU has always advertised." O'Grady replied.
Samuel smiled, "Actually, Saddam didn't know, CUU wished that we would beat him up again, otherwise how could the good thing of subscribers increase again? A peaceful Middle Eastern country can't bring big news."
"Tsk tsk..."
Song Ya was amazed again and again, "Then how will the three major wireless stations deal with this beast that is about to come out of the cage."
"There is no good way. I guess I should get a competing product to deal with it. The three major platforms are already very old, and their internal operations are extremely inefficient. If they don't inject fresh blood and vitality, it will be very difficult in the future..."
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