Chapter 375 Buy Buy Buy
The next day, he went to the airport to see off Fergie, Al, Dion Wilson and a group of people. They were going to London to shoot the MV of London Bridge. Since A+ Records signed a five-year distribution contract with Sony Columbia Records, her debut album also It will be released by Sony Columbia Records. The MV budget for the strongest single is not low, so both parties will share it equally. Then Dion Wilson was inspired by this song, and he also planned to re-arrange some of the recorded songs. For this reason, the budget for the first album was slightly overrun, which was raised to two million dollars.
"Brother, good luck."
Song Ya personally sent Fergie into the ticket gate, turned around and hugged the others one by one, "Help me keep an eye on her..." he said to Al.
"No problem, leave it to me."
Al is beating his chest with his fists, and he and Dion Wilson will be friendly on this single, so it's all going to England.
"Thank you APLUS for giving me this chance." Another black man, Gary Gray, came up to bump his fist.
"You deserve it. You did a good job with Cooper's It? Was? A? Good? Day MV." Song Ya said in a joking tone: "But don't change the script I made."
Gary Gray also smiled, "I know, don't worry."
Finally, he shook hands with Yeremov, "You are the producer, and I leave it all to you."
Saying goodbye to them and leaving the airport, "Why don't we go to London with Fergie to shoot the MV?" Amy Adams, who stayed in the car, asked Song Ya immediately after she got in.
"We have other work to do."
Song Ya coaxed her, in fact, it was Jimmy who hinted to himself that it was inconvenient for her to participate in the MV. Fergie's idea, although she and Amy have a good relationship.
But Amy doesn't understand this yet, so she can only take the blame on herself.
But the two of them do have some work to do. Target opened ten stores in Chicago this year. Amy had accepted some advertisements in his print store before. This time they invited Song Ya to participate in Orlande Park. For the opening ceremony of the branch, a color cut of 250,000 knives was made.
This was the first advertising invitation for a large company with a good price after the nightclub incident in Harlem. Although there would be a lot of people there, Song Ya decided to take it and make a good start for 1993. Old Mike made him wear a bulletproof vest under his overcoat, because everybody wears a lot of it in Chicago weather anyway, so you can't tell.
A group of people rushed to the store ahead of schedule.
All store employees are already in place, but the opening time has not yet arrived. Accompanied by the store manager and others, Song Ya walked around the brand-new store, and the cameraman followed and took pictures.
He feels that the products inside are generally more expensive than Wal-Mart supermarkets. Of course, he has not visited Wal-Mart for a long time.
When I whispered this feeling to Taraji and Amy, the two women immediately rolled their eyes, "Is the positioning different? The quality of the products here is better, and the target customers are more female, otherwise why would they invite you here. said Taraji.
Most of Amy’s print advertisements are wearing aprons, posing with various kitchen and cleaning utensils in the store, and the target customers are also housewives. When she saw her figure standing up, she was very happy. She walked over and let the photographer direct her to take pictures .
"APLUS, take it higher, okay."
Song Ya also found someone to take a photo with. The A+ album in the audio-visual product section is priced at $14.99, but since it has been on sale for more than half a year, it has been placed in the 10% off area. He held his record next to his face and smiled white teeth.
"Records here are so cheap."
At the end of the shooting, he noticed that many old records had a huge discount, even cheaper than outside audiovisual chain stores, and he heard that coupons could be used on this basis.
"They're in a record price war with Best Buy." Taraji did some homework.
Song Yanu pursed his lips without saying anything, and was taken to the door of the store by the store manager.
The outside is already crowded with people, waiting for the opening guests to come in and buy cheap goods. More than one book is housewives, and many black bucket aunts occupy the front seats.
"APLUS!" Target had publicized in advance, and people immediately became excited when they saw Song Ya appearing in front of them.
A ribbon was blocked in front with the Target logo and a red bullseye pattern on it.
Song Ya smiled and waved to the crowd. The red bull's-eye made him a little nervous, and the old Mike and others guarding him gave him a sense of security.
"Can we start?" He asked the store manager beside him.
"hold on."
He, Amy, and some people from the store lined up, waiting for the host to heat up the atmosphere, and then cut the ribbon with scissors on time during the countdown. Song Ya waved and smiled at the crowd again, and then returned the scissors. Turning around and walking into the store, a group of people quickly left through the employee passageway.
The gates had been opened to let people out, and countless people poured in like a tide. Some people stumbled and fell to the ground, patted their buttocks, got up and continued to rush in, going on and on.
But it's none of my business, I'm happy to get 250,000 knives.
Amy will also stay to help the store's promotional platform. Since the song Show me the money itself is not that outstanding, and there are not many close-ups of her in the MV, it is still developing very generally.
However, because of her good-looking and family-friendly appearance, she has gradually begun to attract the attention of some housewives-oriented advertisers.
"Take Amy to the West Coast?" Taraji asked.
"No, now the reporters are starting to pay attention to me again." Song Ya replied, the news that he was about to enter the University of Chicago began to spread, and many reporters did not believe that he was admitted with real skills, and some people began to go to the previous high school to inquire about the situation, his There is nothing to question the results, so let them go. As long as they are not rumored, I believe that after the truth is unearthed, it will add points to his public image.
Time was running out, and the group rushed to Sunnyvale, Silicon Valley, where Palm happened to be.
"Do you have a prototype?"
As a potential investor with a large amount of cash in hand, Palm has made full preparations for the arrival of APLUS. Several angel round investor representatives have also arrived. Song Ya visited the small factory , this company is unexpectedly software-based, and they focus on writing the operating system for handheld computers (PDAs), so most of the partitions are programmers sitting in front of computers.
"Look."
The founder Jeffrey Hawkins took out an LCD screen commonly used in electronic watches. It is indeed only the size of a palm, but it is connected to various large devices with data cables. "These internal devices are very mature products. After the official product comes out, it will be much more portable.”
The product is not yet perfect. He is afraid that Song Ya will run away, and he will blow the sea, from the future development direction of human electronic products to Moore's Law, from his Intel work experience to the past success stories of angel investors.
Song Ya was unmoved in his heart, but he knew that among white people, sometimes the local tyrant character of black stars is a good protective color, so he asked about the A-round investment.
The other party set the company's valuation at 10 million dollars, and Song Ya is the only round A investor who is willing to enter the market.
Except for the angel round, if it is a project with good prospects, all subsequent investors will not only need to take money, they will have to provide various resources to enter the market, such as the A round of DTS, Spielberg is willing to adopt DTS Technology shooting of Jurassic Park, round B, people from Universal Pictures are willing to purchase DTS equipment to transform the theater sound system, and after round C or later rounds, Wall Street investors will help to go public.
Judging from their willingness to participate in the A round, Palm, the PDA product named Zoomer, is not favored by the venture capital industry. After all, the resources they can provide are very limited.
"I heard that Apple will launch its own PDA product in August. It seems to be called Newton PDA? Can your product compete?" Song Ya poured cold water on the other party.
"Uh, we and Apple each have technical advantages, we..."
Jeffrey Hawkins hastened to boast again.
In fact, Song Ya didn't listen carefully. As a person who relies on the apocalypse to grasp the future, he has seen a good prospect from their series of patents, which made Di Lai understand in advance, "Okay, but my time is limited. , let's fix the valuation, and then I will enter the market. Ten million is definitely not suitable, you..."
Song Ya pointed to the small working space of the other party, and the huge unfinished product, "My money can help you further improve the product. After all, you are competing with the famous Apple. I heard that companies such as HP will also have similar products. , and notebook companies, you know, once the electronic products of notebooks are released, very few companies in the United States can compete.”
"I see."
The executives of the other company and the representatives of the angel round investment closed the door and held a meeting, which lowered the company's valuation to 8 million knives. After Song Ya approved it, he spent 1.6 million knives and easily got 20% of the shares .
The trip of buying, buying, buying didn’t stop there, and then he went to C-CUBE to meet with Sun Yansheng and Wan, the director of a Huaguo electronics company. A 15% stake in a company called Wanyan Electronics is used to produce a player that plays movies and other video files in the MEPG standard format, tentatively named VCD.