Chapter 1325 Sword Art Like a God

[Net] Chicago 1990 "No! No, no! I don't want to co-produce Requiem for a Dream with some artisan film!"

In late August, after participating in Opendiary's IPO with Sloan and others, Song Ya returned to Chicago. With Blair the Witch's box office exceeding 100 million yuan, the outside world's research on it has become more and more in-depth. The word 'viralmarketing' Virulent marketing' is frequently mentioned by the Hollywood media under review.

This word-of-mouth marketing extension from the word-of-mouth model is nothing new, but it is earlier, more active, and more shameless than the honest word-of-mouth marketing strategy. The emerging Internet is its biggest advantage. The best platform, because there is no identity review, one person can register and master a large number of accounts, and no one knows whether there is a person or a dog behind the computer! The cost of information bombing is infinitely low!

Song Ya's memory of the "water army" that rose up on the plane became clearer and clearer.

"Artisan Pictures thinks they have mastered some unique secrets of publicity and distribution? Ha! It's a big joke, we can copy it! We don't need them to teach!"

The wealthy Yijiang Films took a fancy to the film adaptation rights of Requiem for a Dream, and found out after investigation that it had already fallen into the hands of A+ Film Studio, so they came to seek cooperation. After being rejected, in order to show her sincerity, she also offered to share the witch Blair's publicity experience Yunyun.

Pooh! Play navy? It is not certain who will teach whom!

He walked back and forth in the office excitedly, and at the same time kept waving his arms and giving orders in a loud voice, "Dancing out the three projects of my life is just right! We can form a team first, raise an account, and train the team! Three months in advance Began to spread the pictures of the 'flash mob' activities on the Internet, the focus is on concealment, so that people can't figure it out, so as to increase the discussion! For example: Uh... dressed as zombies and suddenly gathered in Times Square to dance hip-hop, and then the news came With a headline like 'Zombies in Times Square Behaving Weirdly', the spookier the better!"

"Raising an account?" Sloan encountered a knowledge blind spot.

"Just don't make the online accounts in your hands look too fake, such as those who spread the Blair Witch in the early days, all registered at the same time neatly, and completely inactive except for the topic of viral marketing. That's too fake, so Artisan's The method will be discovered by the outside world so quickly!"

Song Ya answered patiently: "So to 'raise', let your people prepare the account of this social platform first, bring a profile picture, fill in different personal information, register at a separate time, and occasionally participate in irrelevant online discussions. , complaining about personal life problems... and so on, you can understand."

"I probably understand."

Sloan, who is familiar with public relations affairs, immediately understood,

"Wait, my man?"

"Well, the American Music website acquired Louise Report, and those tabloid reporter-turned-editors understand this very well. You can pick some of them and organize them into a new department, and then recruit more employees who are familiar with various online communities, or Just go dig the Hollywood paparazzi."

The future is bright, Song Ya rubbed her hands excitedly, "Think about it, in addition to helping sell box office, how important it is to us to have the ability to create a storm of viral online public opinion! There are many ways to play here!"

"Then what's the name of this new department? The sickness team? And what's my business with Littman Media to help you sell box office?"

Sloane looked at Yeremov.

"Don't be kidding, my dear, it's called... How about the Internet Information Consulting Business Department? Yeremov will allocate money to you from the movie publicity budget, in the name of consulting fees." Song Ya persuaded: "No It will make you lose money. You first try to dance the three projects of my life together."

"Who is your name...forget it."

Sloan concentrated on thinking, and quickly drew inferences, "Then can this department accept business from outside?"

"Not for now, it's okay when everyone knows how to play this game."

Song Ya opened her arms, "There should be no barriers to entry in this industry. Everyone is learning from Artisan Pictures, right?"

"All right."

Sloan also felt that he was messing around, so he agreed.

Then just do it, "Eremov, please avoid it first." Song Ya sent Yeremov away.

"Mr. Chairman."

3dfx has also made progress. The new CEO Asa who replaced the old boss McLaren came to Chicago to report, "This is the prescription given by CTO Jim Keller."

"oh?"

Just a genius chip architect can't reach Jim Keller's current achievements. He is also a project leader and manager who is very keen on the industry and technology frontier trends. Song Ya took the file and found that it was almost Jim Keller. The shopping list, men are ruthless when buying things, there are a lot of things listed on it...

"It's understandable to buy a patent license, and spend more than 50 million dollars to buy a small company with only a dozen employees?" Song Ya questioned after a rough reading.

"It's still related to patents. This company makes micro-signal circuits and has patents that we can't get around."

Yasa said: "If the new architecture of voodoo5 envisioned by Jim Keller is used."

Song Ya pondered, and carefully looked at the documents in his hand. This aspect is really bible, and he can't understand it at all, "What did Mark Anderson say?"

"This is our core business secret." Asa said that he did not show it to Mark. "It is related to the structure of voodoo5. You can't be too careful, otherwise... this document was only drafted by Jim Keller yesterday. I I'm here to find you."

"Okay, I understand."

Employers are not suspicious, others are not, and besides, Jim Keller has just arrived, and now everyone is still in the honeymoon period, "then buy it."

"Okay, I will personally take charge of the acquisition negotiations." Yasa was overjoyed, "In order to raise enough funds, 3dfx may need to issue additional shares..."

"Make a plan and get it discussed by the board of directors. I will support you."

Song Ya waved his hand.

"Huh? Is there anything else?" He observed that Asa seemed a little hesitant to speak.

"Our opponent nv has released a series of new graphics cards." Yasa took out a professional computer hardware magazine.

"A series? Isn't his tnt2 just released not long ago..."

Song Ya opened the magazine, and Yasa had thoughtfully folded the inside page for her to read, which was a graphics card performance ranking list.

3dfx's voodoo4 dual-card sli is far ahead in the top of the list, but it's a bit shameless. The second is nv's tnt2ultra, the third is voodoo4, and the fourth is nv's tnt2pro, which accounts for half of the first ten miles.

"This, what are these?"

Dazzling Song Ya, "tnt2vanta, tnt2m64, tnt2... are just like chanting scriptures. Why do nv come up with so many products with different performances?"

"It's actually not complicated. These are all based on his nv6 core. Ultra means a specially selected high-core frequency product, with the largest video memory and memory frequency. Only in this way can the performance barely exceed our voodoo4."

Asa explained: "Pro is cut once, tnt2 is cut again, and so on... The rest of the styles have been cut more severely in performance, but the price is also cheaper. Up to eighty knives."

'Cang! '

After hearing this, Song Ya closed her eyes and tilted her head back in pain.

"This business method is very beautiful. On the one hand, it provides users with different financial capabilities the right to choose, and on the other hand, it can also solve the problem of unstable chip yields in foundries. If you have a good physique, you can run it at the highest frequency and sell it as an ultra model. If the chip is not good, the frequency will be reduced for vanta models... OEMs also welcome this approach. Now ultra has become the king of tnt2 single-card performance. They can put nvtnt2 graphics cards on the outside of the case, but inside In fact, it is the version with poor performance, such as the vanta version. Ordinary users don’t understand this. When they see the name of tnt2 and the price is right, they buy it. Uh...Mr. Chairman?”

Asa was talking, he noticed that the chairman who was slumped on the boss chair thought something happened, "Mr. Chairman!?"

"The sword technique is like a god, the sword technique is like a god... so it is so, so it is so."

Song Ya slowly opened her eyes, the sound of drawing a knife echoed in her ears when she saw the female founder Huang Xun for the first time, and finally realized.

he muttered to himself.

It's a pity, it's ridiculous, it's ridiculous that I thought that Huang Xun was in danger back then...

Now people are not willing to sell women, 3dfx has to fight a hard patent war with the other party...

I missed it...

It's a pity, if I had chosen to invest in him...

"What?" Yasa didn't know why.

"nothing."

Song Ya came back to her senses, "This routine is good, we can learn it, there is no patent for this kind?"

"Of course not, it's a business strategy." Yasa replied hesitantly: "It's just... we, 3dfx, are the industry leader, a rebellious rock star, learning a nv's cunning routine will be ridiculed by professional magazines and hardcore enthusiasts ..."

"How many people are they, and how many graphics cards can they buy? Huh?"

Just miss it! Now there is only a life-and-death business competition left! Song Ya ordered decisively, "Convene the board of directors immediately to settle these two matters, and that's it! The sooner the better!"

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